Microsoft opens up Socl to more testers. May have potential yet?
We’re mixed on the whole “social internet thing” with Twitter about as far as we’ll go with the phenomenon. But there is little doubt that there is a certain demographic who want to engage with others on just about everything these days. Microsoft’s Socl (www.so.cl) project is a research effort to see what works and what doesn’t. While it’s not “public” yet meaning it’s not an official service, it just got closer to it today.
This morning, Microsoft tossed open the doors to anyone who wants to jump on board the previously invite-only service. We received an email via Outlook.com asking us to join the effort and since it uses your Microsoft Account, getting your “Me Page” is quite simple...
The service, once known at 'Tulalip', is well designed and eye catching, though Microsoft is not too clear on whom they are targeting with this project. Mary Jo Foley over at ZDNet does a good job of putting it all into context with its history:
With the focus on “parties”, search and following, we’d say this looks a lot more like Google+ than a Tumblr or Facebook. But like that service which has struggled for an identity, Socl too may have problems entering the finicky social-networking world as people have shown they only want so many services to log into.
We’re not too sure if we’ll be using Socl but if Microsoft can tie in their other services e.g. Xbox (Music and Video), Skype/Messenger and more, it could potentially be leveraged as a powerful too. In that sense, we support the “research project” gusto behind it instead of dictating to peeps what they want.
Oh and Microsoft, throw in a Windows Phone and an RT app in there and maybe we’ll use it more, ya dig?
Let us know in comments what you think of Socl and whether you’ll use it or not.
Source: Microsoft (email) and ZDNet
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Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.
I'll keep tabs on it, I guess...
Also looking at the headers "me" "parties" made me think of a song from The newest Muppet movie, "I'm having a me party.....a party for myself....I'm having a me party." LOL!
Not overly impressed by Socl so far.