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Microsoft's plans to target businesses for Lumias revealed in new documents

Microsoft is looking to sell Lumias and Surfaces specifically ones with Windows 10 on board. That much should be obvious, but their strategy on how they sell them to companies, including the presentation is one of those 'behind the curtain' aspects of being Microsoft.

Paul Thurrott has received some interesting documents that reveal some proposals for Microsoft's plans in this arena. Although Thurrott stresses he is not 100% certain of the documents' authenticity, they certainly look the part to our eyes. [Update: We have verified their authenticity]

It should be noted that the documents, unfortunately, do not give any details about the devices themselves e.g. the Lumia 950 or Surface Pro 4. Instead, they talk about these devices in a generic manner although the title of the documents Microsoft Lumia with Windows 10 trial is interesting. Thurrott has heard that the new Lumia may ship with a "pre-release" version of Windows 10 Mobile, which is perhaps what "trial" here means.

However, another interpretation is that Microsoft will be offering sample devices to potential businesses for them to trial in their work environment. Nokia used such a strategy for regular consumers, and they even had a @NokiaAtWork program{.nofollow} to let companies try out their Lumias. Our bet is Microsoft is continuing that program for their Lumia line in 2015.

The slide decks that Thurrott received address to concerns:

  1. Microsoft Lumia with Windows 10 trial. Mid-range concept development.
  2. Microsoft Lumia with Windows 10 trial. Premium packaging concept development.

Thurrott quotes some of the information in the documents, noting:

"What they describe is a possible campaign aimed at winning over these businesses to Lumia using packaging that will "protect the devices while in transit, showcase the devices in their best light, reinforce the idea that Microsoft Lumia devices are the best choice for business, and show how easy the devices are to set up, integrate and deploy."

Overall, the documents give an interesting peek into the workflow of Microsoft and their strategic thinking. Presenting the phones (and Surface) in pleasing packaging (in one case, a premium leather bag with the Microsoft logo) is just part of the process of selling these to companies large and small.

Perhaps the important takeaway is that Microsoft is still angling the Lumia line at companies. The setup is "Lumia devices are the best choice for business and show how easy the devices are to set up, integrate and deploy" and it seems like a good angle to leverage.

What to expect from Microsoft's Windows 10 devices event in NYC

Will Microsoft be successful? It is hard to say. We'll just have to wait until October 6 to see what they have to say with a launch of these phones in early November.

Head to to see more images, quotes from the internal slide deck, and his analysis of the documents.


Daniel Rubino is the Executive Editor of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft here since 2007, back when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, Microsoft Surface, laptops, next-gen computing, and arguing with people on the internet.

