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Former CEO Steve Ballmer believes Microsoft 'has to chart a direction in mobile devices'

Former Microsoft CEO Steve Ballmer thinks that the company he used to lead needs some direction when it comes to the mobile devices business. Ballmer expressed these views, and many more, in a new interview.

The chat, as posted on Business Insider showed that while Ballmer thinks that Microsoft is headed in a good direction on a number of fronts, including its Surface and Xbox product lines, the mobile phone business needs some guidance under current CEO Satya Nadella.

"And the company really has to chart a direction in mobile devices. Because if you're going to be mobile-first, cloud-first you really do need to have a sense of what you're doing in mobile devices. I had put the company on a path. The board as I was leaving took the company on a path by buying Nokia, they kind of went ahead with that after I told them I was going to go. The company, between me and the board, had taken that sort of view. Satya, he's certainly changed that. He needs to have a clear path forward. But I'm sure he'll get there."

Ballmer still owns a large percentage of Microsoft shares and has a lot of contacts in the company:

"I talk every quarter to the CFO. I meet with Satya what probably amounts to four or five times a year — either to brainstorm something or just as a shareholder, we'll sit down and chat. That's always quite helpful for me and hopefully him in terms of thinking things through. I still have a number of friends and colleagues who occasionally want to brainstorm or chat about something, and that's always fun."

He left the CEO position in 2013 and stepped down from the Microsoft board of directors in 2014. Since his August 2013 departure, shares of MSFT have climbed 44% and Microsoft's quarterly revenue has grown by 27%.

Source: Business Insider

252 Comments
  • He's right they are all over the place right now
  • Ballmer made mistakes, but he's right on this subject. I know people prefer the villain/hero myth, where the person you like always right and the person you dislike is always wrong, but that's for children. In reality, our hero's make mistakes, like Satya in mobile. And, the people we don't like... well, you get it. Ballmer is right on this one.
  • I totally agree with your statement
  • Windows 10 desktop is what will create a mobile path for Microsoft.  If it becomes popular enough and more and more apps come as UWP, then by default mobile will have the apps.  This is Satya's way of solving the app problem and it's his best bet. People won't just build apps for mobile with little share.  The goal is to develop apps for something that has big share, and that's the windows 10 desktop.  And it all trickles down once it is capable of running on everything as a single core.  This is a brilliant idea.  So if Desktop seems to get more focus, this is why.   The next step is taking tech into another direction with phones.  And tech is the limiting factor.  Whether Microsoft is working with Intel or even AMD to get a more powerful phone out there.  AMD does have the low nm FinFet process that could be a help in phones.  Intel is also working with MS on something.  Intel wants into mobile just as bad as MS.   
  • I agree. I feel as Windows 10 picks up momentum and regains attention on the desktop, those users will look for ways to continue work on the go. The direction and goal of Windows 10 will provide what they're looking for and mobile sales will begin to increase, especially with Universal apps. Real, full scale, third party programs rather than a closed and limited system like their competition.
  • Apple has had Continuity between desktop, phone and iPad for two years with two OS cores. Microsoft can't do this with one OS core, it's shameful. Where's Nadella's mobile payment service for Windows? If you want one thing as a "Mobile Experience", you'd think a mobile payments would be a priority. Again, rivals solved this years ago. Satya's great, I'm not picking on the guy, just pointing out he has weaknesses too. He has failed on the Mobile First half of his pledge. No Microsoft apps are top iOS or Android apps, Windows Phone was at 4.4% and rising, now its in freefall. Ballmer admits he was stupid to laugh at the iPhone, and that he underestimated the importance of Mobile devices to the future of tech. PC sales continue to fall, while Mobile sales rise. Nadella will talk for hours on cloud, but sounds vague, if not ambiguous, on mobile. Windows 10 was out in July. When will Windows 10 Mobile be official? Who knows? Priorities come from the top, this is obviously not one of them. It's a mistake.
