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Microsoft now has over 500,000 apps in its Windows Phone and Windows stores

Microsoft has confirmed that, as of September 30, 2014, the total combined number of Modern-based apps in both its Windows Phone Store and its Windows Store have reached and surpassed over 500,000.

The milestone was first noted by Microsoft quietly on its By The Numbers page. Venture Beat got some additional info via a Microsoft spokesperson, who stated, "There are more than 527,000 apps in the Windows and Windows Phone Stores combined." About 187,000 apps are available in the Windows Store, according to Microsoft, and the Windows Phone Store now has around 340,000 apps. The store passed the 300,000 app milestone in August.

These numbers come at something of a turning point for Microsoft in terms of app development. The company has already announced plans for just one app store for the upcoming mobile and PC launch of Windows 10. It's also trying to get developers to make universal apps that will allow users to purchase a Windows Phone app and get the Windows 8 version for free, and vice versa.

Will we see more Modern-based apps once Microsoft launches a universal store for those apps?

Source: Microsoft (opens in new tab); Venture Beat

324 Comments
  • Awesome! That's an achievement
  • Too bad most of then aren't universal though.. So the total number of apps per OS greatly lowers then :(. No buggy to me :P but it would be nice to see that many of each windows and windows phone individually
  • The article clearly mentions Windows store has 187,000 while WP store has 340,000 but they're still a big achievement, by numbers.
  • Well, how many iDroid apps are "universal" within their stores❓
  • And how many of them are even supported by the majority of Android devices?
    On the contrary, Lumia 520 alone supports over 98% of the store apps. That's not the case with low end Android devices, let alone the "Universal" thing...
  • I didn't think about that.. Well, it's safe to say that Windows is gaining on iDroid in the app department... Maybe MS needs to start running an ad campaign that makes consumers, and store associates aware of this...
  • Yes, that's my exact same thought as I read the title. It's necessary for people to hear the announcement since WP's app-gap is still infamous more because of such people, than the real gap.
    Personally, there's not a single local app that I miss in my region right now.
    And I think Microsoft should mention the figure along the Lumia ads shown on TV. That's the quickest way to inform it mass wide.
  • I support you...... There's a myth all around about Lumia phones......
  • Yep.
  • What's the point of running am ad campaign to market rubbish apps though. It's all good and well having so many apps, but when even windows doesn't take its own platform seriously and releases better apps for ios and Android than it does for WINDOWS (OneDrive being an example) how are consumers supposed to take windows seriously?!
  • Haa come on MS run successful ads for windows phone? Cant event think of one besides cortana. The "missing apps" joke is still very real with consumers and sales associates. Many associates still tell people they wont have instagram and thats how they push away.
  • yesterday I happened to talk to an android fan boy who recently switched from WP (620) to android (Sony xperia z). I asked him what he didn't like about windows phone. This was his reply. 1) android has so many apps. *on my wp i usually have over 200 apps at any given time..ask them how many apps they have installed. Most don't have apps other than what was preinstalled and they keep talking about app numbers* 2) windows phone has many viruses. *told him about Fsecure's report about 10% of all android apps are malwares. And the recent hacking contest where WP was not breached* 3) WP lags a lot while android is smooth. *that's not what the internet thinks about these two platforms* 4) so many OEMs make android phones. *asked him what's his point.. iOS devices are only made by one company - Apple... Was going to take him seriously but then he said Apple is one of the OEMs making android handsets. That made my day.
  • I'm afraid most of the Android fan boys have a similar mentality similar the person you happened to meet. They have no idea what they talk about. Many mayn't even know what OS they're using on their devices and if by any chance they do, they're unsure about the version code.
  • I think people say lack of apps due to there being none of the google apps from google and instagram, there are 3rd party for some google but people want all the google range, wp need to cut a deal .
  • That's a smart move. Similarly used to target siri
  • Phone salesman here, We are very much aware of it and microsoft beats us over the head with what apps and how many they have and why their exclusives are better than droid/iphone alternatives. 