  • If my company starts to look seriously at Windows Mobile. How can they be sure that MS will not treat them as second class citizens? For example, they can hand out Lumia's, but when they release new featuters/products like Sway for Microsoft Office. They will be and still are left in the dust. This is a big deal, especially from their bread and butter (Microsoft Office). Businesses need assurance that MS will support thier phones. Otherwise, they can just get Office 365 for the entire company and use iPhones and their goes their entire mobile strategy.
  • Great point. While the Windows as service is a great strategy in my opinion, the MS platforms should always be their priority.
  • Just leave that to consumers, Microsoft will always make code for the most popular platform. One way Windows Mobile can be popular on the Enterprise is with the Retina scanner on the Lumia 950 and 950XL with big bank applications that authenticate using biometrics, imagine, no Apple or Samsung app has that and it could be an instant hit, making these devices very popular. But again, Microsoft needs to make partnerships with the big banks, so they can provide a robust authentication solution that banks approve and can get this technology integrated into their apps. Just my 2 cents.
  • Clearly once WM10 ships to retail devices you can expect all new MS software assets to come to wm10 quickly. But how could Sway come to wm10 when wp8.1 is the only thing in the market? It just came to windows 10 a few weeks ago months after iOS of course because win10 is the core of everything going forward for MS.    Now a troller can spew "m$ will support ios/android first" but right now there is no windows phone to support or publish to. This won't change until a few weeks after win10 phones ship Oct/Nov
  • Point had been said... Their current strategy isn't ios/android first. Coz they can't add much to wp8.1 anymore... But if this continues even after some weeks after w10m shopping, these frustrated guys are gonna get mad...
  • I think that is a cop out. People act like W10M is not a real thing that is not in active development. Heck MS might even release W10 phones with the OS still in beta. Not to mention that with Universal apps you don't have to code specifically for mobile. So they could develop everything on Windows 10 and it will be available by default on Mobile.
  • I sincerely think that after the launch of Windows 10 Mobile you will see a Windows 10 universal app first, iOS second and Android third mentality at Microsoft. Or at least a mentality where they would updated and launched their services and software simultaneously at the three platforms. They can't put Windows 10 first as long as half their ecosystem (mobile) is still in BETA., and they aren't going to waste any more resources on a OS (WP8.1) that will be obsolete within a couple of months, obviously!          
  • Answer me this then. Microsoft has close to 100 million installs of Windows 10. Why is Microsoft Send NOT AVAIABLE FOR WINDOWS10?? Why? If they made a Universal app Windows Mobile would be covered as well as those "millions of WIndows 10 installs". As a business, you should not chose Lumia or Windows phones until MS stops treating its own platforms like second class citizens
  • Send is a Microsoft Garage project and is developed by Microsoft employee(s) for expirmental purposes. It is up to the employee(s) who created it to determine what platforms they want to target. They are not fully backed or supported by Microsoft, they are just experiements, with the potential to become actual products. Rightly so, Microsoft doesn't dictate that they have to be on Windows, though I'm sure they encourage it.
  • If their own developers prefer developing for other platforms, they have a problem.
  • They did it in their free time. You don't tell people what to do with their free time, period.
  • They can do whatever they want with their free time, but Microsoft should be interested in why their own developers prefer other platforms. If it's just the size of the userbase, fine, but if it has something to do with the interfaces or tools then MS shouldn't be surprised 3rd parties aren't jumping in.
  • if they carry Microsoft brand in all whatever they do they should carry responsibility too. How would you explain this scenario if IOS devs create apps for Android?
  • Do not forget, Microsoft are getting people on other platforms hooked on using Microsoft branded products (apps) once people start to find a quarter of the apps they are using are MS then they start to consider buying the whole device package.
  • You might say that WP10 is still in development... But the Sway App (exaple given by you) had been out on iOS from more than 1 year... You don't see MS saying that out apps will come out & support only iOS 9... Why then the same thing with their own platform?? They could have launched it on W8.1/WP8.1 as an Universal app...
  • I think if they're serious about putting extra emphasis on businesses using 10 mobile, that the'll have sort of a LTSP branch for 10 Mobile Enterprise like they do right now for 10 PC Enterprise, which would ensure that those businesses wouldn't get left behind.
  • For using iPhones they need to buy iPhones for all their employees and it would be very costly.Yeah you're right about the support Microsoft. Cigna NKK a health insurance organization which gives their corporate VPs iPhones to be used for their work but those assholes are still sitting on windows 98
  • What actual real company cares about something so new (less than a year old) to base their choices on stuff like that at all. Your argument should be along the lines of "Word, Excel, etc. are better on Android/iOS than Windows10" and then at least your statement wouldn't be wrong. To which my answer would be, Windows10 Universal office is almost exactly the same as the office I have on android. And on desktop I still get the full office suite.
  • Its about the principle and the fear of being left behind. I would say that Microsoft Send is much more relavent to companies and how people work together. Where is the WIndows app? They have a public release on iPhone and are testing an Android version internally.
