Nokia music is expanding. The service is launching in Malaysia, Thailand and Vietnam, following the recent release in Indonesia. That's not all as Nokia is also taking its music service to new hardware. We're not talking about phones or handheld devices, but vehicles. The company is pushing hard for market penetration, as well as setting out on new ventures.
Nokia Entertainments VP, Jyrki Rosenburg explained that the above countries are important markets, "and with Indonesia it’s quite a significant expansion in the south-east Asia Pacific region for us. We definitely feel that we have a strong time-to-market advantage here: an out-of-the-box click-to-play music service that’s free with no ads or registration." The launches include the premium Nokia Music+ service.
The reason for the expansion into Asia is to grab the market and establish itself in markets where rivals, including Pandora and iTunes, have yet to launch.
Drop the beat... in your car
Nokia already has an interest in vehicles with HERE Auto, working with car manufacturers to provide improved services and navigation experiences to drivers. Music is also a fairly important part of driving for many (especially on those long, tedious journeys) and so Nokia will be looking to add its mixes with the radio-like experience. Who wants to dig through playlists anyway?
If you're a fan of what Nokia is doing with automobiles, be sure to keep an eye out for more progress on its music service.
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Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.