Microsoft takes top spot over Apple and Samsung in J.D. Power tablet survey
Microsoft has taken the top spot in a recent J.D. Power tablet satisfaction survey, in what is perhaps another sign that Microsoft has found a groove with its Surface lineup. Rated on a 1,000 point scale, Microsoft (855) just managed to edge out Apple (849) and Samsung (847), who came in second and third, respectively.
In speaking on the findings of the study, J.D. Power Vp Jeff Conklin states that the versatility of Microsoft's Surface tablets are the drivers behind much of their success, calling them "just as capable as many laptops" while also functioning as tablets. In terms of features, Microsoft scored the highest across 3 specific areas:
J.D. Power's findings include other interesting tidbits, including that Microsoft tablet owners are more likely to be early adopters. The study's findings also point to a younger audience for Microsoft's tablets when compared to its competitors. Microsoft tablet owners are also more likely to place importance on productivity features, the study finds.
The study was based on responses from 2,238 tablet owners and was completed between the months of October and December 2016.
Given the perception of Apple's backslide in the tablet space in recent years, combined with growing interest in the Surface lineup, it's perhaps not surprising to see Microsoft take the top spot in this study. It's worth noting, however, that the margin was still very close between the top 3 spots. Other manufacturers involved in the study, like LG, Acer and ASUS, pulled in scores ranging from 812-836 by comparison.
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Dan Thorp-Lancaster is the former Editor-in-Chief of Windows Central. He began working with Windows Central, Android Central, and iMore as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl.
As a very weary and jaded WP nut I'm not sure that comment is in anyway correct.
At least their OS of choice has a plan, sticks to it, is consistent and despite what we think delivers quality products time after time
Plenty of us jaded WP supporters around but seriously, do u ever have anything positive to say ever?
Y the fk do you thrash these pages everyday when u clearly hate all things Microsoft?
Makes me think you have an ulterior motive. Paid shill? You'd have to be to be this negative and this persistent, every story, every day.
Two thumbs up!
Been some very hard times but Surface is amazing.