    My daily driver is a 1520 and it's the best phone I've ever used. All of that said at the end of the day more people not using windows phones is because of the consumer. The ads are there you can't watch tv without ms ads. I can tell people the wonders of WP but it can't always change the consumers oppinion. That is our job as WP users get out there and post about these phones on non windows centric sites! That would do more than what you want MS and Sales Associates to do
  • What is with you and MS' marketing anyway? :-P even if you give 1000 sane, basic marketing suggestions, ideas and plans, they won't do. Their marketing sucks. Period. I heard from a store owner here in India that Lumia 535 will be launched next week and guess what??? No one knows. No one has a faintest idea that there is one good low end phone going to be launched next week. No ads, no campaigns, no teasers, blah blah blah.
  • I was (and kinda still am) furious about just how much of my paid content didn't work when I took a huge step up from 2.3.4 to kitkat on the Nexus 5
  • Oopsss
  • Most apps nowadays especially the new apps are universal.
  • Idroid didn't promise universal apps
  • Yes, but a lot of iDroid apps are what we consider "Universal"
  • Of course though with windows 10 there will be just one store to rule them all so maybe they will all be universal in the end
  • Dude, Win 8.1 and Win phone 8.1 have started the process of having a common apps for both the stores. Hence it becomes logical to add the numbers. With Windows 10, there will be a common app store. As you might be aware that current Windows 8.1 tablets run full Win 8.1 and have the apps from both PC store and modern UI. If you add up the numbers, it turns out to be around 9 lakhs apps.
  • Perhaps I should say I wasn't trying to bash Microsoft. I'm a huge Microsoft enthusiast. I was just stating that it would be nice to see those sort of numbers compatible on both platforms
  • Not really Unversal apps is a development / purchasing structure... The reality is 2 apps are available from the one development or purchase. So the number available is the same as if they were done separately.
  • Nice, those are good news :)
  • Yep considering this number doesn't include thousands of live wallpapers, themes, launchers, farting apps etc found in Google play store
  • To me that number is irrelevant. I'm guessing each of us can think of 5 unique apps that are missing here. Furthermore, you NEVER see the Microsoft store logo in commercials that mention an app, sometimes when there is an app available. Sadly, if you dig into this more, a lot of the apps are sub par with lots of complaints, especially on Windows. Hopefully 10 will help this, but I've been saying that a lot too. Hopefully _______ will fix this next year.
  • Rudy Huyn makes 200,000 of them.
  • You nailed it.....
  • Um...more like 10-12 lol. Have you clicked on his "Other Apps" in his settings? Last I checked, 12 < 200,000 ;) (although, your use of comical sarcasm was rather outstanding, thank you!)
  • The jokes always so much more funnier after it's been killed... :P
  • Lol
  • He builds apps on a contract for other companies...
  • Like your mother?
  • Who were you replying to?
  • I suppose that would be you. Meaning your mother works on contract...its a shit joke.
  • Stormtroopers should be banned. His posts are always full of foul language.
  • Sshh... Not so loud, The Emperor might hear you... ;) :P
  • I learned my foul language while listening to your daddy beat your mommy.
  • lol
  • Wow, way to go Buzz Killington. You must be so fun at parties. /s
  • Family guy!!
  • Lol!
    Don't confuse people!
  • Lmao only a slight exaggeration!
  • Question.. Does iDroid' 1 million+ apps include combined apps for their stores? Which might be dumb question, but I'm assuming that just like the Windows store all iDroid apps don't work on both phone, and tablet... Or, are there tablet only apps in the iDroid store?
    .........
    IOW when both Windows stores are combined can we say that Windows has 600k apps the same way we say that iDroid has 1 million+ apps?
  • I could be wrong but I thought Droid tablets can run all apps even those for phone and that for those they are just stretched. I'd be curious as to the number of tablet specific apps there are but if they can run both it would be moot.
  • No, not all apps on the play store support android tablets. A lot of the apps display "The app is incompatible with your device" message. Whatsapp and ESPNCricinfo (there are a lot more) are two apps which doesn't support tablets. I have a Nexus 7 (2nd Gen) by the way.
  • I installed BBM on my tablet even though it wasn't compatible, I just manually downloaded the .apk file from the Internet and installed from there.
