Microsoft launches unified app store on the web ahead of Windows 10 launch

We're just a couple of weeks out from the official launch of Windows 10, and it looks like Microsoft is preparing with the launch of a one-stop shop for Windows and Windows Phone apps on the web. The new universal store for Windows apps of all shapes and sizes has just gone live, eliminating the old separate Windows Phone and Windows Stores and bringing all apps under one roof.

Right now, if you try heading to the old Windows Phone Store on a web browser, you'll be redirected to the Windows Phone section of the new, universal app store. There are also sections for Windows and Xbox apps, though the Xbox link in the dropdown menu just redirects to for now. Overall, things look pretty tidy and easy to navigate, with a big carousel banner at the top advertising featured apps, and sections for "Top Paid" and "Top Free" apps as you scroll down.

Since Microsoft is aiming for a seamless experience throughout all of its products with Windows 10 going forward, it's nice to see the Windows Store and Windows Phone Store come under one roof with matching design aesthetics. If you'd like to browse the new unified store and check it all out for yourself, you can hit up the link below to get started.

Thanks to Sajad for the tip!

Check out the universal Windows app store

Dan Thorp-Lancaster

Dan Thorp-Lancaster is the former Editor-in-Chief of Windows Central. He began working with Windows Central, Android Central, and iMore as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl