Get a dose of Bollywood with the Filmfare app for Windows Phone

If you are a Bollywood fan, you would know Filmfare as almost a companion handbook for Hindi   films for over six decades. The popular magazine is now available as a neat app on Windows Phone, and brings you all the exclusive interviews, classy photo-shoots, insider stories, Bollywood fashion coverage, movie reviews, and special features.

The app has a clean and modern UI, and you can swipe through to move from one category to the other. You can share the articles and photos on your social networks, via email, and using other apps through the usual sharing protocol of Windows Phone.

For some reason, the app features only news stories and short pieces and not the long features and articles like in the magazine. Also, the photo gallery only displays the title of the gallery and not the individual photo captions, so several times I could not get who was in the photo or its context.

The app also allows you to change the lockscreen to the image from the article you are reading. If you are a movies fan, and prefer photos of your favorite actors or film personalities as your lockscreen wallpaper, this is a handy app.

The app is developed and published by Popup Technologies, and although specified that it is owned by the magazine company, I did check with, and confirmed that this indeed is a licensed app. I wonder why the app wasn’t published under Filmfare’s name.

The app is available free for Windows Phone 7.x and Windows Phone 8 devices from the Windows Phone Store. It’s not region restricted, so Hindi film fans all over the world can grab it and read about their favorite movies and stars. It’s not a perfect app, but good enough for a quick glance when you have a few minutes. Check it out, and let us know how you like it.

QR: Filmfare

Abhishek Baxi