Todd Brix, the overseer of the Marketplace, just posted an article on the Windows Team Blog which goes into more depth about the web version of the Windows Phone Marketplace (opens in new tab). This was announced yesterday, which we relayed.
The new version of the Marketplace available on the web will launch later this year along with Mango (opens in new tab). This will, as mentioned in the previous post, bring a new platform to developers that will automatically provide them with more reach to customers without requiring the developer to do (or change) a thing -- it's all backend as expected.
There will be more placements for featured apps that will bring more noticeability and reach, ensuring developers receive more potential conversions while their app is in the spotlight. Users who browse the web version will be able to share apps and games via social media and email to contacts and friends.
Bing visual search (opens in new tab) will be re-configured too. Any end-user searching for apps and games will now be linked straight to the web Marketplace on their PC, ready to download and install. Your Live ID will be integrated so you wont have to activate a separate payment gateway in order to make a purchase. Simply click and go using card details on your account. Applications and games will be downloaded over-the-air via SMS or email.
It will also be a huge plus for anyone using a Mac who doesn't have access to the Zune software. Oh, and it looks gorgeous, thank you Metro UI.
Update: We've been contacted by Microsoft for a clarification on how the Web Marketplace would operate, ideally:
Rich Edmonds is Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him over on Twitter at @RichEdmonds.
The whole web-based app store is great, but one of the biggest things will be your account on the web/cloud keeping a history of your apps for easy re-installation. This is something people have been complaining about, and rightfully so.
Well, it already has it hidden somewhere as the phones reinstall all the apps when you active them with your LiveID after hard reset - so it will be fairly easy for Microsoft to add this feature.
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