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Nokia brand names Lumia, ClearBlack, PureView, and others now belong to Microsoft

Though Microsoft’s purchase of Nokia’s Devices and Services division was announced late last year and completed in April, the fate of Nokia’s trademark technology brands has still been unknown. Brand names like Lumia smartphones, ClearBlack displays and PureView camera technology have become synonymous with innovation and quality, much like the Nokia name itself.

And though the Nokia name will eventually be disappearing from the faces of Windows phones, it looks like some of the those mainstay Nokia brand names, along with a few surprising ones, will continue on with Microsoft.

A recent check into those well-known Nokia trademarks has revealed that they are now owned by Microsoft Mobile Oy, the division created by Microsoft’s acquisition of Nokia’s Devices and Services division.

Microsoft made some surprising choices on what Nokia trademarks to acquire

The big names on the list, which one would expect to see included, are Lumia, ClearBlack, and PureView. ClearBlack refers to the two-step polarization technology for Nokia's moderate to high-end displays, which filters out certain wavelengths of light for those deep blacks. PureView was Nokia's brand name for their high-end cameras, featuring optical-image stabilization (OIS) with ZEISS lenses.

However, some not-so-obvious are also now owned by Microsoft: Asha, Surge, and Mural. Asha is a popular line of Nokia featurephones, not powered by the Windows Phone OS. Surge and Mural, on the other hand, were individual phone models, both from 2009.

Interestingly, Nokia's PureMotion HD+ brand name for their 60 fps, blur-free displays, was evidently not acquired. Then again, Nokia seems to have recently dropped the terminology themselves as 60 fps displays have become the norm in 2014. Other frequently used terms like 'Sunlight readability' and 'Super sensitive touch' were most likely not trademarked.

There’s no mystery why Microsoft would want to acquire the names Lumia, Clearblack and PureView, all of which carry with them an air of greatness. But the motivation behind the others is murky at best.

Does Microsoft intend to continue the Asha line of phones, as perhaps an economy class for emerging markets? Or is it simply so they can end the lineage once associated with Nokia? And what about the Surge and Mural? Were they so well-received in their day that they deserve a modern-day makeover?

Until more information comes to light, we are just left guessing. It will be interesting to see what comes of it all.

What do you think Microsoft has up their sleeve for these recently-acquired brand names? Let us know in the comments below.

Source: USPTO; via NokiaPowerUser, PhoneArena

  • Will be surely missed
  • I think if the SP3 wins over people on the Surface brand name, we'll see a Surface phone. As much as I love Nokia and the Lumia line, the mainstream US consumers don't have the same level of attachement to Nokia that the Europeans do.
  • Yeah, but the us market isn't as important as the ENTIRE REST OF THE WORLD❗❗
    Americans are always last when it come to new technology... We'll catch on sooner, or later....
    But, it would be dumb to change the Lumia name to Surface to cater to the US market especially with no real guarantee that it will pay off....
    No,,,, if MS changes Lumia to Surface then they will officially be the stupidest company to ever exist..... Now, I do think that a Surface line of smartphones, squarely aimed at enterprise consumers, could greatly COMPLIMENT the Lumia line of WP devices.. That would be cool❕
  • Really? And here I am waiting an official release of Windows 8.1 8" tablets which still nearly non-existent (Acer W4 is the only one around and it's only 32GB version). Are you sure you always last? :p
  • I didn't say last to get it... I said last to GET IT❗ .. Get it❔
  • Lenovo, Toshiba and Dell all have 8" windows 8.1 tablets.
  • " I do think that a Surface line of smartphones, squarely aimed at enterprise consumers, could greatly COMPLIMENT the Lumia line of WP devices.. " I have seen quite a few comments like that by multiple people and consider it as a potential consensus.   I tend to agree as well...
  • I'm not going to miss anything... My next device is obviously going to be a Lumia smartphone with a Clear Black display, and a Pure View camera.... Just switch out the five letters "Nokia", with "Lumia", on the top/front of my device and we're in business...
    .........❕❕ Accept Change People❕❕.....
  • No.
  • Well, too bad❗❗❗ .... Because this is the reality of the situation.. Live in the past as you please, or grow up, be a man, and get with the program❕❕ :-)
  • Truth
  • Still no.
  • That's like saying no to the sun when it's rising... Not gonna matter...
  • He's just being obstinate for the point of being obstinate...
  • Don't worry about it.
  • This^^^
  • It's too bad it's just the brand names and not the actual technology...
  • But i guess there is sufficient technology in Microsoft worth not overlooking
  • I'm pretty sure it includes the technology. I mean, this is about the trademarks, not the tech, but Microsoft in acquiring the mobile division acquired that technology too. Or rather, it'd be odd for Nokia today to own the technology but not the name for it.
  • I thought the tech stayed with Nokia's R&D division, which is still part of Nokia. I may be wrong, but that's how I thought it went down.
  • This Nokia acquisition has to be one of the most complicated corporate buyouts of all time.
  • Not from my understanding. It's very much like the Google buyout of Motorola, not in reasoning, but in method. Microsoft received the "Devices & Services" department and any R&D department underneath it. This includes apps and hardware. Nokia restructured, with their current R&D department made from what's left over after devices & services (sans-maps) was removed. What is left is essentially Nokia Here and NSN (Nokia Solutions Network). They provide patent licensing for mapping technology to Microsoft, and research other technologies. Microsoft gets the bulk of it, from the app division (sans-here), to the old R&D division (sans-mapping). In the same way, Google bought Motorola's Devices & Services, old-Motorola restructured, and became Motorola Solutions.
