Klout integrates Bing search prevalence - Warren Buffett gets excited
Do you stay awake at night dreaming of Klout scores and that you will one day have the impossible “100” rating? If so, you really need to talk to someone – Klout shouldn’t be dragging you down like a bad seafood dish. The good news for you Klout addicts is that the company is now introducing Bing search prevalence into your scores.
Last fall the company announced a partnership with Microsoft’s Bing team and now, Klout’s new search engine based scoring is ready. The number of times someone searches for you on Bing will contribute directly to your Klout score; increasing it if you are loved and not doing a thing if you aren’t.
The people at Klout had this to say about why the new Bing integration is so important:
“Consider someone like Warren Buffett. Obviously Warren has tremendous real world Klout, but he isn’t particularly active on social media, with only three Tweets to his name. His relative influence can be challenging to measure with just the available online data.”
In essence Klout’s new Microsoft Bing integration is in place to help rate the influence of those who aren’t necessarily active on social media networks like Facebook, LinkedIn, Google+, or Twitter.
For those who aren’t necessarily clear about what Klout is and how it is useful – let me explain. Klout uses multiple services to determine how “influential” you are. The service scans your posts on these services and uses a formula that includes the “ratio of reactions you generate compared to the amount of content you share” and “factors such as how selective the people who interact with your content are.”
Klout scores can be useful at times to see your reach, but questions have arisen about the exact formula that powers the service. Just like the Colonel Sander's fried chicken recipe – we will never know those secret herbs and spices that make the gears of Klout turn.
If you have never seen Klout before you can check the site out by clicking here.
Do you use Klout – what do you think about the service?
Source: The Offical Klout Blog
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It is important to keep recognizing that measurements of social media interaction are just exactly that...measures of those who participate in that particular method of achieving impact. This fact smacks you in the face as soon as you try to access Klout.com and they make it clear via their sign-in mechanism that if you don't have a Facebook or Twitter account you just don't really exist.
* a long weekend test drive of the Chevy Volt
* Cocktail hour and screening of a film before it released (Sponsored by GM)
* Sony X Headphones
* Chili's certiticates
* Shaving kit from Dollar Shave Club
* 2 bottles of Vita Frute cocktails from VEEV
* A SAMSUNG FOCUS Windows Phone (I already had one, but used it to recruit another WinPhan) I also got a VIP ticket to Windows Phone 7.5 launch and played with those devices before they were available for purchase. There's more, but these are sticking out in my mind. Klout is more than just a vanity number, they are leveraging the social capital with brands in a similar (and much smaller) way that brands attach themselves to actors, musicians and athletes.