Microsoft and others battle Apple over "App Store"

It's not everyday that Apple gets attacked by a handful of companies who compete in numerous markets, but it seems Microsoft, HTC, Nokia and Sony Ericsson have filed formal applications for a declaration of invalidity against the trademarks held by Apple for "App Store" and "Appstore" with the Trade Mark office in Europe.

This is familiar ground with Microsoft, having already fought for the trademark to be denied (opens in new tab). Whereas, not so long ago, after Amazon launched it's Android "Appstore", Apple rushed in and sued the online retailer, which was counter sued with the claim that Apple was too generic with objections to term usage.

And in my opinion, Apple are being way too generic with their claims against usage of the terms. It shouldn't be trademarked as a term since "App Store" (and "Appstore") can be used in the variety of operating systems when describing the store in which you can purchase apps. Albeit Microsoft and Google have "Marketplaces". What do you make of this nonsense?

Source: CNET

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds is Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him over on Twitter at @RichEdmonds.

  • Just a bunch of kids that can't play nice in the same sandbox.
  • Agreed. Microsoft was smart to use "Marketplace," if for no other reason than to stand apart from the generic "app store."Meanwhile, Apple lost control of the trademark long ago. The general public uses "app store" to refer to any online service that sells mobile applications. They should have stuck with iStore, though iBranding is getting iTiresome and iDated after thirteen years.
  • iAgree.
  • Aabsolutely silly. Apple trying to trademark "App Store" is like Winn Dixie (or Kroger, Safeway, et. al.) trademarking "Grocery Store". Apple needs to settle down.
  • I was just going to say pretty much the same thing. If it was branded as something like "Live Arcade" then of course Apple can own it. But the current name is too generic.
  • I heard a silly retort from an iPhone enthusiast (I'll resist using a "fanboy" despite the fact that it would actually be true). He passive aggressively pointed out that Microsoft uses general words in products like "Office" and "Windows." I want to punch him for saying that more than I've just wanted to punch him in general...For one thing, they aren't selling windows or offices in Windows OS or MS Office. For another thing, I don't believe they've gone after people/groups/whatever who've used the words in their products/businesses, like or... I'm sure there's some flavors of Linux that have references to Windows in their name. Even if they did go after them, I'm pretty sure they didn't win because the names haven't changed and, as such, Apple shouldn't win either.