  • Close, but not accurate. Motorola split into two companies before Google made a move. There was Motorola Mobility and a separate Motorla Solutions. Google bought Motorola Mobility, a company, Motorola Solutions was not affected as they were and are a seperate company from MM as before the Google acquisition. Nokia never split and has always been and still is one company. Nokia simply sold the Devices and Services division to Microsoft. There wasnt a split or two companies or any of that. The reason it is complicated to a lot of readers is due to poor journalism that claimed Microsoft bought Nokia which isnt true. I commend and applaud the writer of this article for writing factually and not misleading readers. I smiled when I read Nokia's Devices and Services division instead Microsoft of bought Nokia.
  • Please don't mention Google's buyout of Motorola Mobility.   Everytime I remember I throw up in my mouth just a tad.  Motorola used to be one of my favorite companies only to have Google buy them, and then lo and behold sell it to lenovo.   Betrayal on top of betrayal...
  • You can't take away what people know in their minds... This is a dumb argument...
    Seriously, do we think MS cares about getting in trouble for patent infringement of Nokias technology?.. I doubt it, and it'll be a small price to pay for WP to be successful... Lets get real people. MS is wealthy enough to do what they please... What you guys are talking about here is small potatoes in the eyes of MS....
  • "You can't take away what people know in their minds... " I'm gonna consider that a challenge!!!   I'm starting drinking right now just to see if that's true.   After I pass out, tomorrow I'll double check to see if everythings still there or not. I'll report back later.* *Unless that's the part that's taken away.
  • never found an article where that was clarified.. I understood it the same way..
  • Apple will be able to use it?
  • @Zapella Tiago.
    What? Please explain.
  • I assume it is in reference to the cross-patent agreement between MS and Apple. Although, these trademarks (and maybe patents) are tied to the company entity known as"Microsoft Mobile Oy", and so I would expect them not to fall under that agreement, as they are not registered with "Microsoft Corp".
  • No.  You are confusing trademarks with patents.
  • The technology, yes, if they license it from Nokia. The name, no.
  • What did Daniel say❔⬆⬆⬆⬆⬆
  • According to Apple they invented it.........
  • Well Nokia does have the patents. What if they decide to get back into the phone business after the non compete clause is over? Can they use their patents to create the same technology (display tech, camera tech, cellphone techs such as connectivity stuff, etc. Basically anything they have ever used in their mobile phones) under different name or will they have to start from scratch?
  • That's what I've been thinking Nokia could either do phones again and maybe even go against windows phone imagine!
  • It will never happen. They'd have to license things back from Microsoft. They no longer have factories nor any talent from the phone division, including executives, managers, engineers and marketing. Those aren't trivial things. They'd basically start from zero. You don't sell off half your company only to re-create it again. It makes no sense and it would be suicide in this day and age of smartphones, where even HTC can barely get by. The whole reason why the division was sold was because they could not make money selling phones. Who would advise them to try again, when things will only be more cutthroat in 18 months?
  • They still have the Indian factory and Indian people would still buy a Nokia device. Quite possible that they could get a relatively small team and start building again, starting with India. Also, doesn't Nokia still own the patents and Microsoft licenses them and not the other way around?
  • It still doesn't answer the question why a company who sold off their unprofitable mobile division would invest massive amounts of capital to re-create that division all over with nary a chance of success in today's hyper competitive mobile market? They already proved once they can't survive on their own in mobile. Why prove it again? What would change besides the fact they've lost all of their human talent and would be, in essence, competing against themselves (plus Samsung, plus Apple)? They only rationale I keep hearing is for legacy. It's time to let it go.
  • Yeah okay got your point, true. Buy what about this? Also, doesn't Nokia still own the patents and Microsoft licenses them and not the other way around?
  • or they could start doing like Appy and Sammy just rename the technology and do it again... and MS didn't by Symbian.. its still around...     even though we like WP (becos of Nokia) still prefer symbian.. my old N8 with 16 GB storage, 256 MB RAM, 512 MB ROM works way better than 920/1020/1520 (own these )..  From S4/Nokia Anna to Belle the transformation was different..      
  • I agree
  • Resizing. Nokia proved once they can't survive on their own in mobile as much as Microsoft has proven that they can't compete against iOS and Android... Think about it this way: Nokia's old D&S was HUGE. They were losing money. Any return of Nokia would NOT be done in the same scale. For example, any return of Nokia would most certainly leave out the US market or vote it to the same sort of "despise" that Sony votes it to. They don't need to recreate everything, also. They can just buy. Are you sure you CAN'T think of any Finnish OEM with strangely close ties with Nokia? Hmm? Also, Nokia IS set to return to devices and services. Their Technologies division (the one that holds the patents) has that as a goal. They work to develop new and innovative technologies to be used on future devices and services. Will it be SMARTPHONES? That's still the question. Nokia's new CEO Rajeev Suri and Nokia's scarecrow Chairman Risto Siilasmaa have clearly left the door open. Now, you also know how popular de Nokia brand is in Europe, for example. Nokia can, for example, return with a single flagship and work from there. Which is what Jolla is doing. The advantage Nokia has over Jolla and many other OEMs is that Nokia actually holds a ton of cool technological patents that can put them in advantage, including the camera tech. As for the competing against themselves...hardly. Microsoft Mobile phones will be as much Nokia as Jolla phones are Nokia. Meaning, neither of them are Nokia phones. And as for the employees...actually, you'd be surprised at the amount of them that would be willing to return to Nokia from MM. Not to mention, Microsoft isn't known for being a company that is good at keeping talent.   Let us wait for 2016 to see what Nokia does.
  •  + N8 N9
  • Hugs man you spoke my mind. I'd be the first one to buy a Nokia again. In addition to Europeans, Indians are no less fans of Nokia even today many Android or iOS owners here were like: "No..!!" Because here in India everyone had a Nokia as their 1st device and even at present they've feelings attached to Nokia.. All we can do is HOPE..