  • Not sure about Android but Office on iOS is far more better than on Windows 10.
  • Windows 10 or Windows 10 Mobile? The Windows 10 apps should be near idential and once completed the same should be true for Mobile.
  • Windows 10 Mobile and to some extent Windows 10, too. For example, there is unified and focused inbox feature in iOS while both are missing in Outlook for Windows 10, not to mention for Windows 10 Mobile too.
  • The availability of apps is one thing, however the cost associated with a handset for business is a massive factor, that you are overlooking. We have over 750 Windows mobiles that are all zero dollar on both tier plans we have with Telstra, to replace these with iPhones would cost us hundreds of thousands.
  • Companies don't get phones for free like consumers for one thing, just like companies can't get Windows 10 upgrades for free either. Also the anaology works the same if they instead chose Android phones to go along with their MS contracts. If you spend hundreds of thousands to get Office 365 to all your employees, there is no reason to get them all Windows Phones. None. You are better off getting them all Androids so you can get access to your other vendor's apps and still get the top notch Microsoft Apps. This is a major problem that MS needs to fix.
  • That's right.  As it stands, Android and is a better bet in evey way, even for business that are "MS Shops" because every single MS property is at least as good and nearly always (maybe actually always) better on Android. Perhaps W10 will signal a sea-change in that proposition, and perhaps it won't.  But assuredly it won't suddenly close the app canyon that exists in non-MS apps, of which there are nearly no (maybe actually no) good ones available for Windows Phone.
  • If companies like GE, Coca-Cola and NYPD can commit to support, each having 10,000's of phones, I think most smaller companies can expect platform support to exist. Look at something like the Zune.  It was supported for 10 years after they gave up on it, and they are far from giving up on Windows Mobile at the moment.
  • Lets see how long they support RT... Skype is no more supported on WP7.5 WP wasn't even there 10 years ago...
  • This is is actually really far sighted. The immediate benefit of Windows mobile for business is crystal clear. Currently resources are being either utilized in the shape of developers, or dollars spent to outsource development of mobile applications that backend with legacy database applications. There is an immediate productivity increase/expense decrease from reducing the need to develop for multiple platforms e.g., x86, OSx, iOS, Android, Windows, not to even mention the support issues. Mobilizing your app environment by creating universal applications w/Windows 10 becomes instantly valuable as both your mobile and non mobile users get to work in the same environment no matter which device they utilize. In the case of the Surface format for mobile computing, they can access legacy company apps or mobile version of these applications from one device. This is a simple yet powerful story to tell.(So powerful to enterprise I wish I could move from the Sales role I am currently in to Microsoft.)
  • I agree though that an x86 Windows Phone would be the best thing to happen to Microsoft and enterprises   Actually your comment is too far ahead of reality. Currently there is no x86 Windows Mobile phone, perhaps the Surface phone in 2016 but perhaps it may not come. We are at the whim of Intel at this point.   I agree that universal apps just make sense, but as of now they are non-existant. If you are a company moving to Office 365, why would you choose Windows Phone? Maybe in the future but right now there are more disadvantages than advantages.          
  • I think he is not pertaining to Windows phones. I think he was pertaining to the money enterprises could save by developing one universal app that encompasses all platforms instead of developing for each device configuration (and/or platform including, but not limited to x86, OSx, iOS, Android, Windows, etc.). Microsoft could help these enterprises in saving money for app development. Not all about phones dude. Not all about phones.
  • Microsoft is going to a unified kernal that deploys to Android and iOS.  Since languages like AngularJS (interestingly created at google) are now being based off typescript (Microsoft) there is a huge (bigger than a moonshot) project to make a write once deploy everyware capability across all platforms.  That pretty much wraps up the debate both internally (and IMHO externally) on which platform to build for first.  IMO, if you aren't doing anything intensive with graphics or specific to the hardware API's you can save a lot of time and heartache by writing apps in ASP.Net or .Net... ​I've been tracking their progression, it's still got some kinks to work out...but it's happening along quite well. 
  • Daniel,I know this is off topic but the yezz article is making a big fuss. Do you have any official info on 4gb Lumias and the w10 update? Thanks.
    4gb are the new 512mb.
  • You could say 4gb is the new 128k. The actual norm if that's what you're referring to is more like 2gb for a decent phone and 1gb for a low end phone. If 4gb instead of 2 or 3gb will bump up the price by £50-100 then I'm not interested in it. I have 2gb here and it's more than enough, Windows 10 is not Android, it's optimised to a point that it doesn't need 4gb of memory.
  • He's talking about the flash storage size, not RAM...
  • He isn't talking about RAM, he's talking about storage.
  • He's clearly talking about 4Gb storage, not RAM.
  • Of course, storage is RAM... And what you mean by RAM is storage...
  • Storage is memory. RAM is memory. Storage is not RAM.
