A few days ago, Mat Piscatella, an industry analyst with The NPD Group, said that the Xbox One X was "performing phenomenally" this year. NPD tallies game and console sales in North America. This news came after Microsoft announced that it had acquired acclaimed developers like Playground Games, Obsidian Entertainment, and inXile Entertainment. This aggressive expansion is unprecedented for the company, and seems to indicate a desire to go for market leadership, especially when it comes to gaming subscription services like Xbox Game Pass.
According to a report by WCCFtech, Microsoft head Satya Nadella discussed the company's gaming ambitions during the yearly shareholders meeting where he announced that Microsoft's gaming revenue exceeded $10 billion during the last fiscal year. The report added that Nadella talked about the company's plans to aggressively invest in content and cloud services for gaming. He said that he was "pursuing an expansive opportunity from the way games are created and distributed." You can read an excerpt below.
It's great to see that Microsoft is committed to the Xbox division. Hopefully we'll see quality first-party exclusives on the level of The Legend of Zelda: Breath of the Wild and God of War soon. WCCFtech added that another Microsoft representative further emphasized the company's committed to this space. You can read the comments below.
Hopefully this will be a fruitful endeavor for Microsoft going forward. We desperately want quality content. In order to sustain this growth, the company needs to make sure that it always has "the most powerful console in the world" during any given generation. Hopefully its long-rumored "Xbox Scarlett" will maintain this advantage. We should know more about it at E3 2019 in June.
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Asher Madan handles gaming news for Windows Central. Before joining Windows Central in 2017, Asher worked for a number of different gaming outlets. He has a background in medical science and is passionate about all forms of entertainment, cooking, and antiquing.