Microsoft's Surface leader blames its past failures on early secrecy

Microsoft's leader of its Surface team, Panos Panay, stated in a new interview that the company's early attempts to keep the tablet a secret from competitors hurt the product at first. However, feedback from customers has resulted in improvements being put into the current Surface models.

In a chat with CNN, Panay revealed that Microsoft set up the Surface team in a secret lab, which had the meaningless name "WDS". The first versions of the tablets got poor reviews when they launched in the fall of 2012 and Microsoft had to take a massive one-time $900 million write down in 2013 due to unsold tablets. Panay admitted that development was "humbling". From CNN:

"Panay said the negative reviews were difficult to swallow. But he and his team listened to feedback and learned a lot.""We go full speed, and sometimes we might be going in the wrong direction -- and that's OK," Panay said. "If you fail, this company is amazing. They will support you. You just have to learn about it. If you take some shots out there, you might come back with some beautiful things."

Things have indeed turned around for the Surface division as the Surface Pro 3 is now selling well. The team is also leaving Windows RT and ARM-based processors behind with the just-announced Surface 3, which uses an Intel Atom processor and has Windows 8.1 installed. However, Panay clearly doesn't want to forget that just a couple of years ago, the Surface cost Microsoft a bunch of money:

"You know, that billion dollar write down will never go away," Panay said. "Those lessons learned from it will always be unbelievably valuable. But the lessons learned when you get a little success with a product -- those don't go away either. That balance of learning has made us feel really good going into the next product."

Source: CNN

John Callaham
  • It's a good thing the I got the Surface Pro and not the RT when they came out.
  • I got an RT and dont regret it one bit. Still a usefull machine. I enjoy the Surface 2 even more and will continue to until I get the itch to upgrade. 
  • I have the First itchy right now.
  • Same, and now I'm itching for some Surface 3.
  • Ditto. Price and accessories like the dock and pen are a siren call. But as I will be replacing my laptop, 10"may be to small for me.
  • Bought 2 Surface RT, not sure I will ever buy another tablet for $700+, quite happy with a $149 HP Stream 8, not so much about $700 RT
  • oh yeah I got Surface RT on day one release.. Dying for a new one.. just have to decide if it's 'now or later/Windows 10)
  • I wouldn't bother until W10 comes out. You'll end up having to reinstall the OS anyway (for best results when upgrading you have to delete everything but your data and apps), which makes a whole bunch of hassle for a product that you're already migrating to. Not to mention the fact that this thing doesn't seem to have an IR camera or anything that could be used with the new login features MS touted. But of course if you really need a new tablet... Anyway, I wonder how the x7 measures up to the Core M, considering how poor the Core M does in benchmarks against other Atoms.
  • Love my Surface 2 as my mobile workhorse. It has served me well and will continue to. Gonna love the "service pack" when Windows 10 comes out.
  • I agree Surface 2 is still an acceptable piece of kit, but I think it will inevitably stop me from buying another bit of Microsoft hardware. New laptop later this year will be next purchase anyway. Not Surface 3 or Pro 3.
  • I've mentioned on this website before, I loved my RT on day one. And I still love the it. Planning on getting Surface 3. Can't afford Pro 3.
  • I have the Surface Pro 3 and Surface 2 4G, both are awesome in there own way. Using both each day and they are both very useful.
  • +Surface Pro 3
    +Surface 2
  • It still seems overpriced. I think $399 without keyboard and $499 with is more reasonable. I think the reason the Pro model is so successful because it can do things that other tablets cannot. It can pretty much do everything (and more... when you count the pen). For the regular Surface... if you're just going to use it for internet browsing and Office (both of which can be done by cheaper Android & Windows tablets), then why spend so much more for a Surface.  What is it going to give you?
  • Dude is the iPad overpriced?
  • Quite a lot actually. Can a cheaper iPad or Android di the following: Run professional enterprise applications, not "apps", can you stick a USB stick or External Hard drive in it without a OTG cable? Can it project on a monitor without Miracast? Can you type in it without a powered keyboard that also needs charging? Can you draw on it with pressure sensitive pen? Can you use multi Windows, 2, 3, 100 Windows on a single screen? Can you use 2, 3 different screens at the same time, with split screens? Does it have proper SATA SSD, not slow flash memory? Does it allow you to install and use any of the 4 million or so Windows 32-bit and 64-bit software written in the past 25+ years?... So no, it's not expensive and people should stop being cheap and stop whining. If you want cheap go out and buy a Linx 10, they are practically paying you to have one.
