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Windows 10 UWP developer says 75% of his app's usage is on smartphones

Alan Mendelevich, the CEO of AdDuplex, says that 75% of the usage in his Windows 10 UWP app AppRaisin comes from the mobile (smartphone) side, with the rest coming from laptops and PCs.

Mendelevich wrote about his findings for a Medium post:

As of yesterday, 75% of AppRaisin usage happened on mobile, not desktop/tablets. And that considering that there are probably 100 times more Windows 10 PCs than phones in the wild. This is consistent with anecdotal feedback I've heard from other developers of truly universal Windows 10 apps — more app usage is happening on tiny market share Windows 10 Mobile than on the behemoth PC OS.The funny thing is, that the only time someone challenged this claim was at this year's BUILD conference. When I finally asked what their actual split was, she said "about 50/50". Which actually not contradicts, but proves my point. It should be at least 95/5 to correspond to the actual unit volumes.

Mendelevich uses the data as evidence that Microsoft needs to continue developing Windows 10 Mobile with the UWP app platform and push its use to third-party smartphone OEMs:

But I still believe that with the right amount of will, hustle and adequate "incentives" (likely much less than running "Nokia" cost) it should be possible to convince OEMs like HTC and Xiaomi to release proper Windows 10 Mobile devices and keep the value proposition of Universal Apps at the very least relevant, if not lucrative. The future of the whole Windows ecosystem depends on this. And I haven't heard a plausible strategy where it doesn't.

Do you agree with Mendelevich's conclusions on Windows 10 Mobile? Let us know in the comments!

157 Comments
  • I agree, Microsoft needs to continue to develop Windows 10 mobile and UWP. Some of us live on it.
  • Don't worry. Terry Myerson said they will continue developing Windows 10 on ARM for many years, unless Satya Nadella decides otherwise.
  • What Terry Myerson said is not just his opinion. It is the whole company's strategy.
  • I d not believe to what Myerson says any more...
  • Well yesterdays article was a downer on the fact regarding new regions of focus (India and Brazil no more areas of consideration !) Well Microsoft should atleast power up the mid range along with premium end like a surface book with along with surface pro....( leave the low range its flooded badly with Chinese oem's ) but there are many like me who prefer quality more over quantity !!! Strategy is right to revamp only on premium devices with surface ! But the share that is prevalent shouldn't be just bowled out like that !!
  • Dhruv, There's nothing stopping local OEMs to the region to support and release Win 10 Mobile devices who are, arguably, better suited to deal with the requirements of that market. Especially with somewhere like India getting increasingly bullish about foreign tech companies (look at what's happening to Apple for one example).
  • Agree with u csd_images but till the time no one drops in ! A move should be made to get things going !! Make it lucrative than relevant to exist they will definitely show up !! Well the software ain't mature enough yet and companies dropping their money for hardware will be like throwing in a well :P (HTC the bright example HTC one bites the dust and win 10 is way off from it ). Microsoft should fill in shoes till time !!
  • Neowin had an article recently showing the number of devices being released or have been released. MS can only do so much, they've sank billions into Windows Phone/Mobile, and in business you can only cut your losses for so long before your shareholders revolt. At the end of the day MS chose the markets that will likely give them the best bang for their buck regardless of what we think. We're not prviy to their marketing data or telemetrics to make those decisions.   As for Wn 10 not being mature? It's more than sufficient for my needs and I run a workstation and mobile for my business. Win 10 Mobile is stable enough for me now, despite the early teething issues and I have the core apps I need to run my business. Maybe it's not the case for all markets but the hardware and OS is good enough especially when you consider how buggy iOS/Android has been.
  • Well on this part I would just say the OS is maturing with time !! On the long run Microsoft does want to tap the nerve of the smartphone market it is crucial for it since win10 base relies upon it for a good amount !! Secondly that's great for business its working efficiently I don't regard win10 bad , I got my parents both Lumias , I am a fan of the windows (have 720 since 3years and running ) well point is watching a great thing not succeeding well does makes u feel bad , this OS strikes a perfect option apart from Droid and IOS !! No options currently to upgrade too , left out of consideration for market to flourish and no upgrade in tow !! Best you can do is make comments talk out and try to reach to be heard !! Well they are doing the business and making money is the soul of it ! :) its just that being out of league does makes u feel being left out of options !!
  • Nothing stopping, very little insentivizing. Posted via the Windows Central App for Android
  • That's ages ago. Nadella been flip flopping almost monthly bases. 'Intending' to support W10M one day is no support the next.
  • Satya has not shown anything other than support for W10M. He was against the Nokia deal before it happened and as CEO he rolled it back but hardware and software are two different things and even oh the hardware side he seems very happy with all the non-Nokia products. If you're going to make a statement like that about him flip flopping you have to back it up with at least some evidence
  • What MS has done thus far is pretty much in line with what Satya announced last July.  But I'm not totally agreed with the way they did however.  They could have made a more gradual and orchestrated transition that won't kill the WP momentum.  They could drastically streamline the portfolio, outsource manufacturing and reorganize the distribution channels without pulling out many markets like India and Brazil, etc.  They should keep the burner warm until the next generation Surface phones arrive.  They should never created the market perception that WP is to be abandoned.  That would drive users and developers away and put the future of W10M in doubt.  Yes, they did say that they would continue developing W10M.  But the fast dwindling user base would only discourage users and developers to stick around.  I don't smell any enthusiasim among the MS top management.
  • well, "the value, business and WP fans phones" strategy did not last very long, now did it? Posted via the Windows Central App for Android
  • Definitely, and Microsoft needs to start making it's own apps a priority to demonstrate it's commitment to oems
  • Well, msft has its own set of apps, some are cool and some ok. Ppl want apps from the respective developers (originals) and some prefer alternatives like me. OEMs progressively look into what ppl want, although msft is committed to its UWP and Windows 10 Mobile, they're not going to just agree to it until or unless ppl want to switch from one OS to the other. W10M is complete, features are being added consistently with updates, more secure than Droid, iOS and Blackberry ever was. Its all about the availability on countries, serviceability, mid-range devices that can do wonders in terms of camera, battery, etc and more importantly, marketing (pushing their devices to ppl with some confidence). I mean, it's the freaking company that made Hololens after all.