  • Actually they can, my Droid tablet runs many "Designed for phones" apps. You see the Play Store is different to the Windows Phone store, there are nearly no restrictions or limitations to the type of device you're using.
  • Yes, sideloading is an option but the thing is, each and every time a developer releases an update you'd have to download the updated apk and sideload it again. I feel that its more of a hassle as I'm the kind of a guy who likes to stay on top of app updates. I get them as soon as they're released. I'd have to manually check whether the app was updated by the developer, which is time consuming.
  • No actually I receive updates from the Play Store because it recognises that I have the app installed
  • From what I know, they're kinda combined, i.e, 1m+ apps is the total count. Not all apps made for phones run on tablets and vice-versa. I mean, you can of course install most of the apps on tablets, but it won't work properly if it's not "optimized" for a tablet. Screen resolution, permissions like dialer, flashlights etc are deciding factors.
  • Oh can we count installing Blue Stacks and then including all the Android apps in addition to the Windows apps on your PC.
  • Imagine Blue Stacks for Windows Phone
  • Shhhh Windows 10
  • True...
    Also, blue stacks for WP needs to happen..
  • BlueStacks is garbage for playing games.
  • Even if so, imagine the app count in WP by then! :P
  • and the other 300K are shoddy and/or fakes that should be removed from the store ;)
  • Still... you already know the other part :/
  • Which part? What actually it is?.. :D
  • ‎:|‎، beta + last updated 2012
  • Available for US only :p
  • When for India?
  • This :P
  • Combined. I hope numbers get boost after windows 10 release on everything. Specially games
  • Apple and Google also count tablet and smartphone apps together, so what's the problem?
  • I don't think you grasp what he means. He wasn't commenting on Apple or Google. Where did you get Apple or Google out of that?
  • Yea yea. Slap him please
  • Heickelrrx use slap
    It's Super Effective
    .....
    Studio384 Fainted
  • LOL
  • Hahahaha.
  • :D
  • Problem might be:
    The quality of iOS/Android-apps is way ahead of their Windows Phone-counterparts, especially if the apps are built by Microsoft.
    Because, you know, you couldn't expect MS to have as much experience building Windows Phone-apps compared to their level of iOS/Android-experience.
    You have to remember: They are kind of new to this Windoze-system. Oh... wait...
  • By the time W10 devices roll out the count will be 600k.... Possibly 800k a year later... iDroid stores aren't growing that fast, so it's highly possible that at some point the Windows store will surpass both iDroid stores.
  • True... The Windows and Windows Phone store is growing rapidly at a much faster pace than iDroid stores. We will eventually do a hostile takeover
  • Well, if MS learns how to market WP...
  • Hmm, more like: If MS learns not to boost their competitors ecosystems...
  • True they are contributing more to competitor markets than their own
  • Oh Yeah!!
  • Too bad most of these apps in the Windows Store aren't that high quality/good.
  • This.
  • most of the apps on android and ios aren't high quality either. probably 95% of the million apps they have are crap. the problem is the 5%. windows is missing many of them.
  • Wow c'mon. 95% of their apps are not crap stop exaggerating. 95% of our apps maybe.
  • More like 70% of our apps...
  • no, its really 99% crap to 1% usable (and that is an optimistic approximation)...
  • Too bad you feel like you need to use every app in the store. Every app in Apple and Google play store aren't good either, they just have higher counts so the percentage of good vs bad apps is naturally better.
  • Someone on here said to download and install, then reinstall apps to make developers feel like they are getting attention...
  • What?
  • Is that someone you?
  • No. Rodneyj knows who I am writing about.
  • Oh well that's an effort, and what if it is paid?
  • Yeah, sounds crazy, but someone said it. It was in the comments for the article about a developer trying WP platform for apps last week or so.
  • Good going Microsoft...
  • Now just need that damn snap chat so my account doesn't get locked. Come on peeps, this shit is getting old. Been with windows phone since the beginning and I don't plan on leaving. But still missing a couple key apps. Just glad wells Fargo took their sweet time and now I have that lol
  • Ahhh, the banks.  USAA has a great app, while Navy Federal has none.  I'm 50% taken care of on the bank front.  I can still use Mint to keep track of things with Navy Fed, but I can't do mobile deposits. Boooo.  I've shifted how I bank because of this too.  USAA is more of my day-to-day banking because it is more convenient. I use Navy Federal mostly for rent since I have a large stash of checks for that account. I used to use Navy Federal for 90% of my banking and USAA was for insurance and a savings account.