  • We want surface around $200 to $250
  • We do? Why not $49.99. Or just free.
  • Right? They should pay us! Ha
  • Some blogs and vlogs are been paid! Lol
  • Is made in Communist China! People are paid nothing! ​ACS (American corporate socialism) is not paying any taxes to society. Making good profit$$$$$ ​ ​ ​ ​ ​ ​ ​
  • Actually, Chinese wages have steadily increased over the last 20 years. And corporations pay huge amounts in taxes every year.
  • 26 top American corporations paid no federal income tax from ’08 to ’12 – report Twenty-six of the most powerful American corporations – such as Boeing, General Electric, and Verizon – paid no federal income tax from 2008 to 2012, according to a new report detailing how Fortune 500 companies exploit tax breaks and loopholes. The report, conducted by public advocacy group Citizens for Tax Justice (CTJ), focuses on the 288 companies in the Fortune 500 that registered consistent profit every year from 2008 to 2012. Those 288 profitable corporations paid an “effective federal income tax rate of just 19.4 percent over the five-year period — far less than the statutory 35 percent tax rate,” CTJ states. One-third, or 93, of the analyzed companies paid an effective tax rate below 10 percent in that timespan, CTJ found. Defenders of low corporate taxes call the US federal statutory rate of 35 percent one of the highest companies face in any nation. But the report signals how the most formidable corporate entities in the US take advantage of tax breaks, loopholes, and accounting schemes to keep their effective rates down. “Tax subsidies for the 288 companies over the five years totaled a staggering $364 billion, including $56 billion in 2008, $70 billion in 2009, $80 billion in 2010, $87 billion in 2011, and $70 billion in 2012,” CTJ states. “These amounts are the difference between what the companies would have paid if their tax bills equaled 35 percent of their profits and what they actually paid.” Just 25 of the 288 companies kept tax breaks of $174 billion out of the $364 billion total. Wells Fargo received the largest amount of tax subsidies - $21.6 billion - in the five-year period. The banking giant was joined in the top ten on that list by the likes of AT&T, ExxonMobil, J.P Morgan Chase, and Wal    
  • Yes, we all know. That's 26 out of THOUSANDS of corporations. Bravo, you've committed the fallacy of parts to whole. Bravo.
  • Bravo this is only what we know! Here is only one compeny Microsoft (MSFT, Tech30) holds about $93 billion overseas. CASH$$$$$ 500 corporations holding $2 trillion offshore      
  • Nothing wrong with holding money overseas. Guess where that money was earned? OVERSEAS. Leave it to an American parasite to think he deserves someone else's earnings.
  • this is my lost reply to post go and watch FOXNONEWS!
  • I've never watched fox news. You're still a parasite.
  • That money wasn't earned in America. Why exactly should tax be paid to the US for those earning. There was no US infrastucture used to earn it. Microsoft pays tax on US earnings. The only loophole that has to be watched is transfer pricing where companies shift earning from the US to a foreign country by moving intangibles, like patents, overseas and then paying a royalty there. That practice shouldn't be allowed. However,  a company legitimately earning money overseas and keeping it offshore to avoid US tax is a completely legal practice. If they ever want to distribute that money here, they will pay the tax. You would do exactly the same thing.
  • That's what happens when you have a stupid tax system.  Corporations will never pay taxes and there's no way to force them to do so.  So why not abolish corporate taxes and bring all that money back from overseas.
  • Is it possible that there was no tax during that period because we were coming off of a major recession and companies had massivie losses that were being carried forward and offsetting income in later years?
  • @Daniel Rubino do you need to install a virus protection software on ths thing?  
  • I think $250 is too cheap. My big complaint is the keyboard. Include it at $499 and I can see the value. ​
  • It'll be hard to maintain the quality of surface at that price point
  • Isn't Microsoft giving away free iPhones in China?
  • It's a premium line.
  • why? "we"? so now you talk for other people? if YOU want that, there are other oems that offer cheaper devices. Microsoft makes premium stuff, end. you can't afford it, or think it's too much. well I am sure not many care.
