Microsoft Store now gives app developers a bigger cut of revenues

Microsoft today updated its store policies to implement a new revenue-sharing split for app developers. With the latest changes, developers will now be able to earn up to a 95 percent cut of the revenue on app sales, and an 85 percent cut on the low end.

According to the updated policy, all consumer apps, excluding games, will provide 95 percent of the revenue from the app purchase itself, along with in-app purchases, to the developer. The fee structure is in effect for purchases on Windows 10 PCs, Windows Mixed Reality, Windows phone, and Surface Hub. Note that this excludes purchases made on Xbox consoles.

Things get a little more complicated when you factor in how customers are delivered to your app. The 95 percent share is earned when a customer uses a deep link to purchase your app. If Microsoft directs someone to your app through a collection or "any other owned Microsoft properties," then developers will net an 85 percent share instead.

The new revenue split figures were announced last year at Build 2018 and were originally expected to roll out by the end of 2018. They're a few months later than expected, but they should be a welcome change for developers on the Microsoft Store nonetheless.

For more on the updated terms, you can refer to Microsoft's app developer agreement.

Dan Thorp-Lancaster

Dan Thorp-Lancaster is the former Editor-in-Chief of Windows Central. He began working with Windows Central, Android Central, and iMore as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl