Little is a hyper-local that helps you find the best deals on restaurants, movies, hotels, salons, gyms, spas, et al. around you. At the moment, the app has over 5000 merchants enrolled across 11 cities in India. The app helps you to find a deal, pay for it through the app, and redeem it with the merchant.
Little uses your location to show the best deals near you, and the app can also alert you when a great discount comes up in your neighborhood. Little is meant for immediate consumption. All you need to do is fire the app, buy a deal, and redeem it immediately - no printout or anything else required.
While you can buy most deals by paying the full amount through the app via the Paytm integration, and redeem at the merchant for a cashless experience, there's also 'pay-a-little' deals. Items can be bought by paying just a token amount through the app, and paying the balance to the merchant directly when you redeem the deal.
At the moment, in Gurgaon for example, there aren't too many good deals that I'd pick. The company though claims that they are working very hard to get us the best discounts on the services that most of us use the most. The number of the merchants would obviously grow too. One issue that I keep hitting was that the app required mobile number verification via One-Time Password (OTP) each time I tried to use the app. It's odd, and hopefully the next update would take care of it.
Little is a pretty nicely designed app – it's colorful, and the user experience is very intuitive and seamless. If you are a deal digger, this should be a definite app for you to check out. Give it a whirl, and let us know how you like it.
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