It was just yesterday that our own Richard Edmonds wrote an editorial here lamenting the sudden influx of many apps in the Marketplace from a single publisher. You may have seen this yourself, where the Marketplace under "New" is suddenly flooded with 50 apps that are all the same but "vary" by region.
We weren't the only blog to complain about it and your comments were unified: this was bad practice on Microsoft's part and it should be addressed sooner than later, otherwise we'll have another Android marketplace on our hands--and no one wants that.
Just 24 hours later, Microsoft has responded to the complaints via their Windows Phone Developer Blog. Todd Brix wrote up the piece and we have to commend Microsoft for both being quick and forthcoming on the process and their reasoning. They then present an fairly even-handed solution in two parts:
While 20 may still seem a lot, a cap is better than no cap and we hope that we rarely see as many apps from a single publisher. We imagine if it's still a problem, Microsoft could just as easily reduce that number. In fact, in order to prevent a developer from needlessly publishing apps, Microsoft has a part two as a solution to the problem:
By themselves, neither of these measures would be that effective, but combined we see this one-two punch to be a fair way to better control this ongoing issue and ensure a pleasant Marketplace experience. But now that Microsoft has said something, what do you folks think? We think MS deserves a lot credit for their response. You?
Get the Windows Central Newsletter
All the latest news, reviews, and guides for Windows and Xbox diehards.
Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.