  • One OS for all devices is more than just continuing your work on another device. You still have iOS only apps and OS X only apps - majority of which are made by Apple only. Having the same apps on all devices is a nice goal. Mobile payments existed long (years) before Apple made trendy. Frankly, mobile payments is just another way for people to hack your finances and I could care less about it - that's just me though. It doesn't pain me much to grab my wallet instead. I realize others have been told they need it now and MUST have it or else. So yeah, Microsoft is far behind on that. Satya needs to go. Things do seem in chaos at Microsoft and they need to get things streamlined and on point more than anything.
  • Pc sales continue to fall but have you paid attention that phone sales are also falling? Like with pc. Once you have a good phone there's no reason to buy another one really. And we have reached that same area with phones. Did you also know that 2-in-1 sales are sky rocketing? Even with luster iPad sales the iPad pro sold like crazy as did surface line and other brands. Phone as we know them have stalled. Ms is positioning themselves for the future so they are taking their time to get it right. And all they have to do is keep mobile alive for fans. And they can use the fans to develop a perfect process for whatever they plan for the future. We are Guinea pigs, and a lot of us don't mind. We get to watch ms develop their future. Mobile is just a term. Doesn't necessarily mean windows phone. They can put all their resources into windows phone and it would still not gain much ground. They need to reinvent. Continuum is a first hand look on what they actually want to do. Just like surface replaced having two separate devices. They want your phone to do the same. The ultimate would be a phone that can play triple a game titles. Everyone would want one. This triple a title would also work on your Xbox and pc and tablet. Obviously the graphics wouldn't be as glorious but look at asphalt 8. Pc version is so gorgeous, mobile is pretty spectacular too. Gaming sales are the biggest in the store. I hope that they buy valve. Instant huge catalog available to you. Developers would also add features because it could increase sales. There's a lot that can be done. But what windows 10 is doing is positioning itself for this future. They know the hardware is not there yet, but sept 2016 could change that. Even amd has been able to develop their new finfet process which in itself is a big victory for mobile tech. Intel could also have their new process ready by the end of the year. Ms doesn't care about the now. It has no chance. None. They don't need another phone, they need something revolutionary. And they have changed their view of what success it's. It's not about the phone having market share. It's about windows 10. Whether it be a phone, iot device or anything else. Market share in all categories, not just one. Even Google has changed direction because they know ms is doing the right thing. So google is following their foot step with creating a new os that will work across devices. Stop thinking in such small terms.
  • Yeah, but you're not supposed to let the competition, start working on something after you and beat you to a polished product Ahmed catch up to you or exceed you.
  • iPhone sales dropping because older models still work excellent get updates to ios9 too. Tech is moving fast. They don't sit still like MS and wait for something to happen. You watch when older models become obsolete, 2 year contracts are up, and the iPhone 7 sales will surge! W10 and 10m will still struggle to get apps. Frankly why you need app on PC ?
  • That's right iphone 7 has to do something different to inspire sales. The iPhone 6 added screen size, so sales surged. Who needs apps on a pc? Umm your entire pc is apps. It's just using a different api. W32 will be phased out eventually. And apps are better than a browser because they have smaller mem footprint. They are contained, so hacking the browser won't affect the app. And they can be optimized to run better. I use my banking app now and never go through web browser anymore. It has a friendly ui to make things way easier and more convenient. And don't have to worry about a browser exploit ever causing issues. Granted I'm lucky my bank has an awesome app.
  • Windows tablets...much rather a touch designed app for a tablet.
  • Stop thinking in such naïve terms.  Big ideas are nice, but they are worthless without features people actually value.  Xerox invented the mouse, desktop, and icon UI.  They thought big, but it didn’t matter.  Microsoft was in phones and tablets before Apple, but these big ideas didn’t mean anything until someone made one that consumers valued.  Big ideas are great goals, but if you make “Universal” apps for desktop and a dying mobile platform, then you aren’t really doing anything but making desktop apps.  That’s why Ballmer, and most people both in and outside the Microsoft mobile world, say this won’t matter until they have a plan for the mobile platform.  Be a fanboy, but don’t be stupid about it.