  • You can hope, or make educated guesses based on reality...
  • @DJCBS Your grasping straws their buddy.Daniel already put you in a corner with a dunce cap on.Give it a rest.
  • @DJCBS Thank you for saying all this ... Saved me the time to thrash some sense into all these nokia haters .. Also note - Daniel - .... U think Nokia will prove again that they will fail if they make a come back ? .... That's just plain dumb . N for you to say this takes it to another level of dumb. Nokia still has only leased all the patents to MS once they decide to get back they can use it again.. N the patents which they hold are the basic patents required for phone communication . NOKIA forever.
  • It's not hating on Nokia.It's just common sense.Nokia will likely never make another cell phone again,with Apple and Samsung owning the Market and everyone else fighting for the leftovers including Microsoft,it would not be in Nokia's best interest to return to making phones.
  • @DJCBS : +630 True that!
    Nokia can easily make a come back in Europian and Indian markets and leave US for sometime. They love MS and let them be with it. I started loving Windows phone OS because of Nokia and not the other way around.
  • I doubt Nokia is coming back to phones, but you are right, they could do it. If they do, they'll likely try to be on the front lines of the next big thing, likely bendable foldable smartphones or some such.
  • As of last year Nokia was the second largest distributor of mobile phones in the world, behind Samsung ( and it was only in 2012 that Samsung got the top spot). Just because Nokia weren't huge in smarty phones doesn't mean they weren't still a powerhouse.
  • Well said!!! Daniel said it perfectly people... You diehard Nokia fans need to stop thinking with your emotions, and start being realistic.
  • @rodneyej: Err....Please try to understand that MS is big in US but not outside US. MS is responsible for not promoting their harware outside US. Many people outside US don't even know something like Xbox exists. So when it comes to Nokia its was a super trustworthy brand in most of the europian countries and countries like India and Pakistan. We all know the story behind Nokia's fall. Ofcourse Daniel will defend MS, because that's his job since he is a writer of WINDOWS phone central. But we will also realistically hope Nokia will make a comeback. Remember, the way you feel about Nokia is the same way we feel about MS. We don't know what will happen in 2016. All these are possibilities. But you can't just ignore them . Seriously many of us diehard nokia fans don't really care what OS our device has. I love windows phone 8.1, but that's because its inside a nokia device. That is the reason HTC or samsung windows phones are not sold like hot cakes, but Lumia series are. I hope you understand what i'm talking about here.
  • And that factory is also in the surge of going down.
  • LOL! Why don't you take a minute to understand what Daniel said. A business doesn't work in way which a common man think how it works. And please don't think Nokia is all about India. Nokia business covers almost the whole world. "They still have the Indian factory and Indian people would still buy a Nokia device." Seriously?!
  • Not even gonna bother if you don't read.
  • Yeah seriously I say India I'd too big of a market for many native Smartphone companies(Lava, Micromaxx, Obi, Karbbon) trying to start from scratch and many trying to get into Indian market like: Apple, Xiaomi, Oppo, WP(ASH M., Cortana). So, I'd ask of you to not underestimate the fan base of Nokia in India or the possibility of another Smartphone maker in Indain market
  • Nostalgia and fantasy are the reasons.
  • Yea, I concur.  Nokia is never going to make cellphones again.   However you better not say that to DJCBS because he keeps on perseverating about 2016 as is Nokia is going to start making cellphones then.
  • I forgot to read the rest of the thread.   Of course he's up there perseverating about rising from the dead as a tiny tiny lazer focused zombie.. yea, 2016...   we shall see
  • Shut up NOoB
  • and your comments are illuminating this corversation with their trechant analysis?   I think not, so go fuck yourself...
  • Stay quite NooB
  • Well brainiac, it's quiet not quite.    You know that button about two inches above the text box, the one with the ABC and the checkmark.   That's called a spell check.   Of course if you don't know the difference between quiet and quite, that's an issue the spell check can't help with. Oh, and did you look up trenchant?   Given you don't know the difference between quiet and quite, maybe you should.  And speaking of nOOb why don't you compare our profiles, Mr. 57 comments with no likes no thanks verses my 959 comments and 65 thanks and 183 likes.
  • Not really, MS can hold a copyright, Nokia the patent. A technology can have multiple names. Plastic adhesive strips, we call them Band-Aids in the vernacular. Many companies make them, only one can call them Band-Aid.
  • It doesn't. The patents remained with Nokia, including the PureView ones. The selling of the name is irrelevant since Nokia may wish to start branding the camera tech with the Nokia brand instead of PureView. Also the patents, as you know, are numbered not named. With the possibility of Nokia licensing the camera tech to other OEMs, Microsoft probably wanted to get at least the most known name for that particular technology. It's a smart move, actually.
  • DJCBS but even with those MS is not gaining marketshare the way it should have
  • Microsoft's lack of marketshare growth is very much Microsoft's fault. For the duration of WP7 and until GDR2, Microsoft wasn't taking their mobile OS very seriously. Nokia alone was carrying the load of WP on their backs and look where that led them... As for the future...I still think that sales will sink once the Nokia branding is gone from the phones, no matter how "cool" they are. People don't trust Microsoft for hardware. They have a brand problem which needs to be solved before they can hope to at least keep the sales that Nokia gave them. But well...that's now their problem. Nadella will have to try to fix and make the most out of Ballmer's misguided views and ideas now.   As far as I'm concerned, I share Bill Gate's view (which seems to also be Nadella's): Microsoft doesn't need to do hardware. Their strenghts are in software and that's where they should focus. Create the best software experiences and leave the hardware to their OEM partners.
  • Well said.. I agree with everything you said except for the fact that MS doesn't need to do hardware,, but you're right about everything else.. Very well said..
