Microsoft's plans to transition Nokia into its own brand leak online

Now that Microsoft's acquisition of Nokia is complete, the Redmond-based organisation is looking to transition Nokia's brand assets starting next year. A set of slides leaked by @evleaks detail how this transition will take place.

The slides mention that Microsoft will retain Nokia's branding across its current portfolio, and that the "Microsoft brand will only replace the Nokia brand in product, applications and experiences when Microsoft has launched a new product into the market." The transition is set to go live starting January 1st, 2015 and will initially focus on branding across internal and social channels. Retailers will be making the transition by mid-January.

The slides also reveal that Microsoft is licensed to use Nokia's brand for marketing in connection with devices carrying the Nokia logo for 18 months starting 25th of April for Lumia devices, through 31st of December 2015 for Nokia X devices and 10 years for S30 and S40 mobile phones. What it essentially means is that any new Lumia will not feature the Nokia brand, but marketing for all existing Lumia handsets will be handled by Microsoft for the next 18 months.

Interestingly, it looks like Nokia's Pure font will be replaced by Microsoft Segoe. Check out the slide deck below, which also includes a series of FAQs detailing the branding change.

Microsoft transition slide deck

Microsoft Nokia transition

What are your thoughts on the transition?


Harish Jonnalagadda
Senior Editor - Asia

Harish Jonnalagadda is a Senior Editor overseeing Asia for Android Central, Windows Central's sister site. When not reviewing phones, he's testing PC hardware, including video cards, motherboards, gaming accessories, and keyboards.