Google to play the long game, will start playing nice with Microsoft Office

Google "G" logo
Google "G" logo (Image credit: Windows Central)

Google "G" logo

Source: Android Central (Image credit: Source: Android Central)

What you need to know

  • Google's Cloud division will reportedly start playing nicer with Microsoft Office.
  • As per a new report, it hopes to entice customers into the G Suite ecosystem on a piecemeal basis, instead of signing contracts that move an organization's entire pipeline over.
  • The Slack competitor it's working on will also integrate with Microsoft Office better.

Google's hired Microsoft's former head of strategy to lead up its own G Suite wing, and it's starting to show in how the Mountain View giant looks at its competitors in the productivity space.

Much like Microsoft's own shift to a more platform-agnostic, we'll-work-with-everyone attitude following Satya Nadella's taking of the helm, former Microsoftie Javier Soltero is pushing G Suite to play nice with its competitors, namely Microsoft Office.

As a result of the change in strategy, Google will now start allowing organizations to move over to G Suite at a departmental level, instead of signing giant contracts that require the organization's entire pipeline to make the switch. In addition, G Suite will now be marketed as something that co-exists alongside Microsoft's software, instead of something that necessarily supersedes it.

The hope, taken right out of Nadella's new playbook for Microsoft, is that doing so will allow customers to become used to G Suite gradually, and help make the transition from the Office suite less daunting.

As evidence of this slow-burn strategy, Business Insider's sources claim the new messaging app under the wraps at Google's offices will integrate well with Microsoft's apps like Word, Excel, and so on, much like Slack or the Redmond giant's own Teams.

And it's not just Microsoft that's the beneficiary of this go-along-to-get-along revolution at Google Cloud. G Suite will also feature integrations with other services like Slack and Cisco WebEx in pursuit of this "Trojan horse" strategy, which Google hopes will yield much greater returns in the long run.

Open-source with a hint of exclusivity is, after all, how Google's been able to subdue Microsoft in both mobile and web technologies. So, why not try it in the enterprise, too?

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  • Don't trust Google.
  • I'll believe it when Google allows Assistant to interact with an Office365 calendar. Till then, they're evil.
  • The abstract for this story on the home page says "the Mountain View giant changes tact". As a pedant, I feel the need to point out that the expression is "to change tack", not "to change tact". It is an expression that originates in sailing. In general, it means to change direction. In sailing, a boat can be on a port tack or a starboard tack. If the direction of the wind prevents them sailing directly towards their destination, they have to keep tacking, changing direction repeatedly and approaching their destination in a zig-zag manner.
  • Tact means "adroitness and sensitivity in dealing with others or with difficult issues." They weren't going for your expression, it was literal.
  • The only thing Google I use is my galaxy cell phone with MS launcher and all Microsoft office products
  • Does that mean we may see Google suite PWAs in the Microsoft store at some point? .
  • "Google will now start allowing organizations to move over to G Suite at a departmental level, instead of signing giant contracts that require the organization's entire pipeline to make the switch" What? Google actually used to demand that an entire organization switch all at the same time? Wow, that's incredibly stupid. It took a Microsoft employee to change this? Don't ALL large organizations WANT to roll out changes like this gradually, over time? Google might actually have a chance now in the Enterprise market.