Windows phone marketing campaign appears to be in the works

By Phil Nickinson
last updated

Looks like we might be in store for a new Windows phone marketing push, right about the time of CES. Gizmodo snagged shots from a Crispin Porter ad agency wall (note to any business that splurges on a projector -- that's how it's done!) showing real-time jobs. Listed under Jan. 4 is "Windows Phone Banners - Phase 2 Media." Jan 8 brings "Windows Phone Q3 Media Refresh."

Breaking out our crystal ball, that could mean a few things:

  • Some long-awaited Windows Mobile 6.5 upgrades could be on the way.
  • It could mean the Windows Marketplace for Mobile Phase 2 we'd heard about, though the timing would be off.
  • Third-quarter media refresh? Windows Mobile 7 might still be possible then, or it could be some sort of multimedia/Marketplace thing. Or it could just mean new ads, as in advertising media. We're just throwing things against the wall here.

Regardless, we'll keep our eyes peeled in Las Vegas for anything new. (And we'll keep our eyes peeled for those Burger King funnel cake sticks, too.)

Phil Nickinson
Phil Nickinson

Phil is the father of two beautiful girls and is the Dad behind Modern Dad. Before that he spent seven years at the helm of Android Central. Before that he spent a decade in a newsroom of a two-time Pulitzer Prize-finalist newspaper. Before that — well, we don't talk much about those days. Subscribe to the Modern Dad newsletter!

5 Comments
  • Not to be a debbie downer. But working in the ad agency world and seeing projects listed as 'Q3 promotion' all the time I have a feeling that Q3 may actually be referring a fiscal year - with "Q3" actually being Q1 in the 2010 calendar year. A quick search seems to indicate Microsoft's fiscal year kicks off in the summer which would back up that possibility. I know I'm working on several 'Q3' projects for a couple clients to be run in Jan-Mar right now. I could be wrong and maybe they really could be planning something that far out. But CP&B's main function is as a creative/design agency, not a media planning agency. So when they reference 'media' they're usually talking about actually creating the new ads/banners/tv-spots/etc. Not the strategic placement of where the ads are going to be (which typically happens further out.) So it's quite common for creative shops to continue working on ads throughout the year, making adjustments for things currently running or about to be run. And given that the job number is referencing a 'media refresh' and not something more fundamentally strategic sounding I have a feeling that's all it is. Likewise with the 'Phase II' job which basically sounds like some new creative/banner elements already scheduled to launch. In a few months that screen could be a lot more revealing. But by then, we'll probably already have a lot more solid rumors of our own as well.
  • How dare you down my debbies little debbies...strawberry shortcake rolls
  • If only there was a relevant OS to have a campaign for. They should just start working on the on for WindowsPhone7 ;)
  • i'll believe it when i see it. msft really needs an overarching consumer-focused campaign - with winmo, zune, pc, bing, live, gameboxes being positioned within that greater whole-set. individual campaigns then focused on individual solution lines... it will never happen.
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