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Dell's new UltraSharp 4K webcam with AI could finally overthrow Logitech's BRIO 4K

Dell Ulltrasharp Webcam
Dell Ulltrasharp Webcam (Image credit: Dell)

What you need to know

  • The Dell UltraSharp Webcam (WB7022) seeks to topple Logitech for the best 4K webcam.
  • The UltraSharp features a large Sony STARVIS CMOS sensor, AI, and HDR to deliver excellent video quality.
  • The camera also features Windows Hello and Dell ExpressSign-In to wake your PC and log into Windows quickly.
  • The $199 camera goes on sale today, June 29.

Logitech is still the king with its popular BRIO 4K, offering the best image quality we have seen when it comes to webcams, even 4 years after its debut. Of course, since the pandemic of 2020, the webcam market has suddenly become much more critical, and we are starting to see that heat up with the Konftel Cam10 and now Dell.

Today, Dell is unveiling its new $199.99 UltraSharp Webcam (WB7022), which is now on sale.

The camera can do 4K like BRIO, but it uses a high-end Sony STARVIS CMOS sensor to do so with an elongated body to house all the components. Dell, effectively, wanted to have a DSLR-like camera experience, and that was the challenge they sought to conquer.

Like other 4K cameras, the UltraSharp can shoot video at 30 FPS in full resolution, but if you want 60 FPS, you must bump it down to full HD.

Source: Dell (Image credit: Source: Dell)
CategoryDell UltraSharp Webcam (WB7022)
Resolution4K UHD / 24, 30
Full HD / 24, 30, 60
HD / 24, 30, 60
Sensor brandLarge Sony STARVIS CMOS
FOV65, 78, 90 degree
HD Digital ZoomUp to 5x
Auto-light correctionAdvanced Digital Overlap (DOL) HDR
Video Noise Reduction (3D+2D)
Auto White BalanceYes
AI Auto-FramingYes
PrivacyWindows Hello
Dell ExpressSign-in
CertificationMicrosoft Teams, Zoom
Size42 mm x 90 mm
1.65 in x 3.54 in
MaterialAnodized Aluminum
USB-C to USB-A (inbox)

The UltraSharp is unique in a few ways. For one, it has no microphones on it, which is odd. But Dell makes a compelling case that people who need this camera will be using their own premium microphone setup. Not only does it save space, but it lets Dell keep the UltraSharp to just below $200.

The camera also features typical ranges for the field of view, including 65°, 78°, and a wide-angle 90°, similar to the BRIO 4K.

Source: Dell (Image credit: Source: Dell)

And yes, it not only has Windows Hello facial recognition for quick logins to Windows 10 or Windows 11 but it also sports Dell's human-presence detection technology. Referred to as Dell ExpressSign-in, the camera detects when you are in front of the camera to auto-wake the PC or auto-lock when you step away.

For privacy, there is a magnetic cover that snaps into place. That cover sticks to the back of the camera when not in use for easy access. Speaking of magnets, Dell uses it for the stand and mount, too, which snaps onto the camera so users can place it on a PC or a tripod. Not only do you have many mounting options, but you also won't have to spend a lot of time setting it up either.

But perhaps it is the AI that makes this camera interesting. Dell includes auto-framing, so the camera's software auto-tracts your face and frames the video if you move during a video call. There is also sophisticated 3D/2D video noise reduction to make images less grainy and Digital Overlap HDR for "true-to-life colors and balance exposure."

Of course, Logitech's magic is really with its software, so it remains to be seen if Dell can outdo the BRIO 4K, but, at least on paper, it has all the right stuff. We'll be reviewing the UltraSharp Webcam (WB7022) to see it can replace our BRIO 4K on the weekly podcast.

Daniel Rubino is the Executive Editor of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft here since 2007, back when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, Microsoft Surface, laptops, next-gen computing, and arguing with people on the internet.

  • Looks very interesting! Great choice on paper for Dell using the Sony CMOS sensor for the "DSLR" experience. I am assuming the image would be that much sharper than with the Logitech BRIO 4K, but maybe the BRIO can now become cheaper - since it's 4 years old - to get more sales, before Logitech comes back with a new version sometime soon. I am sure they are working on that.
  • I have the BRIO. I actually replaced the first one I got, because I though the image was blurry so it must have been defective, but the second one was identical. After some more playing with it, I realized that the problem is its focal range. It's great if you're within about 2' of the screen. Further than that and at can't focus well. It's no match for a smaller high-end smartphone camera. I set about 3' back from my screen, so I miss out on the amazing clarity you'd expect with a 4k webcam. For those of us who watch Dan's and Zac's weekly podcast, Dan uses the BRIO 4k and, in my opinion, he always looks a little blurry too. It's not bad, just not as good as you'd expect from an expensive 4k camera (especially given how good smaller smartphone cameras can be). More recently, the Windows 20H2 update broke the BRIO's Hello support for many of us (still works for others). I've never gotten it working again since that update. As Dan points out in the article, I don't use the mic on the camera. I use a dedicated Shure mic with a ZEDi-8 mixer. So no mic is fine. Overall, I still like the BRIO. I assume with a fresh install of Windows 11, Hello will start working again, and the picture quality, while not perfectly in focus it's still pretty good. I wouldn't trade it for any other current webcam. But if Dell now has an alternative with 4k with Hello, for those reasons above, I'm eager to try it out.
  • My only use would be for my Xbox series X. Via Skype. It's easy to get the family all at once. But with no mic support might look elsewhere.
  • Interesting that they don't say exactly how big the sensor is. Some shady webcam manufacturers on Amazon boast about their sensor dimensions, but later on you find out that those sizes are actually typical for webcams and cheap point-and-shoot cameras. The Dell's product datasheet shows an exploded view (see above) with a teensy sensor. It's hard to tell from the image, but If it's 2/3", I think that's actually pretty big for a webcam sensor. If it's 1/2.3" or whatever, then there's nothing to see here, except I guess STARVIS tech sounds compelling. Glad to see Windows Hello and all these presence detecting features. That makes me think this is all actually worth $200. I personally don't find it worth it, but if you wanted an actual large sensor setup you could get a Canon EOS M50 kit for $650 on Amazon right now. Its APS-C sensor is way larger than this webcam's - maybe by a factor of 10. (That's a huge difference in light-gathering ability.) Same for a Fujifilm. A micro four-thirds system (say, Olympus) or a 1"-type system (say, a Sony RX100) would also give you a much bigger sensor. Just don't forget the lighting.
  • Brio is only $163 at Amazon right now. Not sure I'd go for this for $200, considering I'd have to add a mic of some sort. Granted many would use some better mic, headset, even sound bar (Dell has a nice USB C sound bar/mic setup). I wouldn't want to pay mic prices for no mic though. Make this $150 and my Dell sound bared, Dell monitor might get one of these.