  • These stats are actually kinda scary when you look at the FACT that MS's plan to get apps on WP was by using the much larger PC market share to influence developers to do both...
    .....
    What's scary is that if consumers continue to ignore the desktop app store (which they are) then developers will react accordingly. That foils MS's entire plan period. Looks like MS needs to work to get people to recognize, and use, the desktop app store... It's really critical that they do. Anyways, I'm sure MS is well aware of these statistics, and working to change them.
  • Exactly. And I think, offering Edge extensions in the Windows Store instead of some website is part of their strategy to get people recognize it. Posted with the Windows Central app for Windows 10 on Lumia 535
  • Most consumers will just use Chrome so no need to go to Windows store for extensions.
  • @rodneyej, I think you're right on the cause-and-effect sequence and the potentially dire implications. However, I think there are a two additional components in a complete analysis that serve as a defense of Microsoft's strategy: First, the whole idea of using a "store" for Windows apps is a radically new concept that I suspect most users don't even know about yet. The big apps for desktop Windows users include Firefox, Chrome, 7zip, Skype, Microsoft Office, etc. Microsoft is in the process of moving its big titles over to the store -- Skype, Office (via Centennial), etc. So this is still in its infancy, or maybe not ever there yet, given that even Microsoft hasn't yet completed its move to its own Store. Second, there is a new component coming soon that will bolster awareness of the Store -- Edge Extensions. I don't know (maybe some Insiders do) how this will work. For this to achieve Microsoft's goal of driving Windows user mindset toward "I need an app, let me check the store", the Extension selection in the store needs to work roughly the same as other app selection and be a fairly seamless process between getting apps or getting extensions.
  • Please! At least offer to pay HTC to update their one m8
  • The HTC One M8 can unofficially get the update to Windows 10 Mobile using Windows Insider app All other HTC phones are not going to get the update due to hardware constraints. Posted via Surface Pro 4 or Microsoft Halo Phone
  • Every HTC that actually gets an update seems like a miracle. Main reason I will never buy another one. Burn me 4 times im done. Posted from Windows Central for Windows 10
  • It sucks they do that. My brother had one a few years ago, my girlfriend has one now. Damn nice speakers on them, and the rest of the phone isn't bad at all. The make good hardware, I just wish they would support it.
  • Great speakers so I'll stick with it till I pay it off and might move to something else Idk yet.
  • More like give them incentives to make a Windows version of the HTC 10. The name fits perfectly with the OS version they could get some catchy ads to go with it. Big OEMs care about selling phones, not Android
  • Yes I actually do agree with it. Microsoft cant carry w10m alone, they need help
  • This seems like bad news to me.  If the huge install base of Windows tablets and desktops aren't really using UWP apps, it seem to remove the incentive to developers that UWP was supposed to deliver. I understand that desktop users are probably slow to change from the desktop apps they already own and use, but I would have expencted touch-centric tablets and 2-in-1 devices to more heavily adopt UWP apps.
  • It is bad news which is why it is a stupid move to give up on mobile. Without mobile there is no incentive to build uwp apps. They need as many screen sizes as possible to push uwp. If they wanted to get out of phone making business they should have done it quietly while pushing their oems to pick up the slack. 
  • But they aren't giving up on mobile. They are literally scaling back how much hardware they themselves make and doing exactly what you are suggesting by letting OEMs fill in the gaps.
  • Not literally . If you want to do that, you drop a meeting with major OEMs and say consider our offer - we will slash our production almost completely if enough of you decide to commit to WM. And then when they build the phones you slash your production and that's it. That's how serious business is lead. Like this OEMs sound more like a good excuse than a real strategy.
  • And how do you know they didn't do that? There are very nice phones coming out from Acer, Alcatel, HP. Region specific ones from Vaio, Madosma (although this is coming to the US I believe) and Nuans. Then there is the work they've been doing so that Android phones can be easily flashed over to Windows either by companies or customers themselves. This doesn't sound like a lack of planning or foresight to me and none of us are privy to what MS agrees to do with these OEMs behind closed doors.
  • Because when you bring together market share of all those OEMs it is probably less than 1% and their Windows Phones just can't take more than 0.5% even in some extremely optimistic projections.
  • "hoping that OEMs fill in the huge gaps" there, corrected it for you. ;) Posted via the Windows Central App for Android
  • Why do ppl think msft giving up on Mobile? Why do you think they've done the Continuum? They take it very seriously, a game changer by itself compared to the others...
  • They gave up on hardware and there is no one to jump in to fill the hole.
  • I understand that desktop users are probably slow to change from the desktop apps they already own and use, but I would have expencted touch-centric tablets and 2-in-1 devices to more heavily adopt UWP apps.
    Maybe, maybe not. One thing i never see in any new device demo or promo is extended usage in tablet mode, where the UWP apps would be expected to be the primary usage mode. Maybe 2 in 1 users are merely getting these devices for their portability and not especially for touch focused and associated UWP app usage?  
  • I think your last point is part of it. Many people I know don't care about apps on their desktop or 2 in 1s (which they mostly use like their laptops). Just open the browser and you've got all you need. Many don't care that there's actually a much simpler alternative for a lot of stuff they do. Regarding the tablets we should also keep in mind that while Windows is a major player in the 2 in 1 market, the total number of these wouldn't be that big either. There's still some way to go for UWP to become the big thing that Microsoft hopes it is. There's a lot of potential no doubt about that, but I'm not so sure effectively taking W10m away from the broad public like they're doing at the moment is such a good idea to convince more developers to program for UWP.