  • That's cute. As soon as I read someone using the term fan boy, I usually just stop there. No point in continuing an exchange of ideas.
  • I agree that uwp without a mobile offering would be silly. But ms has a mobile offering and its growing. It's actually one of the few things growing at all in the hardware space. It's the hybrid tablet devices. So windows tablets are growing in general. And people want to use uwp on tablets :). Posted via the Windows Central App for Android
  • Well yeah.? Tell you what, windows 10 mobile os in a horrible state, apps are still missing and microsoft isnt investing in the mobile os enough, then the devices are horrible looking and cheap made and still too expensive. And so on. .
    Win10 desktop has some issues but at least it runs perfectly fine
  • Nokia has still a great brand image outside of US, but MSFT couldn't use it rather went to wrong direction. And unfortunately the price of lumia outside of US is skyhigh. why people buy a phone with such a high price which has huge app gaps. lumia sells under 50 at US, but its 300 dollar in many countries, i know carrier subsidy is there, but I don't believe carrier provide subsidy more than 20 on this and then why it cannot be sold at 100ish in other countries? This strategy is totally damn wrong. I know they now streamline mobile focus on three segments budget (550) value (650) high (surface) but 550 and 650 are shame in terms of hardware compared to price and given the android OEMs are selling phones at crazy cheap and with impressive hardware.....let alone...appp gap issue....   I don't know know the market behavior, but at least i know some of friends who has soft corner to wp (outside of US) but reluctant to buy because its still pricy and no good apps. In US many people can afford high-end phone, and apple did a nice job offering something thats good in every sides: design, OS, hardware (May not that great but works good), awesome sync with other apple device, marketing, brand image, status symbol, good quality, seamless carrier compatibility (even no carrier logo). And people are used to it, why people would swithc? Developed country: NO good high end wp 950 950XL is very poor design wise Developing country: Lumias are pricey, a lot more budget android phone  MSFT (or nokia) could not offfer a phone which is great design wise and also great hardware...may be they are existent in separate device..just pathetic    
  • We're in America, America sets the trends for the rest of the world!
  • WP is at 10% in EU, 1% in US, not following luckily :)
  • That sums it up. I used to live in a devloping country and Lumia were considered expensive phones back there, all the more affordable smartphones are Android only filling all the gaps. Expensive smartphones are mostly iPhone or Samsung Galaxy series filling up the expensive niche marketshare. This leaves Lumia in confusing middle where it was too expensive to even try Lumia and not too many cool flagship devices to offer on flagship, or also same price level to iPhone or Samsung but unfortunately WP doesn't have alot of apps to offer. Alot of my friends considered Lumia kind of a "status symbol" simply because of its cost, even cheapest Lumia 520 is kinda expensive at that time. While tons of Android devices with similar specs are cheaper (but not necessarily high quality but it works for most people and they're familiar with Android).
  • Those apps won't come to mobile if sales keep falling quarter after quarter.
  • The OS has really never been the problem. i prefer the windows phone OS over android & apple. The OS is fine. Just tweek it. Mobile devices need APPS. People are not on mobile devices praising the OS. They're on the phones having fun with the APPS & the internet. This is a social media world, & Microsoft better be ready to catch up with it, or they might as well stop making phones.
  • And update them social apps. Twitter, Facebook, Facebook Messenger, Instagram, even Viber.
  • I couldn't agree more.
  • Satya isn't a hero. Far far far from a hero
  • SN is like TM of apple. Good for revenue ( short run), and also good for damaging some part , mobile first !
  • Meh I like Ballmer. Not so much the other guy.
  • He'll be back, just like jobs.
  • Well said.
  • Indeed!
  • Very well put
  • Ballmer didn't get a lot of credit for the good things he did, projects like HoloLens were in progress long before Satya took over. However, Ballmer was one of those who dismissed Apple before the iPhone was launched. His actions regarding mobile set Microsoft back so far behind it's impossible to catch up now so he's better off not bringing that up...
