GeForce RTX 3080 12GB graphics card enjoys unbuyable, ghost-like launch

NVIDIA GeForce RTX 3080
NVIDIA GeForce RTX 3080 (Image credit: Harish Jonnalagadda / Windows Central)

What you need to know

  • NVIDIA quietly announced that a 12GB variant of its RTX 3080 GPU is real and should be releasing via partners.
  • With that said, it didn't state a price and actually finding this supposedly real GPU is a goose chase at the moment.
  • A similar situation occurred with the 12GB RTX 2060 launch in 2021.

The best graphics cards are rare birds these days. But while some have decided it's easier to just steal GPUs than buy them the legit way, others remain patient and respectful of the market, waiting with their wallets for a chance to properly order the card of their dreams. And now, they have that chance with the RTX, 3080 12GB launch—

No, we're just kidding, that chance is still likely off the table. As usual, even though this new GPU supposedly exists, the odds of anyone being able to buy it are slim to none. NVIDIA announced a 3080 variant with 12GB GDDR6X memory, claiming partners would be selling it starting January 11, 2022, but as has become a pattern, said GPU is almost nowhere to be found. This is a copy-paste situation of what happened with the RTX 2060 12GB "launch," wherein a product supposedly entered the market without actually entering it.

In other words, file all this knowledge away in the back of your mind and proceed with your existing efforts to get a graphics card. Right now, EVGA is one of the only partners even referencing the RTX 3080 12GB's existence, is charging a minimum of $1,249 for the thing, and has it labeled as so out of stock that you can't even sign up for EVGA's notify queue. ASUS also has a variant on the way.

Image (opens in new tab)

RTX 3080 12GB (opens in new tab)

Ghost launch

Dread it, run from it, but the ongoing chip shortage still means that RTX 3080 is going to be out of stock.

Robert Carnevale is the News Editor for Windows Central. He's a big fan of Kinect (it lives on in his heart), Sonic the Hedgehog, and the legendary intersection of those two titans, Sonic Free Riders. He is the author of Cold War 2395. Have a useful tip? Send it to robert.carnevale@futurenet.com.

8 Comments
  • Typically Nvidia these ghost launches only serve three things:
    1)Keeps the tech press talking about them, thus earning mind share. 2)gives fanboys something to clamour over and cause a storm about thus earning more mind share. But this egostic insanity from Nvidia has limits. 3)By doing the above Nvidia is effectively “flooding the market” or trying to - just to keep any sales away from AMD. As the average consumer won't know any better. Tldr: It's all about Nvidia's ego.
  • $1250!!!!!
    Its a shame there are so many people out there willing to support, and even encourage, these mfg's screwing over people.
  • Don't worry! It's $1,250 you likely won't even get a chance to be allowed to spend.
  • While I agree that the list price is too much for a graphics card, it is simple supply and demand. In the face of excess demand, they can keep raising prices till the rate of purchases slow down. Eventually, supply will meet (and hopefully surpass) demand, and things should start heading back the other direction. All this is moot of course if the cost of components/manufacturing goes up. Then we're stuck with high prices.
  • $1250? You think that's bad? Try $2399 in Australia (and that's for the 10GB VRAM model). When the conversion price comes out to just over $1700.
  • Like the RTX 2060 12GB, those cards are made specifically to cryptominers, there is almost no upgrade in graphics since the more vram are more use full for getting the best hash rate.
  • I say let the world not bother with crypto, blockchain, nfts, meta etc.. virtual economies, let it all crash leaving speculators holding the bag.
  • Hopefully these ‘Imaginary Edition’ gpus will end up very cheap in a couple of years.