A few days ago, Mat Piscatella, an industry analyst with The NPD Group, said that the Xbox One X was "performing phenomenally" this year. NPD tallies game and console sales in North America. This news came after Microsoft announced that it had acquired acclaimed developers like Playground Games, Obsidian Entertainment, and inXile Entertainment. This aggressive expansion is unprecedented for the company, and seems to indicate a desire to go for market leadership, especially when it comes to gaming subscription services like Xbox Game Pass.
According to a report by WCCFtech, Microsoft head Satya Nadella discussed the company's gaming ambitions during the yearly shareholders meeting where he announced that Microsoft's gaming revenue exceeded $10 billion during the last fiscal year. The report added that Nadella talked about the company's plans to aggressively invest in content and cloud services for gaming. He said that he was "pursuing an expansive opportunity from the way games are created and distributed." You can read an excerpt below.
In gaming, we're pursuing an expansive opportunity from the way games are created and distributed, to how they're played and viewed. We're investing aggressively in the content, community, and cloud services across every endpoint to expand the usage and deepen engagement with gamers, including the 57 million monthly Xbox Live users. Finally, we added seven new gaming studios to bolster the first-party content for fast-growing gaming services like the Xbox Game Pass subscription service as well as Mixer.
It's great to see that Microsoft is committed to the Xbox division. Hopefully we'll see quality first-party exclusives on the level of The Legend of Zelda: Breath of the Wild and God of War soon. WCCFtech added that another Microsoft representative further emphasized the company's committed to this space. You can read the comments below.
Today, four billion people are connected to the internet and over two billion play games online. Over the next decade we're going to continue to create amazing content and games, invest in the cloud, and build communities that allow anyone to participate. We have a mix of incredible games for people of all ages, but we want to make it easier to discover new games and play them either on your Xbox or your PC.
Hopefully this will be a fruitful endeavor for Microsoft going forward. We desperately want quality content. In order to sustain this growth, the company needs to make sure that it always has "the most powerful console in the world" during any given generation. Hopefully its long-rumored "Xbox Scarlett" will maintain this advantage. We should know more about it at E3 2019 in June.
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