  • Microsoft tried to "enforce" his playerbase with Apps with Windows 8.1, with the Start screen actually hiding the desktop, and filling the Whole screen with Store, and Store apps. We know how people reacted to this. Hence, now all the demo shows a Desktop mode start screen with the Desktop in all its glory...
  • Of course, UWP works on the desktop very well now. They just need to somehow get people to get used to using the store from their desktop. Not sure how they do that, other than killer apps that aren't already pre-installed.
  • If this wasn't clear enough I was very in favour of the MS approach at the times of W8.1. I loved it way more than W7. But human beings are a specie in love w/ old habits and we don''t like the change. If UWAs take place in the future it'll take a long time, sadly. Unless.. W11 Home forbids people from installing W32 legacy programs (unless Centenniall'ed).. ugh..
  • Yep, I gave the Windows 8 and even 10 tablet mode a try very so often, but everything I jumped back to the desktop mode after 2 min of use.  If you need to attach a keyboard or mouse to the tablet, like the Surface for example, then you pertty fail.  It's too hard for me to do cut, select, paste, right-click, file realted operations, etc.  Plus, I don't use any of the apps on Windows 8/10 - I already have all those on the desktop, and they work better and faster. It was just a bad idea to have a half-ass 2-different GUI style is the same OS.  If Microsoft has the ball, they should've just come out with the tablet/Metro only OS.
  • I thought I was the only thinking this. The reason for pc, laptop, etc, is so one can do things full featured and run programs full featured. Why need for apps on a desktop or for that matter continuum?
  • A demo, which usually lasts a minute or two, does not show extended time use with tablets? How much time is "extended usage" in your mind? An hour, two? How are they supposed to fit a few hours into a demo lasting a few minutes? Do you even try to rationalize what you say, or do you just throw whatever you can up against the wall hoping that maybe, some day, you will have a reasonable argument to scare people away from Microsoft?
  • It's not really bad news. Most people don't even know what AppRaisin is and the stats on this article are only about AppRaisin. Normal people, who aren't interested in technology, windows 10 app updates etc., don't bother searching for app like these. They instead download Facebook, Messenger etc. If we saw an article that the Facebook UWA (when it gets released for mobile too) is used more on mobile than desktop, then that would be a problem, since almost everyone uses Facebook. Posted from Windows Central for Windows 10
  • On Windows, people access Facebook in it's best form: As a Web page. On mobile, they use apps. There is  very little need for UWP apps on PC because PC already supports full applications and the Web, both of which are usually better.
     
  • Well yeah you are right about that, but Facebook was just an example. If you compare games on the windows store, and those games have more usage and downloads on mobile, then that's a problem. Thankfully that is not happening, since a few days ago there was an article on windows central saying that Game Troopers reported that their apps had 20 times more downloads on PC and Tablet than on mobile. I believe that this is probably the case with most apps that don't have a website. Posted from Windows Central for Windows 10
  • Agreed. It's very bad news. Is these numbers are right, it appears Universal apps won't help the app gap.
  • Except it is one isolated app that send more suited to mobile.
  • Lol youd think they'd learn from rt
  • wouldn't be surprise though. I mean most general consumers who installed win10 would still continue to use tradisional desktop app rather than app from win store
  • I think there's currently a very narrow band of usefulness for UWP on desktop between really casual use (browser tends to be good enough) and feature heavy applications (where most UWP apps don't do enough). Taking myself as an example, I use apps for media, like YouTube, Pandora, Netflix and Hulu. On the other hand, I use the Office desktop apps rather than mobile because I want the full features.
  • Exactly, mobile Word is just a viewer for me to browse the contents of an attached file, but for work I need to go to a PC.
  • Just to clarify, when I said mobile, I meant the UWP apps on PC.
  • And I don't even use apps for those, scince YouTube.com, Pandora.com, Netlix.com and Hulu.com all work better then their apps.
     
  • Better = subjective. Of the for you listed, only YouTube is better in the browser, from my perspective.
  • How sad for him 
  • Well, I think it's natural. A lot of people are not used to use apps on W10 yet, not to mention getting them through Store. I think a lot of PC/Notebook users still get their apps by ".exe" installation rather then searching them on Store. Therefore I think it depends on which kind of apps we're talking about. E.g. I'm still more used to open Gmail through explorer rather than opening Outlook app on my laptop. Only my opinion based on what I've seen around me so far. ^^
  • This is part of it. People are getting used to the idea of a PC being modern, since Windows 10 has only been around for about a year, and it's the only modern desktop OS with Store apps. At the same time, mobile usage of apps will always be higher, because people carry them around with them all day. Games and productivy apps may be the exception. BUT, the sheer number of Windows 10 users will make it worth it. When you have 1billion PCs ..if only 1% of those users used an app ...you'd have 10million users.        
  • Um, Macs have had a store for years, and most Mac sofware is obtained through the store, I believe. The main difference is that store apps on Mac are the real deal, not gimped.
  • No, Mac Store is not important source of software and Apple has never published any data about it (though it probably performs better than the Windows Store but would be still funny comparing to the App Store on iOS).
  • Windows had a store built into the OS for years before Apple "invented" the idea and had it on any of their devices. At this moment, the OSX Store has 29,601 apps available. The Windows store has around a million. Another 17 million will become eligible for the store soon, moving desktop apps into the store. Since you Apple drones believe that all that matters is the app count, I would think that Mac is essentially dead and has been for quite a while.
  • It's not great news but not that surprising either. It makes sense that on Mobile, where apps are your only option for software, that you use apps more, but I didn't expect quite as much.
  • Most of people really don't know how amazing the universal apps are. That's a shame :(
  • Most Windows 10 PC users are going to continue to use their browsers, like they always have. 
  • I still think it's kinda just habit, ppl need to break the habit... ;) I do what I want... =p
    Windows 10 RULZZ yer FACE!!!
