T-Mobile Netherlands may borrow strategy from its U.S. brother in turnaround attempt
In order to remedy issues with T-Mobile Netherlands, parent company Deutsche Telekom is reportedly planning to take a page out of the book of its U.S. counterpart. While T-Mobile Netherlands has lost over 1 million subscribers in the last three years, T-Mobile US has been consistently adding subscribers for the last couple of years, thanks in large part to aggressive pricing and promotions.
If the company does elect to go with a more aggressive strategy with its Dutch brand, it'll be facing some stiff competition. While T-Mobile US is seen as a disruptive force in its own cellular market, Tele2 AB, a smaller rival to T-Mobile Netherlands, is already making some headway with aggressive pricing strategies. T-Mobile Netherlands is also up against market leaders Royal KPN NV and Vodafone.
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