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Meet the latest Windows Phone incarnation, iOS 7

Today has been an exciting day for both video gamers at E3 and Apple fans at WWDC. Despite what you may think, I actually followed Apple’s event just as closely as Microsoft’s press releases on the Xbox One.

As I sat on our sister site, iMore.com, and watched the WWDC Live blog I realized that I absolutely loved the updates to iOS7. Apple decided to go for a “flat” design and get rid of faux textures for a completely modern approach. As I watched on and became more excited I realized something; flat design, no faux textures, and Bing integration – this was Windows Phone.

I personally don’t like to claim that one company stole an idea from another company; I have this stance, because I encourage companies to become better by implementing their variations of what is already available on the market. A personal motto of “let the best implementation prevail”!

That being said, it is hard for a Windows Phone user to look at iOS7 and not see some striking resemblances to Microsoft’s current mobile operating system. Of course it wouldn’t be Apple if they didn’t say it was theirs: “The mobile OS from a whole new perspective.”

Jonathan Ive, Apple’s lead designer, had been previously cited for wanting to drop the use of “heavy textures” in iOS, stating that “software design filled with physical metaphors do not stand the test of time”.

Apple hasn’t dropped the rounded edges on its icons or buttons, but there is no longer any evidence of drop shadow or 3D imagery. The new operating system is bright white with simplicity all over.

If my last statement is to be true, and Apple is implementing their own variation of what is already available on the market – then what changes have been made that Windows Phone hasn’t taken advantage of with its modern UI? The answer is transparency; Apple has added transparency to certain buttons and menus, such as the new Control Center. While Windows Phone does embrace flat design, it does not take use of transparency; the addition of which, I believe adds a hint of sophistication to its design.

The new changes to iOS7 are the largest design changes ever seen on Apple’s mobile platform and hints that Microsoft’s latest design initiative has been heading in the right direction. As always though, we have to wonder if Apple will get all the credit for “flat design”.

The operating system’s design isn’t the only change to Apple’s latest creation, a collection of new features include Control Center, Airdrop, and more. The feature we are interested in, is the company’s decision to now bundle Bing instead of Google into its virtual assistant, Siri.

Bing

It is no secret that Apple has been trying to pull away from the claws of Google, if you weren’t aware of the Apple Maps fiasco – you were living under a rock. The company has decided to take it one step further and drop Google search from Siri’s collection of data. Apple's virtual assistant now pulls in data from Bing, Wikipedia, and Twitter.

We shall end on a closing note from Steve Jobs himself:

What do you think of Apple’s latest change to iOS7 – did they take a design cue from the boys in Redmond, Washington?

459 Comments
  • I'm sorry, but this iOS7 is a joke.. I would of gave it to Apple if they actually made something great and newish....but this could if been done with a Jailbreak, its sad and plain.
  • All I can think of in my head, over and over, is the time Steve Jobs invited Bill Gates over for a private meeting, so he could tantrum and shout obsceneties at Bill for "stealing" the Windows GUI from Apple. I'm pretty sure Jobs rolled over in his grave today.
  • All I can think of in my head, over and over, is the time Steve Jobs invited Bill Gates over for a private meeting, so he could tantrum and shout obsceneties at Bill for "stealing" the Windows GUI from Apple. I'm pretty sure Jobs rolled over in his grave today.
    But you do remember the rest of that story don't you? Bill Gates great reply to Jobs tantrum: "We both had this rich neighbor named Xerox and I broke in to steal the TV set and found out you had already stolen it."
     
     
     
  • Didn't Apple buy it from Xerox for like 10k because Xerox didn't want it to take away from their paper division?
  • NOPE
    http://www.nytimes.com/1989/12/15/business/company-news-xerox-sues-apple-computer-over-macintosh-copyright.html?scp=3&sq=apple+xerox&st=nyt
    Xerox sued Apple alleging that Mac's GUI was heavily based on Xerox's. The district court dismissed Xerox's claims without addressing whether Apple's GUI infringed Xerox's.
    The judge agreed with Apple that "the proper place for such an action would be the Copyright Office, not the courts"  Ironically the judge also questioned whether ideas & design were copyrightable (ironic as Apple is all about design lawsuites)
    http://www.nytimes.com/1990/03/24/business/most-of-xerox-s-suit-against-apple-barred.html
     
    Life's not fair is it? Poor Xerox :(
  • wow, that's some revisionist history. Xerox sued apple YEARS after they licensed a ton of technolgy to them. 
    the dates in these  articles don't tip you off? I know this is a MS circle jerk, but don't lie to yourselfs. That's just a whole new layer of totally pathetic. 
  • First of all, look at my name. I am not a windows Phone fan. I love my BB's & can't stand "Tiles" 2ndly I'm not sure your post even deserves a response, seeing as you don't seem to be able to discuss things maturely. If you had bothered to read the NYtimes articles that I posted, you will see the Xerox sued Apple, only after they started suing M$ for using the GUI they had stolen from Xerox, and we're now claiming as their own. Also, court cases take years to sort out. BTW Degenerate, why are you even here at a Windows phone fan site if you don't want to discuss. Windows phone?...another lost iSheep
  • Looks like you clicked the wrong button at the top of the page, the one you want is to the left of this one labelled iPhone/iPad.
  • Looks like someone watched Pirates of Silicon Valley!!!!
  • Unbelievable.
  • Before we blame APPLE for stealing ideas, remember, WP7 (and android) stole plenty from APPLE including the concept of apps (as we know them), marketplace, front-camera, high resolution screens....APPLE deserves credit for creating the modern smartphone as we know it.  In this game of thrones, you either steal well or you die trying.
  • I'll give Apple the concept of an app store.
     
    But everything else you list is just inevitible progress of technology and/or obvious.  I also give Apple the magic of finger-touch UI.  Though part of that was also technology, they showed the world that the humble and impricise finger was the secret to intuitive UI.
     
    The iPhone was 5 years ahead if its time.  Trouble is, those 5 years have been up for a while now.  WP and it's live-tiles, people hub, and many more features are fresh and innovative.  Even with the fresh coat of paint in iOS7, it's STILL a grid of static icons.  That's so 1980's man.
     
    Android has brought cool innovations to the market as well.  The Control Center in iOS7 is clearly a knockoff of the pull-down quick-toggles from Android.
  • I can't agree with the app store, just because it was taken from Linux... Way before the iPhone Linux distributions had had similar "stores", although in those were/are only free programs...
  • Apple store concept came from Cydia... Cydia existed before there was App store... App store wasn't magical
  • im not too sure if they should have the appstore either. didnt sidekicks have something like that first?
  • I think they have even less "original" stuff than that. LG put out a dumbphone with a capacitive touchscreen before the iphone was released. The first year the iphone existed their appstore (or the ability to add apps) did not exist, so WM and BB still were ahead in terms of being able to add apps (though they did not have an app "store" -- you had to aquire them the old fashioned way). I suppose in terms of high resolution screens it very much depends. They may have been the first to a 480x360 screen (though I'm not familiar with that specifically). Then Android was the first to a 800x454 screen (while iphone was still 480x360 until the next summer). At that time Android also had started down the route of having much larger screens (3.5" vs 3.7" -- soon moving to 4.3"). Then Apple went to 960x640 summer of 2010 (half a year or so later). Another half year or so later Android started coming out with qHD phones (960x540). The Galaxy Nexus in 2011 then had a 1280x720 resolution screen. A year later the iphone 5 came out a 4" screen with 1136x640 resolution. Not long after that the Droid DNA launched with a 5" 1080p screen. All of that being said, I agree, I don't think anyone can rightly claim the "high resolution" innovation card.
    Obviously WP7/8 belong in there too, but the WP development hasbeen more of a jump every once in a while, since the hardware requirements for WP7 kept things pretty static.
  • You really believe Apple invinted apps, and smartphones (as we know them)? The things people just believe. As far as front camers etc. That came from consumer demand.
  • No, let´s blame them...
    Panorama + Notification Bar + Folders = Android
    Reject calls with SMS = Android
    iMaps = Google Maps (Opps)
    Ping = Facebook, Twitter
    iPad = Samsung´s Photoframe
    iPad Mini = Dell Streak
    iPod = Creative Technology and Walkman
    ‘iPhone’ name = Linksys’ iPhone®
    Original iPhone = Samsung’s S700 Mp3 Player
    iPhone 4 & 4S = LG’s Prada
    iMessage = BlackBerry Messenger
    Siri = Xiaoi Bot + Nuance
    App Store = Ubuntu Software Center
    Bigger Screen = Everybody else
    MacBook Air = HP’s Sojourn
    Macsafe = Asian Crockery
    Thunderbolt = Intel
    OSX, iOS = Unix
    Newton = Psion Series 3, HP 95LX
    Apple Logo = Genesis 1:6, 3:6
    Aluminum = Cheapest Metal
    Plastic = ($$$ Reinforced Polymers)
    Security = Buy a new one...
  • You and your comments are a waste of cyber space
  • Truth hurts doesn't it? And I forgot, iOS7 = WP. Even if you don't like it!
  • well done   LIKE
  • Pretty Good list... you did forget smartphone = Nokia+HP and first real smartphone OS = Pocket PC/Windows CE. I even believe they stole the "i" from iPaq another early smartphone. Many of these had thier own app store for thier product. Windows Mobile already had panarama and folders and notifications screen, go check out a HTC HD2, Touch Pro 2, or even T-Mobile Dash... all had folders and ran the 5th generation up to 6.5 before they switched from Windows Mobile 6.5 to Windows Phone 7.
    The only thing iPhone ever really brought to the market was... a very good touchscreen.
    Now that all phones have them or better (like Nokia where you can wear gloves) the edge is gone.
    I've said it before and I'll say it again the other two phone makers just stole from Microsoft.
    Think of your Desktop...
    Apple = Windows XP apps to open a program, old, outdated, thousands of programs for it, and still mildly useful.
    Android = Vista. Newer than XP but a huge Memory and CPU hog and "has improved" by adding "Widgets"... Oh Yeah?
    Windows 8 = Windows Phone 8 built on the same Kernal. Yes I can tell who is innovating here!
    Of course iOS was built  from OSX which is just about as old as XP but remember which company used icons to open programs/apps... savy?
    And it could be said that Android is moving into Windows 7 territory now as it is more popular and getting the memory and cpu usage under control but then again we got 8 core phones. Windows Phone can run on half that and be less laggy! And we are talking where the idea came from not where it is going!
    So with that in perspective I see Apple/Android "borrowing" heavily off Windows for the foreseeable future. As they don't really offer any new ideas. I mean even Siri was Microsoft "Tell Me".
    The fanboys and trolls will howl but the truth is the truth and eventually you'll see.
     
  • Cool!
     
  • They stole a whole letter? and the letter i of all letters the audacity!
    Not like they didnt have an ipod before that or anything, or the fact that ipaq's came out after the ipod. 
     
    just wow......
  • Let’s see: “Infogear released a telephone with an integrated web browser under the name iPhone in 1998”. “On December 18, 2006, they (Linksys) released a range of re-branded Voice over IP (VoIP) sets under the name iPhone”.
    http://en.wikipedia.org/wiki/Iphone
    Infogear became part of Linksys, thay had a line of IP Phones called “iPhone”, and later became part of Cisco. But “iPhone” was registered in 1998.
    “The first line (iPod) was released on January 9, 2001, the same day when iTunes was released”.
    http://en.wikipedia.org/wiki/Ipod
    So 1998 vs 2001 just for the “i” names, and 2006 Cisco had VoIP Phones still before the Apple copied name “iPhone” was even announced. So they settle, but it was not original so it is a copy, quite simple.
     