  • I think he meant the proverbial we, like I'm always tweeting to myself as we... Is it crazy? Sure, but then I bought a Surface RT! =P
  • Surface is a premium brand.  No point in tainting the brand with cheap models.  The Surface 3 is a good example of a premium device at an affordable cost.  If the Surface Mini comes out eventually, maybe that'll be in that range you say.
  • I think that Type cover & Stylus should be included with that price... Its costly for $499 especially when its whopping €610 in Ireland...
  • We all want them to just give this stuff away, but obviously: That's not a viable option when you're in the money-making business. I think the price is fair when one considers what you're getting for it. It's definitely some premium hardware, makes sense they charge a premium for it. Plenty of budget friendlier options in the Windows camp if the Surface 3 is too rich for your blood. With Windows, you do have options.
  • I guess you want Dell not s high build quality product like the Surface.
  • I want a surface around 100k.
    I get money.
  • Microsoft isn't pursuing the lowest end of the marketl. That's what they have Dell, Toshiba and HP for.
  • That's *definitely* going to happen...
  • Well maybe one day the government will come up with an Affordable Surface Act where it steals money from rich Ipad owners and use the funds to subsidize Surface tablets for everyone.   Why the hell not?  We should only pay what we want to pay for everything.   Seriously though, $499 for a 64 GB Windows PC is great.  
  • I still love my Surface 2, but I can understand why they've gone the way they did with the 3
  • Could you explain why? :)
  • x86 > RT
  • For a tablet, I wouldnt say the advantages are that significant. For me its a matter of Intel getting in gear and producing a SOC that is powerful enough, cheap enough and small/cool enough to be the better option. Since the store is somewhat lacking compared to the competition, being able to run x86 apps helps, I guess, but Windows on a tablet is not really going to succeed until there is a wide variety of quality touch apps. X86 is great for those looking for a laptop replacement, but its not going to cut it for a tablet.
  • Guess I've been doing it wrong using my x86 Dell Venue 8 Pro and SP3 as tablets then..... /s
  • I'm sure you can make it work. I did pretty well with my Compaq TC1000 back in the Windows XP Tablet PC days, but tablets never sold well until the iPad came along.
  • Seeing as they're offering a keyboard w/integrated touch pad, a docking station, and they herald it as the "tablet that can replace your laptop," x86 compatibility is critical. Especially when, for most of the people buying this, they simply want to use Chrome and iTunes. This device can do that and so much more, which I feel should help make it popular with the masses (assuming Microsoft markets it correctly).
  • See that's where people are getting hung up. The problem is not that RT cant run the desktop Chrome. The problem is that there is no RT version of Chrome availble. You cant tell me that you wouldnt prefer a more touch-centric version of Chrome on your windows tablet. (Last time I tried Chrome on a SP2, it was not a good experience). Android has managed just fine without iTunes. RT's problem isnt lack of x86 support. The iPad doesnt run x86 apps and it seems to be selling pretty well. WIndows XP era tablets ran every x86 possible, and so did Vista Tablet PC and WIndows 7 Tablet PCs - those all failed to gain traction, why? Because they couldnt run x86 apps? No, because desktop apps on a tablet is a bad experience compared to apps designed for touch. Apple knew this and its what made the iPad a success. MS just came along to late to attract developers to make apps for Windows.
  • There's still the mass-market perception that if it's a Windows tablet, it should run all their favorite Windows content. This was not the case with the RT and the 2. But now that Intel Atom processors offer more power, compatibility, and just as much battery life as ARM processors, I see nothing holding back Microsoft from embracing the Atom line. Which is why I'm glad they finally dumped RT. RT was a great idea, but Microsoft struggled to convey their message to the masses, and it failed. This is the way to go, honestly.
  • X86 is fine for a tablet. The atoms are more powerful, more compatible AND as battery efficient as ARM these days. What took awhile is building up the touch compatible ecosystem. They're doing well in that area now.
  • Bingo!
      The main and only problem with ARM on Windows were apps. You have almost the same UX on the desktop mode in Windows RT, but can't run legacy apps, that was why custumers were "confused" ( they really haven't idea what they were buying ) If, developers embrace RTM with the correct UI/UX believe me,  this surface could have come with the SD810 and not the atom x7 Also the improvement Intel did in low power SoC gave them the  final argument to go all the way x86. I believe that is the price of  the atom x7 that's pushing the price farther than on others surface.  it is the latest architecture available using 14 nm lithography )
  • I mean, at this point, even if Microsoft could correctly get their message across to consumers, the simple fact that Intel Atom chips have better performance AND the same great battery life as ARM chips, to me, makes it seem like a no brainer. Even if most of the x86 legacy apps the average consumer will be using are simple stuff like Chrome and iTunes, options are always nice, especially when you aren't sacrificing anything. Likewise, I'm sure that, now that the Surface 3 uses an x86 processor, enterprise and cooperations are interested simply because it's a lower cost to migrate to these devices than to something like iPads.
