Surface Duo fidgets, flips, and folds in new ad from Microsoft

Surface Duo
Surface Duo (Image credit: Daniel Rubino / Windows Central)

What you need to know

  • Microsoft's latest Surface Duo ad shows off the unique form factor of the device.
  • In the ad, people flip, fold, and pocket the Surface Duo.
  • The Surface Duo launches on September 10, starting at $1,400.

Microsoft's Surface Duo launches tomorrow, September 10, 2020. With the long wait almost over, Microsoft decided to share one last ad before the device launches. The ad shows off the unique form factor of the Surface Duo, emphasizing all of the different positions that people can use it in.

In the ad, people flip the Surface Duo around, toss it in the air, and rotate it around in their hands. There's even a magician who makes the Surface Duo disappear at one point and then take the device out of his jacket pocket to answer a call.

Does Surface Duo fit in a pants pocket? Let's find out.

Latest Videos From

The Surface Duo is Microsoft's first mobile device to ship in years, and the company seems anxious to show off all of its hard work. We'll cover the Surface Duo's launch this week and make sure to break down everything we learn about the device, so stay tuned throughout the week.

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Sean Endicott
News Writer

Sean Endicott is a News Writer at Windows Central, where he covers Windows 11, Surface hardware, Microsoft 365, AI, apps, and the broader PC ecosystem. Since joining the site in 2017, he has written well over a thousand articles across the Microsoft landscape, covering breaking news, analysis, and feature reporting.

He writes Windows Wrap, a weekly column covering the biggest stories in Windows and the PC industry, and what they mean for the platform going forward.

Before joining Windows Central full-time, Sean worked in journalism and media production after earning a First Class degree in Broadcast Journalism from Nottingham Trent University. Outside of tech, he is an award-winning American football coach based in Nottingham, England, and was named BAFCA Youth Coach of the Year in 2024.