  • Re: infostsge,
    I agree. I wish more people knew this.
  • Right now everything is going fine.. In fact, it's not the current MS who have to chart direction for mobile devices.. It was at his time in MS "mobile devices needed a direction" ... Poor fellow.. Now making unnecessary comments ... Nobody cares other than the media who likes to scratch on wound..
  • That's a pretty narrow view of the challenge being faced and proves infosages point
  • W10, W10M and UWP started under Steve Ballmer.
  • Source?
  • Ballmer is past now. What Microsoft is taking, is a visionary step. They are using the sheer percentage of PC users to make them use Windows phone slowly and in step by step way. It might seem like nobody cares about Windows phone now but will have to use one for the sake of his/her PC or Tablet or Xbox making it truely mobile in future. I know a lot of PC users using iPhone and Android. They have little knowledge about technology and goes with the flow. But proper marketing is a big factor for MS to consider.
  • There is no visionary step regarding Windows 10 Mobile. I've been using Windows Phones since WP 8 release and this whole Mobile approach starting with W10M is a total joke, it's like it's Microsoft unwanted child that they have to keep from starving somehow. There are more proofs than I can count to base my statement on, starting with the horrible horrible UX, annoying bugs all over the place and terrible apps MADE BY MICROSOFT for their OS! And if you haven't noticed, some Microsoft apps are WAY better on Android/iOS and if you at least think that this is part of some 'grand scheme' to lure users to W10M you are delusional. It will take big improvements in the dev/vision from Microsoft to keep Windows Mobile at a ~2.5% market share by 2017 and a God sent miracle to become a contender for Android/iOS. PS: Microsoft UI/Design teams should get the award for the most unconsistent/soulless mess with Windows 10. They would have been fired from most big companies a long time ago. There are A LOT of fan made renders that look incredibly better than what those overpaid douchbags do.
  • Soulless?? Yet that is what makes Wm different and apparently its good enough for even you to be on w10m.
  • Judging by it's design and user accessibility it is soulless and annoying most of the time. I'm using W10M because I lost my 820 a while back and received a 640 and I don't really give a damn about phones other than calling/texting/listening to music and casual FB (which sucks on W10M) and Whatsapp. I browse like 10 minutes per month because Edge is extremelly slow/unresponsive/buggy. Maybe if W10M had more apps that are trendy nowadays I'd be more into loving my phone, but as long as I can call/text/listen to music I'm fine. The problem is most people nowadays want to do more than that and that's why they stay away from Windows phones and I can't really blame them. Tried to lure them into this ecosystem and everybody left short after, so that's that.
  • Didn't you install w10m on it?
  • U say all that, and your still here!? It's like saying my girlfriend is a total drag in every way but the sex is great so u stay with her.
  • Lmao spot on
  • You said it... People like him left the platform a long back ago and still whining here in WC.. Move on brother.. We won't miss you
  • I'd say you need a more capable phone. The Win 10 experience is totally different than you describe on my 920 & 950. Just saying...
  • I love the windows 10 os. It is a mess but it looks beautiful and my 950 shines much more than the iPhone or the android phone. The only mistake they made is the plastic back, which is to hide the inadequacy of the power hungry soc from QUALCOMM..but if it stabilizes then heck this os if going to be awesome.
  • The UI is the issue. People don't like it. They rejected it with WP7, WP8 and Windows 8. Microsoft keeps restarting the platform by changing the kernel when the UI is the issue. The people have spoken. Microsoft needs to start over from scratch. The kernel isn't the issue. Posted via the Windows Central App for Android
  • I don't think this is true. The UI is just great. Ios and android are just horrible, all screens crowded with icons and colored lika a rainbow in neon. I think Apple is just riding the wave and sucking the money out of their user base, like crazy. They were able to make a hype out of "being an individual" , so every body wants to be an individual and showing ut by using apple. Eventually someday people will realize that they are not so individual any more, as most people have an iphone and see how much money they pay for something that is not there anymore. Android is just for the masses, who do not know better, than using a cheap phone, with services they do not have to pay for. These people do not care about if its apple or android, they just do not want to have problems with their phone. If the apps that are missing will come to win10, and get also available to win10m, then the phones may get more acceptance. I already like the feeling of using my PC, my tablet or my phone, and every device working in a similar way and synchronizing data. Most of all, I like my lumia 830, running Win10m.
