These are the messages hidden in Belfiore's Windows binary shirt

Last week at Build, many people noticed Joe Belfiore's shirt emblazoned with a Windows logo. It was not a daring fashion statement but the curiosity behind the binary that piqued interest. That is because the Windows logo was made up of many 1s and 0s.

Could there be a message? Indeed, there was.

Twitter user Kévin Gosse evidently went through and decoded each pane of the logo to find what was written. Here are the messages.

Windows 10 Binary Shirt

  • There are 10 types of people in the world
  • Windows 10, because 7 8 9.
  • Congrats on being one of the first.
  • Windows Insiders help us develop the future. Talk to us @ Windows

Pretty funny stuff and it just adds to the cleverness of the Windows team in the last few years.

Next question will undoubtedly be 'Where can I buy one?' to which we have no answer. However, if you speak loud enough, maybe Microsoft will add it to their store?

Source: Kévin Goss; via WinSuperSite

Daniel Rubino

Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been here covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, Microsoft Surface, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics and ran the projectors at movie theaters, which has done absolutely nothing for his career.

  • I want one. Very smart.
  • the hell did he decode it? Anyone??
  • ASCII binary code, maybe.
  • Ha ha Assassins Creed II code?
  • ASCII code
    it's bretty basic
  • Too basic.  He wanted us to decode it.  It's a trap.
  • Thank you, Admiral Ackbar.
  • damn Illuminati  all over again!
  • Easy. There are decoders/translators online. Can even be done manually but I haven't bothered with binary in a looooong time and it would take a lot more time. I guess he is the only one who bothered with it or just the first to decode it.
  • This is simply binary encoded ASCII, with some padding at the beginning and the end. I had to bruteforce it a bit because some parts are hidden on the picture I used (, which is a zoom on this one, thank you Lumia 1020), otherwise there was nothing too fancy.
  • Ahhh, I see it now...the "throw away" or padding at the beginning and the end.  There are a bunch of lines that are simply 01010101010.  Get rid of those and the rest would translate pretty easily.  I didn't see that simplistic pattern before and thought it wouldn't be easy to translate because of assumptions that would have to be made about parts that are missing.
  • Ok :)
  • starting and ending with 101010101010, you can skip those
  • 01001001 01110100 00100111 01110011 00100000 01100101 01100001 01110011 01111001 00100000 01110010 01100101 01100001 01101100 01101100 01111001 00101110
  • There is a couple where the man proposed to his wife in binary. Literally, he was saying 1 0 1 1 1 0. . And she wrote it down. Later translated it. Hah.
  • ASCII code
  • I want two.
  • I want 10.. one for me, one for my brother
  • LOL!
  • Up with you!
  • And what about the other 8?????
  • Hahaha. Very true. That will be the question that ringed on someone who doesn't know binary. :3
  • There are 10 different types of people in the world - those that know binary, and those that don't
  • I see what you did there...
  • I got 10 today. A black one and a white one. The white one is for Insiders who went to the store. Not sure what the black ones were intended for, but some insiders got them, as well. :D
  • Do want
  • Was hoping one would have the release date for wp10 and its flagship...
  • Yeh, clever. The 7 8 9 joke is really cliche though and gets on my nerves.
  • Sorry. Windows 10 first. Cool shirt later.
  • Windows10 because 7 8 9? When was 9 released? Or is there a pun I don't seem to understand..?
  • Ohhh nice one! Haha I just got it.. Because 7 "ate" 9
  • Seven ate (eight) nine. :D
  • 7 ate 9. Geddit?
  • 7 'ate' 9
  • The pun is 7 (ate) 9
  • You've heard the original version of the joke right? Why was 6 afraid of 7...
  • Why?
  • Because 7 8(ate) 9
  • Because 7 was a registered 6 offender?
  • Holy crap...BRILLIANT!
  • You sir our madam, have made my day.
  • This is the only time this sort of thing works, except for when 10 eleven twelve.
  • I grinned.
  • 7 'ate' 9
  • Because redundancy killed the joke....
  • Meh...
  • I want one :D
  • Don't..
    To drink...
    Your Ovaltine? Son of a ....
  • Haha! Nice! A Story of Christmas!
  • .... What Ovaltine?
  • Also yes...i do mean it that way!
  • Classic.
  • More Ovaltine please!
