AndroidCentral's Phil Nickinson feels the burn
What we thought may be a one-off contest has seemingly turned into a viral campaign by Microsoft. The "Smoked by Windows Phone" contest was started back in CES in January and has since gone to the road with tours and most recently showed up at Mobile World Congress in 2012 and Hong Kong.
Now Microsoft is looking to the expand the coverage and even pushing it to TV--that's right, soon we'll all be able to see Microsoft "picking a fight" with Android and iOS broadcast everywhere. In an interview with Bloomberg, Aaron Woodman, director of Windows Phone revealed as much:
Hopefully we won't be waiting too long as we think this is an effective strategy and would certainly like to see more.
Source: Bloomberg; Thanks, Stephen M., for the heads up
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Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.