  • I'm a novice and I don't see Windows UI is an issue. I just love and enjoy the life tiles.
  • That is awesome you guys like it, but the market has spoken. 5 years on and Windows Phone hasn't had any success. 1.7% market share after 5 years. If people liked the UI then they would have gained at least some traction, especially when the market was still young and Android was kind of a mess. Even then Windows Phone 7 completely flopped. If it wasn't the UI, which is the common denominator between all 4 platforms, then what was it? Microsoft needs a full reboot of the UI and marketing. Especially the name. Get rid of the Windows stigma and allow Android apps. Posted via the Windows Central App for Android
  • Re: Bleached,
    The UI is not the problem, it is a feature. How many years have you been using Windows phone? Ban the XP chicklet OS from days gone by.
  • If UI was so improtant Android would've been dead and buried by now. MS half-assed approach to marketing and support was what killed the platfrom.
  • Exactly kram, for those who are saying the win10m ui is what has been rejected you are smoking something!... So if I could press a button and remove all iOS apps from the store, you are telling me that iphones will continue to sell???? Let's say I do this and leave android out of the equation. You think iPhone growth will continue?!? And lets then say the next social media app is born and it's called talksmack, talksmack grows in members almost overnight, the app is on android but not on iOS, you are telling me people will still buy an iPhone that devs say they will never port to iOS. You are telling me that iPhone growth continues, letsalso take out the subsidaries and marketing. Are you still telling me iPhone growth continues?! Colorado ain't got nothing on you guys....
  • Android originally had an App gap and went head to head with Windows phone at the time. People rejected Windows phone, even then. If it wasn't the UI, then what else is it. The UI is the most user facing feature. You can't say Android's UI is bad. Android's UI can be anything. It can even be identical to Windows phone quite easily. Posted via the Windows Central App for Android
  • Android and Windows Phone were never head to head when it came to apps. Android always had more support and more public awareness via marketing. Windows Phone had basically nothing. It still doesn't. Android's UI used to be ass before they "borrowed" flat design.
  • Guys let's be honest, @Hermes 100% is correct and the reason we are here is because we are MS fan and not tech freaks else there are more famous websites like Gizmodo and The verge to read news. I started using windows phone since it was born with Lumia 800 and probably tried each high/low end Windows phone including lumia 550. I am still waiting for the Wow feeling in UI and MS apps. Sometime i feel even i have better ideas to make the UI look better. JK. Let's not talk about apps or best hardwares because as MS fan, I can live with that. Let's just talk about Windows mobile software ,No mobile payment(which i anyway dont use but people do), no phone with finger prints scanner, no iMessage or face time application( I am not sure how hard it can be to make skype like whatsapp and Facetime applications?) I know so many people they use apple devices just because how easy and flexible facetime and imessage is to use.  
  • You say "proof" when you actually mean "opinion"
  • Can you say "denial?"
  • Agree 100%!
  • With who?
  • Microsoft UI/Design teams should get the award for the most unconsistent/soulless mess with Windows 10
    AMEN!
  • Re: AgentTheGreat,
    I agree.