  • I strongly disagree that Microsoft should stick to just making software. Ballmer's whole exit strategy was something maybe he couldn't execute, but it was a solid plan. It wasn't until Apple made the whole iPhone experience from the software to the hardware that smartphones took off in the consumer market. Microsoft had the door open with Windows 7 for OEMs to skin it and make slate PCs but neither Intel or the OEMs did anything with the software Microsoft gave them, and iPads and Android tablets took off. The Surface product line is probably the first quality PC experience compared to what you get with a mac. There's been unibody macbooks for years now, and HP just copied it with their Envy line. It takes a company like Microsoft or Apple to truly fuse together a perfect software and hardware experience. Sooner or later we are going to see a complete One Microsoft experience across all their devices and services. With Windows 9 next year, their devices built in house will take advantage of all their software features. Like what happened to sideshow or those other cool windows features that almost no OEM used...if the hardware is made by them, they can make the perfect Windows experience. It is definitely time to see a true Windows Phone from Microsoft, a Windows Phone/RT 9 Hybrid OS on a Surface Mini, it is time to see the whole desktop reimagined with Modern apps windowed. There's a lot coming, this is the right approach.
  • I have no idea of what reality you're looking at, but people have been trusting Microsoft hardware for decades.  Microsoft has long been known for the quality of their human interface devices: keyboards, mice, trackballs, webcams, etc.; so much so, they've sold more of those devices to both consumers and enterprise customers than any other hardware manufacturer.  Build quality of the entire Surface line has been universally praised, and as they've demonstrated with the Surface 3 most recently, they've built a thinner full-powered computer than even Apple has, with a sleeker designe, and more powerful hardware to boot! Microsoft is also at the forefront of R&D in hardware technology.  Their "Courier" project was far more advanced than anything anyone had to offer as far as a mobile device was considered.  Currently, they're working on a keyboard with infrared sensors embedded in the surface of the keyboard, between the keys, to detect discrete finger and hand gestures in order to make using the "Modern" UI easier and more comfortable; and that's just one project on which they've recently lifted the veil of secrecy. The only hardware they've taken a rap for, really, has been the original XBox 360.  Once they moved to lower-power-consuming chipsets, even the RROD went away.  And before you go off saying they had problems with the XBOne, I'll remind you the number of defective XBOne units was equal to the number of defective PS4 units percent-wise, and both were around 6%-or-less. So, stop spewing BS the way you do.  The fact is, "people" (and just who are these "people" anyway?  What group?  What age?  What demographic?  Where do they live?  How hardware-savvy are they?  What can you tell me about them specifically that makes them a legitimate statistical group of "people?") do trust Microsoft for hardware.  You might not, but millions, nay billions, of people in the real world do because they have Microsoft hardware on their desks at home, or in the workplace. As for Bill Gates and Steve Ballmer views, I'm pretty sure you know very little of them, and whether or not they were "misguided," as you say.  Ballmer was actually the right guy to leave in charge when Gates stepped down, and here's why:  Microsoft, as a company, had grown stolid and stagnant, and was increasingly becoming compared to the IBM of old.  What the company needed was a new image and a boost of energy, which is exactly what Ballmer did.  He re-energized the employees, got them working as cross-functional units, empowered the VPs under him to look in more directions; and when it came to the public, he got up on staged, and made an enthusiastic show of himself and the company's products -- and he took a great deal of personal criticism for it because he would get a little awkward, or silly, or because he would sweat too much, and that's not what a "respectable" CEO was "supposed" to do.  But it was exactly what Microsoft needed, because it gave the company a fun, friendly, happy and carefree new attitude that continued into the new retail stores, and the Surface campaign.  He also didn't mind admitting his mistakes with the initial Surface line, either; and yet, here we are, not even two years later, and Surface is a tremendous success.  Ballmer got the ball going, and now Nadella's going to push Microsoft even further into the services market.  Between OneDrive, Outlook email, Office 365 and more, it looks like they'll be seeing success there as well. In a way, I'd like to think Microsoft is taking a page out of Apple's book to ensure the best Windows experience is the one had on Microsoft-built hardware.  I would like to think that is one of the reasons for purchasing Nokia's mobile division; they already made the best Windows phone on the market. Nokia will not be getting back into the hardware business, not even after 2016.  They'll make more money by continuing their R&D, and licensing their patents to all the other mobile device manufacturers, than they would by getting back into the risky position of manufacturing devices again.  The only reason they still have the Indian factory is because the Indian government was being argumentative about taxes, and it was preventing the buyout from going through -- so they removed that facility from the deal.  Once things are sorted out with the Indian government, I would be hard pressed to see Nokia doing much with it other than selling it off -- perhaps even to Microsoft as a seperate deal. Pull your head out of the clouds.  You can wish for things all you want.  You can hate Microsoft all you want.  You can go get Nokia's logo tattooed all over your body all you want (if you haven't already done so).  None of that is going to change what is, and what is likely to happen based on decades of mergers and acquisitions in the corporate world. So just get over it already, and move on.  You're position has become quite tiresome.
  • There is absolutely nothing special or secret about the technology used in Nokia's phones. Pureview is just a brand name. The sensors are the same as other phones. The lenses are made by Zeiss. Optical image stabilization is not Nokia's to own. Other phones have it. This is not some secret technology that only Nokia knows how to do. Things like Pureview and ClearBlack are branding for the purposes of marketing. That is all.
  • Exactly. Which is why I said Nokia holds the PureView technology and sold the name. The technology is unique in the sense that it's the way Nokia worked the imaging tech. That unique technology - which is different from what is done from other OEMs - is what grants Nokia a patent over what was called "PureView". The patent is applied to that particular technology regardless of what you call it in the streets. Microsoft will probably license the Nokia camera tech and keep calling it PureView. But another OEM that licenses that particular technology - say, Apple - can call it something else if Nokia doesn't decide upon a new name for that patent. Or Nokia can decide that no branding is needed, just like Sony doesn't force Apple to put the Sony branding on the iPhones, even though the iPhone's 5S camera technology is from Sony.
