British premium television provider, Sky, has announced some changes to its online only Now TV service with a new weekly subscription option for the Sky Sports package. Previously you needed to hand over £9.99 a day to watch Sky's premium sports channels but from this coming Thursday there will be an option to pay £10.99 for a weeks viewing.

Sadly it looks as though that pricing isn't going to be here forever, nor is the new daily rate of £6.99. The "limited time" pricing doesn't have an expiry date at the time of writing, but knowing Sky it's likely to go up at some point. The new package comes just in time for the start of the English Premier League season, the Ryder Cup later this year and the remainder of the Formula 1 season. It's still quite expensive, but at least for now it's not nearly as expensive as it has been.

Now TV is available on a whole host of platforms including NOW TV Box, PC, Mac, iPad, iPhone, Android smartphones and tablets, Xbox 360, Xbox One, PS3™, PS4™, YouView, LG Smart TVs, selected LG media devices, Roku boxes and Apple TV.

Source: Sky

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