Windows 10 global launch plans revealed, includes 'Upgrade Your World' charity campaign

Microsoft will launch Windows 10 on July 29, and the company will be going all out to promote the release with a number of different campaigns worldwide, including an new effort called "Upgrade Your World" that will help charities worldwide.

Microsoft says that it will hold special events in 13 cities worldwide to celebrate how much input more than 5 million members of the Windows Insider program have given the Windows 10 team over the past several months. The locations include Sydney, Tokyo, Singapore, Beijing, New Delhi, Dubai, Nairobi, Berlin, Johannesburg, Madrid, London, Sao Paolo, and New York City and will feature "hands-on opportunities, experiential demos, entertainment and opportunities to meet the Windows team."

Of course, the over 100 Microsoft Stores in North America will hold Windows 10 launch events on July 29, and some of them will include "Windows 10 pop-up demo experiences, prizes, giveaways and more. Answer Desk services and free in-store workshops," Microsoft added:

"We've also worked closely with retailers to introduce programs to help people easily upgrade, including Best Buy, Bic Camera, Croma, Currys/PC World, Elkjøp, Jarrir, Incredible Connection, Media Markt, Staples, Wal-Mart, Yamada, and many more leading retailers from around the world. Tech Bench services will provide support for those upgrading to Windows 10, data migration services to help people move files from old PCs to new PCs, and experience stations where people can try out Windows 10."

Microsoft's first TV and digital ads for Windows 10 will begin to roll out on July 20 in the US and July 29 worldwide. Finally, there's the year-long Upgrade Your World charity campaign. Microsoft says:

"We are partnering with 10 global and 100 local nonprofits to help them upgrade the world. A total $10 million cash investment will be made in support of their missions and to promote awareness of their causes.""Participating global nonprofits are CARE,, Keep a Child Alive, Malala Fund, Pencils of Promise, Save the Children, Special Olympics, The Global Poverty Project, and The Nature Conservancy. We want the world to help us choose the 10th one. Starting on July 29th, we invite people to vote for a 10th global nonprofit to participate in the Upgrade Your World initiative. You can learn more at"

Microsoft will also start a crowdsource-based nomination process for 10 more nonprofit groups each in 10 countries (Australia, China, France, Germany, India, Japan, Kenya, Mexico, the United Kingdom and the United States), each of which will get their own investment. Microsoft employees will also take a day off their work to help volunteer in their local community.