  • Exactly, it's all about habit. Ppl are just too lazy to try something new.
  • Especially when the stuff that is actually in the store sucks. The only time it is worth using the Windows Store is when your work machine won't allow you to sideload apps. Posted via the Windows Central App for Android
  • The average consumer wouldn't know too much about desktop apps like us anyways :) it'll take time but once Desktop apps become more recognised throughout the PC experience, it'll hopefully begin to expand. The ball is rolling but it needs a bit more time til it's sped up to a speed what is extremely noticeable. But it'll happen eventually and UWP should hopefully then be more recognised and loved :) +640 on Windows10Mobile
  • I agree but will these new OEMs agree on his statement and belief?
  • Yeah I agree, Microsoft needs to develop Windows Phones as the UW Apps usage is very less on Windows PCs because most of the people are concerned with Office Apps on Windows PCs and use phones to get most of the work done, if Microsoft does not pay attention on phones then the only consequence would be losing developers supporting the platform...
  • It would help if Microsoft's own apps were uwp or pushed entirely through the store : things like notepad, edge  etc.  It would get folks to use the store more often.
  • Agreed. If things like Office (I mean the full version, not the store mobile version on desktop) was an app instead of a desktop .exe (just like what they have done with Onedrive recently. It seems the old method of accessing it through explorer.exe doesn't sync anymore after downloading the app), people will be forced to use and get to know apps, which will make them realise the potential and worthiness. Then they will become the norm at a much faster rate than current day. +640 on Windows10Mobile
  • Correct.. Posted via the Windows Central App for Android
  • It's not surprising. Consider: I use Windows Central app on desktop (Surface Book) and on my Lumias. However, on desktop side I mostly see WC because of links on Twitter (where I use Tweetium), so I click them and they go to the site instead of the app. Right now, on Surface, I use the app only when I remember to open it, which is about 30-40% of the time I'd guesstimate. So, I think a crucial piece here is going to be getting that App to Web defaults option going, so that links can redirect to the apps directly. One step at a time, MSFT is building the tools to motivate devs.
  • This will be there in the anniversary update, called "apps for websites". It's there in the newer insider builds, but currently no app supports it. But I totally agree with you. Posted with the Windows Central app for Windows 10 on HP 250 G1 notebook. It is a scary old monster, I think :D
  • Depends on the type of app. Gametroopers getting 2m downloads on PC compared to 100K phone.AppRaisin is really only a Windows 'enthusiast' app. Not mainstream.
  • this is what I am thinking, I am curious though how windows central is doing with the new UWP app. Their statistics are more interesting I think
  • I use the app on both phone and pc, but since the uwp app is broken on mobile, I use the old windows phone version on my lumia 950xl. I probably use it more on phone simply because it's always handy. But not %75 more. Its about 60-40
  • That's weird, hopefully you did all the necessary metric work so they can correct what the problem is...I haven't had problems on my 950. ;) I do what I want... =p
    Windows 10 RULZZ yer FACE!!!
  • Pretty much what you said. I think it depends on the app. I have no reason to use AppRaisin on my desktop versus my phone. The apps I care about using on a desktop with a monitor differ from the ones I use on my smaller phone screen.
  • Maybe there is some interst in games, but in apps, nothing. Even top 100 apps have less revenue than majority of apps on iOS (like 75% of apps there have more revenue). Sad.
  • The 75% usage stat is just based on his app "AppRaisn​", which is just ONE of many UWP apps.  How can he jump to the conclusion that PC UWP only constitutes for 25% of the usage?   How about those built-in Windows 10 apps, like Weathers, Money, etc?  How does he know the usage stat for these apps?  
  • One good analogy is to compare the # of comments and likes in these apps and compare them with Android and iOS.  It shows most popular apps are Facebook, Netflix, Twitter, Groove, Outlook and other Microsoft apps But you will never see more than 1 million likes in these apps, which shows how low is the marketshare of Windows 10 desktop apps vs Android or iOS mobile apps. In other words, people don't use their PC's to run apps.
  • I use the same apps on my surface as I do on my phone for touch centric tasks. I also use a mouse and keyboard with touch apps. I find it hard to believe that with so many Surface devices in the wild that others don't do the same. I think this is based on one specific sample. People will use more uwp apps once they know they exist and they are of good quality.
  • Surface devices sell 1 million a quarter. Smartphones sell 400 million a quarter. Surface is not that popular device or recognizable brand than some think.
  • Windows Phones don't sell 400 millions a quartes, so I don't get your comparison. Compare Surfaces to Macs for example. Unless you intentially want to make them look stupid.
  • I guess I would like to know what percentage of the app developers he's questioned have apps that are both optimised for the desktop and make sense to use on the desktop. I think that usage of something like appRaisin will probably increase as desktop people decide its a goto app for discovery, but desktop people still have to get used to the store first. Thats why having that suggested tab on the desktop is actually a good thing despite all the teeth gnashing by the "power users". Speaking for myself, I tend to use (and purchase) desktop versions of mobile programs when the sync with the mobile. So games like Paradise Bay and CC Soda Saga are also played on my pc when that's more convient. Utilities like enpass and oneNote  I use equally on mobile and desktop. And the same with an entertainment app like cover. But I see no reason to use a youtube app on the desktop because the web based interface feels superior for me on the desktop. In the end I think it's up to the devoper to make a compelling argument for using their app no matter what the form factor. They have to put in the effort and forethought.
  • Some been saying all the time that app stores live or die on mobile. Nadella must go!
  • Nadella is a cloud guy, he won't go anytime soon because stock price is much higher since Ballmer left, but I agree with you that Nadella's mobile strategy was a complete disaster. Here are some questions for Nadella I never saw him answering.  Why did Nokia X was cancelled, it could sideload APK Android apps, it just needed more marketing and be implemented on mid-range and flagship devices and Microsoft could run all apps that run on Android and iOS on smartphones. Why Astoria was cancelled and instead iOS bridge was used, considering all the legal issues Apple could end suing Microsoft for making illegal use of propietary iOS frameworks Why is Xamarin purchased, Xamarin was designed for Linux desktop apps running .NET, it was never aimed for Mobile.
