What you need to know
- Salesforce has announced its aquisition of Slack for $27.7 billion.
- The two companies will integrate their services together to better address the demand for remote working and communication.
- The deal is expected to close in 2022 pending approval.
Workplace communication has been a major focus of the year, with companies left and right taking advantage of the fact that many employers cannot yet return to the office. Many have been pushing their business tools and productivity apps, while others have been focused on ways to expand their business to better accommodate for the new status quo. The latest expansion comes in the form of Salesforce, as it has announced its acquisition of Slack for a staggering $27.7 billion.
To give a little perspective, Slack went public last year for $19 billion before seeing its shares fall. But the offer from Salesforce, which provides a suite of sales and marketing software tools, highlights just how important it is to meet the new remote workplace demands. Together, the companies plan to combining their extensive app ecosystems to create a comprehensive platform that brings together all aspects of a company's existing workflow, as highlighted by Salesforce CEO, Marc Benioff.
Move comes just as Amazon announced its own extended partnership with Zoom, which is poised to further take advantage of the growth in video communication. Google and Microsoft have also both seen their daily usage grow significantly this year with their respective communication' ness offerings. Interestingly, Slack has previously rejected takeover offers from each of them, even calling Microsoft a bully for bundling Teams within its own office products, making it "tough to compete".
Thanks to this new acquisition, it'll be much better equipped to compete with the big boys. Both Slack and Salesforce will benefit from this deal, as the former extends its enterprise footprint, and the latter will integrate Slack's communication tools into its own cloud offerings. It will likely replace Salesforce's own collaboration tool, "Chatter", which isn't exactly a hit.
The deal is expected to close around Salesforce's fiscal second-quarter of 2022, pending board and regulatory approval.
Strong flex from Salesforce. Interesting
28 billion for an instant messaging program... Incredible where money goes
It's funny how Microsoft is a bully when it bundles, but other companies are providing what customers want when they do it.
That's how it goes. Microsoft has to deal with the burden of a perpetual and unfair criticism and scrutiny no matter how good is what they're doing.
Yeah, right. Slack is as good as dead. Caught at the start of the pandemic with no built-in video conferencing or telephony. What a joke.
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