  • And?
  • Yeah, it's nice that the USAA app came back. It would be nice if bank apps would start linking with wallet.
  • I'm confused about the state of the wallet.  I thought the carriers crippled it and now are having us use the Softcard app, that the all (AT&T, Verizon, TMobile) own together. Is there anything for the banks to "link" to?
  • Haters still gonna complain of course... I'm just happy I have the apps I need.
  • THIS!
  • I don't have apps I want.
  • Needs > wants
  • If MS wants bigger share, wants > needs
  • Tell the developers you want their app and who knows you may just get them to make it.
  • WP market share is to low for them to bother, its their official reply. I'm talking about my bank...
  • YESSS!!!!
  • Also makes me wonder what if about webOS...damn you HP...
  • Don't get me started. Lol
  • That's some serious voodoo.
  • I'd like to see what the world would be like if Meego actually became the next big OS
  • Why would you open up and old around like that :'(. Let webOS rest in piece.
  • This is one of those 'good to know' stories.... The W8 apps maybe helpful when W10 releases, but then again, how many are unified..... and how many 'so called BIG players' are on here AND updating regularly. I not pessimistic, but I am concerned..... I am curious to know how many of those are apps are crowd pullers? We could reach a million, but if there are no dev and people pullers then the rest of the picture is not changing.
  • Same feeling...
  • Same concern here...
  • Hopefully Google and MS can start to get on terms, so that we might see more than just that awful Google Search app... Would be great to have official Google+ and other apps...
  • Maybe satya visit google and take all PC from the corporate offices and say give us your app or I throw the PCs away!
  • Google uses Ubuntu... They don't use Windows.
  • NOT HAPPENING.... As long as Google knows it does not have much to loose, the big G will do everything to keep interest level for WP at its lowest... Only way to get G rated apps is for MS to increase WP penetration and marketshare
  • I know :'( But it seems strange that they will make apps for iOS when they also only have a very small marketshare. Was it about 10% last time that came up? 85% for Android, 10% for iOS and just under 5% WP I think.
  • In the US, iOS has close to 50% market share. And the US matters the most in the mobile tech industry(unfortunately).
  • That is because G does not feel threatend by iOS. MS has a competitive product to almost every Google product and then some....
  • * lose Some would argue that to increase WP penetration and marketshare, that Google apps/services are needed. I don't necessarily agree with them, but that is a common argument.
  • True for the most part. Dont think people care about a lack of Gmail, Hangouts, etc... But everytime I have tried to upsell WP one of the apps that always comes up is 'Youtube'. Thats just how the majority are... they dont really care about an awesome 3rd party app... they want the 'Name brand for free'
  • And what most people who don't use Windows are not aware of is that running a mobile optimized web page is a great experience on windows phone web browsers such as ie11, UC and Surfy. YouTube is one example where its a breeze to use their web page on ie11 and you can easily pin the web page to your start screen. UC browser has a nice function where you can add the web page to a quick link menu. Do who needs apps when you get a great experience just by using a web page with our web browsers?
  • And you have completely missed the point.... 
  • I haven't had the resistance to 3rd party apps that play YouTube videos from people that have asked me about switching. They are OK with it as long as they get their content.  What I have run into is when there is no good way to get at the content/services they are used to using.  There's no good way to get to Hangouts, which is a dealbreaker for some.  Some are convinced that Google Maps is a must-have, but most are OK with using another mapping service.  If Google ever pulls Waze, that would be a bigger roadblock than Google Maps.  Only the nerdy types get all "I need" about everything.  Waze isn't just service in Los Angeles; it's a survival tool.  I'd be SUPER BUMMED if Google pulled that from out store. I also concede to people who say that they "need" Google services, that they aren't likely ever to see Google develop anything for Windows Phone because they have some playground bully mentality.  Actually, I'm shocked that they haven't been slapped with an anti-trust investigation since they basically have monopolistic power over Internet video and are using that power in an attempt to crush a competitor.