  • In modern phones, the slow, high-capacity memory in our phones is flash memory, which is a kind of RAM since, unlike moving media (such as classic HDDs or CDs) the location in memory does not impact its retrieval speed. We use that for long-term storage of applications and data. The fast, lower capacity memory in our phones is frequently just called "RAM".  But it is also a form of storage, although it is volatile (it's lost when we run out of battery or restart the system). We use that for running programs. There is one additional kind of storage in our phones, which is frequently called "firmware," which is sort of a kind of a ROM although it can, under some circumstances, be rewritten.  It is, in actual fact, also a kind of RAM, but locked down by layers of software to make it mostly untouchable. So, in modern phones, yes, nearly all the storage is RAM and, assuredly, all the RAM is storage!
  • Well, you know with flash memory you can't randomly access a specific byte or word, so it's not really RAM.  Data has to be accessed and (crucially) rewritten in chunks.  So nice try on being smart, but no cigar.
  • "with flash memory you can't randomly access a specific byte or word" Yes, you can.  It does have to come with a chunk of related data, but you can still retrieve any bit at nearly the same speed as any other.  This is the property of RAM that makes it differ from 'physical' media with moving parts where organizing bits all-in-a-line on the disk makes a huge difference in performance.  Thus, flash memory is RAM, just not the same kind of RAM as system "memory." But that's not really the point I was making.  I was just making the observation that RAM vs. storage is not a meaningful one, since RAM, of any kind, is storage and, in modern phones, the storage can nearly all be considered RAM. But I guess trying to be cute on the Internet is never a good idea.  I should know better.  So sorry if I offended you.
  • How's this - storage is not RAM because RAM is volatile, storage is not :)
  • 4 GB devices won't get W10M upgrade - no matter the manufacturer.
  • 4GB is not enough to get W10M upgrade.. But OEMs can ship W10M devices with 4GB storage ..
  • True, because W10M will support updating from external storage (micro SD card).
  • I like Paul Thurrot and he gets some great insight but he has been sooo negative on MS lately.
  • I think he supposed "negativity" is just reflection of the current reality. He wants Microsoft to do well, but he calls them out on their mistakes. Nothing wrong with that.
  • Agreed! Nothing wrong with calling out mistakes but I still like to see the glass as half full... or at least 'the glass is coming soon' lol!
  • And you will continue to see glass half-full and the other Half Coming SoonTM ... While on iOS/Android, MS is shipping glass full... even overflowing...
  • Exactly.
  • I agree, but whenever I point out facts about MS and their platform which I choose to support, I get blasted for it. By the way, I loved your article about polycarbonate vs aluminum phones Daniel, however I still think that at this point in time, it's time for Microsoft to move beyond polycarbonate phone except in the low-end arena (in developing countries)  and into Aluminum surface phones in the high-end. Business people and consumers like to feel important and for some reason aluminum phones make the feel that way even if they're cover up in cases
  • I feel I've been overly negative on here as well lately. I have a Surface 3, xb1, SP4 order open with my company and 2 windows phones but I really don't like some of the basic directions on WP 10. Too much effort is being put into continuum while neglecting the basics.
  • I still think some plastic phones look and feel very much high end (920, 1520). Also, as long as I have to make a choice between wireless charging and metal body, I'm always going for wireless charging which i consider a must have flagship feature
  • What's to like about a guy who is super negative and monotonous. Between him and "ms. notepad.exe" windows enthusiasts get the short end of the stick. This is another reason why you guys should lighten up on Dan & wincentral
  • He even blocked me in twitter for questioning his negative tweets about Windows 10 Mobile.. May be he is trying to push MS harder, But it's not working the way he thinks.. He is just taking Android and iOS user faaaar away from W10M ...
  • You say negative, I say being realistic. Posted via the Windows Central App for Android
  • I'd be very happy if my employer issued me with a Lumia and a Surface
  • I was thinking that exact same thing. My company doesn't issue phones so I'd be SOL on that, but a Surface, add on a second monitor for when I'm at my desk would be beyond perfect for nearly everyone in my company. Though 4000 surfaces would be super expensive haha.
  • Easy: self employ yourself and get a Lumia
  • They will need much more than fancy packaging although I am sure this is just a small part of their plan. My thinking is that businesses don't care much about that... Every company I have worked for would care about ease of management (installation of company specific apps, remote policy controls, etc), functionality... Primarily for email and calendar and price in that order. But companies also may hesitate to do a windows phone deployment until they are sure the ecosystem will be around for a long time... Remember that much of the world outside windows central thinks WP is on it's last pegs and MS will kill it off.
  • Much of the Windows central community thinks the same thing! Last legs? Not even close. But yes, a company will not care if you wrap a phone in bubble wrap and send it to them or you put a pretty bow on it, they care about the price, security and ease of use. Sadly they also care about apps, if they already invested in iOS they won't reinvest in Windows Phone anytime soon.
  • Fancy packaging won't save a bad product, but it can help "shine up" an average or above average phone, it's all part of marketing. As long as the phones don't have any major annoyances the packaging might, unconsciosly, make the difference. It's a page out of Apple's ,and others', marketing book in trying to always leave your target, be it consumer or reviewer, impressed on at least some level.
  • If they are targeting businesses with Lumia and Surface are they alienating companies that VZW is their preferred carrier?
  • Great point because we use verizon here at my company and they are garbage when it comes to windows phone!