  • W10M UX is basically lost its direction since its inception, and I think the new Microsoft Design Language as a whole. Alot of things in the Windows 10 UI (that includes W10M) are still inconsistent mess with different style and theme that they're feel like developed by a different company despite that fact they're Microsoft apps built-in in the OS. Hamburger isn't bad but the implementation is horrible. The lack of universal swipe gesture to open is been a glaring issue since the official implementation of Microsoft, that gesture already exist on Android and some 3rd-party iOS apps (Apple don't officially use Hamburger to their own apps). This is why its Hamburger in W10M is harder to use and clunky. Not to mention the inconsistent behavior and looks in different apps. Some have slide animations, some don't, some fill the entire hight on the left pane, some don't, etc. We've come from Windows Phone though not perfect, it was praised by its design and consistency, we got W10M in a flick of an upgrade to a whole bunch of UX mess. I'm thinking that they do have good UX designers, maybe the management don't make use of them and put in the actual developement. Probably UX designers in Windows team we're only present in earlier pre-development stages and its now a wild west, making it worse add the literall and lazy approach from Insider feedback then we put another mess. Not that Insiders are bad but how the Microsoft take feedbacks and implement them. We can't expect the Insiders to do the actual design for them. Heck I've seen alot of great design concepts, some of them can be 'easily' implemented since some are simply polished or tweaked from current design. Even the small and some thorough polishing can make alot of difference in a good way.
  • I am quoting the last line of the article. "Since his August 2013 departure, shares of MSFT have climbed 44% and Microsoft's quarterly revenue has grown by 27%." This shows how well Microsoft is doing without Windows Mobile Market Share and without apps. Whether you hate them or love them, they are in the right path to succeed in the changing tech world. Posted via the Windows Central App
  • Ballmer laughed at the iPhone, and did nothing. Under Satya, there is a renewed approach, read these forums, you'll see the affect that's slowly taking shape. Had they not bought Nokia, market share would have stayed. And ms would have still came up with that surface phone idea. They didn't buy HP cause they thought HP wasn't doing enough in the pc space. Buying Nokia screwed with the formula that makes Microsoft so great. OEMs!!!! Now Nokia is written off, and the other OEMs are starting to do what now??. Make windows phones
  • Satya vision on mobile division is taking a little bit too long to materialize, but that's ok as long as company is profitable from other divisions.
  • If you read the last sentence, you can see that they are doing better than when Ballmer was CEO.
  • Have you ever use windows 10 mobile as windows on your tv without mouse and keyboard and also use voice to type in Microsoft word? Also there is a skype video app. I use it on tv to chat with my brother. I think it's way out of advance as a mobile phone...
  • Microsoft has just recently added to Android fans (me& my best friend), and now our friends & coworkers and family want Windows because they see us playing with Cortana on our 1520s. I also just joined the insider program, and joined the slow ring. W10M is actually really nice. For me at least, the UI is smooth and no glitches, Groove works perfectly, the Store & Facebook etc. All the apps work perfectly and I have had literally zero problems on my Lumia 1520. W10M could be popular. Actually even WP 8.1 was way too underrated IMO.
  • Totally true. Each os they've updated since then has half-assed ui inconsistencies
  • Balmer please
  • He's not wrong though. Not in this case. Unless you're blind, I'm sure you can see that too.
  • Ballmer stop clipping
  • Look who's talking. pffftt... dont move an inch from your retirement chair.
  • Is that last paragraph some kind of inference? Kidding, of course.
  • He is right. When he left, Windows Phone was on a slow but steady rise. Satya killed all of that progress, and now WP is on life support.
  • Only uwp strategy can help windows phone. Microsoft also needs to be ahead in IOT sector than others in mobile world. I like how Microsoft is targeting ios and android but needs to be more attractive and aggressive with it. The best way to attract ppl on play store is to release an ad blocker for all the apps by Microsoft. Millions are pissed of with ads on their apps. If Microsoft releases an ad blocker there would be millions of downloads.
  • Ad blocker is small fish
  • Its a big fish if it block all android app ads. Imagine Google's frustration then.
  • UWP 'strategy' would help if people wanted or needed app store on PC. But they do not. App stores live or die mobile first.
  • Wel, so far I guess, in early days of WP development, Satya was not offered a good spot/position @ MS mobile division. So, the revenge is here. He has surely killed WP. Those who are saying that "WP is dead", I'll stand by your statement. WP is dead & the only thing left now is, let Satya Nadella buried him(WP) down to ashes.
