GameStop and Microsoft team up to stream mobile content to store customers

GameStop has announced that it is working with Microsoft to offer a new service that will stream promotional content to mobile devices at its retail stores. It will use the Microsoft Azure cloud server platform. The content, including trailers and promotional materials, will be available for both employees and customers to access when they enter a GameStop location via smartphones and Windows tablets.

The company stated:

"GameStop's store associates will be able to access individual information for those customers who have opted in to receive and share information as part of the GTI app, empowering the associate to provide a personalized shopping experience based on the customer's unique shopping history. Other GameStop uses of the cloud platform within its stores include streaming video game trailers to a 4K ultra HD TV, and offering an in-store mobile shopping cart that can be used by the customer to facilitate a faster checkout.

The announcement did not state when or where this new partnership will begin.

Source: GameStop{.nofollow}

  • Not exactly sure who would use the app in the store. Many gamers would already know what they want and gift buyers probably wouldn't waste time downloading an app.
  • Off topic: Lumia cinemagraph app updated!
  • Yep, definitely off topic
  • Yeah but I like it
  • Hopefully it's available from Windows Phone... /S
  • Is it sarcasm because you already know it won't be? Haha.
  • I wish they teamed up for giftcards again!
  • As long as say when I download the app it doesn't start to force feed ads ill be ok with it.
  • Whatever...just give me a GameStop app for WP so I can check the value of my trade ins.
  • This right here. Got a nook tablet for Christmas and have the app on there. Found it quite humorous that iPhone 4 has a trade values of 2 cents.
  • Try this
  • My wish, digital game rentals...
  • That was their initial idea when they bought spawn labs(what a wasted acquisition that was they shutdown service a few months ago)
  • They should team up to sell every available Windows Phone in the stores as well...
  • That's a great idea. If only it were true.
  • Watch the iPhone and Android apps get released first.
  • Make the Gamestop app!
  • I wonder if this ties into their order instore deliver to house idea they revealed 2 weeks ago
  • Really don't like gamestop. Kind of surprising they would team up with gamestop. Gamestop was most definitely against Microsoft's initial plan to be all digital for the Xbox one. I mean how else could they make money from selling used games if there were none to sell.
  • I believe Gamestop was one of the places where you could trade in used games.
  • Yeah Good News!