  • They'll have to start supporting things like Pac files to make it in the business world
  • Pac files? Like from Smash Bros?
  • Like what you did there but sadly no.... A way of directing internal traffic away from the internet
  • T... T... Trial?
  • "trial" here means Microsoft will provide test devices to business so they can try it out before deciding. I don't think Microsoft's stupid enough to put a trial OS on a mobile phone
  • My sentiments exactly
  • Can't say i'm surprised about the "pre-release/trial" version of Win10.  Considering the rate its evolving and new phones being annouced withing a couple week and presumably shipping not too long after, no way it will be "complete" in time.  Starting to wonder if they'll have a downgrade to WP8.1 option then?
  • I think they mean trial phone, not trial OS. They won't win anybody over with a half finished product.
  • Considering W10M is feature locked now, I wouldn't call the current build a half finished product. It's true that it still requires work and they delayed the launch date announcement for Oct 6th to see how the development goes, but the OS is not a half finished product even now. And you can expect the launch date for the OS and the other devices two weeks after the New York event
  • They need to improve their contact management before they go after enterprise customers. WP8 had the best contact management around. You can click on a contact and get all their email, texts, and social posts all in one place. That is gone in wp10. MS seriously got rid of many features that made them different from android and IOS. If I stick with WP it will because of price and not because I actually think it is a better OS anymore. Iphone are vastly overpriced and I've had enough issues with android that I have no interest in getting an android phone. If the new Lumias cost anywhere near the price of an Iphone, then there is no point in getting a lumia.
  • You should be blaming Facebook then not MS. Facebook removed the graph APIs that MS were using to do all the sync'ing and updating stuff which is part of why they have had to progressively remove a lot of the social integration. They even sent an email to me to my email account connected to my MS account telling me about it. Yes I agree this make it less distinct BUT it's down to FB in this instance not MS.      
  • Ymcpa is referring to the People Hub aspect which is removed in W10M. Facebook has nothing to do with that.
  • Why is the people hub gone? (haven't made the jump to WM10 yet)
  • Using the "Lumia" branding to target businesses is the wrong way to go, but that's off topic so I digress. I think calling out the phrase "Microsoft Lumia with Windows 10 trial" without the follow up sentence that includes "concept development" was a little disingenuous. When you put the those two together, it seems to imply more that this would be a trial phase for businesses to use MS's phones as daily drivers. It would also be the perfect way for them to push the Continuum feature to those that they really want to target. I don't think they would ever get caught up with shipping a pre-release version of 10. Granted I'm sure they've learned from wasting money on pre-release WP7 phones that couldn't be updated which rendered them useless, (RIP to my LG Panther ') but shipping pre-release versions to businesses seems like a bad way to go.
  • Perhaps I’m reading too much into this, but here’s some observations I made while looking at the images on Paul Thurrot's site. I get the distinct feeling these were placed intentionally as a "tease". The two phones to the left look a lot like the 640 & 640xl (it looks like the first phone has an orange shell on), whereas the other two have slimmer bezels, and a more “premium” look (at least how the edges look). These devices were also not “lit up”, which is rather interesting, given that the first two devices, as well as the tablet (which may very well be the Surface Pro 4), were lit up. 
  • I'm with a multi-media company here in the Philippines and the "Office 365" is being implement already. Our email service is being migrated too from "Lotus Notes" (name[at]company[dot]com) to Microsoft's "Outlook" email service.
  • I can see MS being the new Blackberry, where it is the default provider for businesses. Hopefully though, without sharing the same fate as BB lol.
  • With Windows 10 especially I cannot understand why any business would use Windows Servers, Windows Workstations, Microsoft Office, maybe via 365 and yet still buy iPhones for their employees. I think the real problem is iPhone is seen as the most premium phone you can buy and as such the most aspirational, so the top executives will all want iPhones, and when someone in IT says "It's time to get new phones for the work force, Lumias are great for what we need." The executives will push iPhones because that's what they have and want, they also want to give the impression to employees and clients that the company itself is successful and aspirational etc. This kind of thinking wastes millions of dollars and hinders innovation, at my company if we used Windows Phones I could develop some fantastic apps that would improve our business productivity and support. To this day the only app developed internally is for iOS only with no plans for Android or Windows version, what a waste!
  • I hope Microsoft partners with blackberry. They are the once who are really good in security. Their partnership would be great.
  • Nice to see them make the effort and put out these trial packages - hopefully they will bear some fruit too.. 
  • Trial would be a program where they send the devices for a company to test.
  • Exactly, Verizon has the same thing. They did it for the company I worked for not too long ago. Sent us a couple phones and tablets to play with and see if they would work for us.
  • I want that bag...
  • To me the "trial" seems to refer to the devices and services being a trial for the targeted end user, not to the W10M version being trial, or it being on existing handsets.
  • I know Microsoft has a rocky relationship with Ford, but I really hope that they can get Ford to jump off of the iPhone bandwagon in the near future.
