One of the quirks about Windows as a Service (WaaS) is what to call iterative, but significant, milestone updates. Even "10" for Windows 10 is merely a placeholder. Today, Microsoft gave us a new name for its currently-in-development "Redstone 3" OS: the Windows 10 Fall Creators Update.

The name is likely to fall flat for consumers and Insiders who were pining for something a bit more ... unique. The title, instead, is a clear continuation of the current "Redstone 2" release dubbed "Creators Update", which was released in May.

Microsoft cites that very reason – a continued focus on creation – as the inspiration for the similar name.

While some features were announced today for the Windows 10 Fall Creators Update, including OneDrive placeholders, a new major app, Pick Up Where You Left Off, and Timeline, there are not a whole lot of creation-focused themes so far.

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Nonetheless, more things are coming down the road that will be announced soon and that will make the Fall Creators Update more appropriate.

At the end of the day, the milestone name of Windows 10 is arbitrary, and making any fuss about it – and not the actual content – is a bit myopic. There is also the more interesting issue with half the planet not actually being in autumn season when the Fall Creators Update drops. But that's another matter for another day.

Windows 10 Fall Creators Update: Everything we know so far

"Redstone 3" is currently in the Insider Fast Ring with regular weekly updates that include the new My People feature. The OS refresh is expected to rollout in September or October for PC, and we expect for Mobile, too.