Phil Spencer says Xbox still has to work 'to rebuild trust with Japanese creators'

Sekiro (Image credit: Activision)

What you need to know

  • Phil Spencer, VP of Gaming at Microsoft, recently spoke with
  • In this interview, Spencer mentioned that there is still work to do for Xbox to rebuild trust with Japanese creators.
  • Spencer also mentioned that he's proud of what will be shown in the Xbox Games Showcase on July 23.

While more and more Japanese games have been brought to Xbox platforms over the last couple of years, Phil Spencer, Speaking with, Executive Vice President of Gaming at Microsoft Phil Spencer acknowledges there is still work to do. In a video interview, Spencer comments that he's happy with how the team has been showing Japanese games during E3 shows but that "We know we will have to work to rebuild trust with Japanese creators."

"I'm proud of what we're going to show on the 23rd, I like our roadmap of working directly with Japanese creators to build great Xbox games, you'll hear more about that in the future," Spencer says. "We know that it's a critically important thing to our strategy to make sure that the amazing creators in Japan feel that Xbox is a platform where they can have success."

With major games from Japanese developers and publishers such as Phantasy Star Online 2, Elden Ring, Sekiro: Shadows Die Twice and Devil May Cry 5 being revealed during Xbox E3 shows, Japanese support on Xbox certainly exists. Spencer has previously alluded to wanted a Japanese team as part of Xbox Game Studios and recently reiterated that he feels supported by Microsoft to acquire new studios if they find teams that fit.

We'll have to wait and see just what is in store on July 23. The Xbox Games Showcase is going to be around an hour long and is entirely focused on games.

Xbox Series X/S


Samuel Tolbert is a freelance writer covering gaming news, previews, reviews, interviews and different aspects of the gaming industry, specifically focusing on Xbox and PC gaming on Windows Central. You can find him on Twitter @SamuelTolbert.

  • Which begs the question, what was done to damage trust between MS and Japanese creators?
  • I think they started ignoring the Japanese market during the second third or so of the 360 era. Japan as a market was usually an afterthought with staggered releases, no local presence and minimal marketing. The few Japanese developers felt underappreciated because of these.
  • Japanese market is hard to crack without japanese games unfortunately.
  • Let's hope that third time is the charm. I would love to see an influx of Japanese games on the system and for Xbox to get some 2nd party exclusives to the platform. We need some cool JRPGS or series of JRPGS, that have never been on an Xbox console.
  • Gamepass allows Japanese developers to put their games onto the Xbox platform without any risk. They don't have to worry about sales because they're getting paid upfront to cover costs.
    Xbox may have never gotten the Yakuza series if it wasn't for Gamepass. I imagine Phil Spencer is trying to get as many of these Japanese games as possible onto Gamepass, because that's the only bridge onto the Xbox ecosystem that they're willing to take.
    A studio acquisition might happen eventually but in the meantime I think we will be seeing games like Persona or Dragon Quest come to Gamepass.
  • it needs japanese consumers