Satya Nadella: Bing and Xbox are not for sale
At the Re/code conference in San Francisco, Microsoft CEO Satya Nadella assured that the Xbox and Bing business units were not for sale. Rumors from last year indicated that several board members and investors were open to spinning off the entities to other companies.
Nadella said that Bing is "a lot more than Bing.com," and that there was a lot of potential to integrate the search engine's capabilities in future devices. We are already seeing this to a certain extent with Cortana, Microsoft's intelligent personal assistant that utilises Bing to fetch results.
Earlier last month, Microsoft rolled out a Smart Search update to Windows 8.1, through which you can ask questions like, "how do I download a game?" and get relevant results. Microsoft also added new functionality to Bing.com last month that allows you to get personalized updates based on your interests. Nadella likened Bing's 30 percent market share to that of the iPhone, a figure which includes market share from both Bing.coma and Yahoo's services.
Along with Bing, Microsoft is also redoubling its efforts on the Xbox One, announcing that a new Kinect-less version is set to debut next month. In addition to new hardware, the Redmond-based organisation is set to make a major push into original programming and is set to launch new TV shows that will be exclusive to the Xbox One, Xbox 360 and other Microsoft devices.
Nadella said that while Microsoft is gravitating to a "mobile and cloud first" strategy, developing new hardware is key to reaching that goal. "It (hardware) is the thing that is really going to power all the experiences on all the devices today and tomorrow. In order to be in the hunt for those experiences, and get it right, you do need to from time to time build devices, so you don't leave anything to chance."
As such, Nadella said that Microsoft is working on building the next big thing. "We have to build something big. If, along the way, we have to buy things, that's fine. But we have to build something big. [If] we build, let's say, three big things — three and a half, if you add Xbox into it – it's time for us to build the next big thing."
What do you think of Nadella's statements? Are you glad that Microsoft is sticking by Xbox and Bing? Let us know in the comments below.
Windows Central Newsletter
Get the best of Windows Central in your inbox, every day!
Harish Jonnalagadda is a Senior Editor overseeing Asia for Android Central, Windows Central's sister site. When not reviewing phones, he's testing PC hardware, including video cards, motherboards, gaming accessories, and keyboards.
accept it, Obama is no better than Bush, he could have stopped units to go to Irak and other countries and he didn't do anything about it either.
it seems you forget Obama has even been re-elected by people, so that means he has been in the president seat for a long time, or what? is the presient seat too big for him?
but hey, let's ignore how Obama said he would practically go in a war against Russia and send units to Ukraine! it wasn't his business, still he was nosey and then ignoring it's not his money the one spent in those expensive "magical missions" like if he was kind of savior or something.
But lets blame bush about it too!
Today, Windows is suffering from the past and is known as a business like item. And the younger generation sees that and moves away from it and Windows Phone.
When the rebranding was taking place, they should of rebranded the entire name of Windows.
Anyway, they can keep Bing. I'm not switching from Google anyway but if the US market uses out, by all means keep it. Even if only Americans and a couple of hard-core Microsoft fans use it.