  • If somehow microsoft could port every mayor legacy app to RTM ( including drivers ) they would do it, for supporting ARM on Windows and maybe with some adjustment take it to the phone, they would do it, why? ChromeOS, android, BB10 OS, iOS all of them runs over ARM with half the processing power of recent x86 hardware, more revenue per device, more money for their partners means more money for themself, once that  a theorically Windows RT shows that works good, you'll have HP, Lenovo, Sony, Dell, Toshiba, etc not only making android tablets, but also windows tablets. Someone may think: "I don't wanna see a shitty cheap windows tablet sacrificing the UX" but yet nowadays, my Surface RT runs fantastic with a very aging Tegra 3 inside, and for sure, they would have fully supported Windows 10. You're right, but that doesn't take away the fact that Microsoft is a Software and service company, and the more marketshare they hold, better profit they get, but the most used hardware goes with ARM right now.
  • I agree RT does have its advantages, but it clearly hasn't resonated with the market. I think Microsoft is currently playing the most effectively it can given the cards it's been dealt.
  • +929
  • I'm happy with my Surface 2 as well.  I use it for: OneNote PowerPoint Word Kindle Netflix Plex For the 1% of the time I need it to do more than that, I can use Remote Desktop and do it from my x64 desktop.  Yeah it would have been nice to pay the extra $500-1500 premium to get a Surface Pro, but is it worth it for me to be able to do that 1%?  In my opinion, no.  Others have differing use cases and will disagree, but to each his own.
  • @dandrayan I totally agree with your comments. I purchased an original Surface RT to complete my engineering degree whilst employed in 'unsavoury' countries. For the purposes I bought it, I really can't complain about how it has performed. I never expected to run any serious software so I was and still am content with the apps available through the store. If you bought a surface RT and expected a laptop/desktop beater then you were either delusional or caught up in a made up sales pitch. The Pro version for me, like you, was not a viable expenditure.
  • Me too. I actually have a surface 2RT and 3 and i use the 2 EVERY DAY! Good call by MS to put an atom chip though
  • I can't wait to see waht the Surface Pro 4 is like.
  • So excited! Even though I probably won't be upgrading until the Pro 5. Then again, when I got my Pro 2 on launch day, I told myself I wasn't going to upgrade until the Pro 4, and then was completely caught off guard by the 3, and just had to have it.
  • RT is much lighter than the Pro
  • Hopefully their next secret product is a surface phone.
  • Surface it's not a phone. And will never be.
  • Surface is a product line not a product. You know kinda like Lumia has a tablet.
  • I think they have two options. Make "Lumia" the budget friendly brand, for all the low-end hardware. Use "Surface" for all high-end flagship hardware, regardless of being a phone or tablet. Or keep things the way they are, and use Lumia for phones, Surface for tablets. I personally prefer the latter, but the former does have its own advantages.
  • I prefer the last one too, everybody here knows the Lumia phone brand.
  • Tell me though...what is the difference between a tablet and a phone? Obvious answer is screen size...right?  So when MS has said there is obviously no upper limit to a tablet's size (there is an 84" Surface Hub)...then why is there a lower limit to the Surface size?
  • MS already killed that awful Nokia's idea of a Lumia tablet. It's dead. Surface it's a tablet. Period.
  • Says who? You?
  • The Surface wasn't a tablet until it launched, either.
  • Surface used to be a table anyway. Names and their connotations can change.
  • I'm glad about that. If the RT versions were branded differently, could have done well, but the latest incarnations of the line and all pc/tab/laptops are where tech is headed. Portable computing is the next big thing. Full Win is what will work.. Period
  • The new surface is great. In Iran it's price for 4GB of ram is same as the iPad 64gb. So who will buy an iPad?
  • Is it actually available over there, though? I've heard global availability has been a major drawback of the Surface series.
