Windows Phone 7 Series changes name back to 'Windows Phone 7'

News
By Phil Nickinson
last updated

Praise the lord and pass the ammunition (hey, that's what they say in these here parts) -- Microsoft has dropped the "Series" and is now just going with "Windows Phone 7" as the branding for its reboot of Windows Mobile.

Now don't get us wrong -- that's a good thing. But it's something that Microsoft never should have had to do and is an obvious misstep in what needs to be a flawless campaign for the rebirth of its mobile brand. Now we're curious about the trickle-down effect: How much rebranding will have to be done -- commercials and the like -- and how will affect Microsoft's roll-out strategy.

Either way, Windows Phone 7 Series is one mouthful we're more than happy to get rid of. [Twitter]

Phil Nickinson
Phil Nickinson

Phil is the father of two beautiful girls and is the Dad behind Modern Dad. Before that he spent seven years at the helm of Android Central. Before that he spent a decade in a newsroom of a two-time Pulitzer Prize-finalist newspaper. Before that — well, we don't talk much about those days. Subscribe to the Modern Dad newsletter!