  • Ford is garbage. Everything is a giant plastic pile of crap on the interior. Cant believe how well received those piles of crap are. The quality of GM and Chrysler cars is far ahead. Ford feels like a Fisher-Price product compared to the the other two of the Big Three.
  • Ford is also the only one that didn't take a bail out out of the big three. They just made better cars. I hate to break it to you, but my last Chevy was all plastic too, so it my brothers Toyota. Though my Ford has a lot of brushed aluminum and leather, so I'm not sure what you're talking about.
  • As someone that's probably gonna buy another Ford (FOCUS RS BABY) I hope so too
  • I want a Focus RS! Unfortunatly I am going to drive my 2007 Mercury Milan until the wheels fall off. I won't be in the market for a car for a while...
  • I don't blame you. I have the RS's Baby brother now, 2014 Focus ST. If it wasn't for student loans I'd get an RS in 2017, but I'm gona have to wait a bit. They're already on Fords website though if you feel like drooling lol.
  • Micro'soft' making hard plans! ;)
  • Sounds nice for businesses, but consumers control the market. IPhone ws a no-no for businesses until so many consumers had them that it was almost demanded into the business world. They need to package these devices with Xbox Ones. Take the loss like they did with the first Xbox. Just like Zune, it is trashed by people who never touched them, but everyone that handled a Zune HD for a little bit would admit how great it was even if they were Apple slappy's. These devices are great, but you have to get over the blind assumption they are crap. No one is going to pay to use something they have been convinced is garbage. You have to take the loss to get them into people's hands sp they see the truth, not just what the Apple and Android crowd wants to conjure up.
  • What i would like to see Microsoft do, is what Google did with the Nexus 1 - 5, and Amazon has done with almost all of their hardware (excluding the Fire Phone-flop); sell mid-range & high-end devices at a cost or to break even. If someone has to choose between two similarly priced devices, they'll usually go for what they are familiar with or has more apps. But, if you could get a flagship for say $200 - $300, you'd be much more interested in giving it a shot. This is part of why Chinese brands like Xiaomi are doing so well; high-end devices, at mid-range prices. This could really give the platform a boost. 
  • Agreed.
  • Not agreed.. I don't want MS to do this.. But I want other OEMs do it.. MS really don't care much about selling lot of Lumias.. They are focusing on Windows 10 Mobile sales .. If companies like Xiaomi step up and start selling cheap W10M phones with high-end specs, that will give Android a fight.. MS needs to be the benchmark creator.. Like they did with Surface lines.. And now other OEMs are following their path.. I would like to see that strategy here with Lumia
  • Microsoft can do with Windows Phone, what they did with the Surface line, which was creating high quality, premium devices. What I am saying is that they should do this, then sell the devices at a break-even cost. The other OEM's would never sell WIndows Phones at break-even prices, because the platform isn't that important to them. However, Microsoft has everythign to lose if the platform fails. Selling high quality devices at aggressively competitive prices can really help them push into the market, especially in more price-concious regions. 
  • Well your point makes sense somewhat. However Xiaomi, Oneplus and the like have an advantage of a mature android ecosystem. Price conscious consumers are buying these high spec phones at a low cost because they still get the robust ecosystem of android and google, which btw has services in more countries than Microsoft currently has (eg. Cortana is not available in most countries around the globe, while google now as a feature is easily accessible most places). To each his own, though Microsoft sure has a steep uphill battle, and pricing their phones correctly is but a small piece of a very challenging puzzle. Posted via the Windows Central App for Android
  • Price really isn't a small piece, though. If they try to sell a flagship for $700+ it's not going to sell nearly as well as it would at $300 - $400. If you're an iPhone user, are you likely to buy a new Windows Phone for the same price as the new iPhone which has more apps and support? Probably not (at least that's what I hear from most people). Selling more devices goes a long way to improve the odds that developers join the platform. Especially if they want to succeed in markets like China, were local OEMs like Xiaomi are dominating because they are significantly cheaper than other Android flagships (like the Galaxy S6). 
  • My first thought was that if they are targeting businesses with Lumia's, then that kinda leads me to believe there is no Surface phone coming. Then I see the 2 devices on the right side of the pic that look like devices we have not seen yet and still cling to a little hope. Just a little.
  • I currently have 43 Lumias deployed at my company.  While we have a handful of 1020's and 640's, most of them are three year old 920's, and theyhave held up beautifully, especially given that we are a construction company that puts most of those in the hands of guys that install fireplaces and garage doors all day long.  I do plan to upgrade all of our devices to 950/950XL once available. More than anything, what I would like to see from MS is more frequent map updates (we're in the 3rd largest metro area in the country, and growing rapidly, and most new neighborhoods don't show up).  I'd also like to see some sort of far simpler internal device administration capabilities.  I'm currently using Intune for our phones, and while it is capable, it's way ooverblown and complex for what I need, and it's costing me $6 per month per phone, so I'm basically paying $250 a month for the sole purpose of preventing people from downloading data hungry apps and games that have no business being on a business phone.  