  • Hahahahahaha your joking, right?  You havn't the slightest clue what your talking about.
    Ping does not equal facebook or twitter.  If you're referring to the old Ping music social network, then yes, its a social network like any other.  Facebook and twitter=friendster, so if anything you should say Ping = Friendster, but nice try.  The new Ping, a email organization app, is ENTIRELY different from any social network.  So that point is invalid
    Samsung Photoframe = a picture frame with storage.  Nothing new, nothing innovative.  Now you really want to compare an electronic picture frame to a full on tablet?  Give me a break, kid.  You could have at least tried to pull the "Microsoft came out with it first" card, even though this is blantantly incorrect.  Not to say Apple was the first, but they began tablet development in 1987, and released the Newton in 1993.  In 1999, INTEL created the "Intel Web Tablet".  A year later, Microsoft tried to "re-invent" dated techonology, and failed miserably with the "Microsft Tablet PC". You know why it failed?  It was too heavy, not enough tablet applications, their attempt to integrate desktop applications was a joke, and basic features such as FINGER TOUCH and KEYBOARD were not always available.  Then, in 2006 Samsung came up with the completely unrelated PhotoFrame.  In 2010, Apple showed EVERYONE, but most importantly Microsoft, how its done.  It  was light enough for one handed use, all features and applications worked seamlessly as Apple products always do, and within no time had hundreds of thousands of Apps to choose from.  Again, your point is invalid, go learn your facts.  Another point for Apple.
    Siri=every other voice recognition software, Apple made no claims of being the first voice recognition software
    App Store=Ubuntu Software center...that's a joke.  I'm not even going to waste my time with this one
    Bigger Screen is not an inovation for anyone.  Apple has chosen the size because it is easy for one handed use.  These 5-6" phablets are hideous and a hassle to manage, Apple isn't stupid enough to fall into the "bigger screen and better specs" craze, when it clearly is a backwards step in usuability.
    The HP Sojourn was a joke...again, not going to waste my time
    Dell Streak = smaller iPad.  Good try though
    Original iPhone = Samsung's S700 MP3 player?!?!?! What are you smoking kid?  You sound like some Samsung fanboy from 1990.  How, in any way, shape, or form, does the S700 compare to the iPhone.  The undisputed founder of the entire smartphone market.  This is probably the worst one in this list.  If anyone seriously believes that, go take a look at the S700.  Actually VHMP01, you should go take a look yourself, because you clearly have no clue what it is
    WTF is Macsafe? Your making up new words now? That's cute
    Thunderbolt is clearly Intel, Apple makes no claims that they created the thunderbolt technology, only that they are one of the few who were smart enough to implement it.  I'm guessing your still using USB 3.0 on your PC? Hahah, sucks to be you
    Apple Logo = Genesis 1:6, 3:6??? What are you on about?  Are you referring to the original logo, of Sir Isaac Newton sitting under an apple tree? or the apple with a bite out of it?  Either way, the logo is original.  Provide a source if your just going to make stuff up as you go.
    OS X/iOS is Unix based.  Correct.  Which is why it is far more stable and secure than Windows will ever hope to be.  But thanks for pointing that out.
    Aluminum = lightest and strongest widely available metal, also has a very low heat capacity, making it the ideal metal for electronic devices
    Plastic = cheaper than aluminum!!  Do you even know what reinforced polymers are?  Or even a polymer?  These have been around for a longggggg time and are much cheaper to produce than aluminum cases. 
    Security = Most secure phone there is.  What is your point here?
     
    Seriously, at least pretend like you know what your talking about before making an erroneous post such as this.  This is embarassing.  I really didn't feel like writing all this, but I can't have casual readers thinking any of this nonsense is fact.
    Truth hurts, doesn't it?
     
  • The Nokia n95 from 2007 or 2006 had a front facing camera and You Can t say high red displays are an invention from apple that's just evolution of technology
     
    (sorry for my bad English)
     
  • Actually, most of this stuff was brought to market by Nokia way before apple, and I bet someone else thought of all of these even before that. But, as stated in the article, its about each company's own implementation.
  • Apps, Oh common.. even symbian had apps.. Marketplace (or app store) is not invented by Apple.. Read the history man.. 
    https://en.wikipedia.org/wiki/App_Store#History
     
    There are many phones had front camera before iphone..
    Nokia had high resolution phones with thier N series, way before iphone..
  • Symbian had apps way before apple even started planning iphone, linux and some other platforms had "stores" before apple, front camera wasn't invented by apple, phones had them years before, only they weren't called "facetime" and you could call anyone and not just people with the same phone as yours, if your carrier supported it. Apple also did not invent high resolution screens in smartphones, they were designed and invented by companies like LG, Samsung, Sharp etc... apple buys screens from them and puts them in iphone. They even stole the name "iPhone". Only original thing they did was to design mobile OS optimised for finger control, but even that first version of iOS was really a "dumbphone" OS, no apps, no bluetooth, no multitasking, no mms, no group sms, no video recording, phone itself had crappy camera even for camera standards in those days and it din NOT have front facing camera...... Everything they added to iOS and iphone itself later to make it "smartphone" was ripped off from android, symbian, BB and from windows phone lately.....
  • I agree, it doesn't look very good, extreme colors, inconsistent, especially the still rounded icons, and overall childish. But something Microsoft need to learn/change with WP is the lack of depth which makes you get tired of the UI quite quickly, also the one color tone is getting boring aswell.
  • And let's not foget that newly invented Airdrop is exactly what the first generation Zune was capable of doing with those around you that had a zune.
  • Although, Airdrop sounds much more appealing than Squirt
  • airdrop has been around for years. Kids on this blog are fucking stupid.
  • You're right, it has been around for years. Bluetooth for sharing between phones and WiFi for sharing between computers across a network. Oh and how's NFC working out for you iPhone users ... oh, sorry .... I forgot the iPhone doesn't have NFC.
  • So true, They called Squirt which def wasn't a good name.
  • Because the idiots cannot come up with any new ideas, so they steal windows ideas. I bet Jobs is doing cartwheels in his grave. lol
  • Steal or showing them how it's done?!
    Didn't MS have tablets of some form or another for 10 years before they were shown what works?
    Didn't MS's vaunted CEO laugh at the original iPhone and liked what they were doing.  He liked it a lot!  Er, before WP...
    Didn't MS Vista OS come out having a lot of Appleesque feel to things like Calendar, Explorer, "Spotlight" Search,  even their Apple "Aqua" Logo?
    Apple is just returning the favor AND showing what WP interface should be "wink"!
  • I really don't think that's how it should be done, it's very inconsistent. Worst of all is the control panel, way too transparent.
  • Apple isn't returning a favor. Apple and Microsoft just don't sue each other because of agreements of using each others patents and design factors made in years past, when they were both a starting company.
    You can laugh about Microsoft, but you also have to to give them some credits about being innovative. That is just something Apple lacks. Apple is about using other company's ideas, improve them on the feel good factor and sell them as Apple-innovation.
    Which is something really different.
  • Apple wouldn't even exist right now if it weren't for Windows. Bill Gates bailed Apple out just before they were about ot file for bankruptcy and go under. Apple owes everything they are to Windows (The operating system that sold enough to keep Microsoft AND Apple afloat).
  • -Tablet parts were a lot more expensive and a lot less capable at the time, power and battery wise.
    -Patents show MS had an iPhone like all in one phone in the 90s, but it was deemed too expensive for consumers to purchase at the time, also there was windows mobile.
    -I'll give you the third point only because I never used Vista and don't know much about it, but I know search and Calendar (even the one in outlook) have been around before vista.
    I don't believe your name is very fitting, InformedNow.
  • It looks like b@stard son of wp and android. I mean some aspects are good but I didn't like most. Look at the Phone icon, it's horrible and maps icon reminds me here maps.
  • Daylife: http://www.gsmarena.com/ios_7_announced_new_look_siri_multitasking_toggl...
  • oh really? @DayLife, time for some actual knowledge (lacking in this article) 
    Show me the iOS jailbreak tweak that adds the Game pad api. 
    Show me the jailbreak tweak that lets the operating system watch the apps you use and when you use them, so it can pre-emptively update you only when you need it, saving battery life. (hint, no other OS does this) 
    show me the jailbreak tweak for activation lock, which should be on EVERY PHONE OUT THERE, and could end all iphone theft. 
    I get that this site is a giant microsoft circle jerk, but you guys are extra pathetic. 
  • Then WTF are you doing still here, we ALL get it, you don't like ANYTHING Microsoft!!!!
  • How about stop taking the comments of one person and aiming at the entire community. Also, grow up and learn how to talk to people.
  • Nothing new here. Microsft abd Bill Gates were showing off tablets in the 90s, yet we're to believe they didn't see this "revolution" coming. Even though I recall Bill Gates saying back then that 15 years or so tablets would out-sell PCs. He was only off a few years.
    You do have to give to Apple though. That first pic they use a much more attractive woman than Microsoft's.
  • You also got to look at Steve jobs problem with Adobe, Why? Because they wouldn't rewrite a driver, so from that point onward all Apple devices didn't have Adobe. Steve really had a long memory. I mean Flash is great and for him to say its too big of a program thats bullshit, but now since Adobe has pulled the plug for MDM devices.
  • Go Microsoft.. Lead and people follow
  • I love how all my friends who said Metro is ugly are now praising this kind of design!
  • It does look pretty, I'll give them that. I'm still not a fan of the static icons, though. The iOS7 font is really sexy, I sure wouldn't mind seeing a font option on WP8 with that particular one available. It's very sleek.
  • It looks pretty? Are you serious? It's very bad copy of WP7/8. There is no design ethos to be seen anywhere. There is no consistency anywhere. All screens looks different, I have noticed at least 3 different styles of buttons on one single screen. If that is pretty than I have to ask oxford dictionary writers to find us a new word to describe WP7/8.
  • +1000
  • It is a bad mash up of WP and Android. This version they seem to have thrown caution to the wind and just blatantly copied from both.
  • And Windows Vista's Aero
  • I think it's a pretty good mashup of WP and Android. Definitely the best iOS has looked EVER.
  • They haven't thrown anything, they didn't have the guts to go with any direction, so they just ran head first into the sign between the crossroads, while dragging their icon grid with them.
  • +10000
  • Agreed - I think it's hideous.
  • Agreed x1000000000
  • Not sure that it is a copy of WP per say but it does borrow from it. That being said it also borrows from other places like Android, and the G apps. But look beyond the traditional tech places and into advertising and other places of Art and the minimalist design is well reflected in iOS7, but was also some of the inspiration behind WP, but as others have said the missing pice is depth WP has no depth no layers, so it gets boring quick.  
  • there are some really dumb kids on this blog.
  • Say's the dumbass Apple dipshit who can't tell the difference between WINDOWS PHONE Central and IMORE.com
  • I'll apparently be the one person who agrees with you. I generally prefer lighter and thinner text on my phones.
    But more importantly im a +1 for font choices. 
  • That font is just freaking Helvetica, it's so overused everywhere... i never imagine of so many fonts they pull this font instead, its like back to highschool...lol
  • Well ... maybe what he meant is just those thinner font. We can still use Segoe-WP with a thinner lines (Segoe-WP-light or whatever you name it). This way, we still have the WP feel and the delight of thin font.
  • Thinner fonts, especially in the low-contrast backgrounds shown in iOS7, can be MUCH harder to read. I have good eyes, and some of that thin white text is pretty squint-ariffic.
  • Well. We are talking about thinner fonts on WP here. Thinner fonts should be readable enough since we have enough contrast level. But I agree that way to thin can make is harder to read.
  • Many apps on Windows Phone are following the trend of light fonts, including Microsoft's own Youtube app. Would be nice to have it dotted around the OS too.
  • I don't see any difference between wp8 and iOS7 fonts.
  • I agree, it does look pretty...(again beauty is in the eyes of the beholder). and let's be honest, WP OS is behind in what it has to offer (not design) I love the ideas of Notification center and Control Center. I do not find it easy in WP to turn on and off  WiFi, GPS, etc; I have to go to Settings, then scroll up and down for each one (since they are not in a logical order).
    So, MSFT must move faster in implementing these changes and updating their WP OS. I've never had an iPhone. I had Android and now WP, but if the next iPhone is anything like my Lumia 920...then I would be tempted. 
  • there is 1button to on/off wifi and other things.bing it
  • True, but Apple has made it more beautiful imho. I think metro is too flat, with no depth. iOS looks more alive with the background and the transparency. 
    I hope MS will make some design changes with WP8.1.
  • Have you seen the moving backgrounds for the start screen in 8.1?  I'd love to see something like that for WP8.
  • Yeah I agree, MS made it a bit too flat and simple! It get's boring sometimes. But I still love my windows phone!
  • What does that even mean "boring"? Should the main draw be the icons or what happens once you open them? The fact that WP has live tiles means it will never be boring to me cause there is always something new to see.
  • Why not both?
  • Exactly, how can a smart phone be boring. iOS and Android have no motions on home screens. That may be an appropriate use for the term boring.
  • "iOS and Android have no motions on home screens."
    Wait what?
    Have you ever even used Android?
    We've had widgets longer than Metro even existed. Android was the first relevant OS to actually implement this.
    When you think about it - Android gets all the latest gimmicks three to four years before everyone else.
     