  • True
  • True❕
  • Nothing special in Nokia's phones???? ... What is so special on other phones?
  • Licensed or acquired? This is the question.......
  • Daniel, can you please did around and see if you can get some clarity on this situation.. I know you know someone who knows something...
  • Erm, it is the tech too, correct me if I'm wrong...
  • The PureView is just a brand name, it doesn't include a specific thing, I remember they said that when the 920 came out
  • Do think before you write or do you always write down your brain farts? Microsoft bought ALL the Nokia mobile division and now we know they also bought some names witch was still up in the air. They now have Nokia tech and employees, I really don't know how the frack you come to your conclusion
  • I mean..... Did you even read ANYTHING before you typed your comment????? What you said was proven false 3 times.... Like right above you lol
  • Interesting.......!!!
  • Buy Nokia as a whole company please :(
  • I don't think Microsoft needs a Network\Communication infrastructure division
  • Nokia does way more in the carrier grade telecom space than even MS can afford at this tme.
  • Why would Microsoft want to buy NSN?
  • Yes I agree I want them to get Nokia research with the flexible displays and whatever they got!
  • Samsung already has flexible displays......its nothing new
  • Cue the upset Nokia fanboys who are gonna tell us why this is a horrible travesty...
  • I thought all Nokia fanboys were also included in the deal. Could be wrong...
  • lol..
  • +1
  • Most, but not all. The deal had to be restructured due to some tax issues. Along with the factory in India, Nokia kept DJCBS in the restructured deal.
  • Whereas u were sold to MSFT lol
  • yea...  to bad there's not a gag order on the deal
  • Too bad they dont own the one that matters... NOKIA, they seem to under estimate how many people buy their phones just for the Nokia name/reputation. Similar thing is now happening with Samsung/Andriod, people are refering to their phones as just being Samsung or I even heard someone running samsung! In the long run this would bode well for them if they want to switch to TIZEN
  • Nokia is a company that is still around doing it's own thing like HERE Maps. I'm not sure how Microsoft could acquire the name of a current, separate company. Nokia has not ceased to exist. They just don't make phones. Microsoft does have the right to use Nokia and Lumia for a transition period.
  • Agree. I wish that "transition period" could be a little longer though!
    P.S. I just cant get over the idea of using a different name for Nokia :(
  • My understanding is that this amount of time is 10 years. That's long enough. I personly would love to buy a Microsoft branded phone later this year.
  • Ten years is the period that MS is allowed to use Nokia for Asha devices, not smartphones.
  • Microsoft has a 10 year license to use the Nokia name on S30 and S40 phones (dumbphones and Asha) Microsoft does NOT have a license to use the Nokia brand on Smartphones (like the Lumia line). The Nokia L930 is the last Nokia phone.   The license Microsoft has to use the Nokia name in connection to the Lumia line is for MARKETING of the current devices. Meaning, they can still use the Nokia brand to promote all the current Nokia phones. Which is obvious it would happen since Microsoft would not recall all the current Nokia Lumias to erase the Nokia brand from them.
  • Absolutely true.. However, after what period of time Nokia can use Nokia branding on their own Smartphones (if they plan to have any).
  • +920
  • Yup you and I know that, but its those people in the street, the non-techy people who dont even know what OS they are running etc that they will miss out on, if you see what Im saying. Hopefully they can make the Lumia brand one that people will flock to!
  • I bet it's a TINY minority that does not know what OS they are running.
  • doesn't the article say they own the Lumia trademark?
  • Nokia is a company that is still around doing it's own thing like HERE Maps. I'm not sure how Microsoft could acquire the name of a current, separate company. Nokia has not ceased to exist. They just don't make phones.
    It's just a trademark license.  Rolls Royce sold their unprofitable automotive line to BMW so it could focus on its profitable aerospace and maritime businesses.  The Rolls Royce name and other trademarks were licensed to BMW for restricted use in the automotive market as part of the sale of the automotive business.  So BMW can't start making jet engines and use the Rolls Royce brand on them. Unfortunately, if this sort of license agreement were going to happen between Nokia and Microsoft, then it would have been part of the original deal.
  • All I here is galaxy! No android just galaxy. Samsung needs to be stopped! Posted via Windows Phone Central App
  • yeah, and all I hear outside of this forum in the US is: "My first phone was a Nokia, what happened to them"; so while they might be  big overseas, they're only popular here in the WPC forum here in the US. Honestly, as I've said before, if they were so big in their home country and abroad, why did they even have to make the MS deal prior to the sale of the D&S division to MS? The way most of you brand fanboys make it seem as if Nokia phones were jumping off store shelves and selling themselves to customers, yet Android is even top overseas......Nice try, facts speak for themselves.
  • Nokia branding is what placed Windows Phone in the place it is in Europe. Yeah, Nokia wasn't popular in the US. You're absolutely right. Which is why they should have just said a big f*ck you to the US market like Sony does and concentrate in the markets that care about them. Just like Sony is doing. And you know what has happened? Sony is growing their mobile marketshare in Europe. And in India, they've already outsold the iPhone. Nokia was led to where it was for many reasons, but one of them is definitely wasting way too much money on valueless markets like the US while abandoning markets in Europe where they were much more popular and respected. You, being an American, probably didn't noticed, but we in Europe DID notice when Nokia decided to turn attentions to the US instead of keeping focus in Europe.
  • OMG55 - Nokia was the leader in communicating handsets . They were unbeatable , they kept making huge jumps in technology with their R&D . They made the hardware and the antenna design for internet connectivity in phones ... They had the best designed phones both structure wise and looked wise....