  • developers developers developers lol
  • Banks Banks banks
  • Go to their web app, go to their web app, for better experience than on w10m app. They said it, not me.
  • At least he was enthusiastic and emotional about his own products. Just watch Ballmer's Windows XP commerical: https://www.facebook.com/Mobilegeeks.de/videos/1111384688900072/ Something Satya is totally missing.
  • I still believe windows mobile can make it.
  • You have faith my friend.
  • Its already dead. They lost that train last year when they stopped putting as much money into mobile as in desktop. In fact I don't belive they put the same amount of money into mobile at any point to begin with. Leaving us now with the most unsatisfying and most unfinished mobile os of all time
  • Drama much? speak for yourself, this isn't a new problem. WP was burning money since WP7.5 -> 8.0 because of kernel changes (needed for the W10M vision of UWA but this left a lot of users with 7.8 phones). That was needed but put a lot of negative press on WP8 to start with. Also, you can't just throw money at a problem and expect it to get fixed. they took big names to develop apps and look, we still have Instagram BETA. Developers just couldn't be bothered. Not enough market share! Not to mention that after buying Nokia, Samsung and other oems stopped making devices because Microsoft suddenly had a monopoly. That right there put the nail in the coffin - say what you want, not everybody loved Nokia phones. In fact, they had some truely horrible phones. Lumia 950/650/550 are hard pills to swallow but remember, MS is giving OEMS the breathing room they need. MS makes overpriced and underpowered phones (sorta) and let the OEMS fill up the gaps - just as with the Surface Line. How can people not see this tactic? It's so obvious. So no, it's not dead. People like you want to see it bleed to death, thats something different. you want to see it fail, only so you can say "See, told you so" and pat yourself on the shoulder. Either that or you're so horribly dissapointed that you had to vent your frustration. There's apps flying around our ears, oems making phones and all people do is look at the current market share. For god's sake people. Are you that narrow minded? 90% Windows OS share, UWA -> W10M apps. Boom. And yes, it's already working.
  • What phones are OEMs making? Where are the LG, Samsung, HTC or Motorola phones? The big guys aren't touching it. Everyone else is just making a one off with minimal effort or support that will certainly fail. Posted via the Windows Central App for Android
  • Windows 10 mobile is too limited for for big OEMs to care. Samsung can't duplicate something like a Note Edge on Windows phone.
  • Microsoft makes bugs for its phone users, and applications for android and ios.
  • Last interview he offended us fans on thinking UWP strategy might not help Microsoft in mobile. Now, I want him back just to keep them going with mobile. Sigh.
  • How is that statement in any way an offense to fans? Way to take things way too personal.
  • He takes it personal because he knows it is true. Desktop will not drive app development. Websites are just as powerful as Windows apps so there is no reason to create a specific app. Your site is multiplatform as well. Posted via the Windows Central App for Android
  • When need real mid range phones
  • They need phones that offer high specs to good prices. Look at the oneplus one 400$ and you get a high end phone ! Which is better as good as the 950xl and looks and handles better
  • Side-lining your former company doesn't bode well, regardless of who it is. With that said, this is the guy that took Windows Mobile from 20-30% market share to nothing. He isn't exactly the right person to speak on mobile plans.
  • He is the guy who got Nokia to make WinPhones, so I think that we should listen to him. Remember that Nadella gave all of our exclusives to the other platforms leaving us with nothing but our usual Coming Soon™, and that's why people who has been on the Windows Mobile ecosistem are leaving like me, who after owning phones from the Omnia 2 to the 1020 are now on Android. Posted via the Windows Central App for Android
  • Once they leave, it's hard to come back because they finally realize what they been missing for the last 5-6 years, great apps and great devices.
  • Well, Android wasn't decent until 4.4, everything prior to that was a bugfest, and until 6.0 they haven't got serious with security patches, that's the reason why I own a Nexus 6 Posted via the Windows Central App for Android
  • The direction MSs mobile division has been going is painful to watch/follow, if this hasn't been obvious to them for some time that socks need "pullin' up" then I just don't know.
