CEO of company that printed money with GTA 6 digital pre-orders shockingly says "discs don't make sense"
No resale market for GTA 6 will make Take Two very happy as its executives dive into the money piles like Scrooge McDuck.
Sony's decision to kill physical games from 2028 is the discussion that won't go away, and we're still waiting to see what the Xbox stance will be.
But wading in today is Strauss Zenick, CEO of Take Two (via IGN), otherwise known as the company that counts Rockstar Games among its portfolio. The same Rockstar Games that recently printed a ridiculous sum of money when GTA 6 pre-orders went live.
Only this time, and for the first time in the franchise, there will be no physical version at all. If you buy it from a retailer, all you get is a download code. Naturally, Zelnick is all for this.
“Our business is well over 90% digitally distributed,” Zelnick said. “It's already a digital business. So in certain instances, especially if it's a big game, discs just — and note I said discs — don't really make sense for the consumer.
Also, most instances you have to register online to play anyhow. So if you're already connected, who cares if you download digitally? It's all the same and it's much more convenient."
Granted, I'll give Rockstar Games specifically a little more slack here. GTA V came on two discs on the Xbox 360 originally because the game was too big for one (PS3 used Blu-Ray and was a single disc). Likewise, even on the larger capacity discs for Xbox One, Red Dead Redemption 2 suffered the same fate.
Nobody wants to get up and have to change discs. Not to mention more raw materials, manufacturing costs, etc. But I take particular exception to the second part of the quote above.
It's not our fault we have to register online to play a game. It's not our fault we need to have a Microsoft or Sony account, probably also a Rockstar Games account created alongside either of those. A subscription to play online. Alongside an account for every other different publisher who says we need to have an account.
Are digital games more convenient? Of course they are. But let's not pretend that this has anything to do with making our lives easier. Without a physical copy of something in our hands, we know that at any point it could just vanish without a trace.
It's not remotely surprising GTA 6 is digital-only. Even ignoring the likely technical issues fitting much of it onto a disc, it kills the resale market stone dead. Used game stores won't have copies of GTA 6 on the shelves after players are done with it. GTA Online is the cash cow, but there are still plenty of us who will play the campaign and call it a day. Those players can't sell on or trade in their copy anymore.
Curiously, Zelnick also said that "It doesn't mean that we won't have physical additions now and then, I'm sure we will in the same way that there’s still vinyl in the recorded music business." I don't even know where he's going with that one.
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Richard Devine is the Managing Editor at Windows Central, where he combines a deep love for the open-source community with expert-level technical coverage. Whether he’s hunting for the next big project on GitHub, fine-tuning a WSL workflow, or breaking down the latest meta in Call of Duty, Forza, and The Division 2, Richard focuses on making complex tech accessible to every kind of user. If it’s happening in the world of Windows or PC gaming, he’s probably already knee-deep in the code (or the lobbies). Follow him on X and Mastodon.
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