    So why did they go down .. ¿ US brain washed (and so called techies) started favouring the i phone. And claimed that Apple had redesigned and invented the smartphone and called it the first phone with touch ( Nokia was the first to make a touch phone) ., Nokia was trying to adapt to the dumbness of such people .. N then came android which caused Symbian to fall from its position. (though Symbian was far advanced) . People jumped to Android just because they thought its better cause they were told so by other DENSE people like OMG55 ... Nokia never stopped inventing or changing dynamically , they just didn't have enough time , they still had the N8
    After these events of Nokia would start making android phones just like everyone else did ,, no one would be able to match them, they chose not to jump on the Android wagon simply because android had caused death to Symbian .. The mighty Nokia had its pride . So they decided to support WP . In order to continue to diversify n not succumb to Android .
    Note remember when NL - 900 , 800 , 710 ... Were launched , what was WP before that , no one has heard about it out even cared. Heck even MS didn't care much , Nokia carried the weight of this operating system alone , and powered out to reach here,,,,, of Nokia would not have taken up WP .... There is 100% surety that blackberry would still be at number 3 ...
  • The Nokia name is not what it used to be. Back in the day, everyone wanted a Nokia or a RAZR or a Sony Ericsson, But times changed. Nowadays here people associate the Nokia name with Dumb & feature phones ... When you say Nokia, what comes to people minds is the Dumb one with the Flashlight on top.
  • No offence. It's my personal taste. And still can't think of a better hardware than what Nokia provided. Even in those "dumb phones".
  • Non taken :) as you said, it's a matter of a Personal Taste. I agree regarding the "Dumb phones", they still make good stuff, I bought one for my brother when his BlackBerry Z10 died lol
  • Nokia also means nothing in the US, which is part of the problem for Microsoft. It's the opposite issue for RoW.
  • Could they not call it Nokia abroad and use Lumia etc in the US? Considering that the US always seems to get its phones plastered with carrier logos/special bands or variants anyway
  • They can't call Nokia to any future phone because Nokia still exists, is still around and therefore still has the right to use their own name. They could have done that if the deal had been similar to the one Google did with Motorola. It's not.
  • Yes, I remember reading about this. They ignored the US market far too long & they couldn't build a name there when they needed to. Same with Sony, Sony is a household name, but yet Sony Mobile couldn't build a name in the US.
  • I remember the Sony "Erection" from high school. And everyone had a RAZR. Man... your post made me feel old.
  • Hahahahaha yep yep, I remember those days ... I had all 3.
    God I feel old.
  • Old? I had an Ericsson phone (actually, still have it though it's been dead for way over a decade). Way before Ericsson joined Sony. How do you think I feel? lol
  • I think Lumia on its own will be a good strategy for the high end phones. Cant wait to see what they have ready for this holiday, hoping it isn't another heavyweight like my Lumia 920.
  • And what happened to "SweetPotato", "FriedChicken" and "SmokedSalmon"???
  • That photo of Elop
  • Get the 1020 / 1520 / 930 now to be safe. Never know what msft will turn things into, whether we will love them or not.
  • You can't trademark model numbers...
  • hes probably talking about the phones themselves not the model number. hes afraid ms wud make bad phones without the name nokia
  • No my dear. I'm talking about IF msft produces bad phones in the future or they simply stop innovating. So, getting them should give us a peaceful mind we had the last and best of Nokia.
  • And of course I can't tell the future.
  • Something thinner, lighter, feature rich, highend I hope...Coming for an Icon user. To compete, we need better phone even though Nokia phones are good, we need better.
  • Not sure I like the idea of Microsoft one day moving away from the Nokia name.  I know its just a name, but still seems a bit crazy to walk away from such a well known brand name.
  • They don't have any other choice.
  • If Nokia decides to make Windows Phone devices again with the same support and dedication as before (I hope) and turn into an android-centric OEM (which i hope doesn't happen but still fear that it may happen), I'll be returning to Nokia. Until they Microsoft can have my money.
  • The idea of Nokia rebuilding their entire phone division, sans patents and talent, seems ludicrous at best.
  • Pretty acknowledged fact that Nokia still reigned supreme in a lot of Asian countries. They *could* start small with those countries. Just a wild imagination.
  • In 2014, how many small smartphone makers are doing well? HTC struggles each quarter.
  • I am not talking only about smart phones. Nokia is a powerful brand in mobile phone industry in India (not smart phone but feature phones). With a factory still in their name in the same country, they could start making phones again (be it android or windows phone or Firefox os). I bet if the situation is not any different from what it is right now, their phnes will sell like hot cakes and then slowly expand to other countries.
  • Nokia failed as a mobile company, which is why it's mobile division was sold off. Legacy is not a corporate strategy for profits.
  • Daniel ,,,,, if Nokia failed, HTC failed , Blackberry failed can you enlighten us why MS chose Nokia over others. is it because the Trojan horse was already in the company... ? why can't they do away witht he name right away..    Its the dealership netowrk, brandname, loyalty they have earend in emerging markets...    
  • common sense is what u lack
  • @ Rajat, didn't get my answer from you, your response seems vague.. Are you agreeing taht Nokia was a good brand name then ? or denying it ?
  • N u wish u had common sense to understand what is being said here
  • What do you mean why did they choose Nokia? Because out of those 3, it's the best hardware device maker.   I don't know what you mean by "why can't they do away with it right away". I'm pretty sure they already did. The 630 and 930 were the last phones that were made while Nokia was still Nokia and they'll be the last phones to have the Nokia brand.
  • Jas based on Daniels comment ========= Nokia failed as a mobile company, which is why it's mobile division was sold off. Legacy is not a corporate strategy for profits. ============ even Blackberry and HTC failed , my question is why didn't MSFT go after those. Stop the crap that Nokia was not a good company. It was good had good hardware , patents , camera , fan following.  So accept it...
