It’s been awhile since we’ve covered some obvious product-placement shots and this time, it’s not too different as US broadcaster CBS is once again at the forefront. The show, or rather mini-series, is Stephen King’s adaptation of “Under the Dome”, which has a group of people suddenly cut off from the rest of the world as a literal invisible dome suddenly surrounds their town.
The show is classified as sci-fi/horror and we just finished watching part 3 last night. Truth be told, it’s been pretty great so far and if you have Amazon Prime, you can watch it on there for free (we recommend it).
In part three, which aired the other night, Microsoft clearly got under the dome as a few products suddenly showed up in the town, mostly in the youth’s hands. We saw two Nokia Lumia 920s (one white, one red) and even a few Microsoft Surfaces being used by the teens in the scene where they all use a generator to re-charge their devices. The best is probably seeing the Surface being swiped back and forth on the Start screen, which is just kind of fun.
Does this kind of hidden ad-placement really help? We don’t have the data but we imagine it’s about getting people to recognize your iconic brand and with Microsoft’s brightly colored devices and bold Modern UI, it’s not too hard to stand out.
Either way, it’s kind of fun to see.
Thanks, Ronaldo and Jason, for the tips!
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Daniel Rubino is the Editor-in-chief of Windows Central. He is also the head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007, when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and watches. He has been reviewing laptops since 2015 and is particularly fond of 2-in-1 convertibles, ARM processors, new form factors, and thin-and-light PCs. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.