Nokia targets and pokes fun at the Samsung Galaxy S4 Zoom on the streets
Nokia has continuously nailed marketing for its Lumia Windows Phones and now the Finnish manufacturer is starting to go on the offensive against Samsung - on the streets. Seeking out Samsung Galaxy S4 Zoom advertisement billboards, Nokia parked its own fleet of marketing vehicles in front of these boards with an amusing tagline.
The Samsung advert boasts how the smartphone is the only mobile device with a 10x optical zoom, but Nokia jabs the company with the Lumia 1020 and how the Galaxy device "didn't see this coming." Absolutely brilliant. Just in case the message wasn't clear enough already, Nokia also adds how the Lumia Windows Phone comes without the exceptional bulk.
The Lumia 1020 from Nokia hasn't actually launched in the UK yet, with both retailers and mobile operators looking at early October for when they expect to have stock. If you're seeking a unique and powerful cameraphone experience, the rather expensive and niche Lumia 1020 is a solid choice.
Source: UK Mobile Review; thanks, James, for the heads up!
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Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.