iPhone and Android have that ability, and I'd like it as well. We also need a simpler way to be able to install paid apps on all devices through one shared purchasing account.  I have to set up Microsoft accounts for each individual user for their phones, but I'm darn sure not going to (even if I could) attach my corporate Amex card to each account to use for app purchases.  Give me a way to create a master admin account and let me buy apps in bulk for use.  Make it as simple as me going on the store and saying, "Oh, I need 43 copies of 'X'" and be able to buy them, and have the amount left availabel for deployment reduced as each phone loads up the app.  This would require each phone to be tied not just to a single user account, but also to some master account. Lastly, as the company IT admin, MS REALLY needs to come out with some kind of native WP remote support app that would allow me to connect to, screen share, and control our employees phones remotely for the puposes of support.  I have TeamViewer and RDP for our desktops and servers, but have no ability to remotely help, for instance, a remote sales person having phone issues who may be on a sales call two states away. I see these issues as some of the main roadblocks of widespread enterprise adoption of WP.  The OS is great.  The hardware is generally great.  But there's some core Enetreprise functionality that is just expected as commonplace these days by we IT guys that is still missing with WP.  Overall, I still prefer WP over iPhone or Android, for a host of reasons, not the least of which is that I just don't have to work on phones anywhere near as much as when we used the two alternative platforms.  But if MS wants to take a serious run at Enterprise, they're going to have to develop a program to get them in the hands of Admins and support staff, show them what all they can do (including adding the missing features mentioned), and create some excitement for the product by the tech decision makers in businesses.
  • You better mail this to Gabriel Aul ;)
  • I agree that it would be good for Microsoft to hear what their business customers need.
  • Yeah, while MS might read some of these comments, it wouldn't be a bad idea to tell them directly, especially when the feedback is as well written as this.
  • Nailed some great points. Some of them I would have assumed were already there.
  • These are all valid concerns. Most of these will actually be resolved with WIndows 10 Mobile (though it may only be in the Enterprise version, not 100% certain). Strongly recommend heading over to Channel 9 and checking out the sessions at Ignite (link below) regarding Windows 10 Mobile's advantages and improvements for Enterprise use cases. Like with Windows 10 on PC's, you'll be able to control access to the Store, deploty your own "store" with purchased apps, deploy apps to specific or all devices remotely, buy a batch of licenses for apps (licenses can be reclaimed and assigned to different devices).  Regarding the maps, that's technically an issue with HERE, which is who Microsoft licenses their maps through. If HERE (now owned by a German Automotive Consortium) doesn't update their maps, Microsoft can't do anything about it because they lack any form of mapping fleet.
  • I have an upgrade available right now but I'm waiting for the new flagship phones to be announced. Also I want to see how Microsoft maintain their priority towards their own mobile platform. I feel that they are trying to get Android and IOS users by making them feel like Microsoft is being nice and helping them out. If Microsoft does not support their own platform 120% and keep it at their priority, I am most likely to switch to Android or IOS.
  • Supporting your business...unless your provider is Verizon.
  • Don't place blame solely on Microsoft for this one. It is entirely possible, and likely, that Verizon demanded exclusivity like they did with the Lumia Icon. If you were Microsoft, would you want to sell a device to all GSM users (through carriers and unlocked devices, which may potentially work with Verison due to recent changes) or just sell devices to a single carrier? Yea, Verizon is the biggest carrier, but what is the percentage of Windows Phone users on Verizon? If there's 7 million WP users on Verizon and 20 million GSM WP users, wouldn't you want to grab the 20 million as a top priority?  Don't get me wrong, I'd love for Microsoft to sell their devices on every carrier. But, ultiamtely carriers have the ability to say no, or make demands for exclusivity. 
  • Gonna fail as always MS! They have already done this on smaller scale b4 and failed because they are stupid I guess??? The made such a fuzz about it the other times as well but they gave out midrange phones and cheap stuff!!! If you want to impress then TAKE A HIT give out the best and change peoples opinion! MS marketing = useless for years now. If only they had a few marketing people as smart those from Apple or Samsung they would do a lot better. I guess MS should be SM as they apperently like to hurt themselves! 
  • Did any one notice,  last two phoes shown in above screenshots are lumia 950 and 950 xl. Here Is why, zoom the pic and you will see 1. 950xl has camara sensor on top right most side same as last phone in screenshot. Mic in xl is on bottom bazel. zoom in the and you will notice rhe same in last phone. 2. 950 has mic on top bazel on right side and 2 sensor/camera on left side same as second screenshot. 950 has sensor/camera in bottom bazel right below search button same as 3rd also compare the bazel size since 950 has bigger bottom bazel than 950xl 
  • What about L640 and L640XL? ;)
  • I just hope T-Mobile and Microsoft worked something out for at least one of these flagships. That's all I need to know on October 6.
  • Can't you just get one from MS store?
  • I wish I could but it's not that simple for me. I do not own a credit card for one. And I'm about to get on T-Mobile's Jump On Demand plan. I don't of any other plan that will give me the ability to exchange my phone for $0 down with a trade in of my current phone with no interest. If something better comes out or if I find that Windows 10 Mobile is not living up to my expectations, I can opt out. Posted via the Windows Central App for Android