  • Daniel ------------------------------------------- Why are you writing so harsh against Nokia ... They didn't fail ... For all I know Nokia's decision to support wasted windows phone ,., that failed ,, cause the truth is WP was a fail then, and still now its a fail,, Just cause MS is paying you its no excuse to throw dirt on Nokia
  • Exactly they can start again in Indian market because there are many native newcomers: Obi mobile, Celkon, etc
  • Nokia still has all the patents, Daniel. The only thing they need is a new D&S division. Which they can buy. As for the talent...I'm sure many would be glad to return to Nokia.
  • I know many who owns iPhone & Samsung but yet they sing praises about Nokia
  • Nokia don't have the capital to buy a hardware company, sorry.Keep living the dream because that's all it is.
  • BINGO  
  • I think most of the readers forget that Nokia is beholden to shareholders.  Now think like a shareholder.  You have two divisions that are highly profitable, and will be long term.  Then someone pitches that you form a new division that is going to try to compete on a landscape that is extremely hostile.  And they want to use profits from the first two divisions to possibly, maybe, get a foothold.   Any intelligent shareholder (or executive) is going to nix the idea of entering the smartphone market again.  In 3-4 years time, there might be no HTC, no Sony, and lots of small local players in China and India.  Why not focus on what you do best instead of spreading thin?
  • Hi5 on those thoughts..
  • Now we'll watch how Microsoft ruins it with their terrible branding...
  • Surface brand seems fine. Xbox One works. OneDrive, Office 365, OneNote, etc. all work. Microsoft seems to be getting branding under control.
  • For surface they should keep Microsoft surface and just not surface
  • Totally agree. And everyone seems to know "Microsoft" and "Windows 7/8" Now that is successful branding at the highest level.
  • Hope they'll use just the MS logo + Lumia when time comes they aren't allowed to use Nokia anymore.
  • Well, Surface branding worked the second time around. The first Surface devices branding was an utter mess lol
  • @truthsforme I agree, however to Daniel anything MSFT may throw would seem fine because they're dedicated to write about Microsoft only. So, Nokia being consumed is a choice they'd do.. However, everyone knows Microsoft said we have bigger fishes to fry when they were asked about WP, whereas only Nokia has pushed WP else not even Microsoft themselves pay attention to WP. Instead they make apps first for iOS & Android first and then WP.
  • What about Nokia's (MMO) partnership with Carl Zeiss? Does it continue with Microsoft Mobile Oy ? Or that's it?
  • It depends on whatever contracts were in place, so presumably they transfer over.
  • I see, I was wondering because AMG terminated their partnership with Ducati when VAG Bought them. & Mercedes broke their partnership with Sang Young when Daewoo bought them. I thought it could be the same thing, Thanks Daniel! :)
  • Maybe it was a buy one get one free deal on brand names :D
  • Carl Zeiss lens is needed. Wats the purpose of buying Lumia then. We can buy any windows phone
  • It's ZEISS, not Carl Zeiss and those are just lenses, not the camera.
  • Aren't ZEISS and Carl Zeiss the same?
  • Their name is just ZEISS and has been since June 2013. They are not called 'Carl Zeiss' any longer, so no, they are not the same. Even on newer Nokia phones is just says 'PureView ZEISS'.
  • Daniel getting too technical there.. :P
  • I had a nokia surge. ... Good times, good times. ... Posted via Windows Phone Central App
  • Oh the Surge. Went for eternity on one charge. Still have mine in a drawer somewhere.
  • Seth the last paragraph reads "What do think about Microsoft..." You forgot the "you" :(
  • Elop was pregnant back then.
  • Lol
  • LoL
  • Could Microsoft come out with a new 1020? I wonder how much of the tech they own/how much they would be able to improve upon it now that Mr. OpticsGuy works for Apple. The only reason I didn't buy one when it came out is it lacked a 1080p screen.
  • There are an optic team, not depending on one single person...
    And the 1020 is just lovely, even without 1080p :)
    Nothing like it out there.
  • Apple will be able to use it?
  • iPureView
  • It's magical...
  • They should call it iEye and put a Jolly Roger next to it for branding.
  • The $50 fisheye camera attachment will be called Captain.
  • Apple has no rights to any of Nokia's branding or patented tech, unless a licensing agreement already exists, or will be brought into existence. They poached one of Nokia's main camera guys, but all that bought them was his mind. If he recreates any of the technology that he contributed to at Nokia, Apple would still have to pay Nokia, assuming that it would infringe a patent. That said, he could always find a new way of doing the same thing that Nokia's cameras do without infringing on any patents.
  • I enjoy having a Nokia, shame it won't continue. Roll on November, can't wait for the new ones to come out. The 930 is nice, but I am holding out for the next 1020.
  • Okay Dan, where's Windows Phone Gold sw? Seems to be running on all of your devices and lock screen app too. Don't leave us in dark. ;)
  • I want a new "Microsoft Lumia 1030".
  • I just want a Nokier Lumier 1020. Yes, Nokier Lumier, just like the narrator said in this video. "Say hello to the Nokier Lumier", that phone is Lumier than my 1020!!!!! Instead of "seems faster", those new Microsoft Mobile smartphones are going to seem "Nokier" (even without the Nokia brand) and "Lumier".
  • The name will be surely missed on the smartphone race
  • For Android phone Samsung is the big brand n for windows phone Nokia if u guys change the name no one will buy Microsoft oy hand sets they will go for xolo , micromax etc n sale of windows phone with definitely decrease . I am about the indian markets .