    Enjoy your inferior platform I guess.
  • This is a pretty strange criticism, however constructive.  Windows Phone has always been marketed as a "Get In(fo) and Get Out."  WP interface accomplishes that precisely.  I'll admit, transparent GUI elements, fancy scrolling matrix wall papers and swimming fish are a nice touches, but they detract from the whole point of the platform.  These are all design choices.  That being said, people like what they will - Microsoft will not receive credit for inspiring a movement towards less chrome and simplification.
  • Agree, I think the transparency wouldn't fit MS's design philosphy of less chrome. While it might look nice, I'm not sure if it's necesary.
     
    Edit: I actually find the transparency very distracting, esp. when you look at the systems center. The colorfulness of the tiles are a bit distracting too, for me.
  • When I held the back button down for the first time to see the open apps in Windows Phone... I really hated the solid color background.  Still do, actually... just not as much as when it first appeared. Even if we weren't allowed to have our own background, they could at least allow us to choose some background illustrations of their making.  I'm a right brain kind of guy, so too simple of a design can sometimes be a bit disappointing... like AT&T's bland packaging.
  • Right!! .. I think its completely ridiculous that Apple sues the crap out of Samsung but then rips off windows phone damn near 100% .. And then they say they created this look just like they said they created the touch screen or the smart phone or the tablet PC and people just eat it up and worship Apple for being so innovative. Yeah right eat it Apple..eat it
  • +everything I've got
  • One important difference is that MS & Apple have a cross-licensing deal while Apple & Samsung or Google do not. That's why Samsung gets sued.
  • A 'Copy' is a 'Copy', being legal or not is another matter. Apple 'Copies' and complains about being copied, cry babies. So then that license cross thing makes it a 'No Copy', no way! Now, let´s hear all the legal stuff you want.
  • My 30 month-old Windows Phone 710 has some features that are only arriving on iPhones with iOS7?  Bwah ha ha ha. Love it.
  • And my Lumia 920 is missing features that my iPhone 3GS had; what's your point?
  • Jajajajaja yes I'm on same situation :D
  • To be honest, judging by those screenshots, Apple have improved the design, especially the first two.
  •  
    So will you be leaving now??
  • +1
    same here
  • So will you be leaving now??
  • Those would be iSheep... :-)
  • I like the call screen better on ios. Full screen pic of person calling is how it should be. Other than that....meh.
  • +1
  • ;)
  • They need to make their own path and stop traversing other companies' paths!
  • This^ Unfortunately people will be too ignorant/blind/apologetic/flatout stupid too call them out on it. Instead they will find, highlight and praise them for the differneces, and call them "improvements on WP's design".
     
     
  • I know what you mean. But look at the first comparison of the incoming call. This is where Apple shines. I have to say the IOS7-version looks much better.
    I have said from the start of WP that I think MS was on the right way with Metro and flat design but there is so much they can improve. Small small tweaks to perfect the looks, but they dont. MS WP design team are lazy.
    I bet IOS7 will get many small visual improvements the coming years and, even if it looks like a bastard right now, might outshine WPs flat design down the line.
  • Lazy like throwing out years of work and starting completely over twice in fact, all while pioneering a new interface design language. Or lazy like taking an existing product adding a few menus, removing drop shadows and then claiming you reinvented your product?
  • Maybe lazy was the wrong word. But like I said, "lazy" as in they dont pay attention to the smaller detail in the design, and if they do it takes too damn long for them to implement.
  • Flat design is cool, but Apple is missing the live features of the flat design. Live tiles that receive updates with full customization.
    WP Design team is far from lazy.
    Apple has a long road ahead.
     
  • This article is great because everyone has made valid points and aren't totally bashing one OS over the other. Yes, Apple changed for the better and took a WP design direction, but they did it very nicely. And it's true that iSheep will take full credit, but who cares because we all know who pioneered the much needed change in the mobile universe.
  • I hope Microsoft patents the shit out of them for infringing on x and y interface methods, i mean its alot less obscure than patenting a rectangle.
  • Apple has a long-running cross-licensing deal with Microsoft, but there are specific rules in place with that deal to keep the two sides in check so that they don't make a "clone" product. I'm sure there were lawyers involved making sure not to violate terms of this agreement.
  • @Dave Johnson4: Much as I hate to admit it, that is the truth, and we know Apple had to let Microsoft have something as part of the deal for WP. I wonder what it could be?
  • Rubber banding when scrolling is one patently-Apple feature that springs to mind. One of my pet peeves when using Android is the weird glow/sometimes-tilting/other-times-just abruptly-stopping effects they use instead. It just feels awful and really "un-fluid."
  • Haha I was watching the keynote and obviously I am not the only one who thought almost every element was a windows phone design feature. It gorgeous, but that's wp8 too :P
  • I'm glad apple said no to android design.
  • Imitation is the sincerest form of flattery
  • -Charles Caleb Colton  :)
  • Well said.
  • Yeah, but when does it become outright thievery?
  • When the court decides it is!
  • Better quote: "Imitation is the sincerest form of plagiarism."
    - Jim Carrey
  • "Imitation is suicide."
    -Ralph Waldo Emerson
  • If you jump, I jump.
  • +
  • Clearly the team that was slipping stole the others design cues. How embarrassing that they can't think up anything new or fresh.
  • Actually, Microsoft programmed iOS 7... Can´t you see? ;-))
    My points in German (You could maybe add the Slide to unlock?)
    http://www.phoneseven.de/2013/06/10/was-apple-bei-ios-7-von-windows-phone-abgekupfert-hat/
  • Bring on the Apple fanboys to argue that "Apple didn't copy [insert company name]'s style.. They made it better."
  • Yup, they say it about EVERYTHING!
    Take an idea, add a bit of sparkle, quite a lot of marketing buzz words and a huge advertising budget and suddenly they invented it!
  • Dude, you literally just described the ENTIRE iphone experience since day one. 
  • Dana, hope you don't mind me saying but you are just gorgeous.
  • Thank you! That's so sweet of you. I was in a coding rut at work and this really made my day. (:
  • Okay, would you marry me ?
  • Lol! You guys are funny. I'm trying to finish grad school and land a job at Microsoft to help the WP movement before I can think about that. :P
  • I'm finishing my degree and want to land a job at  Microsoft Canada in operations or accounting.
  • Bring on the closed minded individuals who label anyone who thinks different as a fanboy.
     
    Apparently I'm not allowed to like Helvetica neue better without being a fanboy. I'm not allowed to think the new iOS calendar, camera UI look good without being a fanboy. I can't think the functionality of notification center or the quick settings are worthwhile without being a fanboy. I can't be thankful that someone is finally bringing gestures to a major OS (I always thought this would happen on WP first as Nokia would bring some of their core ideas from the N9 to Windows Phone).
  • Don't like Apple
  • Don't like Google even more
  • Really Apple? Really?
  • Do you really need to copy WP design apple??
  • Why wouldn't they? They've had plenty time to troll the wp site looking at design queques, reading our complaints/suggested improvements, etc while working on their latest OS. They clearly chose to follow MS latest design philosophy....GREAT CHOICE BY THE WAY. Apparently MS SOLD THEIR SOULS JUST SO APPLE WOULD USE BING WITH SIRI. This must be the agreement to prevent court proceedings
  • Apple just want a good design thats why they choose us :)
  • Apple version of "metro" design? I guess Android to follow soon
  • oh yeah. If Apple is copying Microsoft you know Google is soon to follow and then get samsung in trouble with a law suit
  • You can already see signs of it in their "play" store, and the google now app.
  • Google already did announce their design cue was "inspired" from WP. I beliv adaptation/reference r okay as long as u give respect. But dont think Apple will ever do that n i doubt they will call it's their own invention again. Crapple!
  • Android is already half way there.
  • actually looks like iOS7 borrowed a lot from Android, WP8, Nokia (in car mode), and WebOS
  • Yeah, the card view is definitely webOS. I thought Apple fan boys said cards were clumsy, dumb and stupid. Don't tell me that they are only good when you can STEAL them.
  • I think it's similar but different.  Apple still maintains a denser interface, with the transparency giving a good example.  I did in fact notice shadows in certain UI elements.  iOS may be shedding its heavily textured origins for digital authentism, but it's still skeumorphic (and I do mean the real definition of skeumorphism).
  • Undoubtedly. And they did it better.
  • I hope there is a /s in there :P
  • in some point of view we could be proud that Apple took inspiration from WP
  • I know the hardcore apple fans know that they copied wp8. Those others don't really give a shit. They just follow thr leader
  • I was reading comments on the WWDC and someone shouted 'I LOVE YOU' to Tim Cook lol...
  • Copy from wp, paste into ios??? Smells like another lawsuit case :)
  • Microsoft isn't like that fortunately and I love them for it.  They don't litigate based on the shape of the phone or the icons where the menus are.  They go after infringements on real innovation that can only be achieved by pouring tons and tons of money into R&D.  It's only the other big(headed?) IT companies that squabble on so called design innovations and fight all over the place because they have a patent on an illustration of rectangular phone with rounded corners or curved battery or even a shape ( seriously how does that even happen?!?). 
  • +1
    I hope that the true innovations of WP8 will prevail.
  • You are right! But sometimes apple should get some of their own medicine! Like they do with other companies... Just to keep the balance ;)
  • Is this part of the cross agreement Apple and MS have or will there be litigation?  Looks quite flagrant to me.
  • Yes it does look quite flagrant. The best part is that MS makes money out of 80% Androids, now as MS is the one that spends on innovation and Apple copies, I see MS making money out of 100% iOSs too! That's how you do business.
  •   WHOA!  Here I thought it was just the icons.
  • Holy shit. After WP gets a few more updates to its OS you won't be able to tell the difference between WP and iOS
  • Lolled at the title ^_^
  • Article head line says everything I've been saying since the press conference
  • The design will solely be known as apples from here on out...
  • Sadly you might be right.
  • Anyone noticed how they made the "newly invented" wheather App look just like weather flow?  How about those slides? I could swear they made the IP5 look thinner on the slides..unless..................that's actually IP5.5?
    Great at marketing though, gotta give them that.  The only think I really liked a lot was the new R2D2-MAC.  Real nice.
  • Hey, hey, woah. Let's be nice now. Windows Phone is nowhere near that ugly
  • Best comment ever...made my day..lol
  • I agree
  • Well now the game gets slightly harder due to its similar features now... :S Plus they got more apps.
  • For a while my secondary (ie backup) mobile OS of choice wavered between iOS and Android. However iOS 7 seems to solidify its position as my second choice (backup) mobile OS. Of course I won't give up my Windows Phone, but using iOS won't be nearly as bad as it is now.
  • well.. yeah as a second OS backup mobile it's better than having an android !
  • I keep wp8 as backup too.
  • Not any more as Apple has clearly adopted MS design philosophy. So now your carrying two variants of WP. GLAD TO HAVE YOU : )
  • I'm sorry but it may be similiar in the colour scheme but iOS 7 is so much better than windows phone. It's like windows phone in 5 years time. 
  • Define better? I can't stand using my iPad.. Only thing that's better in my opinion is the store
  • Please...If you or APPLE believed that...They wouldn't have stole WP's Design and you wouldnt be here defending them...
  • According to you and apple fanboys
  • Sorry. I spewed my coffee all over my desk and can't stop laughing after reading this one.
  • You are not smart are you?
    Let me guess, you like turtles .
  • IOS didn't do it much better is this comment a joke.
  • You should add the fact that you now unlock by a slide up, just like WP.
     
