Satya Nadella: Microsoft will consider buying more video game companies
Continuing to shore up content for Xbox Game Pass.
What you need to know
- Microsoft recently announced that it intends to acquire ZeniMax Media.
- This means that the Bethesda Softworks games library is coming to Xbox Game Pass.
- Microsoft CEO Satya Nadella says Microsoft will consider buying more video game companies in the future.
Microsoft shocked the video game industry with its recent news that it intends to acquire ZeniMax Media, meaning that Bethesda is joining Xbox and adding its games library to Xbox Game Pass, which recently crossed 15 million subscribers. Now, it appears that even with 23 studios as part of Xbox Game Studios, Microsoft may not be done yet.
In an interview with CNET, Microsoft CEO Satya Nadella says that moving forward Microsoft will consider buying other video game companies, noting that "You can't wake up one day and say, 'Let me build a game studio.'" Executive Vice President of Gaming at Microsoft Phil Spencer added that "Content is just the incredible ingredient to our platform that we continue to invest in."
Back in July 2020, Spencer stated there had been "no signal" from Microsoft to slow down on acquiring studios. Microsoft was reportedly interested in acquiring WB Games, alongside Activision Blizzard, Electronic Arts and Take-Two Interactive. AT&T later decided not to sell WB Games for the time being.
Regardless of what moves Microsoft makes, mergers and acquisitions will continue to take place across the video game industry. Embracer Group continues to acquire large numbers of studios and IP. Sony, which owns major Xbox competitor PlayStation, was reportedly interested in acquiring Leyou Corporation, the parent company of studios like Splash Damage. Sony was then reportedly outbid by mega-conglomerate Tencent, who are currently in negotiations for Leyou.
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Samuel Tolbert is a freelance writer covering gaming news, previews, reviews, interviews and different aspects of the gaming industry, specifically focusing on Xbox and PC gaming on Windows Central. You can find him on Twitter @SamuelTolbert.
But more realisticly Microsoft will try to buy most companies and create a full on Netflix type service with low budget live service games filled with MTX. This is something that only blind fanboys would support. Microsoft is being extremely anti-consumer, raising the price of Live Gold was already super bad, but this in the long run is worse then the DRM **** Microsoft tried to do.
Totally agreed, you just said everything. ofc these XB "fans" will celebrate this. This is great ammo for their stupid console war.
Taking a 3rd party studio who were already making games and just putting the "XB label" on these games. This is more of MS's gaming budget that is not going towards gaming and making games.
Instead of this, the best would have been was to use that money to make their own studios and games, and keep these 3rd party games available for all. But MS fanboys don't care about games/gaming that much, their priority is MS and their console war.
They would rather want 3rd party games delayed or "only on XB" than MS building their own studios and making their own games and let everyone get the 3rd party games...
What you were saying was said about Netflix...
Bottom line for most people it's more convenient and more value than buying 4kBR or going to the movies... And Netflix's productions have nothing to be ashamed of compared to old media productions...
The only barrier for now is technological and or structural... If tomorrow I get lossless 4k streaming with atmos uncompressed sound and all it's game over for the other vectors of distribution...
Here it's the same what you are saying could be true, but it's 8nly one very pessimistic version of the possibilities here.... Remember MS has no issues entering the software market by the small door pretty sure they'd offer Xbox game pass or at least xcloud on the PS5 if Sony would let them, MS has money Sony can't dream of for they gaming division and money is good for developing AAA games, MS products running software or even software running on other non MS platforms are way more present in the everyday life of millions potential targets so way more point of entry to the service than Sony can ever dream just with the PS market.... I can see million ways that it would be a great thing for gamers... Like steam or better gog is for PC the former was also damned by people like you during its early days...
So yeah I'd like to think it will be the same here... And why wouldn't it be? I mean there is probably more money to be made this way long term, but it also ensure a stable source of revenue which allows for more freedom in the present, more creativity, more risk with less impactfull consequences... But furthermore it builds up brand equity and that's usually a good thing for everybody... Sure it will suck if Sony gets hit from that... Just as much as it did to me when Sega got hit by Sony indirectly... Or even Nintendo... But it doesn't mean it will suck...