Surface Duo fidgets, flips, and folds in new ad from Microsoft

Surface Duo
Surface Duo (Image credit: Daniel Rubino / Windows Central)

What you need to know

  • Microsoft's latest Surface Duo ad shows off the unique form factor of the device.
  • In the ad, people flip, fold, and pocket the Surface Duo.
  • The Surface Duo launches on September 10, starting at $1,400.

In the ad, people flip the Surface Duo around, toss it in the air, and rotate it around in their hands. There's even a magician who makes the Surface Duo disappear at one point and then take the device out of his jacket pocket to answer a call.

Does Surface Duo fit in a pants pocket? Let's find out.

The Surface Duo is Microsoft's first mobile device to ship in years, and the company seems anxious to show off all of its hard work. We'll cover the Surface Duo's launch this week and make sure to break down everything we learn about the device, so stay tuned throughout the week.

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Sean Endicott
News Writer and apps editor

Sean Endicott is a news writer and apps editor for Windows Central with 11+ years of experience. A Nottingham Trent journalism graduate, Sean has covered the industry’s arc from the Lumia era to the launch of Windows 11 and generative AI. Having started at Thrifter, he uses his expertise in price tracking to help readers find genuine hardware value.

Beyond tech news, Sean is a UK sports media pioneer. In 2017, he became one of the first to stream via smartphone and is an expert in AP Capture systems. A tech-forward coach, he was named 2024 BAFA Youth Coach of the Year. He is focused on using technology—from AI to Clipchamp—to gain a practical edge.