    The call screen does look better on iOS though, and I've been wishing Windows Phone would make the contact picture full screen for a while.
  • you have shitty contact pictures then, all of mine are full screen.
  • Seriously? I don't control my contact pictures, and they work the exact same way that they do in the article picture.  I don't believe that yours work differently.
  • Tried to chamge them in outlook.com - guess what
  • Slide up to unlock was stolen from  BlackBerry. WP you have to turn the phone on first and then swipe up,
  • Unless that was a feature of the BB Storm, please tell me you're joking. WP 7 had it long before the Z10 was revealed, and that's the only other BB line I can think of that would have it. Edit: upon further review, it appears that the BB storm did have this unlock feature, but only if you installed an app to make it happen. Looks like they had the ability to pattern-lock and use a PIN as well, and the default unlock method was clicking a lock icon on the screen.
  • It's a shame Apple made better use of the multi-tasking card view in one update than MS has done since Mango. That's the real problem with MS. Too slow to deliver. 
  • We will know in fairly short time what kind of things will be coming for WP.  Pretty sure updated multitasking is one of them.  
  • Bahahaha! Your name x'D
  • I remember hearing that after Mango was released and people got over the fact that they now had some kind of multitasking and quickly realized their multitasking sucked compared to iOS.
  • It took all this time for IOS to update their MULTITASKING card view to even LOOK like this... they havent had a re-design since 2007...how could you possibly say that it MS took longer??? when did we get the Mango update?? LAST YEAR?? How is MS to slow to deliver?? we wil have an update shortly with WP 8.1 for Windows Phone... which will include Multi tasking...
  • Whoa! Simmer down. I was just saying this is Apple's first implementation of multi-tasking card view and they made better use of it than MS did. Mango came out in 2011. MS had the opportunity to improve on the feature in WP8 but I'm assuming they didn't have the time to. I get that it's possibly coming in 8.1. My point is this is something that could have and should have been done already or maybe in one of the GDR updates.  
     
  • Kids, for multi tasking = MeeGo OS, quick as hell!
    and for future purposes, Sailfish OS
    Done with the subject. 
  • Well, old-timer, I think you actually created a new subject. Original subject was about Apple and MS. Thanks for the input though. I'll definitely look into those Linux based OS. 
  • Apple's first implementation AFTER Microsoft's first. Which means all Apple did was iterate on top of what Microsoft already did first. Of course you think it's more polished.
  • So, If Apple sued Sammy for hardware copying, what does this mean for MS. Clear copying of WP but alas, i guess we should be flattered.
  • Ì do think it looks a lot like WP, but, i actualy like it a lil more. Microsoft has overdone the simplicity imho. I realy love the transparency and the lively colors.
    Still, i love my Lumia 920 :D
    But i do hope MS will make some changes, like the controle panel and the swipe to close apps in multitasking. 
  • I can't understand why people are so hysterical about closing the app, if the app is not in the foreground are always closed! What there are in the back-stack, are not the opened apps
  • When your phone is on airplane mode and you loose 40% of battery in 10 hours you understant why it's so important to close apps :)
  • But the apps ARE closed! The apps in the back-stack don't do anything, are suspended, don't use CPU, GPU, connection, nothing.
    An app work only if it is in foregrond, when you leave the app by tapping the back button, or home button, or tap on a toast, or answer a call, the OS put the app in dormant state and in this state all the threads and process of the app are stopped, so don't cosume battery.
     
    More details about how is the lifecycle of a Windows Phone application are here:
    http://msdn.microsoft.com/en-us/library/windowsphone/develop/ff817008(v=vs.105).aspx
  • So WP8 it's worse than I thought, because 40% of battery in 10 hours in airplane mode...
  • May be a problem of your device.
    It is impossible that the problem is the app in bakground, becouse there is only one kind of app that really run in background and are apps that require continuos tracking of GPS position (that you can clouse by using the back button). The other app never run in background. if you read (but above all understand) what is written at the link I posted, you'd realize how you're doing wrong and how much it is impossible what you say and you can understand that there must be some problem with your device (hardware or software)
  • Sad but this will stop some users coming to WP, why would you switch when IOS offers more apps and now a very similar UI? That will be the message getting pushed I guarantee it.
  • The UI is still nowhere near similar. The word you're looking for is "design". Similar design, sure. Similar UI, uh, far from it. iOS is still iOS with its app whores and boring home screens, even if the color scheme and design is different. Although, the colors are a little too flashy for my tastes... And the all-white color scheme would look terrible on a black iPhone. WP8 has a color scheme based on personality, one that is more variable, and the UI is more people-centric and based on tiles.
  • Agree with Dadstar. And I actually saw more google in the design than WP. A lot of it looked like Google Now, for instance.
  • I didn't really think of that until just now! But honestly, taking the best from each OS and tweaking them to their interests is what Apple has done for how many years now? It's a great marketing strategy, tbh. They're are two team to this game: the team that innovates with new, one-of-a-kind ideas, trying to be as unique as possible without angering anybody (Microsoft and WP8), and the team that takes the best of all OSes and puts them into one nice, appealing package. Both teams are innovating, just in different ways. Now, that's not to say I love Apple, I really most definitely do not, I just like what they have done to their OS. Before they weren't even innovating on any standard, but this shows the service giant still has life in it (take that as you may, but that means more choice in the consumer market, which in the end is a plus for everybody).
  • I think you get my point though, perhaps poor choice of terms....
  • The white is just the color of background they chose to show the os, whatever background the user chose would change the look accordingly due to the translucency of the control center screen etc...
  • This is why Microsoft cant afford the luxury of taking an eternity to update WP, all their ideas are nicked and the credit taken elsewhere while WP stays still. They need to move the goalposts constantly to stay ahead but it seems they are content where they are.
  • +1 
    MS has some good ideas, but they take ages to implement them. Also, then need to invite some better designers, iOS 7 just looks very pretty. I hope MS will hurry up and i hope they will make my Lumia 920 more beautiful
  • While I do think the similarity is definitely there, there are a lot of features that were just properly executed better on ios7 than on the windows phone. For example multitasking, very much the same but they made it so that you can close out of apps through that. Another would be the background "depth" feel. Zune HD had that as well feeling like the text pops out and feeling like its less "static". Regardless, I love what they did with ios7. Maybe this will make improvements we been looking for on windows phone even better.
  • In a future update you will be able to close apps when multitasking.
  •  For example multitasking, very much the same but they made it so that you can close out of apps through 
    I wonder where they could have gotten that idea.  Maybe they read this forum.
  • my hunch its from web os, to be honest MS should have included that right out of the box when i first tried out WP8 i was trying to slide to close down in the multitasking screen like W8.. however with WP8.1 there is x in the corner to close tombstoned apps.
  • Ha I was just thinking about how my Zune HD had that slight parallax effect when you'd move the device while on the home screen. Very subtle. Always thought it was cool, and I wondered why they didn't retain it in windows Phone.
  • They even nicked the Zune colour scheme for the Music and iRadio icons.
  • Yeah glass, same here. Such a simple feature could have improved the feel of the phone by so much. Having the tiles have that sense of movement while showing all your apps in the background floating behind the tiles would make the phone feel alive.
    As for the multitasking, I wouldn't be surprised if they came here and took that idea, Microsoft and the community seemed to have lots of innovation behind new features but that's not the problem, its improving those features, and that's what these other big software companies are doing.
  • Apple
  • Now I have to be told that my own windows phone is a "copy" of ios. Ugh...
  • I think that iOS7 is a case of "Cupertino start your photocopiers".
  • This is ridiculous.
  • Stop to speak about the iPhone, we are on a Windows Phone blog or not ?
  • Copy
  • 1. copy
    2. paste
    3. slighty edit
    4. done
     
    i dont know and i dont care what they do to be honest. im more intersted what microsoft will do with windows phone
  • There's more too. Like the keyboard is similar too.
  • copy cat stole a rat stuck in her fucking Sunday hat much !
  • It looks too shit to be a copy of WP. It's like a rainbow puked all over the screen.
  • Watch them get away with doing this while continuing to sue Samsung and others
  • They were too busy being in court to truly innovate.
  • +1
  • I switched from the iPhone 4 to the 8x because i was bored with the same ol apple OS but now I'm kinda bummed. I dont hate the Windows 8 OS but I really do miss the reliability of Apple products. Now that theyve taken some of the best features from Windows and Android I may have to switch back. 
     
  • If you would of baughta NOKIA instead u wouldn't be saying that but instead u baught the shity HTC cuz it LOOKED COOL lol
  • +1
  • Probably has less problems than the Lumia 920 though!!!!
  • You sir, are part of the problem...
  • Is that your wife in the iPhone pic? Sorry dude....
  • I have never had an iphone (have L920 now) but I completely agree with you.
  • I agree 100%. So many apps on WP are so buggy (especially if you are listening a lot of podcasts like me).
  • http://blogs.computerworld.com/sites/computerworld.com/files/u23/ios7-flat-ui.jpg
  • Lol funny picture
  • inb4 all the iPhone lovers
  • Looks nice, but i already have this in 2011.
  • The crappy part is that people will think the windows copied apple
  • LOL how true.
  • I always thought iPhone users were really conservative, not really into change. Or that's at least what I think about friends using iOS. They're not really into a big change. But that could be an awful stereotype. That's probably why they didn't totally shift things up and just put a modern filter over it. What do you guys think?
  • iphone users are into whatever the hell apple tells them to be into. Their shareholders on the other hand aren't into change much at all.
     
  • I think can't change everything, because they have so many users and the strengh of IOS is simplicity. If they make a radical change, it can be difficult for many people to adapt to the new design and they, maybe, they will thing to change to Android or WP.
    Apple will make changes step by step.
  • Heh, I wonder what the fanboys here will say when Microsoft adds the ability to manually close apps from the multi-tasking menu, a feature present in iOS 7.
  • and it has been forever on Android?....
  • http://www.nokiapoweruser.com/2013/06/08/new-wp8-build-on-a-lumia-920-reveals-notification-centre-application-close-from-multitasking-view-and-more/
    It won't be copying, MS is slow to release stuff, but they've had this feature in prototype builds before Apple announced it.
    On another note, what's better fanboys or hateboys?
     
     
  • maybe you were unawares, but windows phone 8.1 had already stated, over a month ago, that a feature where you could close the apps from the multitasking menu (an X in the corner) was going to appear in that update. so shut it
  • Get lost sheep. It is coming soon in the next Windows Phone update so your comment is irrelevant.
  • But the apps in the back-stack are not opened apps and don't need to close
  • Looks pretty good. Google + WP with a bit of HTC Sense and webOS' cards. Not bad at all.
  • My thoughts exactly.
  • I'm not saying it looks bad, but it is not original enough to not be a blatant copy of WP! Its sad and pathetic!..
  • Well apple just walks into a store, grabs all the nice pick n mix they see and walk out whilst the crowd applauds "my what a clever boy choosing all the colours"..  where as if anyone tried that they would be stopped and classed as a thief. Certain groups of people will just be blind to their "favourite" child. Because this particular child happens to the special innovator not a plagurist.
    Animosity aside Apple have lost all sense of direction, they are at that point where their ego has gotten too big for their shoulders but is slowly deflating down to reality.
     