  • Not directly by Microsoft. But in Iran some companies import these. Actually, even the price is almost close to US price. The only drawback is warranty. When I bought my Surface Pro 3 I was fearing about problems (the seller gave me 48 hours to test it) but it went fine :)
  • Just give me the new SP4 :)) with Windows 10 and Windows Hello.
  • Hello
  • What an inspiring story! It's great to hear that the company is so supportive of its employees and what they do. :) Go Microsoft!!
  • Add the video from CNN Money
  • <3 Surface
  • You forgot to make the price range right. How in this world is $499.99=€609.99
  • 1) exchange rate 2) VAT (the US prices don't include any taxes) 3) more expensive laws regarding refunds, warranties, technical support, etc.  
  • The pricing is now 599 in Euros. Diffirence compared to Dollar? Blame Euro vs Dollar and Taxes.
  • Still waiting for someone to step up, and explain why WP hasn't been such a success...
  • It rather is in Europe. So you'd rather be waiting for someone to step up on how the average joe buys phones. Hint: contracts and making debts are 2 of them.
  • Come again❓
  • I think he's getting at the relatively low cost compared to most Android phones and iPhones. A good chunk of what the Average Joe pays monthly on their cell contract goes toward actually paying their device off. Smaller cost of devices = lower contract prices (if I'm not oversimplifying) = less money for carriers.
  • I see.... Not sure that is a good general explanation for why WP market share is currently stagnant.. Lol.
  • Because MS is infatuated with cheap phones right now and are taking their sweet time releasing good ones. Nobody is a market leader selling damn near exclusively budget phones. They really need to look at the Surface line. Give people a decent product priced right and they will come in droves. The Surface Pros sell way better than the Surface line, yet for some reason with phones, MS thinks budget phones are going to net them more profit over high-end.
  • No.. I have to disagree... MS doesn't think that low end phones are going to net them more profit over high end device... At least not in the short term...
    MS's goal with low end is to initially increase market share, and awareness... Therefore attracting developers... Because, without apps even the best high end hardware isn't going to sell... Or be very successful...
  • They sold the first surface for 6 months in Canada in less than 10 stores and one website online. It is the worst product launch ever when no one can find it and try it out! Blaim the past. No blaim the sales group!
  • IMO, this had nothing to do with secrecy. It was self delusion that without signifiant app support, this new platform would somehow take off and sell millions out of the gate. Did they learn nothing from Windows Phone? The original Surface RT was a fantastic and very competitive tablet. For a gen 1 device, I was very impressed with the overall experience. It just didnt have the apps and was not going to be a big seller.
  • Ummm... could it be that the secrecy contributed to the lack of app support?  If MS kept devs in the dark about this, it's no wonder it had no app support.
  • That very well could be, but I dont think that was the problem considering a few years later, we still dont have a lot of apps. A lot of devs were there at launch, so it obviously wasnt completely secret to all devs. They are making it sound like the problem was making their own design without community feedback like they are doing with Windows 10. I know Windows 10 is far from finished, but I have to say, the Surface RT was a very polished experience. I hope I can say the same for Windows 10 when it launches officially, but right now, it looks like a mess.
  • What a moron. Just blows off a $1b failure as if it were no big deal. MS doesnt seem to get how bad it is at certain things, or even which things it does well and which it doesnt.
  • First of all he didn't "blow it off as if it were no big deal," he acknowledged the failure and that they learned from it.  $900,000 is nothing to MS and sometimes it's the price of taking risks with new things.  You don't always know if the product you have in mind is going to be able to gain the mindshare it needs to succeed so you take some risks.  Some succeed and some don't.  The ones that don't, you hopefully learn from and I believe that's exactly what MS did with the third generation of the Surface line and the proof is in the success of the SP3.
  • FYI, its $900,000,000.......doesn't seem like chump change now does it? Even for a behemoth like Microsoft, an almost Billion dollar writedown is quite a kick in the gut.
  • Yes I know. I mis-typed. And yes, still chump change for a company that has a market cap of 334 billion and cash on hand of nearly 90 billion. Again, sometimes taking risks is going pay off, and sometimes it's going to cost you.
  • Why can't they
    launch there tables all over the world ? Like the Xbox for example , surface should be available every where
  • 1. The Xbox wasn't a world wide launch. 2. The surface is coming to Canada and US on the 5th and then most other countries on the 7th. That's a really good launch window.
