Microsoft's gaming efforts have continued to grow in recent years, making for a major turnaround of the Xbox One brand. Over four years since the console's launch, the Xbox brand has continued to climb to its former glory. And coming off the debut of the Xbox One X, the company's most powerful console to date, the reception to its latest endeavors is looking strong.
Chief Executive Officer Satya Nadella has now spoken on the successes and potential of the Xbox brand, as a part of Microsoft's Annual Meeting of Shareholders on Wednesday. As reported by DualShockers, Nadella reaffirmed the firm's commitment to gaming going forward, outlining plans for continued expansion into the market.
We're mobilizing to pursue an expansive opportunity in the 100+ billion gaming market. This means broadening our approach to how we think about gaming end-to-end. About starting with games and how they're created and distributed, and how they're played and viewed.
Nadella reportedly followed with comments on the company's ongoing attempt to unify its gaming experiences under the Xbox brand. Going forward the company is expected to continue "grow and engage the over 53 million Xbox Live members" with its gaming services, specifically naming Mixer and Xbox Game Pass as recent examples.
Pointing toward a rework of how the company approaches game development and distribution, services play an increasingly crucial role in its gaming strategy. This also extends to games themselves, following the trend of "games-as-a-service," post-launch content streams and monetization within titles.
Regardless of the vague nature of Nadella's comments, it's clear Microsoft is embracing Xbox's recent successes in the industry. While the company has retrenched its consumer efforts in several spaces as of late, gaming remains an aspect of the portfolio seemingly here to stay.
Benchmarking the new Surface Book 3 15 with GTX 1660 Ti and 10th Gen i7
Although it's too early for a review, here are some initial benchmarks from the new Surface Book 3 15-inch with a Core i7 and NVIDIA GeForce 1660 Ti (Max-Q) and how it compares to Surface Book 2 and other premium laptops. Spoiler: While the CPU is just OK, that 1660 Ti definitely bumps up the Book 3's potential.
Windows 10 May 2020 Update (version 2004) now available
With just a few days to spare, Microsoft began the rollout of the Windows 10 May 2020 Update. The update includes a new Cortana UI, improvements to Virtual Desktops, and several other changes.
Review: Windows 10 May 2020 Update packs improvements to existing features
Microsoft's next Windows 10 feature update is almost here. Known as the May 2020 Update, this new version of Windows 10 is all about fit and finish. There's not a whole lot new here in regard to features, but plenty of changes and enhancements to features that have already been part of the OS for some time. In this review, we take a look at all the notable new changes and improvements,...
Our top 10 picks for survival games on Xbox One
There are a wealth of survival games on Xbox One, with gameplay that revolves around hunger, thirst, and oftentimes, finding shelter (or even building your own). These uniquely challenging games are plentiful on Xbox, and here are our favorites.
