Microsoft Announces and Releases Mobile Advertising SDK

In addition to the final release of the Windows Phone 7 Developer Tools, Microsoft has provided an SDK (Software Development Kit) to enable developers to create ad-supported applications. The SDK allows you to create text or banner ads, and uses Microsoft’s Mobile Ad Exchange to monetize your applications. The Ad Exchange is “the first bidded ad exchange for mobile.” Additionally, the SDK is integrated with Micrsoft pubCenter, which gives you reporting on how different ads are performing within your applications.

Nice to see Microsoft integrating and emphasizing all of their established services, which should be a strength of the Windows Phone 7 platform.

[via Windows Team Blog]

George Ponder

George is the Reviews Editor at Windows Central, concentrating on Windows 10 PC and Mobile apps. He's been a supporter of the platform since the days of Windows CE and uses his current Windows 10 Mobile phone daily to keep up with life and enjoy a game during down time.