  • Nokia X wasn't cancelled, it was released. It ran a fork on Android (so no Google services), but could run any apk. I'm guessing the line was discontinued because it didn't use Windows. 
  • Astoria was technically stupid project - you wanted to inject unsafe system Android into the safe system as Windows Mobile, which can't work unless you turn Windows Mobile into Android from the bottom up. Xamarin is used by 15.000 big companies and it would be probably used by at least 10x more if they were free for small companies like they are now. So how do you consider this bad, and what are your refrences to say that 15.000 big companies have CEOs and employees that don't know how to develop for the mobile?
  • You obviously have no clue what Xamarin is. It's all about mobile. It started as a way to use C#/.Net for iOS apps (long before they founded Xamarin, the initial product name was MonoTouch). They later added support for Android and Mac as well. It still does not support creating apps for desktop, so you were nowhere near the facts there. Mobile is where it's at. It's also the future. Providing a framework for enterprises to build LOB apps makes sense. The Xamarin framework will make it easy for companies to share 70-90% of their app's code between iOS, Android and Windows apps. Instead of forcing them to choose and inevitably losing these clients to the more popular platforms you're making it easy for them to still use Windows PCs alongside their iPads and smartphones. It's one of the smarter moves that was so obvious those of us who use Xamarin were surprised it didn't happen a year or two ago. 
  • Not a suprise. My PC is simply a vehicle for Office 2016, Chrome, and games. Only app I use is Netflix and thats pinned to the taskbar. Have not opened the start menu in weeks. As mobile devices get better and better at providing a parity web browsing experience app use will shrink further.
  • same with me! i only use my home desktop pc for games, and browsing the internet when i'm bored (porn lol). everything else i do on my phones (i have a Lumia 650 and a Galaxy S6). at wok though i use my desktop most of the day
  • Agreed on Games. The Windows 10 desktop appstore still has games Android and iOS don't have like Killer Instinct, if there could be more game studios interested in this platform. Its IMO the best competition for Steam.  But other than Games, Windows 10 appstore is a waste of time. I haven't found 1 single useful app that is not built from Microsoft. Even the Netflix app, I sometimes forget to use the app and use Edge browser to open Netflix.
  • I use the Netflix and Hulu apps all the time, and they are quite good. For me, media like steaming video or music are annoying to use through web and I'm much happier having them separated out. So I guess: More options, more better!
  • I use the Netflix and Hulu apps all the time, and they are quite good. For me, media like steaming video or music are annoying to use through web and I'm much happier having them separated out. So I guess: More options, more better!
  • Appraisin and Windows Central are the most used apps on my phone, but I hardly open them on my PC.
  • People just aren't used to it yet. I forget at times and I'm largely in favor of apps on desktop. 1 quarter of the usage is on something that everyone says they don't need. If no one is using it, we'd see like 5%. Why is 25% negative for something in it's infancy? Give people time to adjust.
  • This prooves my point UWP is a disaster in the Windows 10 desktop OS.  Fix iOS Bridge or go with Plan C and Fork Android ASAP. UWP apps don't attract developers, is a waste of time and resources for Microsoft.    
  • No
  • Dude, you know nothing... :P :D Posted with the Windows Central app for Windows 10 on HP 250 G1 notebook. It is a scary old monster, I think :D
  • In my opinion and experience, the newer users of windows 10 don't realise that they can download/install apps from the Store. Also some are reluctant to furnish their debit/credit card details online. They have been spooked by the major companies (e.g. TK Maxx) that have been hacked with all CC details ending up on the Dark Web. I have seen people install exe files because they don't have the information/knowledge that the same program/app is available via the Store. Maybe Microsoft could educate people via a marketing campaign to assist and educate the millions that have upgraded to W10 or purchased new machines with W10 preinstalled.
  • Part of the problem for MS is that websites don't even point you to the Store when you visit a site that has an official app. When it does actually happen on mobile Edge, the site thinks you are on Android and tries to point you to the Play Store. There is a lot more awareness required of WP users. I can only imagine how confusing that gets for unaware users. Add in that you can't currently get URLs to launch the app instead of the website, and you can start to see some of the current limitations of apps on Windows. I think that has always been a flaw of the app model, and it is more obvious now as mobile browsers become more capable, and more websites target for mobile.
  • Speaking of apps...   https://www.microsoft.com/pt-br/store/apps/caravelle/9nblggh4w436
  • This was the concern I had from the start. The massive PC install base allows for potential growth in app use, but there isn't much of a reason to do it on a PC. I'd rather just take to tabs on my PC's browser--which is much clunkier on a phone. It just doesn't make sense to uninstall x86 sfotware on a PC to go to the apps, which aren't as flexible. Still, it is a more disappointing split of usage than I'd hope to hear, given the difference in device availability. This also makes it harder to find a way for W10M to survive. I agree it can happen, but without the install base of W10 on PCs giving developers the returns to matter, the incentive to develop apps could stay pretty low.
  • It makes sense to have banking apps instead of crapping around in shared browser windows. It makes sense to have media apps. It makes sense to have Office running in a ransomware-impregnable sandbox. It makes sense to isolate installs like they plan with centennial, to prevent registry rot. All this makes sense. But it gives you no developer attention.
  • Well of course, that makes sense for something like AppRaisin which is essentially an App update alerter & App discovery application. A full featured video editor, media transcoder, torrent client, etc would most likely be more balanced in terms of desktop and mobile
  • It's a customer education problem. MS can pump some more advertising dollars into a "There's an app for that" kinda campaign. I skew towards apps for all my content consumption. Hardly open the browser on my Surface if I can avoid it. Productivity on the other hand isn't happening until Adobe CC and a full featured MS Office come in .appx formats. Even then I start more and more  projects in Sketchable these days.
