Retail stores could change Microsoft's game
If you build it, they will come.
OK, so "Field of Dreams" this ain't. But the news that Microsoft has hired a VP of Retail Stores (opens in new tab) [via ZDNet] and intends to dive into the retail market means this is a whole new ball game for Windows and Windows Mobile.
First, the man behind the curtain: David Porter has been hired away from Dreamworks Animation SKG, where he was head of worldwide product distribution.
Now, peddling the wares: We've, er, mentioned before that the sheer volume of Windows Mobile devices can be a wee bit overwhelming. And as Malatesta just pointed out, it's getting to the point where phone manufacturers and carriers aren't even mentioning Windows Mobile, as if it's an anchor dragging the user into the briny deep.
But imagine a place where you can go and interact (read: play) with the latest Windows Mobile phones and — this is important here — see firsthand how Windows Mobile and the new versions of Windows and its upcoming cloud services work together. Yeah, this is hardly groundbreaking stuff in the retail world, so scoff if you want. But until now, Microsoft has relied on others to show off the fruits of its labor. Sure, Microsoft made the operating system, but it's been up to the (ever dwindling) big-box stores and late-night infomercials to give you any sort of a good look at what you'll be using.
Same goes for Windows Mobile. We've all stood there in a carrier's store or at a kiosk in a mall, but you're on their turf. Microsoft bringing you into its environment means you see its products on its terms. We're well aware that nary a brick has been laid yet. But a proper place to showcase Windows 7 and (eventually) Windows Mobile 7 could do great things for what we
hope and pray expect to be an entirely new way of doing business for Microsoft.
Update: Did we totally call this, or what? Microsoft's Robbie Bach, from Techflash:
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Phil is the father of two beautiful girls and is the Dad behind Modern Dad. Before that he spent seven years at the helm of Android Central. Before that he spent a decade in a newsroom of a two-time Pulitzer Prize-finalist newspaper. Before that — well, we don't talk much about those days. Subscribe to the Modern Dad newsletter!
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