Ninja reportedly receiving between $20 and $30 million from Mixer

Tyler "Ninja" Blevins
Tyler "Ninja" Blevins (Image credit: Ninja)

What you need to know

  • A new report claims that Ninja receives between $20 and $30 million for a multi-year deal with Mixer.
  • Ninja signed an exclusive deal with Mixer last year.
  • Ninja was the first major streamer Microsoft's streaming service signed.

Justin Warden, the CEO of Ader, states that Blevins will receive between $20 and $30 million as part of a multi-year deal. He did not state how many years the deal lasts, however. Ader is a marketing and talent management agency that works with Ninja. Ader told CNN Business that he had direct knowledge of the deal, so it's more reputable information than some rumors that appeared on Reddit following Blevins' move to Mixer. When CNN Business reached out to Microsoft to receive confirmation of the deal, Microsoft directed CNN Business to Ninja's agency, Loaded. Loaded declined to share any figures with CNN Business.

CNN Business's statements about Ninja are part of a much larger piece on game streamers, so there aren't a lot of other details at the moment.

While Ninja's agent and Microsoft did not confirm the figures, it seems safe to say that Blevins will receive a large sum of money for his time with Mixer. Regardless of the exact dollar figure, signing Blevins indicates a serious interest from Microsoft in game streaming.

Sean Endicott
News Writer and apps editor

Sean Endicott is a news writer and apps editor for Windows Central with 11+ years of experience. A Nottingham Trent journalism graduate, Sean has covered the industry’s arc from the Lumia era to the launch of Windows 11 and generative AI. Having started at Thrifter, he uses his expertise in price tracking to help readers find genuine hardware value.

Beyond tech news, Sean is a UK sports media pioneer. In 2017, he became one of the first to stream via smartphone and is an expert in AP Capture systems. A tech-forward coach, he was named 2024 BAFA Youth Coach of the Year. He is focused on using technology—from AI to Clipchamp—to gain a practical edge.