  • A real shame Adobe is avoiding to make UWP apps. This is the reason I never upgraded from CS5.5 ...
  • It makes sense. Considering W10Ms low market share, Windows Phone owners are mostly MS enthusiasts, and they adopt to changes, like UWP faster. Other than that, they're the only ones having the same interface in the apps on all of their devices, what is a big benefit of UWP, but "not available" for android and ios users. So in their case, it doesn't matter where they get their apps / programs on a PC, as long as they get it. And they're used to the Win32 / browser combo. Personally, I use UWP apps as much as possible on PC, like Youtube and Twitch apps, WC apps, NotepadX instead of Notepad, MS Translator, Facebook, Messenger, Twitter, Mail and Calendar), games, and many many more. But there are certain apps, that are only available on win 32, like MultiSpec, Grass GIS, ArcGIS (geoinformatics software that I need to use because of my university), Photoshop, and SAM Broadcaster (I need it for an online radio station, where I'm one of the moderators), and games, etc... , or are just simply better on win32, like the office apps. And I still use the browser (Edge for half a year now) for some tasks, although for much less than I used to on Win 7. Right now, at the moment, many different things run on my PC. SAM BC (Win 32), the WC app (UWP) and the radio chat (in Edge), and I'm watching a livestream on my phone with Awesome Tube (UWP), so I'm using a mixture of all these, and am not only completely relying on UWP, even though I consider myself an MS enthusiast / fan. So non-enthusiasts are adopting to the new things even slower I think. This is a proof, that UWP is still in it's infancy. But it has much potential. Sorry if this wasn't very well written, I have to watch many things at the same time at the moment, and I'm not a woman :D
  • As if it wasn't obvious. And if they hadn't damaged Windows Phone it would be 95%
  • As has been said for years, people don't want "apps" on their desktop.
  • 1. 'Store' gives the vibe of 'pay,' while 'web' sort of gives the vibe of 'free.' So it's not really interesting to 'explore' the Store.
    2. Websites with 1st party apps should prompt users to download the app from the 'Store' (not Play Store of course).
    3. 3rd party apps are good alternatives but they depend on the regular Store users and could hardly attract the new kiz on the block.
    4. Overall, I think it's the Store engagement that needs some creative strategies. Like the ancient MS problem with marketing? This is the problem when they employ mostly geeks.XD
  • I use App Raisin 80/20 on Mobile/PC. The same goes for Windows Central, Facebook, Messenger, MSFT Health, Perfect Tube, Nextgen Reader, and a few other apps. If I had a Surface/PC with touch display the UWP app usage on it would definitely increase, which is the case with OneNote, Edge, and letely also OneDrive. MSFT's app model is the way to go for me because the information is always in sync. Also the UWP apps mainly have a similar UI/UX that fits with Windows and this is what makes using a Windows device consistent whichever form factor or input type I choose. I won't use the ported Instagram app because it simply feels wrong on my phone.
  • UWP has nothing to do with being in sync. Leaving your data in the cloud is the "culprit".
  • Okay, but using the very same app providing the functionality (e. g. Nextgen Reader, OneNote, and the like) makes the synching much more convenient, doesn't it?
  • (And I know there isn't a UWP app for Nextgen Reader on Mobile yet.)
  • Well, UWP does not make sense in the desktop if you ask me. We get a first rate web experience on Netflix, YouTube, and/or Facebook when we do our bidding in a PC. Why do we need an app if we can do the same thing on the live web? Now look at the mobile phone and the opposite is true, the web is a bad experience that seems to be the last priority for web developers and the app of said website is first rate. To prove my point tell me when you have found the web experience on windowscentral.com pleasing in your mobile phone? (I don't want to negatively criticize windows central or their web developers) Not that much right? That's why if you are in mobile you use their app to read the articles. Just my two cents...
  • Why do we need apps? Because of live tiles, desktop notifications, quicker start and running, more fluidity, nicer UI, etc etc etc... I very rarely use the browser on my laptop, literally only if there isn't an app for the service I want to use. Other than that, with apps like Clipboard or Kopy, which sync your clipboard between your devices, why would anybody use a browser instead of that? And there are many other apps, that just wouldn't give a good experience on web, even on a PC. Think about it a little more. Would you ever use an image editor in the browser instead of Photoshop? Or Office Online / google docs in the browser instead of Office? Posted with the Windows Central app for Windows 10 on HP 250 G1 notebook. It is a scary old monster, I think :D
  • I can open chrome and have Facebook loaded so much faster than it takes the app to open on my Surface Pro 3. It takes ages for any app I have tried to use on Windows to open. It stopped me from ever taking then seriously. Posted via the Windows Central App for Android
  • Well I can't see app usage for some reason here, but as far as acquisitions go, the 50% figure is a whole lot closer for me. My app acquisitions: Desktop: 582
    Tablet: 70
    Mobile: 485 And that's an app that actually makes little sense on the desktop; there just wasn't any reason *not* to support it, thanks to UWP.
  • This data doesn't really give realistic picture though. Of course phone use is going to be higher, you have you phone with you way more than your PC. How many users are downloading for phone and pc? Or just phone, or just PC? What does the app do? Something like 4 Square doesn't have a lot of benefit on my big tower PC. Personally I prefer apps that work on both so when I'm on my PC I don't have to keep grabbing my phone to do things. And the better the apps share the more I like it.
