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Nokia Lumia Windows Phone launch event in Denmark [Video]

Nokia has already proven to consumers that they've still got the magic to produce some incredible marketing efforts, like Deadmau5 in London, the Haunted House in Berlin, and flash mobs in India. Now we have Copenhagen in Denmark witnessing a football stadium (PARKEN) lay host to the Finnish manufacturer for a Lumia launch presentation.

As one can see in the video above, this wasn't just any presentation. Throw in fireworks, Master Chief (from the Halo video game series), a Ferrari, F.C. København, some music, and you have a spectacular event. The clip montage is only a few minutes long but we're sure it was more than mesmerising in person. Wonder if Nokia aims to continue to smash marketing expenditure records?

Source: YouTubethanks, Markus, for the tip!

Rich Edmonds
Rich Edmonds

Rich Edmonds is Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him over on Twitter at @RichEdmonds.

10 Comments
  • Wow that looks like it could be used for the Superbowl halftime show.
  • +1
  • I'm sure I saw a little "Apollo" functionality in that video! Did you see that? Go back and look again at the animations of the live tiles when selected.. Now that's cool, and would be a great OPTION in Apollo.
  • WOW just WOW!
  • Now! That's What I'm Talking About!
  • why not have more people there to fill up the stadium?
  • how much are they spending on events and advertising?  this is redunkulous.
  • the top tiles were rounded.
  • Does this mean Halo might finally come to Windows Phone?
  • This is great!