  • Wow so true.
  • So when does the sewing began?
  • Hopefully soon!
  • Good, because I've got a hole in my jeans developing near my right knee that could use a patch. Sorry, I just couldn't resist.
  • ...to put an end at this story...IOS 7 is a mix of mobiles Os
  • Apple finally releases their newest operating system ..... Metroid!
  • iOS finally looks pretty. I might just get a new iDevice now.
  • Nick Archanbault1 what are you going to say when window phone 8.1 comes out?? U don't think Microsoft is working on new designs, making live tiles better, and getting, SkyDrive,Bing, Xbox and Skype to work even better....microsoft has big plans for Xbox tv and SkyDrive.....i wouldn't switch so quickly because apple thought to copy flat design
  • The name is Michael Archambault. =P And I'm not switching, lol. I'm staying right here.
  • this is why they leaked the multitasking changes and the notification centre earlier, so they could say they did not copy it from Apple. clever.
  • THIS!!!!....>Clever Indeed
  • Hum...You are on to something here...
  • Yes....
  • Uh... The notification centre has been there on iOS since 2011. 
  • They are talking about the WP leaks. 
     
  • I know what they're talking about.
    Read what he said. He said they leaked it earlier so they could say they did not copy Apple (iOS7)
    What I'm saying is that although they leaked the notification centre before iOS7, it doesn't matter because it has been there for 2 years. 
  • Android had a notification centre since it's first release, your point is?
  • SBSettings was there before android's notification. Your point is?
  • WOW!!!!!, they took something boring, and made it... (wait for it...) even more boring... props to Apple... 
  • See Link:
    http://sdrv.ms/11RZpO1
     
    ENOUGH SAID
  • That was just sickening! Apple should pay MS $15 for every i device sold!!!
  • I'm sorry man but none of those really showed me any evidence of Apple copying MS. Don't get me wrong, I love my 920 and wp8, but I think this article and a lot of wp fans' reactions to ios7 are a bit overblown. Really, most of ios7 looks more like Android.
  • If the lockscreen, calc, incoming call, and weather don't convince you... nothing will
  • The lockscreen on iOS7 slides to the left or right not up.
  • Sorry, round out edges in card view is already taken too:  http://i39.tinypic.com/ddnjbb.jpg
     
  • The only thing apple has that we don't in the new UI is a wallpaper on the background wish we had that since day 1
  • and with 99% of the wallpaper covered with tiles it would be pointless!!!!
  • Justice must be served
    And blood will be shed
    Microsoft, do something
    Damn it!
  • Litigation! Litigation! Litigation!
  • I personally find the transparencies in iOS7 just absolutely awful, e.g. the way the control center looks like faded womit with all the colors in the background. :) I prey to Santa Claus that if MS some day puts more (as there already is a bit at least in the camera UI and video controls) transparency to WP its implemented better.
     
     
  • I'm probably going to be shouted down, but I think iOS7 looks great. Incorporates the flat aesthetic of WP in ways that look modern and clean while also allowing lots of capabilities... I mean,the swipe from bottom settings window is something WP needs to emulate or flat-out copy.
  • Why when you can just pin settings to start?
  • exactly!!
  • I have it pinned to my start menu.  Here is the process of toggling bluetooth on and off using Settings: Tap Settings (wait for animation) Tap Bluetooth (wait for animation) Tap the toggle switch to turn bluetooth off. I also have quick toggle shortcuts on my start menu, which cut the process down to: tap Bluetooth icon (wait for animation) tap toggle switch to turn bluetooth off. Now, Android and iOS users will have the ability to swipe once and be presented with several quick toggles on a single screen, instead of having to tap in and back out of the different settings in the settings menu.  For an OS that prides itself with helping you "get on with your life" by making things quick and easy, toggling multiple settings is a tedious chore.
  • THIS is what I'm talking about. And even more, now they can talk to Siri to turn on/off the bluetooth.
  • This is going to sound like I'm trying to bait you, but I'm not. Why do you want to toggle those things so often?
     
    I came to WP from WM, where I did toggle settings all of the time (thanks to the brilliance of Cookie's adaptation/extension of HTC Sense for WM).  When I got to WP, I was really annoyed at how tedious it was to manipulate those settings. Eventually, I just stopped changing them and leave them on all of the time. My Wi-Fi, Bluetooth, GPS, and NFC settings are on always. I don't have to toggle when I get home, in the car, or in the office. My battery still lasts through the day (unless I game).
     
    So, why the need to be "managing" your phone so much? I'm sure that there are legitimate use cases, I just don't know them. In that state of (temporary?) ignorance, the calls for quick access to settings sound like WM and Android users not willing to relax and accept that things now work without needing manual intervention.
  • I have too, because my Lumia 920 has an autonomy of less a day (without NFC, Bluetooth, wifi...). So I don't have the choice. And it's quite boring to have 3 operations to activate/desactivate each of them
  • Let me guess. . . It's revolutionary
  • To sheep yes,, because they know no better..
  • Magical!!!
  • This does not change my commitment to WP at all. I still believe we have the best designed OS on mobile devices. I do think it hurts WP somewhat but I think with 8.1 coming, Xbox one and new surface/w8 tablets MS is positioning itself well for the future.
  • ^THIS
  • I think its time for MS to put their foot down and take Apple to court over this.. iOS7 is a blatant copy of WPx, and it's just sad.. What a bunch of hippocrates Apple are, suing Samsung for copying iPhone hardware. And, to all iOS fans, just know that when you upgrade to iOS7 you aren't using the real thing.. And, when you look at the design of your "new" OS you're just looking a stolen aesthetic concepts.. The iPhone is now nothing but generic!... Pathetic!!
  • Nice to see Apple follow Windows Phone lead. I think they're realizing Apple just doesn't have that "cool factor" anymore and are trying to catch up.
  • They both look like X-Windows programs using Athena libXaw widgets from 1987.
  • Bookmarking this to show all my friends that, in a few months, will claim that this is 'brand new' and 'revolutionary'..
  • A personal motto of “let the best implementation prevail”!
    Unfortunately, when Apple is involved, it's more "let the best marketing team prevail", which they inevitably will.
     
    As much as it annoys me to see them call this the greatest thing since the iPhone and see it reported as "a radical redesign", I like the changes in iOS 7. While there are design cues from competitors, it just seems like a much-needed facelift and move toward an industry trend. I wouldn't say it even looks like Metro, as others have.
     
    On one hand, I'd say it looks good and I'm overly glad they didn't introduce "live icons" or something like that. On the other hand, so many in the Apple community are such rabid followers or sheltered in knowing competitors' offerings...that it will be annoying to hear many call this the greatest thing since sliced bread.
     
  • Notice the Cloud logo, on IOS7. Look suspicously like the SkyDrive logo but mirrored with the background cloud removed.
  • Well they took alot of, should I say inspiration from Windows Phone? None the less they changed their design language but that does not mean the apps and app developers will follow this design language right off the back. There a couple of unique takes on certain items but overall I think it's not bad. Still prefer WP any day.
  • Judging from this photos in this article, total ripoff of Windows Phone
  • yup we all can see that, I'm just infuriated as I just know the iphone fanbois at work will drive me to the end of my tether with this Apple's revolutionary ui talk. When I first got my L920 they all remarked how it was flat, bland and lacks any sort of differentiation. They even remarked how WP 7 didnt not have copy and paste however when reminded the early versions of ios did not all I got was grumbles and shrugs. People don't like to be proved wrong and this case MS must make a meal out of this and sue the seeds out of Apple; Only then from the subsequent media coverage people will realise who copied whom. But I don't see Microsoft taking Apple to court over blatant theft of intellectual property, the same yard stick Apple the beat Samsung with over the GS2.
  • Take heart that Apple copied Android, Windows Phone and WebOS but made a mess out of, most of all it lost its uniqueness. Glad Windows Phone was the first and only to go fully flat, though it has its flaws, its unique.
  • There are also certain features that supposedly "copy" what Android has been doing for awhile. I've never used an Android, so I can't really comment. I wonder if anybody here can extrapolate.
    Either way, it's ironic that Apple sues several companies for copyright infringement, yet seems to have no problems implementing UI models from other companies.
  • It's the Command Control that they copied, which also has been available to the jailbreak communities since iOS5 was launched.
    Apple is the top company that uses their money on Patent wars while other companies like Microsoft and Nokia spends their monies in R&D.
    Easier to copy and sue than to innovatively create =)
  • I don't think it was a coincidence that Apple copied Microsoft UI design and also decided to switch to Bing.  Likely that was the price.
  • I wondered about that, too. They must have some sort of agreement going on.
  • Apple copied and made it better. Will probably switch from my L920 to the next iPhone after my contract ends.
  • Well, I would wait a little bit and see how will WP looks by then. At the very least, I expect them to release WP 8.1 at the same time iOS 7 is released.
  • Don't worry, I was not serious. The only thing that bugs me is that WP is a mature OS now, so we shouldn't have to do without knowing what my call duration was. Or why I can't switch on/off WiFi with a single tap from home screen. Or why my Lumia 920 died thrice while updating and I had to revive it using the Nokia suite etc. There are many things I don't like in the new ios but they have integrated the better features from WP and Android.
  • Alright. Bye.
  • The calculator app looks like a calculator!  And the gallery app is a grid of thumbnails!  C'mon, how much of this 'copy!' stuff is just because they're using a sans serif font that looks kinda similar to what WP uses?  I bet it's 90% of it.
  • Yes, it looks great, hope Apple doesn't change it
  • No creativity. I cant believe that Apple copied Microsoft on this new IOS.
     
  • When Microsoft does it nobody cares
    When Apple does it everyone goes nuts this world is f***ed up
    Seriously, what's wrong with people ?
  • 1st world consumerism, we've got everything and want more. Pretty messed up when you look at it from a global perspective.
  • HAHAHAH Go Microsoft
  • MS definitely have to bring it with 8.1. Gotta bring a great notification center and hopefully brings it through gestures
  • I you want me to brag about this, you should've used nicer screenshot. 
  • While I think there are highlights of where the iOS7 look is nice, overall, I think it feels less polished the WP.
     
    Look at the photos list comparison (also the calculator).  WP uses negative space far more effectively.  The thick spacing between the images (and buttons in the calculator) make for a far cleaner look.  And there are other examples.
     