  • I am really happy with this news.. I love windows 7 in Pc. The simple reason is that my PC DoNot support windows 10. I had my windows phone lumia 535. I am happy with that except battery life. So support WINDOWS 10in phone.. I love it's UI, all the Microsoft app in windows 10 especially in mobile are aasom. I love windows 10 phone music player. And of course age of empire.. but I love to see clash of clan also.. but still lumia 550and 650 are GARBAGE phone. I think I should update to lumia 540, now. Or 640.. little confused.. really don't care what ever future of windows 10phone.... if you love windows phone go and purchase forget about decision OF BOARD.. do not purchase lumia 550and 650. You will not able to play good games in this 2 phone... Posted via the Windows Central App for Android
  • The 550 is really garbage. But the 650 is a really good phone! And this is coming from another 535 user. Posted with the Windows Central app for Windows 10 on HP 250 G1 notebook. It is a scary old monster, I think :D
  • Not at all..650is beautiful.. but not at all good phone.. it is a business phone.. and not able to play games properly..so it is a garbage for me.. lumia 650 should have 2gb ram and greater battery life at same price.. lumia 640is lot more better phone than lumia 650.. Posted via the Windows Central App for Android
  • The 640 doesn't have 2 gb ram either, only 1. Other than that, it has an OLED screen instead of the 640s IPS LCD. It has 16 gb internal instead of 8, It has a Snapdragon 212, which is more powerful than the 640s SD 400 (4 cores in both, but 1300 MHz instead of 1200 MHz). It's front camera is a 5 megapixel wide angle one, instead of the 640s 0.9 megapixel front shooter (which was a dealbreaker for me, and I bought the 535 instead because of this). So looking at the raw specs, the 650 is better for gaming, than the 640. And games run pretty well even on the 535, or the 532 :D Posted with the Windows Central app for Windows 10 on Lumia 535
  • Why is this surprising?  Isn't this the goal of UWP?  Create one app and have it run on multiple devices. Of course there will be disporportionate  usage but that should be expected. 
  • 75% of app usage on 1% of the market....
    Shows what an absolute irrelevance apps are on desktop computers
  •   So no one is going to point out how crappy the UI for this AppRaisin app is? Not to mention the type of app. i personally use Newsflow, but most would not bother with an app to do news reading. I only do it because i read tons of news sites and prefer to abe their RSS feeds loaded into a single location. Audil/Video focused & production apps would most likely have more balanced usuage scenarios on Desktops & Tablets (although tablets would do well for News apps as a well). I think seeing the usuage scenarios of more well known apps would be more telling --- Netflix, Pandora, TeamViewer, Fitbit, Shazam, Hulu etc.
  • You are right the app above services the windows app market and that  was the phone market and grew out of that. Its really a fans app or a devs tool so I am not really surprised its as it is. I never see it advertised as a app discovery tool so its not surprising that the average PC user is unaware of it.  
  • This is about habits and added value (or lack thereof) Alan's "findings" prove the assumption I've had, which is why as a developer I stayed away from Windows Store apps before and UWP now. The Habit Problem Windows 10 fixed some of my biggest issues with Store apps (resizable windows that make multitasking possible vs. full screen or split screen only, for example). However, just like with Windows 8, most PC users aren't even looking for apps in the store. They keep using their PC the way they used their old one. They don't install and use the Facebook or Twitter apps, they just go to those websites. Most Win10 users I know don't even use the Mail app, they go to gmail/outlook using a browser, just like they always did. They also stick to Win32 versions of apps that have a UWP or Store app as well. That's how they did it before, why change?   The Added Value Problem It's a good question, why would you prefer a website or a win32 version of a UWP app? The answer is simple, the UWP versions are always less featured. Compare VLC or Office to their UWP/Store versions, the feature gap is huge. Same goes for websites that have an app version. It's not just features but usability as well. Some things just don't work as well in UWP apps. When I use Twitter or Reddit with a browser and I click on links they just open in a new tab. It's a better exprience than switching to a web browser from these UWP apps (or using a web view inside the app, which is terrible as well)   Right now UWP is a great solution without a problem There's been a lot of praise recently for the unified platform Microsoft created or at least lots of talk about how hard it was and how it sets them up ahead of their competition.  As a user, especially since I'm often in the position of doing "tech support" for family members and friends, I like UWP for it's added security and for not leaving lots of crap behind when uninstalled.  As a developer, I like that the same code and interface design can be used to target these different device categories. It's just that right now we're talking about two categories with small numbers of users (WP and Xbox One) and one where people still prefer their browser and Win32 apps. I really don't know what incentive there is right now to develop UWP apps. Especially for smaller companies with limited resources.    It will take time and a maybe killer app or two A couple of years from now, if Microsoft acheives their goals with Xbox and Holographic computing and with more 2-in-1s and tablets running Windows 10 where users might want touch first experiences out in the market the landscape might be different, even without smartphones. UWP will make a lot of sense at that point. That time will also allow UWP to mature as a platform to where developers can use it to create full featured experiences that completely replace Win32 apps or websites. The personal computer history shows success of platforms was always due to a killer app. If new apps or services are released as UWP because the developers want to target PCs and Xbox or HoloLens type devices at the same time, such a killer app might surface and start forming the habit of using store apps. Once users have a few great UWP apps they'll start looking for more. If a UWP version of a Win32 app or a website gives them lots of added value, they'll start looking for more. It's the only way their habits will change. Until then, the numbers Alan mentioned would probably stay the same. More users on the W10M, even if almost no one W10M devices...
  • I'm not surprised by this. People are used to using apps on phones but not on computers, they use the web browser. Hopefully with time and MS advertising their apps on windows 10 it will change
  • Guys, this is only one example and there are many reasons why this might be the case and only the case for one single app.
    1. The app might be optimized for mobile and not intuitive on the desktop.
    2. The app may be only on the desktop store for a much shorter time compared to the mobile (could be many more years)
    3. It is not as easy to find on the desktop store (varying by popularity page and favorites page on the desktop store)
    Not saying that it applies to this app specifically but it could be the reasons why the developer hasn't seen as many downloads on the desktop compared to mobile
  • 1. It's a UWP app for finding and sharing other apps with the community. IIRC it was released for Windows 10 and optimized for both PCs and mobile 2. It was released on both at the same time 3. It's Win10, the store is the same on both PCs and Mobile. Considering the market sizes for W10M and Win10, the effects of store differences shouldn't be that big. If the 5% W10M had 10% usage and the 95% Win10 had 90% it would be understandable. This app is from AdDuplex. A service for developers. Alan did mention other developers had similar feedback, so don't assume it's just the one app. I do wonder what would happen if they had a website as well.   