  • Dead or alive Windows Phone must continue regardless market sale shares.
  • I agree..
  • They have to be persistent but also they really have to act quick and turn the ship away from the iceberg. There are lot of glaring issues to fix in W10M and they have maybe a "last" chance to release another compelling device to revitalize the platform in the mobile space. The current situation is absolutely dire, I myself already lost faith with it. Still I'm happy to see good changes but this also means other people still gonna leave the platform because of these issues.
  • Oh Christ... Balmer needs to keep his big mouth shut. His arrogance practically destroyed Microsoft's reputation. Apple and Google blew past Microsoft when Balmer was at the helm. And Balmer has not room to criticize MS with their mobile efforts. Anyone who thinks otherwise, go search Youtube for "Steve Balmer iPhone" and listen to that idiot laugh about the iPhone when it first came out. You should never dismiss your competition like that. It's THAT kind of arrogance that got Microsoft is trouble.
  • They have a direction. Unfortunately it is towards everyone elses devices. I have loved Pocket PC, Windows Mobile, Windows Phone, but Windows 10 Mobile has so many basic issues it is hard to believe they are taking it seriously at times. This is not about the app gap, that is largely out of their control, and if you like the Windows concept you just have to get over it. This is about power management being flaky, BT not working correctly, the camera coming up with a blank screen way too often, data consumption that is excessive, failure to complete basic actions over WiFi if cell data is restricted, wordflow that has issues depending on the app you are in and is overall less accutrate than it was in WP8. Lack of profiles that allow system setting to be grouped and activated in unison or by locations or calendar events. Just a short list of things that used to work fine. Some in WP8, some in WP7, and some way back in WM6. These are now possible future updates. They need to get the current OS solid before adding esoteric enhancements, and certainly should consider their fans when adding things like multi-party mobile Skype to Android and iOS first. I have a 950 and a 950XL and I'm not giving up on them yet. They do make it difficult. Satya has said they want people to use Windows because they love it, not because they have too. Well I want them to do Windows Phone because they love it, not because they feel a need to be in mobile.
  • Well said, SvenJ!
  • Don't forget, first party apps are horrible on windows mobile os, but amazing on other os'
  • You have to keep in mind that Android/iOS haven't fundementally changed much in years, so they have created a solid base. Windows Mobile has rebooted what, three times now? Not giving them an excuse mind you. I can get a better running budget android phone at this point with more apps if I wanted, but I keep coming back to W10M with all it flaws. Something about new builds that keep improving the phone make me feel warm inside.
  • The reboot didn't change anything user facing though. They need a try reboot with a new UI and name. They keep beating the same dead horse. Posted via the Windows Central App for Android
  • I think MS will provide wp apps to lagdroid.after they are habituated to such apps then MS will remove such apps so that people will switch to wp
  • That would be evil XD
  • It would be stupid, no way they're going to do that.
  • They will never do it. However MS can remove certain apps from its own platform to make Droid happy.
  • They really can't, ms is making a billion a year from licencing tech and software to samsung and other android companies
  • Hahaha :D
  • Newsflash: people have been living on Android perfectly fine without Microsoft's apps for a long time. Not a single person has ever left Android for WP "because I really need Office on my phone!". On the other hand, plenty of people have left WP because "I need Gmail/YouTube/Chrome on my phone".
  • I left android because I wanted a more Microsoft centric ecosystem, that includes office and a host of other stuff. Djcbs your position just fell flat....
  • I call bullsh*t. You had all of that on Android. You have the entire Microsoft ecosystem there and you can use it exactly the same way (no, actually, better than) you use it on WP. You may have changed for other reasons, but "wanting a more Microsoft centric ecosystem" wasn't it.
  • Yup people want Google apps on windows and that's why they stick with android. Guess what balmer could have done about it. Squat. Didn't google just sell of Motorola to Lenovo a Chinese company. Nobody talks about that. Just hate on Satya coz he isn't their idea of a CEO.
  • Funny how you keep calling it lagdroid. I switched