  • Woooooow its an achievement......?
    Common microsoft I am starting to get bored now!
  • What do you expect from them?
  • Cookie
  • He expects more because he's already flipped through all half-a-million+ apps. ;-)
  • What according to you is an achievement?
  • Achievement = coc and candy crush .. Lol
  • Achievement = Dead trigger +COD strike team +shadow gun+Official YouTube.. More than enough for me :D
  • This guy gets it.
  • Then why are you still here is my question. And taking the time to comment.
  • Seems legit.
  • Great news. Now let's hope that these apps are updated frequently too.
  • Uhh... Yeah no. Half the windows phone apps are not even on windows 8. Meaningless stats
  • Awesome....so in 2-3 years MS should have at least a 'million' apps on windows platform.
  • Maybe less. Who knows what can happen in 1 year time?
  • The combined number will probably be more significant with Windows 10. As of now I'm reading: 340 000 apps on Windows Phone and 187 000 apps on Windows
  • Doesn't matter how many apps. Quality of apps matter!
  • ...and we have those too.
  • Woot
  • How about some OFFICIAL apps. Useful apps. Quality over quantity, Microsoft.
  • Who cares about "official"? Nerds on websites with iEnvy.  No one that has asked me to help them switch gives two rats arses about "official" YouTube, for example.  They want to know if they can get the content. Yes? No problem.  We have plenty of useful, quality apps.  Just because something YOU are looking for isn't  there yet, doesn't mean that that the entire catalog is filled with crap.  Geesh
  • I don't really care. Almost all public web sites promoting something new, still has only iPhone and Android. A random but fitting example is the BandAid30 site for today's new band aid recording. I do not remember anywhere that has featured Windows phone along with the other players. This is much more important for its success than a mere count of store apps.
  • Yes.
    And that's where last week's visual studio and.net announcements come in. When a dev can target all three platforms with the same code in the same IDE then why not just push to WP as well on release?
  • You do still need xamarin to target all 3 don't you? And that is not that cheap for individual developers unfortunately. Microsoft should just buy xamarin and include it's features natively to visual studio :)
  • Haters gonna hate
  • Heartbreakers gonna break, break, break...
  • Lol. Oh iiii
  • They can't help themselves. If Windows Phone came out with a year long battery and cured cancer, people would say "Yeah, but...Instagram is still in beta and we don't have an "official" YouTube." They see everything as a trigger to whine. Sad.
  • Lovers gonna love
  • numbers don't matter as long as we have the apps we need..... And also updates*
  • And quality!!!!
  • And tacos!
  • And Mario kart!
  • And Bacons!
  • And Halo!
  • And BathTub™ !
  • Most clones and rip offs and knockoffs sadly Posted via the Windows Central App for Android
  • That's Microsoft ;)
  • Oh, no wonder I have nothing to download in Windows 8.1, duhhh. Dumb me....
  • Honestly that's horrible think of where android and IOS was in they fourth yr its crazy to think that M$ a company that's been around for yrs now and yet android fairly new is dominating, I want to stay with WP but my Lumia 1520 is starting to feel old and the apps support looks very bleak for the future instagram has been in beta for over a yr, no snapchat, YouTube, no google apps its so frustrating
  • I totally agree unfortunately.
  • My thoughts exactly....I'll be checking out the Galaxy Note edge and Note 4 this weekend...I'm going back to Android until the apps I need are available on WP......SONOS, Nest (Nestle does not have real time monitoring ability unfortunately) AT&T Uverse, Capital One 360, Key Bank and the list keeps going for me unfortunately...It doesn't help that my 920 contract is up for me and my wife and we have no new AT&T WP flagship to consider.
  • If Google apps are that important to you, I concede that you should jump ship. They are NOT going to develop for Windows Phone, Windows 10, or whatever.
  • Yaaay but 500,000 more to go
  • But the store is flooded with app studio apps...info about this info about that...copy contents from Wikipedia and make an app...we want quality apps.
  • I don't care. Just fix the bloody XBOX MUSIC....