Source: Microsoft

  • São Paulo*
  • What about MSDN? Will we get it before public release? Or we get it on 29july as everybody else?
  • Not everybody will get Windows 10 on July 29. The insiders will be the first to get it and then the average user. I think MSDN is part of the first wave of the insiders. Just that.
  • Onde será que vai ser? Já fizeram um monte de evento na Anhembi Morumbi, talvez vai ser lá de novo?
  • I'll be there. :) New Delhi
  • Who's going to upgrade on day one ?
    Not me, drivers aren't ready for pc, and windows 8 feels much better on surface pro/touch devices.
  • I'll be doing that on my only internet accessible device.
  • A month ago I would have agreed with you that touch devices windows 8.1 was a better option, but the last few builds on 10 have left me feeling a lot better about it. It might not be as touch friendly as 8.1, but it gives you a lot more power.
  • Honestly, I find it more touch friendly. I can swap between apps so quickly now. And closing the apps is much quicker. Just swipe from the right then click on the x. Much faster than swiping right, then back, then dragging the one you want to the bottom of the screen. Also the addition of the back button is a god send. The button on the top left was horrible and not ergonomic on windows 8.1
  • The button on the top left is perfect, although I'm a left hander.
  • I'm staying on 8.1 for the foreseeable future as I don't want a taskbar always there and I don't want to use silly little menu lists for touch. Also, I love the charms bar and don't need Cortana as I have it on my phone. I also dont want to swap swipe to go backwards and forwards on web pages for silly little arrows. The future is apparently Mobile/Touch devices and it still seems Windows 10 is a backwards steps for this growing section.
  • My Windows 8 is set to show the app list when doing a left Swype without having to go back.
    And why do you keep closing apps when it's not useful ? If you are watching a full screen movie, it's easier to adjust brightness from the charm bar which overlaps the app in full screen instead of resizing the app, go find the battery icon inside the taskbar and switch back to the movie.
  • This^
    It's something people need to try with an open mind. After using it for a while now, I feel it actually surpasses 8.1 when the overall balance between ease of use and power/productivity is considered.
  • At least the scammers will have something new to trick people with instead of Adobe Flash updates :-). "Your Windows is out of date, click here to install Widows 10!"
  • Your typo of "Widows" is what made it truly realistic. :P
  • On my main PC I'll make it a stand-alone install on a separate HDD so I can always go back to W8 or W7 (I have both available on the same PC). I'll be waiting 6-12 months on my SP3 as I want to make sure it's rock-solid before I commit (as I can't install it on another drive).
  • You get a hole year so no rush
  • I'd like to but I can't upgrade if they don't fix the placeholder problem in OneDrive. That's a deal-breaker.
  • Why don't you just map your Onedrive in your file explorer? The only downside is that it's a little slower, but both do pretty much exactly the same thing.
  • What do you mean by map?
  • There's an option in file explorer to add or map a network drive.
  • My OneDrive just shows up in windows explorer in 8.1, is this not the case in windows 10? In fact I actually drag and drop files across because uploading anything via the app is absolutely ridiculous and horribly counter intuitive.
  • They've removed that in 10 because normal people would get confused and think the files were still on the computer. However, adding your Onedrive as a network drive offers almost the exact same functionality.
  • OMG, do you have a link to a tutorial with the specific settings/links you need to input to get this working? Also, what's the upload/download speed like? Better than the normal sync program hopefully?
  • Hopefully Microsoft does the same thing with windows 10 mobile.
  • There's not going to have such event for windows 10 Mobile.
  • You can't say that for sure. It's still early in regards to Phones.
  • Nice farytale MS
  • Once again, despite being a town that costs like its "world class" absolutely nothing happening in Austin.
  • Try living in Toronto, the avg cost of living is 800,000 here. We get jack shit in terms of events.
  • Yeah TO is a city that needs some love. What does ny have that we dont have
  • Are you serious?
  • I'll be in London for it. Should be fun!
  • Wow, there seems to be a whole lot of hard work being put in by MS for promotion and support...i don't think they've ever done anything like this for an OS launch...
    I hope they nail it :)
  • This has happened for literally almost every Windows launch (:
  • really...? i do remember win 8 launch...they had invested a big amount on marketing...but those seemed more like a ton of ads and stuff to jst create awareness...this time everything they seem to be doing seems more the hands on and help to upgrade to win 10 in so many centers. choosing non profits for investments etc etc...they seem to be taking a different approach this time...something that will actually make sure win 10 is used by even regular people...  
  • All because of Satya Nadella :)
  • 16 days to go!
  • Excited to go to the Sao Paulo event ;)
  • Glad to see Nairobi Kenya in the limelight. I'll of course be there.
  • I see
  • Yaaay Dubai!
  • Can't help but think that some Windows 10 advertisements should be out already... Was sitting in the cinema the other day thinking it'd be an ideal place for some ads to run showing how Windows 10 is free and what it can do, same with on the TV and in newspapers. I've seen Microsoft do all of these here in the UK, so I hope they 'attack' with full force come July 29th!
  • Too early for most consumers, they'd want it immediately and it wouldn't be available. Starting on the 29th is good, so most consumers would want it ~1+ weeks after when 99.99% of bugs are gone and everyone can have a stable first impression.
  • Would it be inappropriate if it were the Bill and Melinda Gates Foundation?
  • AFAIK they don't accept private donations (or public? not sure what the word is). I got the joke though xD