    I think overall it feels rather pointless to slap a fresh coat of paint onto iOS7 where there seems to be so little in the way of truely new functionality.  The homescreen of static icons remains glaringly boring.  If you're gonna go flat, it should bring along widgets/live-tiles with it.  But then again, I have been spoiled with WP for some time now.
  • Hit the nail on the head. Looks cheap and not a single bit if functionality in those flat icons. That integration is the heart if WP x
  • I love Apple and iOS, i love Microsoft and Windows Phone, i don't care about this, i just hate Google and Android.
  • Yes! I share your view totally and cannot agree with you more.
  • lol, 10 years ago everybody hates... microsoft :) In 10 years you will love Google :)
  • I'm sorry, but if you go down the list of iOS 7's "new" features and total up the features that have NOT been available on Windows Mobile, Windows Phone or Android for years, I get maybe three - and that's including revamping Safari!
    "Camera: The new iOS camera is four cameras in one — still camera, video..." Puh Lease! Can iPhone USers pull their  noses out of Apple's Bunghole long enough to call BS on this attempt to fool iSheep into thinking they have anything new in their hands.
    And anyone who wasn't rolling around laughing when Apple claimed iRadio is "New and Amazing!" needs to see about having their lobotomy reversed!  
  • Say what you want about ios7 it looks alot better than wp8. Plus has every feature we want on wp8
  • Does it have Bing Scout? (In Jim Carey's Ace Ventura voice....Alllttriiighty then!)
  • This new iOS 7 interface is Metro-sexual.
  • Metroed!
  • Jobs would've never let this happen. Apple, stop following. Lead.
  • iOS 7 really does look like the next iteration of Windows Phone. It's like someone went through the current OS and refined and updated it. It has the unexpected consequence of making Windows Phone look somewhat outdated. What's really interesting is that some of it's aesthetic features is very reminiscent of Aero from Windows Vista/7. The design language has been revised so dramatically that it's easy to overlook the fact that you're looking at the same basic OS. The core interface hasn't changed nearly as much as it first appears. On the other hand, iOS 7 feels like a mishmash of interfaces, very reminiscent of Android. I think Windows Phone still offers the more cohesive experience. Windows Phone doesn't need a whole lot to come away feeling fresh. Maybe a small step away from the single-color look, more reminiscent of Windows 8 with the slight gradation and secondary colors. One problem I foresee with iOS 7 is legibility; everything is way too soft. Look at that call screen; good luck trying to read any of that outdoors on a sunny day. I wouldn't be surprised if all that blows up into a big scandal. That OS also looks like it's going to be a battery hog if Apple ever introduces an iPhone with an OLED.
  • You know what, that's a good call on that aero stuff. Now that you got me thinking about it, it reminds me a bit of Metro in its older implementation, as in before Windows Phone, back when we had Zune Software on our Windows 7 PCs. Metro back then had some slight gradation and even some shadowing. They went super-flat later on with windows phone. Interesting.
  • as a dev when I saw this the first thing I thought was.."Awsome now I dont have to change anything in my design to port to IOS!"
  • Yeah, It's better if Apple intergrated .Net into their iOS
  • Wow! This is laughable and pathetic to say the least. As an Android user, I have to laugh at the blatant lack of creativity and ingenuity on display from Apple. I almost want to jump ship to WP just to spite Apple and its pretentious hypocritical practices.
  • Ok now it's gonna be about having the apps that apple get first.. Hmmm. Apple running out of idea.. WINDOWSPHONE team has to make WP 8.1 a lot better and separate it from ios 7.. I recently added the gs4 to my mobile share plan, and I have to say.. LUMIA or android gs4 all the way, apple is way behind them 2 except they have all the dev support.. amen..
  • For practical purposes, what this means is that WP 8.1 should come with a flawless execution. The notification center of iOS is nothing impressive at all (heck, I would barely call it a notification center at all) and if MS can pull something on a qualitiy level comparable to the hub of BB10 then some advantage might be retained. Other opportunity points for MS would be: A better multitasking implementation, for example, how long does it takes skype or viber to resume, not to mention the fact that I would like to close tabs without pressing the back boton over and over.
      Better integration with services: Add google talk to the messaging platform, they have already done that in outlook.com. They could even try agreements with other companies like whatsapp.
      HD calls. Have you placed a HD call on BB Z10? It sounds like you are almost there!
      Bring their Bing services up to speed. For most countries there is no local scout available (which blows anything iOS has natively). Furthermore at some times it really feels dummy, for example if I enter (I am in Mexico and use spanish as phone language) words like "clima" o "estado del tiempo" I get nothing but as soon as I type "weather" then it works. Why should I enter english searches when the whole phone is set in other languages?
      Expand and integrate voice control. The people at Indigo and Maluuba are doing a great job adding voice commands and searches but aren't really integrated into the OS. Not to mention they only work in english.
      A swipe based keyboard. I really like that from Android.
      A bit of a tweak of the themes. I mean, look at the screenshots. While there is no doubt Apple blatantly copy WP it should also be noted that in many places it just looks better. Just look at the incoming call screen. Icons are still better in WP, tho, specially the tiles.
      Improve the maps! If Nokia added something like waze to their drive app they would become way more competitve. I don't mean like people reporting where the police patrols are while they drive but more like reporting live traffic from the collective data. Anyway, surely there are many more ideas, point is that MS and Nokia (and maybe HTC and Samsung if they still care about the platform) can do before iOS 7 is released. Remember that WP 8.1 should be released at around the same time.
  • This looks like a theme I once installed on my Palm Pre.
  • Yuck, it looks like they tried splicing the genes of Windows Phone and Android together, then grafted it onto iOS, but accidently mixed in too much neon and teenage girl. No thanks...
  • Nice analogy.... Its true. I dont much like what they've done. Im sticking with WP.
  • U have to realize though once this is in public hands they'll be all like this is awesome, thanks to apple. Not realizing tht Microsoft already had this but people shunned WP bcuz it was Microsoft. There goes the neighborhood.....
  • Even by fanboy standards, it would be a stretch to declare that microsoft invented "flat colors and thin fonts" and then everybody else copied them.
    Regardless, it's a boring, ugly design trend that can't go out of style soon enough for my tastes.
    And I doubt any of this will positively or negatively affect iOS's stagnant market share or WP's pitiful market share.
  • Pitiful, yes, but slow and steady wins the race. ~ Turtle
  • microsoft shoud sue apple for this or else microsoft should make ios type skin for windows phone 8.1. and give a letter to apple tit 4 tat
  • I'm not a fan of this flat implementation in IOS7. Though there some similarities to WP, but a more ugly version.
  • Maybe this is why they signed the no sue contracts a while back. "we'll switch to Bing if you dint sue us for out flat design copy"
  • You guys are hilarious. iOS7 looks awesome. Improves on a lot of WP things and is more refined in many ways. So what? MS didn't invent flat interfaces. Should apple keep their faux 3D forever as a matter of principle? Of course not. This is the first time Ive has been in charge. He's probably been wanting to do this since the iPhone first came out.
    I guess fewer people on this site bought the Lumia for design than I thought...
  • Agree with you 100% sir.
  • They pretty much did...
  • Question of taste. I find iOS quite .. Meh. Not completely ugly, but old fashioned, and not very refined. I much prefer the WP design, so please speak for yourself.
  • My opinions are indifferent...at least it looks different from the last few years. All my apple fanboy friends love it...but they also love the new mac book pro :/
  • reminds me of when other OS were trying to mimic iOS but it just didn't quite look right. I guess it's MSFT turn for OS to mimic. Also, I bet Android and WP coporate elite are fighting to get through the gigantic window that Apple has opened as a result of this annoucement.
  • When Eddy said Bing, the place was silent.  I coulcn't help but laugh.  
    Trust that this will sell millions, though.
  • Which will probably end up helping Bing, not just in market share, but in improving its search results. This is a potential HUGE win for MS.
  • I agree. Maybe Bing will finally get out of Beta in my country:-)
  • What are all you people talking about there is no live tiles and no app list. Apple may have went flat (which looks a lot better then what they have in ios 6) but, they still didn't still the best part of windows phone the start screen. My wife has an iPhone and she is looking to with a note because she said ios is boring and it looks lime that's not fix with 7. I can't get her to go with a windows phone because my lumia 900 has horrible call quality.
  • I was excited for iOS 7 when I heard of them going flat. But I'm very disappointed after seeing it. Its actually really bad on some things. They don't use enough proper typography practices in some areas and the transparency is waaaaaaaaaay overdone.
  • Hmmmm WP8 still has a better interface.  If they had done live icons then maybe, but as is they look like they're playing catch up.
  • I cannot lie IOS7 looks sexy as fuck now and it is very convenient with everything now. But every revamp has an aspect of windows phone in it. when they're scrolling through the albums in iTunes player it looks identical to Zune
  • Convenient.... Maybe. But sexy? Speak for yourself.
  • The home screen no. But other app interfaces are really nice. They look a lot like Windows Phone so if you don't think they look nice then you must have an android and for some reason you're on WPCentral
  • This is... weird. I say this as both a WP and iOS fan. I'm not really sure I like it for iOS. I love WP's Metro UI, but it doesn't belong on iOS. At least in my opinion. Too similar.
  • Microsoft better take the WP Blue concepts into heavy consideration if they want to compete with IOSWP7 http://techblog.gr/software/windows-phone-8-1-concept-9727/
  • Holy crap I love that concept! Is that yours?
  • Nope. They posted an article about it on WPCentral before. It is amazing, that would be heavy competition for IOS7
  • I can see the headlines now: Apple releases the greatest OS ever!
  • It may have similaries to WP, but still doesn't change the fact that is Apple. I don't want to be stuck in their walled garden, and doesn't appear as though they changed it being just being a group of static icons.
  • Everyone on here is going crazy. No offense, but I find this article and a lot of wp8 fans' reactions to ios7 a bit overblown. Most of you just sound really bitter which is kinda funny, but because there's really nothing there to be upset about it's just kinda sad. If anything, ios7 looks more like Google and Android's design direction since Matthias took over that stuff. Anyway, whatever, I think it honestly looks pretty decent and has some nice ideas; I hope the Windows Phone team is taking notes.
  • As for transparency, I actually believe that it was a good move for Ms to move away from it with win8. It is a distraction and adds complexity, attributes that don't go along with Modern. I prefer functional over pretty. As for ios7, once the inconsistencies are ironed out it will be just fine.
  • I understand that all companies copy and find outside influence but this is just pathetic. Apple tries to patent rounded corners and they do this ? Wow
  • good combination of
    WP8 and MeeGo
     
    but how is it in Apple's?
  • Cool and interesting comparison with valid points raised. Still the two are day and night different. Ios7 is windows phone? You're high.
  • Well the more they make it like Windows Phone 8, and people are IOS users, it will help people transition to Windows Phone better.
  • As soon as Windows phone gets a notification center and the ablility to close apps and keep them running, and is treated fairly by app companies by giving us official apps just like all the other smartphones I will be happy and wont care about other competition. I think pretty soon every smart phone will be basically the saem it will just depend on how you want it to work, wether you like ios, android, windows phone, or blackberry.
  • and now apple is gonna sue microsoft for copying them :P
  • No excuse for Microsoft to not install a slide down notification center with toggle shortcuts in 8.1.  And definitely no reason wp cant have slide down to close apps.  If apple can do a mashup of good features so can we
  • Double standards. When we do it we will get sued to high heaven and I think they'll target Nokia to drive them out of business.
  • I bet from this day, we will get alot of questions from people 'Is that the new iOS7?'.
  • "Did they take a design cue from the boys in Redmond, Washington?"  Boys?  Certainly you are aware that Microsoft has not only women employees, but also women leaders.  Effective ones.  Please be aware of gender bias in your otherwise enjoyable writing. 
  • It's just an expression, not to be taken literally.
  • Thieving bastards
  • What shocks me is the internet!
    Everyone think apple copied android, the ignorance towards WP is shocking.
    But yes, I have to give it to apple, their caller screen, albiet borrowed, is much more commom sensicle. You always provide the biggest button for the most important task! Ive pressed the text reply button on my 920 by mistake countless times and it results in the call being dropped, very very annoying!
  • i've never mitaken those buttons. So, ur fault.
  • Now people are gonna think Microsoft copied Apple.
  • So the Smartphone battle upgrade: 
    Samsung: Copybot
    Iphone: iSheep + Copybot
    Weehhhhh...... LoL
     
  • We need to quickly start a meme about this or we're all gonna get told that our Nokias/Windows Phones are copies of Apple *sob* anyone with me?
  • we need the meme of the students in the class room this time apple is copying microsoft and samsung is off doing its own assignment on its own
  • Let's start a meme :D.. I'm already in progress of creating a short comic..
  • It looks ok. But it definitely has some design inconsistencies. It just doesn't flow. Although these are just screen shots....they feel more like a hacked jailbreak theme than a UI redesign. It just doesn't flow together like WP8
  • it looks like complete shitsu, it's all the same UI with an upgrade, tired a$$ rows of lame static icons, ITS WINDOWS PHONE LIPSTICK ON A STATIC ICON PIG!
  • Hah! Siri data going to Bing, watch MS utilize that!
  • The new iOS7 looks young again.  Nimble, fluid and fun!
  • Bring on the lawsuits.........
    Its time for apple to defend, in which they will be completely unsuccessful at this stage of COPYING
  • If anything, the inconsistent design cues suggests that Apple wasn't willing to make a bold paradigm shift. This looks more like the result of focus group development rather than a design team with a blank slate. Apple doesn't really have anything else to fall back on so they couldn't take a significant risk. The Modern UI is distinctly Microsoft and live tiles are the true differentiating factor.
  • This new incarnation seems to have a lot more software and features.
  • This is too bad. Copying Microsoft? Apple is no longer creative. WP all the way
  • The only credit I will give to Apple/J.Ive is that they only implemented a few of the flattened UI elements in this stage, not all at once. I think that is a major problem for WIndows 8 acceptance. If they had gradually changed a few things people would have excepted it easier. I don't have a problem with Windows 8 as is , but it seems a majority  of consumers or maybe just the reviewers and the media complaing about its confusing interface with issues like how do you get from the desk top to the start screen.
  • I think people are being a bit harsh. I think it looks good - much better than iOS6. They obviously copied a lot of things from Android and in particular Windows Phone.
    And for some reason they've also added some Aero and Flip3D.
    I don't have a problem with copying UI styles. It makes sense and everyone does it. Granted what Windows Phone did was to evolve and add new concepts on top of what previously existed to create something unique, and iOS didn't.
    What I do have a problem with is that Apple continues to say how innovative they are. Copying is not not innovation, it can be better than what they had before, hell, it can be better than what they are copying, but it's not innovation.
     