  • I think MS tend to forget that employees are private when not at work and then they want apps, like Facebook. Oh yes I know we have Facebook app, but just for fun ☺ And they also want Instagram, not a copy app. That I am sorry to say is vthe problem of Windows Phone.
  • Most companies actually don't allow you to use company phones for personal uses. The phone was purchased for work communication (emails, calls, etc.). It's not uncommon for a companies IT department to block apps like Facebook. 
  • We, the company I work for, completely "buy in" to what this article partially addresses. We are actually developing Universal Apps that we preload on Lumia's and GIVE them away to our customers.
    We don't require them to use it as a phone. It's up to them if they choose to put a SIM in it. Instead, we consider it a handheld networked (WiFi) device that is branded (our app) for them to do business with us.
    We are ecstatic at the W10 platform and what we can do with it.
    100 Lumia 640's (or the rumored 54x?) cost us peanut$!
    The fact that a lot of customers will see W10 phones for the first time just benefits Microsoft.
  • Surface phone has huge potential for the enterprise. But lumia has image crisis issue especially when you can find at phone $13 and which is lumia. I know a lot of people still use iPhone because it increases status and recent lumias are working as opposite. MSFT should name all the low and mid range as lumia and all the flagship with surface and rumoured contnuum in surface will be a huge for corporate sector Posted via the Windows Central App for Android
  • This^
  • If only our IT manager were not anti Microsoft... he blocked SkyDrive, Office 365 and we almost get Skype blocked too, he lectured me for updating to IE11. Heck, were not for the fact that SAP Business One runs only on windows, I believe we would be using other OS
  • And with Microsoft bringing Office to other platforms with the same or even better features than the Windows version resulting in more business moving to other platforms, it is only a matter of time before SAP and other business software vendors will bring they software to other platforms like Microsoft.
  • Many companies block onedrive because you can store anything you want on it. People could easily store some malicious software and download it onto work pcs from there.
  • My company is not anti-Microsoft, but OneDrive, Outlook, Office 365 and Skype are blocked due to security protocals. However, we do have access business versions of OneDrive, Office, and Skype, which we use. 
  • Well if it's not very clear what the documents mean it's because they're not meant to be seen outside their company and the context of their line of work. Personally I'm getting really tired of this whole "leak everything" culture of looking into trashcans and posting smudgy photos of who knows what that is. For one, it's illegal, but I mostly dislike it because the distribution of unreleased bits of information does more harm than good, that's when people start making crazy theories and screaming in anger at devices that are not even out yet...I think there's a better journalism to make, above these practices. But that's just my 2 cents, it seems to be the norm in today's world, people want it RIGHT HERE YESTERDAY.
  • I don't know about this one, but many leaks are intentional and meant to generate hype.
  • Target businesses is all that needed all along. Windows 10 Mobile should be filled with power-user features that just make sense in an enterprise setting. Tight integration with things like SharePoint, collaboration, etc. You only have to win over a few people in IT management to force hundreds, thousands and even tens of thousands of end-users to use Lumia devices.
  • I just want a surface flagship phone
  • I'm self employed and I bought all of my staff (me) a Lumia :)
  • Man for a second I thought those stacked boxes on the right was a Microsoft made desktop PC. I was freaking out.
  • They should've made their mobile productivity apps the best they could be and then gone full speed ahead with this initiative. It would've underscored how much more fluid the enterprise experience was. Instead they kind of made the ios and android versions better than the windows mobile version. Just thinking of my job alone I can already see the CTO whipping out his Galaxy and saying "okay, let's see how easy outlook is to setup and how it performs vs this Windows phone they sent me". Nothing eye-popping would happen and he'd give me the phone. Aside from Continuum which I don't even think is ready yet I'm just not seeing what real advantage a windows phone affords you in th enterprise. Not that it needs to but in most cases a device that integrates equally as well as the current iPhones and Android devices they have is probably going to be enough to keep them from switching. When Windows Mobile 6.5 was out there was a REAL difference in the experience, form reliability to configuration to the overall design of the software and I was able to convince my boss at the time to start buying Windows Phones for employees. I just don't see it happening now unless they have a few tricks up their sleeve. Continuum is a start but again afaik it's not ready for primetime and I don't remember reading any confirmation that it would be ready when w10m launches. You'd know better than I would of course. Sorry for the small novel.  
  • We bought 25 Lumia devices when it was WP7 . They had purchased the devices about 6 months before WP8. Word came down this past spring to start replacing the WP we got told out right not to purchase WP because of their lack of they started to buy iPhone 6 .
  • X86 or just forget it entirely.  There's no reason not to at this point.
  • Interesting. Can't wait till October 6th!
  • The retina scanner could be an awesome feature for authentication in banking apps, this could be much more cool than what Apple and Samsung fingerprint does today. But again, Microsoft needs to make a nice team with big banks to make this possible.
  • This is good, well done :)