  • Yeah... He wore this tshirt at some other event as well... I can't remember though
  • Are you sure it was the same shirt, did u decode it?
  • It wasn't the same shirt, the last o e he wore was just a binary representation of 10 repeated.
  • Damn clever...was this the same coded shirt he wore at the Jan event too. He had asked people to decode ot that time too if i remember correctly
  • Nope, different one
  • The ol binary hidden message in ASCII. All too easy. Cool though
  • Double hidden message: if you take the nth bit of the message to be bit n/4 from pane n mod 4 (from the top left clockwise) and encode as utf-8 it spells "Push the button Gabe." Anyone know what this means?   Disclaimer: maybe
  • It's a button which gabe showed on twitter and it resembles publishing a new build. Clever find there!
  • Damn... Nice catch. Didn't see that coming. What a code. Coding a message into binary is one thing (which is a dead easy). But having that same binary delivers other hidden message, that was hard enough. Kudos to whoever made that code. :3
  • lovely Microsoft team....
  • illuminati confirmed!
  • Not this again XD. I see this in the comment section of every YouTube music video.
  • Is illuminati true"
  • Yeah so is Knights Templar and Assassin's Order.
  • My father in law is a Master Mason. I dare not get on his bad side.
  • I know someone who has this shirt. ;)
  • I know someone too. His name is in the article. :D
  • If I count him in then I know at least 11 people with the shirt. :P
  • Eleven or three? :p
  • Eleven. ^^
  • You know Adrian... ;)
  • :D ;)
  • WOW
  • Apparently they're going to be available at a Game Jam dev session at my university next week. Hopefully I'll be able to grab one or more.
  • seems faster now it goes to eleven
  • Brilliant idea.
  • I want one! Posted via the Windows Central App for Android
  • I tried to decode it myself but no luck.  The cut off numbers due to the Windows logo edges at an angle aren't helping. :P
  • Can someone make this into a high red wallpaper? I'd love that.
  • I WANT THAT SHIRT! Also, I would LOVE it if there was an Xbox variant of that shirt.
  • Ascii binary. I want it
  • When in ....
  • Oh boy
  • Do want!!!!
  • I want Cortana shirts too..
  • Those are awesome! I've been wearing mine for a few days now. ^^
  • And the ninja cat
  • Very clever Microsoft.
  • Was hoping some info about new flagship phone(s).
  • 01010100011010000110010101111001001000000111011101101001011011000110110000100000011001010111011001100101011011100111010001110101011000010110110001101100011110010010000001100011011011110110110101100101
  • coz 10 is 9...
  • Would pick up one of these
  • 7, 8, 9? 7, 8, 10!
  • 01001001011101000010011101110011001000000110000100100000011100000111010101101110001000000011100000111101011000010111010001100101
  • Very clever
  • For the meaning of life, please follow the instructions below.   101110010001 10001111000001010 110100100101 10101001 00101010011 0000101001 1010 0010 010100101010 101010010 010010101001 010001011111 0110 00 0010100101010 001010 01010 010
  • 0100100101110100001000000110010001101111011100110110010101101110001001110111010000100000011101110110111101110010011010110010111000100000010010010010000001100011011011110111010101101100011001000110111000100111011101000010000001100100011001010110001101101111011001000110010100100000011110010110111101110101011100100010000001100011011011110110010001100101001000000100000000100000011010000111010001110100011100000011101000101111001011110111011101110111011101110010111001110010011011110111010101100010011000010110100101111000011010010110111001110100011001010111001001100001011000110111010001101001011101100110010100101110011000110110111101101101001011110101000001101100011000010111100101000111011100100110111101110101011011100110010000101111010000100110100101101110011000010111001001111001010111110100001101101111011011100111011001100101011100100111001101101001011011110110111000101111010000100110100101101110011000010111001001111001010111110101010001101111010111110101010001100101011110000111010000101110011000010111001101110000
  • I couldn't either.
  • This made me cry!
  • 01001101 01101001 01100011 01110010 01101111 01110011 01101111 01100110 01110100 00100000 01110011 01110100 01101001 01101100 01101100 00100000 01110011 01110101 01100011 01101011 01110011
  • 0100111001101111001011000010000001110100011010000110010101111001001000000110010001101111011011100010011101110100001011100010000001010