  • Call me a Microsoft shill, but I still maintain that Windows RT should have been the future of the platform. Imagine being able to start from scratch, with none of the baggage of malware, adware, viruses, toolbars, etc. that made people hate Windows over the years. Windows RT was a chance for Microsoft to start fresh with a new app model that would make Windows more reliable and trustworthy in ways that previous versions of Windows, even such a dramatic shift as Vista, would have never allowed in a fundamental way.
  • I think they wanted that eventually but the problem with having majority of a particular market is that doing anything to fast and to dramatic you have to be ready for some controversy
  • I agree. If Windows 10 succeeds at bringing in the universal apps (something I'm very skeptical about), I think they could bring it out again later. RT didnt stand a chance as a windows tablet that could only run store apps when the store had very little. Now, if you fill the store with plently of quality apps, I think RT has a lot of potential. Its a billion times better than ChromeOS.
  • They could of at least push them out to education sectors or put them in the value bin since they took the hit anyways. RT could of really been a chromebook replacement with its minimal form factor and auto updates. Plus apps too, nice. Also putting windows 10 mobile on the platform probably would help too
  • Yeah, windows mobile......I'm uncertain I like that idea.
  • I just got a surface pro 3 and this one is such a beautiful machine also. Awwww!
  • I so called this failure when it happened. We were tasked with selling the Surface RT in a specialty store I worked at, and they were so secretive and restrictive, it shocked me. Of course it's a flop if people can't buy it! ;) but hey, they learned..
    And now it's an awesome tablet. I want bad. :)
  • Hopefully you'll get the staff discount
  • Glad they admit failure and glad they learn from it, really. We still have a surface RT which I passed down to my brother. It's not a workhorse but it gets the job done for him as his college stuff doesn't require all tha much horsepower so he's fine with browsing the web and using office.  I planned on getting a Surface 2 but it was out of stock when I tried last year (luckily, as RT has been abandoned since) and then the pro 3 came out a while ago. Considering how global availability and pricing is practically a joke, I'll probably just wait until  the pro 4 gets released (hoping for it this year although I have no source to confirm it) and try to snag one of those. Or the Dell XPS 13 2015 version - whichever becomes available in my current neck of the woods first.
  • 2+ years and they still do not GET IT.  I have an RT, 2 Pro 1's, 1 Pro 2 and my work computer is a Pro 3 i7.  The problem is more A.  Mnay people still do not Get Windows 8.  B. Like Google/Apple Better.  C. Preium Price with out Preium Specs.    Sure they cost more, and apear to be Preium.  You have to give ALOT more when you are loosing the war.  Today everyone wants more for free.  64G devices are for PHONES.  ALL Surfaces should start at 128G.
  • It's not about what specs you want at the price you want. Like most companies, they will try to upsell you the better model while having the budget 32GB model to bring in market share and customers.
  • I think your 'm' key is stuck. You need to aim away from the keyboard. That stuff is sticky and can mess up the keys.
  • That WDS acronym sounds familiar; Windows Deployment Service?
  • Oh interesting, this really discredits all you guys that have been chanting "MS knows better than anyone here"
  • "Microsoft had to take a massive one-time $900 million write down in 2013 due to unsold tablets." Do we know if that was just because of unsold inventory? I thought it counted R&D costs too, in which case it wouldn't all be a waste. Also, if you've made $900 million worth of tablets that aren't selling and will be oudated in a year, why not give them away in a massive promotional campaign? Finally, I still don't understand his comments. How would telling your competitors about this product ahead of time helped it?
  • RT was the surface killer. MS should never have created the surface RT...
  • Surface Pro 3 was their game changer
  • Spent countless hours on my RT, no regrets...isn't it their first Microsoft branded PC?
  • This is the first surface I am not going to own...surface rt and 2 were two great piece of hardware...totally misunderstood by the market and this imho because of the worst marketing strategy ever. Naming, comparison, placement in shops, price. Everything was wrong. Now I am pretty satisfies with my sp3 while my s2 has glass broken . I would buy a new one if i'd found some deals anywhere. Or a surface 8" if that was available. Go MSFT go, ditch your marketing execs and turn page. It is time to reshape the tablet market
  • This guy is cool as ice in my book.. Really great guy. Big up Panos! Surface FTW!
  • The problem with Surface RT was that they came out with an underpowered device with no ecosystem at a premium tablet price.