    Apple should be called on it, and the press should make sure those who deserve credit get credit.
  • Still clicking icons to open separate apps and drilling down menus. Nothing new to see here. Just a new coat of paint on already existing UI and a couple borrowed features thrown in to appease the natives until a real OS update comes two phones from now. (remember, we are seeing iOS 7 on the iPhone 5)
    Not quite sure why they don't jump off the deep end. After all, they have a relatively captive 18% of customers who will buy the next iPhone even if it were made from pine. If this is the best Jonny can do, I am unimpressed. It seems hobbled together to me, unlike the present iOS which is at least consistent if not inspiring. The stubborn use of the icon-centric pages with little customization other than wallpaper and no functional tiles perplexes me. Android at least allows widgets and Windows Phone has lots of motion and real content pushed to the start screen.
    As for the copied/borrowed/stolen items from WP8.x, again, color me unimpressed. WP8.1 is just around the corner and much discussion is already beginning about how it may very well already trump a few of these features. If WP8.1 or the intervening updates add notification center and app closing from the task pages, they go a long way towards matching or exceeding anything I see in this iOS.
  • I just can't understand what Microsoft is doing now. There had been no notable change made to Windows Phone since the Mango update. Many users waited for the 7.8 update FOR SO LONG and the update brings so minor things. My contract is about to end in few months and I am being tempted to get an iPhone instead of Lumia 920 because I'm feeling tired of waiting for what Microsoft is going to do(or are they doing anything?).
  • Multiple tile sizes made a substantial change in the main user experience, allowing both high-density (with small tiles) and information and design richness (with wide tiles). The other "new" things in 8.0 were lock screen interaction, which is adding a whole host of useful and fun tools, the ability to let apps show notifications on the lock screen, and speech (which admittedly is a bit gimmicky and not widely used). Fast App Resume makes apps both faster (in resuming) and lets you maintain context.
     
    Of course, that all came in the release that was the "re-tool" to switch kernels rather than to advance the OS. 8.1 is rumored to be intended to advance the OS and maybe bring in a bit more of the WinRT API to make it easier for developers to span the divide between phone and tablet apps.
  • Doesn't look new and fresh to ne, sorry. When I saw the new design of iOS7, it looked familiar. I then checked my Nokia 808 and knew what iOS7 reminded me of: Symbian. Yep. VERY new and refreshing.
  • LMAO
    what a joke!
    Apple's lack of creativity is amusing and sad..
  • It called follow the lead great job MS leader once again.
  • Haha, poor Apple, now they'll update their oldest iPhone with iOS 7 and make it a snail! :D Btw can you connect your iPad with iPhone now with iOS 7, coz earlier you couldn't (read somewhere, never used Apple)?
  • iOS 7 isn't great, and needs ALOT of work and is not the usual super polished apple product, its not the usually skeumorphic design from apple, there's good parts there's bad parts. Every os has its problems and this fixed a lot of ios 's and admit no matter how good windows phone is it still needs work. I really feel that apple has deteriorated since Tim Cook took over but its still a great company with great products and a lot of problems.
  • Something that seems to be missed from the comments is apple's marketing execution for this OS update.
    I agree that it is a pale imitation of WP8 styling and some android functionality, however look at apple.com! They have large banner on homepage selling iOS7. They have dynamic screens showing each new feature with clear benefits of each.
    Where are all the new coming soon features on windowsphone.com? Why is GDR2 such a big secret if it is indeed coming next month? 
    No wonder the average person thinks apple invents these features when Microsoft are poor at communicating what they already support and what is already planned!
    As many people have mentioned, MS need to get updates out ASAP to not just address missing basics (i.e. volume control) but need to bring out features to differentiate from iOS/android. 
  • i think that ios7 is a mix of MeGo, Android and of course Windows Phone
    just if the huge gap of apps between ios and wp8 is disappeared, wp8 will be on the top!
  • Apple seems to lost a great deal of it "magic" and its role as an innovator in the mobile arena.
    Via Apple’s recent announcements at thee WWDC it is clear the goals that the company has set on it's roadmap place it in a position square behind the competition. By either directly copying elements of the competitions user interfaces (i.e. the sleek and flat Modern UI of Microsoft’s Window’s Phone)  or attempting to offer services the likes of Microsoft and Google have been successfully providing and evolving, in some cases for years, Apple seems to have adopted more of the role of a follower rather than the innovative leader it has been known for particularly since  the launch of the iphone in 2007.
    iOS 7 is different. Different than the skuemorphic renderings of the OS’s previous iteration, yet remarkably similar to the sleek and smooth offerings of the three year old Modern UI of Microsoft’s Window Phone (UI elements now found throughout Microsoft’s ecosystem – Outllook, Windows 8, MSN.com etc.) A side-by- side comparison of the two mobile OS’s lock screens, the message windows, the incoming call window, the multitasking and the flat typography reflect just how much Jovi Ives was influenced by Microsoft’s smooth UI when he was tasked with iOS’s makeover. When the original iphone was launced iOS was different than what was previously offered in the mobile arena – so different it was spun as magical. Today’s iOS 7 reveal has evoked more, “hey haven’t we seen that before”, or “that looks like Windows Phone” rather than the wow’s and  ooooh-ahhhhhhs, the company formerly known as innovative may have grown accustomed to.
     iRadio. Apples answer to streaming music joins the ranks of those already occupying that space, though to varying degrees. Pandora of course being the most  popular among streaming music users also has in it’s company, Spotify, Microsoft’s own offering Xbox Music (formerly Zune Music), Nokia Music and the recently announced All Access by Google. Quality or popularity of the various offerings aside, this service offering IS being done by the competition – either via third party or through large companies like Microsoft and Goolge. Sorry Apple – already being done.  iRadio. Not innovative.
    iWork for iCloud is Apples answer to a productivity suite for Word Processing, Presentations, and Spreadsheets through the cloud which would provide access to work from  many devices(don’t count on Firefox or Opera though).  This tool which will provide limited productivity to users when released later this year even upon release will still offer a less comprehensive offering than the two big players in the productivity tool cloud services arena – Microsoft with Office 365 and strong Sky Drive integration in both Windows Phone and Window 8 and Google with Google Docs and Google Drive are already offering strong cloud based services to consumers and the enterprise, which are in an evolving stage rather than the development and  implementation stage Apple’s iWork for iCloud is in. Apple again, is trying to play catch up here rather than offering a new or innovative service.
    Apple’s massive marketing budget coupled with journalism and reporting that frames the companies WWDC announcements, particularly the departure from it’s six year old iOS User Interface,  without the context of what is already being offered(by competitors such as Microsoft) will likely present an image of the company as returning to it’s innovative glory days. For those individuals not familiar with what the competition is offering, despite Microsoft’s/Nokia’s/Verizon’s, recent advertising blitz (it’s hard to watch television now without seeing multiple Windows Phone and or Windows 8 commercials which present images of  the flat and slick Modern UI Microsoft has popularized.) magic may appear to have returned to Apple’s stage.
    Tim Cook, Apple CEO  called iOS 7 “the biggest change to the platform since the iPhone launched in 2007”. The biggest change to iOS yes, and when taken within the context of an announcement for an Apple event, followed with images of the renovated UI it may indeed seem that the magic has returned to Apple. That is until you take those same images and compare them to what Microsoft has been doing with Modern UI since 2010.  Then you may feel like the kid who just learned how his grandfather has been pulling those quarters out of his ears whenever he saw him. Once he learned the trick it’s just not as impressive. Sure he still love’s grandpa and might even pretend to be awed each time the lovable old guy works his illusion.  (Who doesn’t want to believe in magic?) But he know’s it’s not real and it’s only a matter time before the trick loses it’s charm.
      The Apple exec’s performing before the masses,  presenting their new wares to the expectant (and demanding-stock prices have been dropping) public spin or omit the fuller truth of their new UI design’s “innovative” inspirations hoping to inspire the genuine awe genuine innovation inspired in years gone by. The magic however seems to have left the stage and all the grandiose speech chanted by the horde of Apple reps, like an ineffective incantation, has failed to conjure nothing more than an illusion, a shadow of past wonder as the once innovative Apple takes the best of what others are doing and calls it their own. It’s only a matter of time before the trick loses it’s charm.
  • But transparance must be in wp8 soon. I hope microsoft understand that
  • Why? Do we need more gradients, shadows, and life-like object mimicry, too? If there's a reason for it, I'm for it. If it's done to "jazz up" the look and it doesn't hurt usability, I'm indifferent. If it looks cool, but makes it harder to get information from the screen to my brain, I'm against it. For what it's worth, I'm currently redesigning a WP app to be more graphically rich. Transparency is in part of the app and in testing, it's hurting usability. I am trying to save the design because it's cool, but at some point soon I will either find the "right" mix or give us on "cool" because "functional" is what should rule the day.
  • I mention the justifiable response of Windows Phone users in regards to iOS 7 in my in depth overview - http://www.youtube.com/watch?v=YzFqn5d3AcA
  • I'm very glad to see that Apple's metro looks much uglier than the one in my NL820
  • I mention the justifiable response by Windows Phone users in regards to iOS 7 in my in depth overview - http://www.youtube.com/watch?v=YzFqn5d3AcA
  • Also the lockscreen and Calendar. The Weather looks a lot like popular Android apps we all know...
  • Well... Looks better, but I'm not switching.  Frankly I'm not seeing much of a difference. 
  • Apple sucks, copycats.
  • I would go further with the title of this article...
     
