In ten days 20% of Windows Phones have been updated to Mango. Android pales in comparison.

For those curious, the world-wide attempt by Microsoft at updating Windows Phone to version 7.5 aka "Mango" seems to be hitting a steady pace of about 1.5% per day. Using the app 'I'm a WP7!' which has data sampled from a massive 83,527 users, we can see that Mango (builds 7720, 7721) is now on 20% of devices the world over (17% in the U.S.).

If you throw in the developer and beta builds of Mango, we're at nearly 30% of those 83,000 users, putting us up about 12% from a week ago.

While that official number of 20% may seem low, remember that Microsoft is doing a controlled update process, meaning only a small percentage of users will actually get an update notification. That number has increased this week, but we imagine it will still be another 10 days before we hit 50% of users on Mango. What we are seeing though is a consistent and steady daily increase in those upgrading to Windows Phone 7.5, much faster than any previous build.

Want some perspective via our competition? Android's latest version of the OS titled 'Gingerbread' (2.3x) was released in December of 2010. As of yesterday, they are hovering at about 38% devices world wide on that OS build--that's 10 months out. Microsoft, meanwhile, has managed to get 20% of its users on their latest version of the OS in 10 days. Clearly, we see who the real winner is here.

Edit: We should point out that it's not so much about numbers of users here that's the difference between Windows Phone and Android, but the model for update distribution is vastly different. Microsoft has taken a much more direct approach to ensure that those 10 devices on 50 carriers world wide were all on the same page at the same time. Scale matters, but the update model here is the key differentiating factor between the two platforms. If you threw in a million HD7s to the mix, it would change very little since that same update is still approved for a million phones. We're just saying, we're not the Samsung Infuse 4G.

Grab 'I'm a WP7!' for free here in the Marketplace to add your stats.

Daniel Rubino

Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.

