Say hello to Lumia Voices, the new brand for Microsoft Connects
Many in the Windows Phone community know one of its best-kept secrets; The Connects program. Once known as Nokia Connects — when the team came across during the Microsoft acquisition — the team now has exciting news to share.
As of today, Connects is no more as a brand. The program and the team behind it has become an official Microsoft channel.
Say hello to Lumia Voices.
I had the pleasure of talking to the team recently about the upcoming changes. To a lot of people in the community, Connects has been a central part and offered some unique opportunities to connect with the manufacturer.
If you're not familiar, here's a quick background check courtesy of Bosola Ajenifuja, Global Advocacy Manager of Microsoft Lumia:
Nokia World 2013 in Abu Dhabi
One of those unique opportunities has been taking some of the community out to special events. I, for example, went out to Nokia World in Abu Dhabi with Connects before I was a full-time member of the Windows Central team. Besides being an incredible experience both with Microsoft and seeing an amazing location such as that, it was great meeting other community members and making new friends.
Naturally, the community enjoys going to places like this or MWC in Barcelona, but why do it at all?
It isn't just tech bloggers and enthusiasts either:
There have also been the weekly Instagram takeovers at the weekends. Someone from the community takes over the team's Instagram account and delivers a Lumia powered photo tour around their part of the world. And the results are often breathtaking.
The good news is that what everyone loved about Connects isn't going away. Ultimately the core aspects of how the team and the company interact with the community remains the same and will only continue to grow as time goes by.
So why Lumia Voices, then?
A Lumia 435 provided to us by Connects
One of the first interactions that newcomers have is through the device trials. For some, this is a way to check out the latest that Lumia has to offer. For others, it's a first-time experience with Microsoft, Lumia and Windows Phone as a platform.
You'd be hard pushed to find another manufacturer that will willingly send out its devices to the general public to trial. Sometimes it's hard enough getting them to review as members of the media!
The trials are a great way to introduce people to the platform, and those are certainly set to continue. In fact, it's beginning to extend beyond just Lumia with Surface.
Trials wouldn't be worth doing unless Microsoft saw benefit in doing so, and the success of the program ultimately comes down to the response of the community.
Microsoft at Mobile World Congress 2015
So, while the name is changing, what made the Connects program so popular and successful will remain. Lumia Voices is the future of the Microsoft Lumia community and in closing they had this to say to you. To everyone who helped make it what it is today.
The journey continues, and we're proud to be a part of it. So, welcome, Lumia Voices!
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Richard Devine is a Managing Editor at Windows Central with over a decade of experience. A former Project Manager and long-term tech addict, he joined Mobile Nations in 2011 and has been found on Android Central and iMore as well as Windows Central. Currently, you'll find him steering the site's coverage of all manner of PC hardware and reviews. Find him on Mastodon at mstdn.social/@richdevine