    WP8 + Symbian Belle = IOS7
    http://cdn.conversations.nokia.com.s3.amazonaws.com/wp-content/uploads/2...
  • The Bing intergration is the big news here, that's going to take another few % of Googles marketshare, while iOS's usage for Siri is not going to be massive each percent taken does far more damage to Googles plan to funnel all users to their search engine which is their advertising business, its definitely going for the jugular in terms of competition.
    If Microsoft continue to take marketshare away from Googles core business they will force some radical changes there, Google will have to start selling software rather then "giving it away".
  • Say what you want. But iOS is still ahead of WP8. The settings page in WP is a joke, awful to use. Notifications could be better. These are things that WP8 could have introduced but Microsoft were more interested in porting the Windows kernel to mobile, something that's hardly a selling point.
  • Apple FAIL
    Microsoft FAIL
    Linux...
  • ...FAIL
  • Now all Apple need to do is make a black theme available as well and we can call the new OS the iWindowsPhone 7 or WindowsPhone 7 for iPhone 
     
    The problem is that they will still need to catch with WindowsPhone 8 and 8.1 and by the time iWindowsPhone 8 is here we will all have WindowsPhone 9 
     
    So good luck with that, Apple!
  • Oh, and the blurr of the background when opening a menu reminds me so much of Windows 7's taskbar and app headers :)
  • Microsoft is a shareholder in Apple and has a patent sharing agreement dating back 16 years. 
    http://news.cnet.com/MS-to-invest-150-million-in-Apple/2100-1001_3-202143.html
     
    no suprises really. All our technology is theirs and all their techology is ours. The real enemy :) is google/android
  • Apple => innovation
    Microsoft => define the innovation
  • Everything seems to come back to webOS cards, why doesn't MS just buy the rights to use their multitasking implementation? LG isn't going to do anything with it...
  • Apple is shit! Fuck! Damn! Go die Apple! Stop being shit!
  • The problem is the vast level of inconsistency iPhone users will now have when they use their phone.  On the one hand they'll have a natural, flat, fast and modern UI. On the other hand, as soon as they press one of those Metro-inspired flat icons they'll be back in the skeuomorphoc bling wilderness of millions of billions of faux leather and chrome apps that will likely never be updated. Nice interface.  Press a button.  Go back five years. 
     
    This isn't a "User Xperience" at all.  It's a "Used Xperience".
     
    What a mess.
  • Apple is catching up now they are not the leader innovation right now
  • Yes I know it looks like WP. But I dont see how this is "stealing" or "ripped-off WP"...the way I see it, its the general trend with where the industry's headed: 10 years ago you wanted to showcase your devices were capable of clever graphics.
    Things have changed, and now because graphics are normal, you want to focus on a more uncluttered UI.
    Just because WP had the right idea from the start doesn't mean no one else should use them.
    But personally I dislike the iOS implementation because it looks very inconsistent and almost as if they rushed it out before it was ready.
     
     
  • As much as I liked the direction Apple is taking, I have to disaggre with you about the transparency. It has absolute no purpose in making the product more useful or efficient, and it may make typography difficult to read depending on the colors of the background. 
  • It looks like it was made on PowerPoint. Seriously; the icons are appalling
  • This is a funny thread :) As an iPhone user, I for one am glad Apple has swallowed it's pride, extended it's RDF or whatever and stolen design elements and inspiration from other platforms. I seriously considered WinPhone at my last upgrade but there are a few apps that I use that aren't cross platform, so stayed with Apple. 
    And for all the indignation of WinPhone and Android users, one or two people have pointed to WebOS before them as inspiring a few design elements. I don't think anyone company's innocent. 
    Personally I think too many people take the whole thing too seriously. But then, I suppose, where would the fun be?
  • Yes, I wouldn't be surprised if direction was borowed from Redmond and perhaps a little WebOS as well. The cards demoed in app switching and the swiping to close an app looks a lot like the webOS feature. Also the top row icons of the setiings sliding menu look a lot like metro style/windows style icons.
  • I don't know what to think of IOS7, In a way I'm glad apple decided to change things up a bit but I also think it looks ugly. If Microsoft gets some of the credit for this type of design then I'll be fine but if they just go ahead and steal all the credit then I'll be furious.
  • The look of the new iOS reminds me of Microsoft's "Future Vision" videos with their semi-transparent glass simulation.
  • i don't think so apple has did anything like copying ...they won't do that ever ..
     
  • Citizens of Windows pond.. there's a thing called 'world' outside.. some of you may have heard of it.. MS WP8 didn't invent any of these features.. card based task switching was implemented in palm pre back in 2007-08.. yes, the time when MS was busy making Win 6.5.. categorizing pics by date isn't new.. and while WP is implementing the basic buttons of pre-iphone phones in textual format.. iPhone has just switchited to a bit different shaped buttons.. except for the lack of 3D UI elements there's nothing common between iOS 7 and WP OS..
  • In this game of thrones, you either steal well or you die trying.
  • Loved the video at the end, especially Steve Jobs and his humour ' What made the Mac so great'....... Mac??? Great?? Hahahahahahaha
  • I loved this and that Siri article saying the new Iphone will have Bing as the internet provider. Alot of people are trying to kick Google in the Balls and HARD. We'll with their shady practice of giving away your email address and basically everything even if you don't want the app. thats shady. Also with them takig out 60,000 apps, for a company that doesn't even police their apps. Sorry. I'm glad Windows is leading the charge and looks like Apple wants to help. unless you want to get scroogled. :(
     
    http://www.scroogled.com/
  •  
    It's said that Android copies from iOS. And now iOS copies from Windows Phone.
    So who is the market innovator now? Any guesses?
  •  New announcements in iOS 7 see what exactly is new in the operating system! Check it out! http://www.technovert.in/2013/06/11/apple-announces-ios-7-with-major-red...
  • Great, 80% of Androids pay up MS for licencing, now 100% of Apples will too! In that position, WP needs to do nothing and can afford whatever market-share! Now, that´s how you do real business!
     
  • Incapable of Leading, Apple Leans to Follow
    Apple seems to lost a great deal of it "magic" and its role as an innovator in the mobile arena.
    Via Apple’s recent announcements at thee WWDC it is clear the goals that the company has set on it's roadmap place it in a position square behind the competition. By either directly copying elements of the competitions user interfaces (i.e. the sleek and flat Modern UI of Microsoft’s Window’s Phone)  or attempting to offer services the likes of Microsoft and Google have been successfully providing and evolving, in some cases for years, Apple seems to have adopted more of the role of a follower rather than the innovative leader it has been known for particularly since  the launch of the iphone in 2007.
    iOS 7 is different. Different than the skuemorphic renderings of the OS’s previous iteration, yet remarkably similar to the sleek and smooth offerings of the three year old Modern UI of Microsoft’s Window Phone (UI elements now found throughout Microsoft’s ecosystem – Outllook, Windows 8, MSN.com etc.) A side-by- side comparison of the two mobile OS’s lock screens, the message windows, the incoming call window, the multitasking and the flat typography reflect just how much Jovi Ives was influenced by Microsoft’s smooth UI when he was tasked with iOS’s makeover. When the original iphone was launced iOS was different than what was previously offered in the mobile arena – so different it was spun as magical. Today’s iOS 7 reveal has evoked more, “hey haven’t we seen that before”, or “that looks like Windows Phone” rather than the wow’s and  ooooh-ahhhhhhs, the company formerly known as innovative may have grown accustomed to.
     iRadio. Apples answer to streaming music joins the ranks of those already occupying that space, though to varying degrees. Pandora of course being the most  popular among streaming music users also has in it’s company, Spotify, Microsoft’s own offering Xbox Music (formerly Zune Music), Nokia Music and the recently announced All Access by Google. Quality or popularity of the various offerings aside, this service offering IS being done by the competition – either via third party or through large companies like Microsoft and Goolge. Sorry Apple – already being done.  iRadio. Not innovative.
    iWork for iCloud is Apples answer to a productivity suite for Word Processing, Presentations, and Spreadsheets through the cloud which would provide access to work from  many devices(don’t count on Firefox or Opera though).  This tool which will provide limited productivity to users when released later this year even upon release will still offer a less comprehensive offering than the two big players in the productivity tool cloud services arena – Microsoft with Office 365 and strong Sky Drive integration in both Windows Phone and Window 8 and Google with Google Docs and Google Drive are already offering strong cloud based services to consumers and the enterprise, which are in an evolving stage rather than the development and  implementation stage Apple’s iWork for iCloud is in. Apple again, is trying to play catch up here rather than offering a new or innovative service.
    Apple’s massive marketing budget coupled with journalism and reporting that frames the companies WWDC announcements, particularly the departure from it’s six year old iOS User Interface,  without the context of what is already being offered(by competitors such as Microsoft) will likely present an image of the company as returning to it’s innovative glory days. For those individuals not familiar with what the competition is offering, despite Microsoft’s/Nokia’s/Verizon’s, recent advertising blitz (it’s hard to watch television now without seeing multiple Windows Phone and or Windows 8 commercials which present images of  the flat and slick Modern UI Microsoft has popularized.) magic may appear to have returned to Apple’s stage.
    Tim Cook, Apple CEO  called iOS 7 “the biggest change to the platform since the iPhone launched in 2007”. The biggest change to iOS yes, and when taken within the context of an announcement for an Apple event, followed with images of the renovated UI it may indeed seem that the magic has returned to Apple. That is until you take those same images and compare them to what Microsoft has been doing with Modern UI since 2010.  Then you may feel like the kid who just learned how his grandfather has been pulling those quarters out of his ears whenever he saw him. Once he learned the trick it’s just not as impressive. Sure he still love’s grandpa and might even pretend to be awed each time the lovable old guy works his illusion.  (Who doesn’t want to believe in magic?) But he know’s it’s not real and it’s only a matter time before the trick loses it’s charm.
      The Apple exec’s performing before the masses,  presenting their new wares to the expectant (and demanding-stock prices have been dropping) public spin or omit the fuller truth of their new UI design’s “innovative” inspirations hoping to inspire the genuine awe genuine innovation inspired in years gone by. The magic however seems to have left the stage and all the grandiose speech chanted by the horde of Apple reps, like an ineffective incantation, has failed to conjure nothing more than an illusion, a shadow of past wonder as the once innovative Apple takes the best of what others are doing and calls it their own. It’s only a matter of time before the trick loses it’s charm.
     
  • Nice little comparison video
  • Similar stories written on the Blackberry fan sites. SMH
  • I also think MS must include Phone Book button as well on the answerv screen, there is sometimes when the caller request for someone's phone number in your phone book, it becomes easier when there is a button which you can just touch to access the phone book whilst you are talking thru speaker phone.
  • funny funny funny. you guys get back to defending your generic wintel boxes from viruses, if you have the correct drivers. Oh no apple have a picture of who is calliing on the iphone, they must have copied Microsoft. HA. Comparible to BMW coping Fiat; Fiat built a 'Turbo' car first so obviousally the new M5 is a blatent copy of the awesome Punto.
    Whilst you all think Apple have lost direction, have you seen the Mac Pro, or OSX Mavericks ?
    While you are on have you tried to use Windows 8 (sorry 8.1 as 8 did not work) without touch screen, W95 was way better.
    Please stick to your guns here, your simply giving me and all Apple users the competitive edge, or is that the point - you are after a device to play Angry Birds ??
     
     
  • Why the hell does everyone keep saying that the new app switcher is a Web OS creation, or even a WIN phone creation. Apple had this feature since the first Iphone in safari tab/page switcher. In fact they have never claimed to have any FEATURE first.
  • Wow the level of maturity in here is pretty insane. Lots of people needing to bash on another phone brand because they are probably insecure with their choices. Companys copies each other now and has done so in the past. Get over it.
     
    Apple took inspiraton from others and improved upon it. In my opinion they now have the best looking OS on the market.
     
    And I'm no fanboy. In two years I've used Android, Windows Phone, MeGoo, BlackBerry and iOS. I have balanced experience of most systems and gives no system the upper hand. I like them all in their own way but there's no denying I lean strongly to the iOS side now when it comes to my personal device. Like a more elegant version of Android that also runs very smooth. Can't ask for more. I really do think it reminds me more of Android than WP in the big picture.
  • Apple's latest UI does look nice enough, but there is a lot going on (graphics wise at least) which leads me to believe it won't run quite as efficiently as WP and will require much more processing power to operate smoothly. It's not just about the superficial details, but overall functionality as well. Even if WP isn't the prettiest OS, it arguably is the most efficient (as evidenced by its hardware requisites), and that balance I believe will ultimately be the deciding factor in the near future as MS continues to garner support for and expand its peripheral features.
  • Wow it does look alot like windows phone, but (at least in all the side by side comparisons you chose) looks slightly better and more refined in my opinion.  
  • LOL!! This is so real :v