  • Exactly..
  • Another proof that Windows 10 Mobile is not going anywhere soon. Posted via the Windows Central App for Android
  • Spot on. Shame MS are blind to it. Bring back Joey live tiles now!
  • And yet Nadella & co. continue to focus on PC and ignore/half-ass mobile.
  • Have you ever used it?? I have been a WP user for years and believe, after watching friends and relatives, it is way better and more stable than any other platform.
  • Me too, that s why now I own a pretty damn nice, fast and with a better version of quite all Microsoft apps, Samsung S7 Edge
  • On my employer-provided S6: OneDrive... constantly crashing, photo upload not working since the last Samsung update; Outlook... well, I use the website, the app is rubbish on any device; Office... well, the apps on W10 suffice for minor tweaks, and compared to full office, any mobile app is insufficient. So, no quality on Android. The only maps I use are Google or OpenStreetmap, because Here provided maps ar just plain rubbish.
  • I agree as well, the only true future for windows is on Mobile. For me personally I tend to use less and less computer and more mobile devices as they get better and can handle more.
  • ouch. Posted via the Windows Central App for Android
  • That s prove that UWP without WP is a small thing.... Like Microsoft without a strong mobile strategy...
  • Though some apps will gravitate to a device more than another... many games I play more on PC than phone because the experience outweights the mobility most of the time. App raisin provides alerts and snippets of news so works just as well on phone even though you may be reveiwing PC apps. Gaming productivity stuff will gravitate to the larger form factors though I dont think it makes the other less viable or less needed.    
  • They need a gimmick now to attract users or at least generate some buzz. Here’s a gimmick they can use. Xbox specific games - you know Halo, Forza - Special content that’s only provided through a redeemable code that you can only receive on a Windows Phone. That Windows Phone has to be the same one tied to the Xbox account. Special content could be stuff like special skins/uniforms or special maps just for Windows Phone people. Nothing tactically advantageous just something aesthetic that makes non WP users say “I want that!”
    It's cyclical...
  • I'm seeing a very different split for my app - Freda epub ebook reader. Latest stats, out of a total 49,892: PC: 40,042 Phone: 7,135 Tablet: 2,697 Everything Else: 18 So for this app (it's currently the top-ranked epub ebook reader in most markets) Phone downloads are about 14% of the total. I guess that means that the story is really very dependent on which app you're talking about. By the way, I looked again at the Phone number - there are still a significant number of Windows Phone 8.1 users downloading the app (about a third of the total). And, remarkably enough, there were a couple of hundred who are still using Windows Phone 7.5!
  • Hi Jim, Freda is really a quality, well done app. If you could make a setting for changing the background image, that would be great.
  • I had 1 question,who want to download such big game from ap store ?? Instead I would like to buy it from Amazon etc. Dude Data plans are so costly. How store will become popular in PC,with this restriction?. On the other hand phone app Are a lot small in size.. so definitely windows store in phone will succeed... Posted via the Windows Central App for Android
  • I full heartedly agree with the Mobile OS OEM part. Though, I do think that ... by the time the majority of people use Win10 like they used XP and Win7, a shift will have happened in the way they see apps in general. They will be the new "applications you install".
  • Yes I do and believe that w10m is the future of windows.
  • Incentives? What is an incentive for a Mac-bound mobile app shop? A free Windows-VM? Visual Studio in effect is pretty much free of cost already. No, this just stupid, and let's face grim reality. MSFT was never good in developer relations. They ditched products and the devs that depended on them too often. Now, you see the results of hard-won neglect. If they created a well supported OSS UI-stack for .NET Core, this could bring devs to A - not THE - MSFT platform.
  • W10 on mobile is gone, solid gone. MS apps are working way better on Android or Ios. So, what' s the point using a dead OS if you can use their apps on other mature,solid OS? On W10 M even the outlook mail or the one drive is working a lot worse than on Android. I have them both and I know what I say. All the best! Posted via the Windows Central App for Android
  • I want to go along with much of those who are optimistic. But I'm afraid Sayta's decision to in effect kill any further production of windows phone (I really don't believe there will ever be a Surface phone) also has killed UWA. OEM's will just not stay on board. MS has been involved in a total waste of time and money. Of course most people used UWA on their phones. I use a few on my pc because they work and sync with my phone. Otherwise I don't see the point in UWA. Another thing. Just because MS stock is up doesn't mean they are making the right decisions in their business for consumers, employee's, and marketing. You can use Bain Capital as an example. It buys marginally successful businesses and then sells every piece of equipment
    and lays off all the workers, then closes the company. So no more product for consumers, no more jobs for employee's, etc. And their stock prices soar. So unless you own a large portion of MS stock you can't measure the success of the company by it's stock price. MS has been on the wrong path for a long time. It is continuing down that path. UWP was a waste of time without mobile. UWA therefore was a waste of time and money for those who participated. Sadly all this is not unusual for MS. The only positive I see is that Windows 10 although it has a few problems, is a very good OS. It may sound like I dislike MS and it's products. That's not the case. I like most of their products. I don't agree with many of their business moves. Kill windows phone production after so much of the success of UWP depended on it was not a wise move. Developers will not come or those that have will jump ship in the near future. MS is going to have to chart a new course making wise moves here in the near future.
  • Yes they need more OEMs. I've heard people cite stupid reasons for not getting a windows phone (snapchat being one) but more OEMs with good hardware means more exposure and more people see Windows 10 and how good it is on phones. It's not perfect but it's still good, and a more unique OS than the other two. If more people know about it and know it will be supported they will go for it.