  • I wonder what percentage of readers had Mango installed the first day.
  • Good question, probably significantly higher ;-)
  • I sure did, and so did my wife :)
  • I STILL cannot force my AT&T HD7s to update. Tired of waiting, I want my Mango now! :(
  • I know 7720 is the mango update, but what is the 7721 one?
  • Not really sure. Probably a device-specific version?
  • A few days ago Engadget had reported the Mango update was at 50% rollout. Was that just for the U.S.?
  • That just meant that they were making the update, in theory, available to 50% of users--or rather they were ramping it up to that level. Doesn't mean everyone got the notification or did the update yet, but we should (and are) see an increase in those updating in the coming days.
  • Not that i am taking Androids side(I am a samsung focus user waiting for a Nokia WP7),but your comparison is similar to what Apple did in its keynote,where it compared the adoption of lion with Windows 7. Percentage is bogus in this case,it is the total count that matters.I don't know the actual numbers of Android and WP7 users,but my guess would be 20% of WP7 users equals to 2.5% of Android users.
  • That is true, but Android does lack a good update process (for lack of a better name) you wait for your device maker to (maybe) make an updated ROM and then wait for carrier approval. On WP7 it is pretty much guaranteed.
  • But that doesn't actually matter. It's the model that counts. Android's problem is *not* they have too many users, it's that Google washes their hands of the update once its done. Then the carriers and OEMs fiddle around with it for months, customizing it , fixing it, testing it..etc.In other words, I'd expect a similar roll out even if Windows Phone has many more users because their model is more direct.Mind you, this is really only their second attempt at a major update--yet it's world wide on 10 phones, some 50 carriers with different languages, etc. That's hella different than Android's system.
  • danygandhi is exactly right. I want to cheer this stat, but it's the same dirty trick apple used not THREE DAYS ago.The install base percentage doesn't's the numbers. Yes, the WP7 update system and lack of fragmentation are definitely at play, but so is the fact that OSX Lion was $29, downloadable, and optimized to Apple-only systems.
  • Completely disagree. The update distribution model here is what matters not the user base. Your analogy of numbers would be valid IF Android and Windows Phone used the same update model. Then you can say, okay A does it better than B.But the difference here is NOT the number of users but rather the method by which OS level upgrades are delivered. Android users cannot plug in their phones, sync with a desktop client and pull down the update.Explain to me HOW the number of users matter here as opposed to the method of distribution? The number of users are irrelevant. In other words, explain to me how adding say a million HD7s to the Microsoft equation would alter the results? The same update has been approved for distribution *regardless* of the number of users.
  • Based on the numbers mentioned in my previous comment,if Microsoft goes at this pace,it will reach 100%(total amount of Android users) in 13 Months as compared to 10 Months and still on 38%,which is remarkable.
  • You're assuming the rollout percentage is linear. It exponentially increases. I believe somewhere Microsoft said once the first 50% are rolled out and updated within about a month's time, the last 50% will all be given the update in a week's span. They're doing it for testing purposes to make sure another NoDo/Focus incident doesn't happen.
  • I think you mean "8.5 devices on 50 carriers", since the HD7S and Focus 1.4 still aren't updating. Damn you, AT&T.
  • don't forget the ATT dell venue pro. Nothing.
  • Was just reading this to a friend who is desperately seeking gingerbread on his LG Thrill 3D... And when I got to the part where it says "10 devices on 50 carriers" he said, "See?? TEN devices! So that's you and one other! Not that impressive, actually.". Cracked me up - especially since I have Mango and he STILL doesn't have gingerbread!
  • Its one of the things that has me seriously considering a WP7 phone once my contract with my featurephone is up. With Android its pick a good OEM or bust. And even then I still think that even the better OEMs are inconsistent with getting Android updates out. With WP7 its much more of a sure thing that any phone you get will be getting an update.
  • The article also doesn't take into account the fact there are a lot of users who are just fine with their version of Android. There really isn't a great deal of difference between Android 2.1, 2.2, or 2.3. They are all pretty good. I upgrade as soon as I can, but no one else in my family does. They all ignore the notice. Also while the Mango update went fairly smooth for me, it is not easier then Android. Android you get a notice on your phone. You download the update on your phone and then reboot the phone to start the update. You can't get any easier then that.
  • someone sounds a little butthurt
  • Except for the huge functionality difference between 2.1, 2.2 and 2.3. Most new Apps won't even support 2.1. I know Netflix doesn't support 2.1. Not to mention a huge amount of security updates, browser functionality, memory efficiency, and limited HWA were introduced in a mixture of 2.2 and 2.3 updates.To say "there isn't a great deal of difference" is massively incorrect.
  • Netflix is an app and it could support 2.1, but they don't. If you chose to use an API that is only available in a newer version of any OS then you will be locked in at that level. "Massively Incorrect"?? Well if I went down the feature list there are lots of differences, but my point is that to the average user there isn't that much difference. There obviously isn't enough difference to get the people I'm talking about to upgrade. I've even spoken to people that have upgraded and didn't realize there were any changes.The whole point was there are many people with Android that have no need to upgrade. I'm sure the same can be said for people with Windows Phone. I think the percentage will be smaller then people with Android, but there will be plenty that are just fine with what they have. I am willing to bet that my daughter still hasn't upgraded her iPad to IOS 4.x. She's perfectly happy with IOS 3.2.
  • I got the notification to upgrade to Mango, but I couldn't connect to the Zune Software. Reading online, it seemed like doing a hard reset of the phone was the only option. Now I can communicate with Zune, but it no longer says an update is available. :(
  • Key will be can Microsoft continue this kind of update process up as more and more phones are released. I think, given the global scale and the fact this is their first MAJOR push, it seems to be going very well. I think it is kind of funny that, not even 50% of the current Android phones out there have Gingerbread and Ice Cream Sandwich is due out sometime within the next month. One of the MAJOR reasons why I enjoy this platform.
  • Nobody mentioned that the app shows 1% of the users on Windows Phone 7/8.x BETA 1 also known as Tango. The version numbers list out as 7.10.8***
  • As a HD7S user I couldn't care less about the 20% that got their Mango, I want mine and and I want it now.
  • What about iOS ? While it's good to compare to Android, we all know Android has the lowest adoption rate of the market... What about comparing to the faster one instead ?
  • There is no winner here...Just Microsoft does some things with the correct way. Nothing more.Still, even after the grorious Mango update:1. I can't write messages or contacts to sim card, 2. I can't take a proper offline backup of apps/device setup, 3. I can't use hidden networks (because MS has given that authority to manufacturers instead of making it compulsory)4. I can't even synchronize my pdfs with my device when i'm offline (mobile data costs too much for people without data plans and we can't always rely to networks for doing so simple everyday tasks)5. No full support for divx and popular lossless formats like flac...
  • 1- Contacts are stored in Windows Live/Google/Exchange - which supports way more fields per contact than a SIM Card. How many people do you know go from a smartphone back down to a feature phone? (And if they do carrier stores have devices that can do the transfer).2-No need for offline app backup. Apps are tied to WLID, sign back into WL and apps are reinstalled either over 3G or when connected to computer.3-Discussed already on here. Chipset issue awaing driver support.4-Unless you are outside of the US there is no way you are using any WP without some data plan. And considering how much data WP uses, you are at least on a 2GB plan.5-While I would like divx support for home videos, its not a dealbreaker. You can use Windows Media Lossless if you want.
  • It would be nice to be able to back up game saves and things like that though. So, the backup the OP was mentioning would be nice.And some people don't want to convert all their FLAC to another format. Although I personally don't see what all the hype is about. Lossy all the way for me.
  • Just gotten the titan and love it. Many people are saying WOW to it and love watching live tv on my titan. One iphone person also love the titan hahhaha