Microsoft's plans to transition Nokia into its own brand leak online
Now that Microsoft's acquisition of Nokia is complete, the Redmond-based organisation is looking to transition Nokia's brand assets starting next year. A set of slides leaked by @evleaks detail how this transition will take place.
The slides mention that Microsoft will retain Nokia's branding across its current portfolio, and that the "Microsoft brand will only replace the Nokia brand in product, applications and experiences when Microsoft has launched a new product into the market." The transition is set to go live starting January 1st, 2015 and will initially focus on branding across internal and social channels. Retailers will be making the transition by mid-January.
The slides also reveal that Microsoft is licensed to use Nokia's brand for marketing in connection with devices carrying the Nokia logo for 18 months starting 25th of April for Lumia devices, through 31st of December 2015 for Nokia X devices and 10 years for S30 and S40 mobile phones. What it essentially means is that any new Lumia will not feature the Nokia brand, but marketing for all existing Lumia handsets will be handled by Microsoft for the next 18 months.
Interestingly, it looks like Nokia's Pure font will be replaced by Microsoft Segoe. Check out the slide deck below, which also includes a series of FAQs detailing the branding change.
What are your thoughts on the transition?
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Harish Jonnalagadda is a Senior Editor overseeing Asia for Android Central, Windows Central's sister site. When not reviewing phones, he's testing PC hardware, including video cards, motherboards, gaming accessories, and keyboards.
One of the reason why WP has only 3% of market share is the weakness of the Nokia brand.
Many thought that a dumb phone brand could sell smartphones, they were wrong, all the old brands are dying.
Besides, in 2016 Nokia can return to the phone business so there will be no renewal of the license.
Did you know that MS bought Nokia, and now the company is "Microkia oy".... ,❔❔ :-o:-o:-o:-o:-o
I talked with some Nokia "VIPs" who completely ignored even what Instagram is ...
As a developer I notice a big difference between Ms and Nokia, I m happy they bought it, Nokia were the biggest European mobile manufacturer and it was awesomw Microsoft saved it from its written destiny :)
Fact: Nokia is a separate company from Microsoft and Nokia owns their own name so all Microsoft can do is pay to license their name for a limited amount of time, as they have done. Even the leaked slides make it clear that Microsoft did not buy Nokia as it references assets that are cannot be used since Nokia owns certain assets and not Microsoft. Readers who spew opinions about "when people think of Nokia" or "all consumers know of Nokia" does not change the fact that Microsoft did not buy Nokia and does not own Nokia. It is a shame that some readers lash out at other readers who simply state the truth. Why do some people seemingly love a lie rather than the truth? A persons opinion may say that Microsoft bought Nokia but that simply isn't a fact/true. Our opinions do not change the facts of the matter. Some say "ignorance is bliss". People don't have to be ignorant of the truth if the writer would well....just write the truth. I'm not mad at all, just disappointed. I sincerely hoped that misleading journalism about the MS and Nokia D&S purchase on WPC was a thing of the past. Some of us actually care about the integrity of WindowsPhoneCentral.
People buy lumia phones just for nokia brand
Apps developed by Nokia themselves should be categorized by importance and then some should be made available, for example Cinemagraph, Panorama, etc.
Nokia Camera, MixRadio and other important apps should stay exclusive.
What apps should be made available for all WPs in your opinion? And how many Nokia-exclusives are existing?
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