  • Not surprising when it comes to ClearBlack. In his review of the Lumia 630, Steve Litchfield had noticed the discrepancy between the name "CBD" and the performance, when compared to previous CBD devices from Nokia. I quote "I appreciate that outdoor visibility on the 630 might well be slightly better than the 520 (though I tried both side by side, at length, and found only a marginal difference overall), but that does not make it remotely comparable to the performance of real CBD" Source:  
  • That has to do with cost cutting, nothing in this article. CBD still makes a huge difference, as can be seen in this image (compared to a 520, display off)
  • It's kind of a limbo for Microsoft. Nokia is not (or was) not doing well in USA. And Nokia was(or is, whatever) pretty good in Asian countries. And in countries like India, brand name plays a very big role. If they change their phones branding from Nokia, it might drastically affect the already diminishing sales...
  • That is the fear. They should take advantage of what they bought. Doesn't seem like they'll be doing that.
  • I hope they don't just take PureView name and slap it on everything. Lets hope they actually use the tech as well.
  • +SurfacePro
  • This is still really good though, corporate entities already trust the Microsoft name in their computers, seeing the MSFT name on the front of the phone will look legit and educate customers. There are quite a few people who don't even know there is a Windows Phone OS. It may make or break a purchase in a carrier storefront, especially on the corporate level. Buying into an ecosystem has its benefits. And I hardly consider Mac capable of the same level of workflow as PC, save Adobe products, of course- and when Cortana is fully integrated into PC, it will be the first in its class of personal assistant. That kind of potential is hard to pass up. Thoughts?
  • India's tech giant and pioneer of mobile system Nokia, we will miss you..
    I feel that now asha should merge with Normandy line ups and helps to enhance the catagory of androwindash. And focus mainly on,Lumia and mobile surface lineups.
  • Though Cortana won't be so... You know.. Helpful in a PC. Cortana works in close relation with a person's location and also you tend to use a personal assistant all day long which will not be possible in a PC so I don't think it will be a runaway success in PC as it is in the Windows phone.
  • The name "LUMIA" on the Microsoft smartphones is enough, Nokia is a thing of the past... From a Nokia fan boy who accepted the reality some weeks ago
  • How is that even possible? Doesn't it take a very long one to get stuck in the caps lock button?
  • He still managed it with a small one :)
  • Now Nokia quality plus WP smoothness plus loading and resuming..... :D...go WP best luck for coming years
  • As long as it all lives up to its name, I really wouldn't mind. Only when Microsoft starts to screw it up will I ever stop. Either that, or requires us to join to leave an app review.
  • Go Microsoft. I have big hopes for the Surface One
  • Nice move.
  • I still want my Zeiss Lenses.
  • Good, I've got my last Windows phone, time to look for alternatives
  • LOL 
  • What are they going to do about Nokia x says windroid
  • I hope they continue with X line, it's the only way to make me use Android. I love my Nokia X.
  • i hope they continue producing the line X (with forked Android) and the Asha phones with the new Asha platform.
  • They should just shell out the extra money and keep Nokia on the devices.  Keep the numbering system which makes more sense than Icon or whatever lame generic names carriers would want to slap on their phones.  Keep the Surface brand for tablets running Windows. Btw Puremotion HD+ has nothing to do with 60fps or 60hz. It was always a marketing term for a display that has minimal motion blur and high pixel count (more than 720p).
  • Did they get N-Gage?  That's the real jewel in the crown.
  • I will miss "Nokia" on my next smartphone, but I'm sure I will be able to live with "Lumia" :)
  • Microsoft Lumia doesn't sound the same as Nokia Lumia...
  • Does this mean MS was digging Nokia grave from way back, when. Or does this cement the conspiracy theory that FLOPPY was a TH? 8.1 is coming soon!
  • A flip and a slide up qwerty handset eh!?! Might be interesting
  • As of now, Nokia phones are Microsoft. Period! Why debate issues which are non existent? What happens to the Nokia line lies in the hands of those who are in control. Not us. Let it go.
  • ...some people here think that jaw jacking it to death will bring a Nokia cellphone back to life... It's always interesting the wide range of ideas people can get absolutely fixated on. idée fixe is an old term for, let's call it a "bit off"....
  • I'm probably one of the few people who think that "Lumia" is not a good brand name simply because people who encounter it for the first time have a difficulty recalling the name and more often than not end up saying "Lumina". instead. Easy name recall is one of the hallmarks of a good brand name. Perhaps they should change it to "Lumina", or even "Surface", since people seem to have an easier time with those names.
  • Yes, I've heard that a few times from other comments and had a tendency towards it myself at first.   I have a tendency to agree..
  • I want new names life surface phones
  • I am a Nokia fan since 1998 but I don't see them going back to making phones in 2016 . They couldn't show a profit when they had all the cards after all . Fact is that selling phone hardware is barely profitable if at all nowadays ,profits are made on selling apps and services instead . If Nokia wants to keep a name in the smartphone business , they could work a deal with MFST along that line similar to HERE . If they have something interesting to offer , that is .
  • Auch
  • Smart.
  • Microsoft bought marketshare by subsidizing Nokia's losses.   It will continue to be a giant sinkhole for Microsoft.  Since no one wants their high end phones. The only phones selling in any volume were the lowest end Smartphones where there are tons of  competitors.   I bet they are out of the Smartphone business within 18 months.
  • Only slightly agree. Microsoft will give things another shot, solo in the smart phone business.   But, yeah, they can't keep sinking endless amounts of money into a venture, if it stays in single digit market share worldwide.   Their investors would revolt. I give it two years, i.e. two holiday seasons to lift sales. If Q1 of 2016 shows low sales of Microsoft powered smart phones, remaining with single digit share, it's not outrageous to assume it's 'curtains' for their mobile OS. But once they decide to exit that business, they're out for good; you can't keep deep sixing your mobile OS (Windows Mobile, WP7... and WP8/9?) and remain credible with consumers.
  • good job Microsoft!