Microsoft’s Scroogled campaign may finally be coming to an end
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It appears that Microsoft is finished with the "Scroogled" ad campaign. Over the weekend, Derrick Connell — a Microsoft corporate VP, and head of the Bing Experiences team — answered a small Q&A at Yabbly and and had the following to say:
While that doesn't necessarily say the Scroogled campaign is ending, it does sound as if they are drifting away from it. What say you? Was it an effective campaign, or one that should be abandoned to make room for fresh ideas?
Via: ZDNet
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