From the console to the Oche — Xbox and Target Darts press 'Start' on an incredible new collaboration

Xbox has a hot new product debuting before 2025 calls it a day, and it's probably the last one you'd guess it to be.

How does a dartboard "powered by Xbox" sound? Microsoft's gaming brand has partnered with Target Darts just in time for the start of the 2026 PDC World Darts Championship, and the impending fever that comes along with it.

This isn't the first toe dipped into the world of darts, either. Xbox has been a sponsor of the current reigning World Champion, Luke Littler, for about a year now. And it doesn't look like things are slowing down.

Making up the new collection is a (currently sold out) limited edition dart board, a different dartboard with a large, very Xbox-y surround, and some Xbox-branded flights for your arrows.

I'm not allowed a dartboard anymore, not since my previous attempts utterly ruined a wall. And a door. And made the floor look pretty nasty, too. I like darts, but I'm not very good at it.

If I were in the market, though, this would be the easiest sell in history. It might seem like an odd pairing, but it works. Luke Littler is known for his love of his Xbox, which is where the partnership sprung from. Now, he's going to defend his world title in London with the logo on his chest once again.

The only downside (for some, anyway) is that this looks very much to be UK-only. Target is a UK company, and the partnership has been delivered through Xbox UK. Nevertheless, it's cool as hell, and it's always fun to see Xbox link up with non-tech brands.

So to close out 2025 we've had Xbox Crocs and now Xbox darts. What on earth is 2026 going to bring? Oh, and if you're listening, people of Xbox, a darts game would be pretty killer. Think about it, yeah?