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Ninja reportedly receiving between $20 and $30 million from Mixer

Tyler "Ninja" Blevins
Tyler "Ninja" Blevins (Image credit: Ninja)

What you need to know

  • A new report claims that Ninja receives between $20 and $30 million for a multi-year deal with Mixer.
  • Ninja signed an exclusive deal with Mixer last year.
  • Ninja was the first major streamer Microsoft's streaming service signed.

A new report from CNN Business claims that game streamer Tyler Blevins, better known as Ninja, will receive between $20 and $30 million from a multi-year deal with Mixer. Blevins signed an exclusive streaming deal with Mixer last August. While many suspected his departure from Amazon's Twitch came with a hefty contract, no financial details emerged from the deal until this point.

Justin Warden, the CEO of Ader, states that Blevins will receive between $20 and $30 million as part of a multi-year deal. He did not state how many years the deal lasts, however. Ader is a marketing and talent management agency that works with Ninja. Ader told CNN Business that he had direct knowledge of the deal, so it's more reputable information than some rumors that appeared on Reddit following Blevins' move to Mixer. When CNN Business reached out to Microsoft to receive confirmation of the deal, Microsoft directed CNN Business to Ninja's agency, Loaded. Loaded declined to share any figures with CNN Business.

CNN Business's statements about Ninja are part of a much larger piece on game streamers, so there aren't a lot of other details at the moment.

While Ninja's agent and Microsoft did not confirm the figures, it seems safe to say that Blevins will receive a large sum of money for his time with Mixer. Regardless of the exact dollar figure, signing Blevins indicates a serious interest from Microsoft in game streaming.

Sean Endicott is the news writer for Windows Central. If it runs Windows, is made by Microsoft, or has anything to do with either, he's on it. Sean's been with Windows Central since 2017 and is also our resident app expert. If you have a news tip or an app to review, hit him up at sean.endicott@futurenet.com.

9 Comments
  • But.....why? It's just watching a geek play computer games. Just why?
  • But.....why? It's just watching a jock play football games. Just why? Because its fun to watch professionals do things you are interested in. That is the entire concept behind spectator sports. I love and can play baseball reasonably well for adult my age, but it's still a lot of fun fo rme to go to an actual game.
  • I admit that I don't watch streamers, but I do watch a ton of other sports. I caught myself the other thinking "who would buy a gaming chair with an esport team's colors and logo?" Then I quickly remembered that I own several jerseys, shirts, and hats for teams that I route for. There really isn't a difference. You're watching someone you enjoy watching doing something that you like to watch. It's usually at a high skill level as well or at minimum provides entertainment.
  • Pretty much. Honestly I'm not much into eSports, but I'm also not much into regular sports as a spectator either. I totally get why people are though.
  • 😂😂
    Read my mind there, pal
  • But Remember, Google are the devil for signing a deal with Blizzard Activision, let's not forget that.
  • He's just a smart businessman, that's all.
  • Nothing but respect for him. He seems genuinely popular with his fans. He also got a big payday to basically do what he was doing before but on a different network.
  • Wish I would have had this growing up.