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Microsoft's Andy Lees and the Windows Phone re-launch on Reuters [Video]

There's little doubt in our mind that Microsoft is treating Windows Phone "Mango" and the four new phones here in the U.S. as a re-launch of sort. Between Monday's "Big Phone" event and the ensuing after-parties, Microsoft is finally getting some much due attention from the public and media.

In this Reuters piece, Microsoft's attempt to get back into the mobile market is described along in addition to Windows Phone Division President Andy Lees, who talks us through some of the OS features and benefits. While the inevitable Android/iPhone references were made, including the uphill battle Microsoft faces, the phones and OS come off as looking like capable under-dog--not a bad position to be in.

Daniel Rubino
Executive Editor

Daniel Rubino is the Executive Editor of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft here since 2007, back when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, Microsoft Surface, laptops, next-gen computing, and arguing with people on the internet.

20 Comments
  • Haha. Microsoft is not new to smartphones, just behind.
  • Exactly. That statement "Microsoft is new to the smartphone market" couldn't be more wrong. As if Windows Mobile never existed. Whatever, LOL!
  • Mainstream media always gets things wrong. I don't believe any of them any more for anything, let alone technology. There is an article on USA Today that says wireless phone data plans usually cost $80 per month. They also referred to Windows Mobile as "clunky." I don't want opinions or inaccurate information from news outlets. I removed the USA Today app from my phone because of it.
  • Well wireless plans "with data" (asnd text) do cost around $80 a month. And Windows Mobile "was" definitely clunky. So I wouldn't call the article inaccurate. Confusing, yes.
  • "Microsoft is new to the smartphone market" but Microsoft will be having a position!BlackBerry And Cell Phones
  • I actually think that it's better to be treated as a newcomer than an old failure.
  • As a blackberry user thinking of switching to a non-blackberry. Microsoft phones are still a mystery.... making it difficult to know what to buy or when.Android has a complete community and I can very quickly know what's-what with any of their models. I still don't know anything about Windows... it is somehow awkward to find the information. The things this guy says in the video does NOTHING to help me know why the Windows phone does anything different or better than the competition. Facebook? Don't they all do that?The #1 thing that the new phones can (or should) do is integrate very smoothly with Office and Live... with document editing...no loss in formatting.... saving both on the device and in the cloud. Most people use Office and a phone that plays nice with Office would be a huge selling point.The rest of the "features" sound like every other smart phone. If that's all Windows can do, then I'd prefer Android/iPhone because there is already a well established (huge) user base which is a good thing for many reasons.So, something is missing from the Windows marketing.... at least, so far.
  • Hey Kelton, couldn't tell if you were actually asking or being a hypothetical questioner. When he talks about Facebook, he isn't very clear. Yes, they all do that, but the other phones do it through an app. You don't need a Facebook app, a Twitter app, a Linkedin app, a Windows Live Messenger app. They're all baked into the OS. So your Me hub shows you have notifications, click on it and it keeps track of all of those above for you in one place without launching an app. Want to post a message? Go the Me hub and type in your message, check mark the networks (above) you want to post on, and done. All in once place. Want to message a friend? You can either text them or Facebook chat them and it's all in the same stream...no app. It's quite handy.And aside from social networks. Bing Vision and Music are under the search button. No app required (like Shazam or whatever).
  • Windows phone is unique it offers a clean interface and its not just facebook its facebook twitter linkedin windows live integration meaning built into the phone not some app you download and then configure everything is organized into hubs meaning all your contacts and social networks and recent contacts in the same place. Your music and youtube and podcasts and videos are in the music hub if ur an xbox fan your avatar is loaded and you can communicate with friends on xbox live messaging is put into a thread where you can seamlessly switch between talking to someone on facebook to texting someone to emailing them in the same place apps are slim but it doesnt matter because the average person uses 10-20 apps max anyways as u saw before office is integrated into the phone and works marvelously and u can upload documents from your computer to your skydrive and it automatically syncs the document with your phone as well as link emails together so no more switching between email clients to see what ur geting they all come to the same place. you can also create groups that allow you to send group emails and group texts or just find contacts without sifting through ur entire contact list live tiles keep you posted on everything you need to know for certain apps, it also does voice texting calling searching and opens apps for you obviously apples siri does this much more advanced due to the fact that they poured money into it but windows phone is quite accurate all in all its meant to keep you on the go and not have you searching through apps contacts and all that all the time
  • is that a better summary?
  • I would also point out what lubbalots said below. The other two communities and OSs are about apps and specs. How many apps are in the app store and does it have dual core, etc.That to me makes the Android market more confusing. (Not iOS, that's one phone and done).A Windows phone, on the other hand, is a Windows Phone. They all operate the same and seamlessly (although the Radar is apparently lacking gyro and compass for some reason). It doesn't matter what's under the hood, it operates smoothly and the same as any other Windows phone. That to me makes it easier. Pick your carrier and what phone appeals to you and you're going to have the same experience as any other WP7 user.
  • As if I haven't said enough... So what I'm saying is this:The phone could do well if touted:"The Windows phone does all of the things your smartphone can do, more easily, and GET THIS!!! It runs Office natively!!! No more using off-brand apps to manipulate office files! You computer and phone are now on the same team!"
  • They'd be best not to tout Office too much, since it is barely usable.
  • actually it works extremely well for me i do powerpoints word docs and use onenote flawlessly
  • Its really hard for other OS users to grasp this concept. They're so much into apps apps apps, specs specs specs, and for many, customize customize, that they forget what it really means to have a "smart phone". Wp defines it with simplicity.
  • OMG that reporter is so stupid, she should be punished
  • Yes... if Office stuff and integration with Live is tight and easy... that is huge.
  • All you have to do is enter your Live ID and you are on your way. Contacts, calendar, Hotmail, SkyDrive, XBox, Zune Pass, Messaging. It's all there a minute or two later.
  • So to be clear...Can your office documents (and photos) be simultaneously stored on phone and in the cloud?And... is there any idea when the higher end Mango phones hit the US?
  • i know docs can but as for pics i dont mess with them much but i imagine its the same exact idea yes and the titan comes out nov 20